Top Ten YouTube Partner Collab Launches Ad Sales Group

Digital Content Studio Hires Google Ad Veteran Art Zeidman to Lead Unit Independent digital content studio Collab announced they are launching an ad sales unit to monetize its broad reach for both the brand and the talent it represents. As a ComScore rated top ten YouTube partner, Collab averages nearly seven billion monthly views across that and other platforms. Top 10 YouTube partner & indie digital content studio Collab is launching an ad sales unit to monetize its broad reach. Art Zeidman will lead unit.…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Vidoomy Launches Contextual Video Targeting Sprinklr’s Social Media Management Platform, Experience Cloud, Acclaimed by Frost & Sullivan for Helping Brands Improve Customer Engagement Sprinklr’s Platform Analyzes Data and Bridges Data Silos Across Resource…

PERQ Appoints Amy Peck as VP Marketing Cloud Solutions

Peck Will Lead Innovative New Home Furnishings Division Created to Drive Even More Engagement Online and More Sales in Stores for PERQ’s Growing Customer Base PERQ, experts in online consumer engagement and behavior, announced the appointment of Amy Peck to the newly created role of Vice President, Marketing Cloud Solutions. Peck will lead a new marketing cloud solutions team that is focused on delivering innovative, data-driven, multi-channel marketing solutions to PERQ’s growing home furnishings customer database. PERQ’s…

Vidyard Welcomes SmartBug Media to Its Agency Partner Program, Brings the Power of Video to HubSpot’s Highest-Rated Agency Globally

As the Use of Video Continues to Skyrocket in the World of B2B Marketing and Sales Tactics, SmartBug Media and Vidyard Collaborate to Bring the Best in Video to HubSpot Users Worldwide Vidyard, the leading video platform for business, announces that SmartBug Media, HubSpot’s highest-rated Diamond Agency Partner, has joined the Vidyard Agency Partner Program. The partnership will empower SmartBug Media to deliver inbound video services to clients in a wide range of industries. This partnership recognizes SmartBug…

#5FutureStates Of Content Are Here: SDL’s 2018 Content Predictions Come To Fruition

SDL Research Suggests Customers Expect Continuous Digital Experiences in Content Predictions: Global Brands can deliver this with Latest Process and Automation Innovations across the Content Supply Chain SDL, a global leader in content creation, translation and delivery, revealed that its Five Future States of Content (#5FutureStates) have become a reality, after a series of its innovations that have been incubated over the past year have begun to deliver solutions based on artificial intelligence (AI) and machine…

20 Free Marketing Tools for Every Marketer

MarTech Series Talks About the Basic Attributes of 20 Tools for Marketers That Can Be Tried for Free Marketers today are exposed to dozens of tools that promise to make their lives easier, however, narrowing down on one is easier said than done. MarTech Series seeks to ease this process for the marketing community by featuring the best tools that can be tried for free as well as their paid equivalents. 1. Buffer Buffer is an easy to use tool to schedule posts on social media. Prior editing can be done to check post…

Mediavine Launches Setting to Further Optimize Ads for Mobile PageSpeed

New setting has been created in response to changes in Google PageSpeed Insights This week, Mediavine launched a new setting to optimize ads for mobile page loads. The feature was created in response to increased goals set by Google PageSpeed Insights and its latest Lighthouse update. Page speed is of utmost importance to Mediavine, which has long utilized the implementation of lazy loading to make it the fastest ad management provider. With these changes to PageSpeed Insights, however, it was critical for the company…

Digital Locations Acquires EllisLab – Creator of ExpressionEngine

Award Winning Content Management System to Serve as the Foundation for the Company’s New Direction and Strategy of Using Artificial Intelligence to Create Personalized Digital Content Digital Locations, Inc., developer of an artificial intelligence platform for personalized digital content, announced the execution of a definitive agreement under which the Company has acquired 100% of the issued and outstanding common stock of EllisLab, Inc., the creator of the popular content management system (“CMS”) ExpressionEngine.…

Purely CRM Announces the “Purely Web Lead Connector” – a Connector Joining Your Website Generated Leads Directly Into Dynamics 365

Purely CRM, a software consulting firm focusing solely on Dynamics 365, is excited to launch their first product, the “Purely Web Lead Connector” – an add-on to your website to capture web generated leads directly into Dynamics 365. Purely CRM has launched a new product, the "Purely Web Lead Connector" to connect your website generated leads directly into Dynamics 365. As one of a small number of companies in North America that focuses solely on Dynamics 365, Purely CRM has observed and identified areas where…

TechBytes with Nitasha Walia, Sr. Product Manager, Zoom

Nitasha Walia Sr. Product Manager at Zoom Zoom’s App Marketplace brings together integrations built by Zoom and their 3rd-party developers and includes apps for a multitude of industry verticals including Assistants, Productivity, Scheduling, and Unified Log-In. We spoke to Nitasha Walia, Sr.Product Manager at Zoom, to understand the core tents of the marketplace and how customers should better leverage it for smoother business operations.Tell us about your role at Zoom and the team/technology you handle. I’m a…

Tomorrow’s Content Management Systems Will Be Driven by AI

Emerging Horizons of Future Content Management Systems Will Develop with Artificial Intelligence as the Central Theme. As AI Swiftly Penetrates Existing Marketing Technologies, CMS Will Not Be Left Behind Part four, which is the last in our featured series, explores the future of Content Management Systems. Globally, technology is changing and adapting to be increasingly AI driven. Hence, tomorrow's Content Management Systems will need to have capabilities of integrating with Application Programming Interface(s) that are…

Choosing the Right Ingredients for the Content Management System Recipe

Cooking Content Management System recipes requires the right blend of product design with technology. Getting the right technology becomes easy if the development of these systems is directed accurately to gratify client requirements. In part three of this ongoing series on the sphere of Content Management Systems, MarTech Series is focusing on popular technologies that help CMS come alive. The writing aims to provide information for both sellers and buyers about what technology is commonly available out there for the…

Aligning Business Objectives with Established and Potential CMS Markets

Enterprises Should Position Their Products, New and Emerging, After Predicting Market Adaptability. Hence, They Need to Understand the Market Share and Usability of CMS in Order to Build a Robust Business Model This is the second part of our ongoing four-part series that seeks to give a 360-degree view of the industry. This part focuses exclusively on the types of CMS and how sellers can draft unique strategies for maximum product outreach and subsequent revenues. Not just that, for evangelists, this article might provide…

TechBytes with Jessica Ortega, Web Security Research Analyst, SiteLock

Jessica Ortega Web Security Research Analyst, SiteLock On an average, websites are attacked 58 times per day. A single successful attack can have devastating consequences for an online business. We spoke to Jessica Ortega, Web Security Research Analyst, SiteLock, to understand the malware trends that are currently in play and which websites are more prone to security infringements.Tell us about your role at SiteLock and the part you played in curating the report — The SiteLock Website Security Insider Q2 2018. I’m a…

Do Enterprises Undermine the Sales Potential of Content Management Systems?

Wordpress Dominates the CMS Market Currently with a 23% Market Share. But Why Aren’t Other Companies Catching Up? Content Management Systems (CMS) facilitate businesses of all sizes, globally, to host their content over the internet. CMS facilitate business content creators to easily upload and manage enterprise information. This saves a lot of time and effort as individuals responsible for enterprise content do not have to build systems from scratch for content management. Every business today wants a footprint over…

RingCentral Signs Definitive Agreement to Acquire Dimelo, a Leading Digital Customer Engagement Platform

Acquisition Will Accelerate Enterprise Transformation to Deliver Next-Generation Digital Customer Experiences RingCentral, Inc., a leading provider of global enterprise cloud communications and collaboration solutions, announced that it has entered into a definitive agreement to acquire Dimelo, a leading cloud-based digital customer engagement platform. Dimelo enables enterprises to manage all their digital customer interactions through a single platform. Dimelo is deployed by leading global organizations such as Allianz,…

International Study by WP Engine Reveals Enterprise Investment Lags Today’s Mobile-First Consumer

The End of the App Store? Study Finds Clear Benefits To Using AMP and PWA, Including Faster Deployment and 50 Percent Lower Total Cost of Ownership Over Native Apps A new international study commissioned by WP Engine and conducted by Vanson Bourne explores the motives and mobile solutions that enterprise organizations are using today to connect with today’s increasingly mobile-first consumer. The End of the App Store? @wpengine Study Finds Clear Benefits To Using #AMP and #PWA, Including Faster Deployment and 50…

Introducing Portal From Facebook: New Video Calling Devices to Connect You With Friends and Family

What if you could easily connect with your closest friends and family and feel like you’re in the same room — even when you’re miles apart? Facebook today announced Portal and Portal+, two new video communication devices for the home that dramatically change the way we keep in touch. Thanks to AI technology, Portal makes video calling easier and more like hanging out, while a widescreen display lets you enjoy every moment together. When you can’t be there, Portal and Portal+ let you feel there. With a 10-inch 1280 x 800…

bpm’online Introduces Major New Features to Its Intelligent Platform for Business Process Automation and CRM

bpm'online, a global business software company leading in the space of business process automation and CRM, announced the release of the latest version of its intelligent platform that enables enterprises to create and automate business processes, and manage their relationships with customers and key stakeholders. bpm'online 7.13 adds value in key areas to make enterprises more effective in building, optimizing, and maintaining effective processes. "At bpm'online we know you can't have excellent customer relationships…

Solodev Heads G2 Crowd’s ‘High Performer’ Category in Content Management Systems

For the Fifth Time in a Row, Solodev Has Been Named as a ‘High Performer’  Solodev, a company that develops an award-winning Content Management Systems, was named as a ‘high performer’ by G2 Crowd. Solodev’s achievement is commendable as G2 Crowd has named  them in this category for the fifth consecutive time. G2 Crowd confirms that Solodev’s ranking is strictly based on outstanding ratings that the latter received from its customers. Business buyers that leverage G2 crowd to review a business product rated Solodev’s…