Discourse.ai Unveils the First AI-Based System of Record for Customer Conversations, Unlocking the Value of Customer Conversation Data

The Ground-Breaking Discourse.ai Cognition™ Platform Reduces the Time and Cost to Deploy Intelligent Assistants and Drives More Informed Customer Interactions Today's CMOs and CIOs are challenged to deliver on the promise of a premium customer experience. 89% percent of companies expect to compete mostly on the basis of customer experience (Gartner). However, companies do not have a centralized System of Record for customer conversation data to identify conversation patterns and train agent assistants and…

Interview with Santi Pierini, President and COO, CAKE

"Our goal is to give marketers a detailed picture of how all the elements of their campaigns are contributing to the end result."Tell us a bit about your role at CAKE. Currently, I oversee CAKE’s business operations, plus our global technology and corporate strategy. As a marketing technology provider, our main focus is marketing intelligence. We build SaaS solutions that deliver accurate and granular insights about marketing campaign performance. Today’s marketers have so many options when it comes to where and how to…

Interview with Robert Glickman, CMO, Arm Treasure Data

"The real value of AI will be the interplay between leveraging the potential of AI and staying grounded on what makes us uniquely human."Tell us about your journey into technology. What made you join Arm Treasure Data? My journey into tech started out of college, where I worked for a small business, for four years, selling restaurant equipment. The reason this was very important was that I met passionate, talented chefs at the top of their game, who were extremely demanding. It was here that I learned the art of serving a…

Atomic Reach Strengthens Executive Team with Addition of Two Vice Presidents to Support Company Growth

Business Development Strategist, Paul Roscoe, and Executive Sales and Marketing Leader, Dean Perry, Join Executive Team Atomic Reach, an AI-enabled content intelligence platform, announces Paul Roscoe as Vice President of Business Development and Strategic Partnerships and Dean Perry as Vice President of Sales. On the heels of a $3.4 million bridge equity round, Atomic Reach continues to aggressively build out its team, hiring 10 employees in the past 12 months, bringing the company to a total of 21 employees. Roscoe…

Is a Virtual Workplace Really Possible?

For a growing number of the workforce, remote working is becoming a way of life. In fact, data from the Office of National Statistics (ONS) shows that half of UK’s workforce are expected to be working in a virtual workplace by 2020. How is this even possible, you ask? Well, collaborative technology has a major part to play in the rise of remote working. Digital tools such as video, social media and messaging apps are now being used to virtually coordinate teams and enable easy collaboration. More and more startups are…

Fireside Chat with Randy Apuzzo

Randy Apuzzo talks about his journey in setting up The Zesty.io. Zesty.io: My Journey and Our Team Zesty.io is fast-forwarding the next generation of cloud-based web content management systems (WCMS) for marketers and developers of mid-market and enterprise organizations. With its 100 percent-native SaaS content management system (CMS), global brands like Sony Electronics, Rocket League, Astroglide and Hofbräuhaus are speeding, scaling and securing global distribution and website management of digital content. Founded…

Why You Need to Make Intent Data Fit For Your Business

Intent data’s popularity has spiked over the last few years, recently hitting an all-time high. But, on its own, intent data, can be problematic for businesses and requires an additional filter to achieve the biggest results. Intent data is, by definition, any data that has been collected to help make the assumption that a business has the intent to purchase. First party intent data has been harvested for nearly a decade in the form of engagement data from platforms like Marketo, Eloqua and Pardot, revealing who has…

Interview with Jeff White, Founder, Gravy Analytics

"The ability to understand - in a privacy-friendly way - the places and events that a marketer’s target audience visits are a much bigger frontier."Tell us about your role at Gravy Analytics and how you got here. What made you start a Customer Intelligence platform?  Gravy Analytics started in 2011 as a local events discovery company, recommending interesting things to do in your area. Knowing that events are often the greatest indicator of interests and passions, and seeing the gap in understanding what customers do in…

Interview with Mark Robinson, Founder and CEO, deltaDNA

"Increased player engagement with certain ad formats does point to innovation and progression in ad tech, but it also reflects a change in audience behaviors and attitudes."Tell us about your role at deltaDNA and how you got here. What galvanized you to start a Player Relationship Management platform for the Games Industry? Before starting deltaDNA in 2010, I was heading-up a data mining consultancy where I used to help brands like Heineken and Office Depot to harness their customer data and use it to create more…

Think Your Website is Too Small to be Hacked? Think Again, Says Sitelock

The Secret Life of Websites, a Sitelock Website Security Insider (Q1 2018) Report Published This Month, Gives Insights into Website Security and Much More The Cambridge Analytica data breach turned out to be just the tip of the iceberg. After Facebook, Panera Bread, MyFitnessPal and other big enterprises and brands kept the talk around data privacy going. Turns out, you don’t have to be a big name in the market in order to face cybersecurity issues. The SiteLock Website Security Insider (Q1 2018) analyzed data from over…

Best SEO Agency Awards Presented for July 2018 by FindBestSEO

FindBestSEO Has Released Its July Rankings for the Best Seo Agencies in the Industry, with Boostability, Digital Marketing Agency, and Ignite Digital Topping the List. The New Monthly Award Is Designed to Highlight Companies That Have Proven Themselves to Be Leaders in the Digital Marketing World FindBestSEO continues its practice of new ranking of the 10 best SEO firms each month, and the winners always represent a range of unique services and statistical analysis. The top three SEO firms for July 2018 are Boostability,…

World Cup Insight: It’s The World Cup Of Penalties And Finally There Is An App For That!

The myKicks App Provides Its Users With Real-time Feedback On Penalty Kicks Available to download now on iOS, the free myKicks app is a tech-packed (artificial intelligence and augmented reality) virtual football coaching app that helps players of all abilities, from the grassroots to the professional, make that all-important penalty kick count. Since myKicks launched on June 22nd there have already been over 120,000 penalties recorded on the app, helping it to quickly rise to #1 on the App Store for…

Canto Launches SaaS Solution in Europe

European Expansion Follows Unprecedented Growth in North America Canto, a leading provider of Digital Asset Management (DAM) software, recently announced the European launch of its Canto Software-as-a-Service (SaaS) solution. Following a successful debut in the Americas, with more than 400 SaaS customers to date, the company has expanded its sales and marketing operations in Berlin and Frankfurt to accelerate the adoption of Canto throughout Europe. “The unparalleled traction we’ve generated in the Americas with the…

Swrve Adds Roku to Its Suite of Streaming Video OTT Platforms

Streaming Video-on-Demand and OTT Service Providers Can Now Use Swrve to Drive Engagement, Revenue and Retention Across Mobile, Web and Apple tvOS, Android TV, Amazon Fire TV, and Roku Apps Swrve, the leader in cross-platform customer interaction for sales, marketing and operations, has added Roku to its list of supported over-the-top (OTT) Digital Media Streaming platforms. By doing so, Swrve now enables any brand looking to interact with customers on the Roku platform to do so as part of a multi-channel strategy focused…

Primer: What is Social Media Intelligence in 2018?

This Is a Primer on Social Media Intelligence and Its Role in a CMO’s Stack in 2018. Every social media network relies on certain metrics to measure their social media success. Each of these social media metrics plays a critical role in the modern marketing strategy. Global brands utilize social media marketing tools to engage their customers effectively, informing them about the products and services accurately and with better relevance. Companies not using social media analytics for their marketing campaigns find it…

Interview with Kabir Shahani, CEO, Amperity

"All the content we’re producing right now is geared towards educating the market on the value of CDPs."Tell us about your role at Amperity and how you got there? How does your entrepreneurial experience help you run a tech company? When I first started out, companies had tons of data and knew it was valuable, but lacked the technology to utilize it properly and get real value from it. That’s what inspired my Co-founder Derek Slager and I to launch our first startup, Appature, which focused on helping healthcare…

Brightcove Pushes the Envelope with Video Experiences that Increase Customer ROI

Ongoing Innovation Creates Single Platform for All Enterprise Video Experiences Brightcove, the leading provider of cloud services for video, has been at the forefront of the digital video revolution since its inception, helping enterprises leverage the power of video for marketing and internal communications. At PLAY 2018, Brightcove is excited to share continued momentum and innovations in personalized video experiences, internal and external live streaming, and enterprise user management to help customers deliver…

MediaAlpha Brings Header Bidding Benefits to Publishers Selling Performance Marketing

Open Bidding Empowers These Publishers to Create a Unified, Real-Time Auction Between All Current (And Future) Demand Partners MediaAlpha, a pioneer in programmatic platforms for native and metasearch media, launched Open Bidding, a new offering that brings the transformational yield and operational benefits of header bidding to publishers of vertically-targeted, comparison search media. The first solution of its kind, Open Bidding empowers these publishers of valuable, cost-per-click based performance inventory to create…

New Clutch Research Highlights Most Highly Recommended B2B Service Providers in Atlanta

After Analyzing Hundreds of Marketing, Design, Creative, Development, and IT Companies in Atlanta, Research Firm Clutch Named the Leaders Based on Client Reviews Leading research, ratings, and reviews company Clutch released in-depth analysis and rankings of business service providers in Atlanta. The data shows the leading companies in four business segments: advertising and marketing, creative and design, development, and IT services. Of the hundreds of companies evaluated, these companies were named top performers…

Interview with Michael Ni, CMO, RichRelevance

"The end game is consistent, memorable interactions – in real time, in context and individualized."Tell us about your role and how you got here. What inspired you to be part of RichRelevance? I’m the CMO of RichRelevance, a global personalization provider for more than 200 B2B and B2C leaders, from brands like L’Oreal, Burberry, and HP through retailers like Tesco, Office Depot, and Barney’s New York. I’m responsible for all things marketing: strategy, brand, demand gen, community, and new markets, as well as partner and…