Interview with Wendell Lansford, Co-Founder, Wyng

"Given the widespread use of bots to inflate engagement, we’ll likely see marketers dial back their influencer spending until they are able to have reliable metrics." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to start a digital marketing platform? I’ve always had a passion for entrepreneurship and I first began developing software in middle school. I started my formal career in software development in the early ‘90s, when the internet was first being commercialized. My…

Mediavine Achieves 86% Ads.txt Ad Request Rate

Mediavine Publisher Network, a Full-Service Ad Management Company for Content Creators, Gets Majority of Ad Requests with ad.txt Files  Mediavine recently announced that 86 percent of the company's ad requests are now from properties with ads.txt files. Mediavine is one of the first publisher representative firms to widely adopt ads.txt, which verifies to advertisers that display and video impressions will not be running on fake or bot websites. Earlier in 2017, the Interactive Advertising Bureau (IAB) announced…

Interview with Russ Heddleston, CEO, DocSend

"By aligning around the customer and his or her business goals, marketing and sales can finally overcome the organizational silos that often lead to disjointed messaging, wasted resources, and inefficiency in the pipeline." On Marketing Technology MTS: Tell us about your role at DocSend and the idea behind starting a sales content management platform? I’m the co-founder and CEO of DocSend. Before starting DocSend, i was a Product Manager for Pages at Facebook. One of the products I came across during my time there was an…

Interview with Jeff Sammak, President, Strata Company

"Your company needs to identify gaps in different data points and choose the best solution for its needs. When choosing a new solution or platform, it’s important to ask yourself if it’s going to meet all requirements and if it will integrate with existing systems." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a technology innovation company? As Strata has continued to evolve, so has my role. I see myself less consumed with day to day operations and more…

Interview with Mollie Bodensteiner, VP of Marketing, FunnelWise

"Traditional siloes will no longer be sustainable, and instead, AI will open up a truly holistic framework." On Marketing Technology MTS: Tell us about your role at FunnelWise and how you got here? What inspired you to be part of a revenue funnel diagnostics company? I am currently the Vice President of Marketing at FunnelWise. Prior to joining FunnelWise, I worked at Marketo as a Business Consultant and Project Manager on their professional services team. During my time with Marketo (and in prior roles), it was apparent…

Interview with Daniel Rodriguez, VP of Marketing, Seismic

"Artificial intelligence and analytics are going to help sellers find the best ways to accompany and educate customers throughout the buying cycle." On Marketing Technology MTS: Tell us about your role and how you got here. (What inspired you to join a technology innovation company?) I am the VP of marketing here at Seismic, where I focus on developing and executing a marketing strategy for generating high quality leads for sales and raising brand awareness. I joined the team back in 2013 as Seismic’s first marketing…

Interview with Mark Magnacca, President, Allego

"Sales reps need to be knowledgeable not only about the industry they are selling to but about the company and even the prospect they are meeting with, prior to picking up the phone or sending off an email." On Marketing Technology MTS: Tell us about your role at Allego and how you got here? What inspired you to join a sales enablement and coaching platform? I co-founded Allego in 2013 with my business partner Yuchun Lee. The idea behind the platform was something I came up with as new technologies, such as tablets and…

Interview with Mark Josephson, CEO, Bitly

"The only way major enterprises are able to achieve personalization at scale while facing today’s digital environment is by turning to data science and analytics." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to head a link management platform? I have always been a huge fan of the product and a power user. I can trace my account back to November 2008 and remember putting Bitlinks in my emails to my boss, just to see if she’d actually clicked! When the opportunity to lead…

Interview with Carl Landers, CMO, Conversica

"It’s important to be aware of the many manual, time-consuming processes that are having a bottleneck effect on your business, then searching for solutions to address those pain points." On Marketing Technology MTS: Tell us a bit about your journey leading Conversica? Over the course of my career, one issue was pervasive - sales and marketing alignment. The two functions are completely dependent on each other, yet often find it challenging to work together effectively. So, when I came across Conversica, I recognized…

Interview with Volker Smid, CEO, Searchmetrics

"No enterprise can cope with 5400 companies in MarTech. Consolidation of data and platforms will ultimately create more value for the economic buyer." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be a part of a MarTech company? Marketing - more than any other department in enterprises - is drastically changing the way it operates, leveraging data and market-consumer insights. 6 Billion searches every day are consumer signals and demand patterns. We have only started in…

Interview with Bonnie Crater, President and CEO, Full Circle Insights

Bonnie Crater President and CEO, Full Circle Insights "It's very important to focus on acquiring the most complete and accurate marketing data you can. If the data is incomplete or inaccurate, neither the human nor the machine will draw the correct conclusion." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of a MarTech innovation company? As a 5-time VP of Marketing in Silicon Valley, I always wanted to measure my marketing programs and their impact on…

Interview with Tom Fishburne, Founder and CEO, Marketoonist

"We’re in the awkward adolescence of digital advertising, where powerful tools are becoming available but our mindset hasn’t quite caught up to the potential. That’s the friction I find funniest." On Marketing Technology MTS: What led you to satirize the digital advertising industry? I started parodying all things marketing because I was working in marketing and wanted to process some of the challenges I was grappling with. Digital advertising became a natural target because there is such a tremendous learning curve. I…

Going Headless in the Age of the Internet of Things

Just as brands and publishers are getting used to the mobile era, we are beginning the post-mobile era. Some 10 million homes now have Amazon Echo, and Google, Apple, and Microsoft are all trying to become operating systems for the home. Meanwhile, General Electric, Samsung, and BMW are creating Internet of Things (IoT) devices for industry. Gartner forecasts that by 2020, there will be about 12.8 billion consumer-focused connected products in existence. For publishers and marketers, this means that there will be an…

Interview with Ran Milo, VP Marketing at Bidalgo

"Marketing executives need to understand what functions can be handled by AI-enabled computers and what functions need to be managed by humans."On Marketing Technology MTS: Tell us about your role at Bidalgo and how you got here?  I was previously the VP of Bingo Marketing at 888.com, one of the largest online Casino, Bingo, Poker and sports betting sites in the world, and since user acquisition was a huge factor in our success, I knew first hand just how difficult it was to acquire high-quality users at scale. As a…

Interview with Clint Oram, Co-founder and CMO at SugarCRM

"If the CRM doesn’t provide an easy user experience that makes their job simpler, marketing folks just won’t use it."On Marketing Technology MTS: Tell us a little bit about your role and how you got here I helped found SugarCRM in 2004 with the goal of empowering companies around the world to transform their customer relationships and turn their customers into loyal fans. I was one of the original architects and developers of the Sugar platform, and focused on building out the product, company, partners, and community.…

“Social media is a database that can help marketers understand their target audience”

"Social media networks are databases of user-generated content that can help marketers understand their target audience."On Marketing Technology MTS: Tell us a little bit about your role at Socedo and how you got here. I am the co-founder and CEO of Socedo. At Socedo, our mission is to help B2B marketers better engage and communicate with their audiences by leveraging intent data from the social web. I’ve been in the social media marketing space for 10 years. My journey as an entrepreneur started out when I was a…

Interview with Tod Loofbourrow, CEO at ViralGains

"Muddled thinking leads to muddled technology implementation and subpar results."On Video Marketing Technology MTS: Tell us a little bit about your role at ViralGains and how you got here I am the CEO and Chairman of ViralGains. Dan Levin, President and Co-Founder of ViralGains and I shared a common vision of building a world where brands and consumers can build authentic connections through the power of video storytelling. MTS: Given how quickly video marketing strategies have been accepted, how do you see this…

Interview with Jennifer Shambroom, Chief Marketing Officer at YouAppi

"We can only improve campaign performance when we understand which customers converted based on which data points, and that means having access to the relevant marketing data."On Mobile Ad Technology MTS: Tell us a little bit about your role at YouAppi and how you got here. As the Chief Marketing Officer at mobile growth solution YouAppi, I lead global marketing offices worldwide. I own the marketing strategy including branding, messaging and positioning, lead generation, product marketing, events, public relations,…

Interview with Ed King, Founder & CEO of Openprise

"Bringing data together from different silos and mashing it together to make it useful and available in the various operating platforms is still too hard and too technical."On Marketing Technology MTS: What inspired the creation of Openprise, how did you get here? Prior to founding Openprise, I was VP of Marketing and Product Management at a number of startups. Over the years, I deployed marketing automation technologies three times at different companies. Each time, our team was frustrated at not being able to do more…

Interview with Jacco de Bruijn, Head of Marketing & Sales – Libris

"I believe the best marketing is a balance of science and art, which the proliferation of marketing technology supports."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. As the Head of Marketing and Sales for Libris by PhotoShelter, my responsibilities range from building our brand and generating revenue, to managing a team of 20+ marketing and sales experts. This range is a result of the varied experiences that led me to PhotoShelter. After college, I started on the consultancy…