Optimove Launches Retail Performance Benchmarking Platform

Relationship Marketing Company's "Retail Pulse" Gives Retail Brands New Way to Compare Sales and Marketing KPIs Against Industry Peers Optimove, the Science-First Relationship Marketing Hub, launched the Optimove Retail Pulse, an industry benchmark platform for online Fashion, and Health and Beauty retailers. The Retail Pulse, which includes analysis of over two million transactions and counting, enables retailers to accurately assess their own sales and marketing performance against industry-wide aggregated key…

MediaKind Launches Cloud-Based Live 360º Video as a Service (360aas) at Nab Show 2019

Cloud-Based, Pay-Per-Event Service Replaces the Need for Upfront Investment and On-Site Equipment Previously Required for Live 360º Video Processing and Delivery MediaKind, a global media technology leader, announces the launch of its Cygnus 360º as-a-Service (360aaS) solution for live events. As part of MediaKind’s Cygnus Solution this new, innovative offering provides a cloud-based workflow for live 360º video processing and multi-platform publishing service which enables consumers to become fully immersed and engaged…

TechBytes with Johnathan Bell, International Manager – CRM and Invoicing, Sellsy

Tell us about your role at Sellsy and the team/technology you handle. At Sellsy, I am responsible for our international team as we start to grow in key territories outside of France; namely the UK, Germany, and Spain. Previously, I managed our international marketing efforts, however, as things have developed my role has become a 70/30 split between sales/customer experience and marketing. I also manage the tech stack for our international marketing and sales efforts. What is the overall state of Customer…

TechBytes with Michael Brackpool, VP Product, Vizia, Brandwatch

Tell us about your role at Brandwatch and the team/technology you handle. I’m lucky enough to be responsible for the overall strategy and direction of Vizia, Brandwatch’s Reporting, and Command Centre product. The broader team comprises design, development, product management, and product marketing specialists. They are a sharp bunch and keep me on my toes. Our view is that there has never been greater demand for customer data to inform decision-makers, yet when you dig in you realize that most business decisions…

MarTech Interview with Paul Dolan, CEO, Varick

"One thing that has remained consistent in AdTech is the need for experts, whether in-house, at an agency or at a service provider, marketers need expertise in math, statistics, analytics, research, and creativity." Tell us about your role and journey into AdTech. I am the CEO of Varick—we are the platform media experts. We help agencies and brands grow their businesses through digital advertising platforms such as Google, Amazon, and Facebook. Our clients tap into a team of experts and our Alveo tech platform to maximize…

Acorn International’s Acorn Streaming Now Features Collectible Products

Acorn International, Inc., announced that its content management division, Acorn Streaming, has expanded to include the Company's collectibles products previously sold only through its Call Center outbound marketing channel. Streaming content represents a $6 billion market in China according to a 2018 market analysis report from iRresearch. Acorn Streaming has been developing live and pre-recorded "pay-to-view" content as well as content to drive e-commerce sales that it is distributing through online streaming platforms.…

EyeLevel.ai Pioneers New Capabilities to Deliver on Contextual Advertising

Sales and Marketing Teams Will Excel with EyeLevel’s Technology. The Company Offers an Infusion of Relevant Advertising When Customers Converse with Chatbots Brands are struggling to sustain positive consumer sentiment of products and services that they sell. The prime reason for this is, brands publishing marketing collateral for the wrong audience. Customers are being exposed to a swarm of advertisements that are in no way related to them. Nowadays, we are seeing an increase in users skipping video commercials, marking…

New Streaming Media Startup Loop Media, Inc. Acquires Commercial Streaming Video Solutions Leader ScreenPlay, Inc.

Purchase of ScreenPlay's Profitable Business and Video Library Accelerates Loop’s Expansion Efforts Loop Media, Inc., an innovative streaming media company focused on premium short-form video for businesses and consumers, announced the acquisition of ScreenPlay, Inc. With the addition of the 30-year-old company, purchased in cash and stock, Loop procures a deep library of, and valuable licensing rights to, over 200,000 music videos and film, game and TV trailers, millions of dollars in annual revenue and a built-in client…

MarTech Interview with Chris Bassolino, Co-Founder and COO, Zype

"Multi-touch is important to understand the full journey of a lead and better gauge ROI of marketing channels." Tell us a little bit about your role at Zype. I currently lead the sales team at Zype, a Video Content Management and distribution infrastructure company. I’m passionate about the role as it provides the opportunity to collaborate with many organizations that are doing exciting work with video content. What is the one piece of advice you have for B2B marketers in 2019? My one piece of advice is to review…

2019 is the Year of AMP

53% of mobile site visitors leave a page that takes longer than three seconds to load (according to Google). According to a 2017 Akamai study, even a 100-millisecond delay in website load time can hurt conversion rates by 7 percent. For a business, an extra second of mobile loading time can mean the difference between a great quarter and trouble. That’s why Google introduced a little something you’ve probably heard of, way back in 2016: Accelerated Mobile Pages (AMP). Read More: Google AMP for Gmail: A Marketer’s View…

Everything You Need To Know About Marketing Automation and CRMs

Recently someone asked me what makes a good marketer. I thought for a while and replied, "A good marketer is someone who can efficiently use every channel and back it up by measuring the channel's effectiveness." I have been handling B2B marketing for a long time now, long enough to witness the evolution of Marketing Automation from just Email Automation to automation of the entire process right from lead captures to nurturing, tracking, qualification, & analysis — with the more recent infusion of AI technologies like…

New Research Shows Marketers Who Focus on Subscriber Engagement Get More Email Delivered to the Inbox

Return Path Partners with Demand Metric to Study Marketers’ Understanding of Subscriber Engagement, the Tactics They Use to Improve Engagement, and How These Things Impact Email Deliverability and Overall Effectiveness In partnership with global research firm Demand Metric, leading email solutions provider Return Path  released a new research report, The State of Email Engagement. Following on the results of last year’s The State of Email Marketing report, this new research sought to understand the impact of subscriber…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of the ongoing week. OpenX Announces First of Its Kind Five Year Collaboration with Google Cloud That Will Form The Foundation of New Product and Technology Strategy Global Integration Will Deliver Greater Publisher Monetization and Improved Advertiser ROAS Through Superior…

Google and YouTube Advertisers Get New Ad Sales Metrics

Latest Ad Sales solution measures the in-store sales driven by CPG advertising delivered on YouTube Google’s YouTube is venturing into a parallel market space. It wants to now deliver campaign measurement for offline purchases from advertisements that were broadcasted on its platform. To achieve this seemingly tedious task, the company announced that it will partner with Nielsen Catalina Solutions (NCS). The initiative is a part of YouTube’s constant efforts to help consumer packaged goods (CPG) advertisers compare…

Accenture Launches SynOps, a Human-Machine Operating Engine Designed to Help Enterprises Achieve Sustainable Competitive Advantage

Accenture has launched SynOps, an innovative human-machine operating “engine” that optimizes the synergy of data, applied intelligence, digital technologies and talent to help organizations transform business operations, create exceptional user experiences and deliver results previously unimaginable. “SynOps’ greatest value is in how it creates compound intelligence from emerging technologies powered by human expertise to deliver better insights, which lead to better-informed decisions, stronger outcomes — and results…

ZeeVee Opens First Office in Southeast Asia to Serve Needs of Region’s Fast-Growing AV Market

New Singapore Operation Headed by Industry Veteran Ricky Tan Serving as Regional Sales Manager, Southeast Asia Accelerating its drive into Asia, ZeeVee has opened an office in Singapore, its first company facility in the Asia-Pacific region, to better serve the rapidly growing commercial and residential AV market in Southeast Asia. ZeeVee has named industry veteran Ricky Tan to lead the new operation, appointing him regional sales manager, southeast Asia. The company, based in Massachusetts, is a global pioneer and…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. WordPress.com Celebrates 14 Entrepreneurs, Writers, and Nonprofits for the 2019 ‘Anything Is Possible’ List The Inaugural New Year’s List Spotlights People and Organizations Who Are Using the Web to Make Their Communities, and the World, a Better Place Bright…

Triton Digital Integrates Operative.One with the Tap Advertising Platform

Triton Digital, the leading technology provider for the global audio industry, announced that it has integrated the Operative.One Ad Management Platform from Operative, with Triton’s Tap Advertising Server to further optimize and streamline the order management process for audio publishers. @TritonDigital has integrated the Operative.One Ad Management Platform with the Tap Advertising Server to optimize order management for publishers. Through this partnership, publishers that use the Tap ad server can now manage their…

CyberAgent Launches “PFX LIVE,” Supply-Side Platform Specialized in Monetizing Live Streaming Services

AdTech Studio of CyberAgent, Inc. (listed in the first section of Tokyo Stock Exchange; Stock Code: 4751) has developed "PFX LIVE," which is specialized in monetizing live streaming services in "CA ProFit-X," a supply-side platform. In recent years, the live streaming market has been growing worldwide, and service media that utilize the live streaming functions such as live commerce, which is a new form of EC, and the game streaming service have been launched one after another. However, since monetizing of live streaming…

Rakuten Marketing Named the Leader in the Performance Marketing Industry, Winning Top Affiliate Network in Global Survey

For the eighth consecutive year, the Rakuten Marketing affiliate network has been named by mThink, publishers of Revenue+Performance magazine, as the world’s top affiliate network for providing superior strategy and technology to brands and publishers. “It is thrilling that our affiliate network continues to be recognized for its dedication to technology innovation and strategic services, that together empower advertisers and publishers to thrive in their business” Every Fall, mThink conducts the biggest research…