Banner Before Header

Clinch Appoints New Head of Sales

Sales Veteran Taylor West Joins Leading AdTech Data-Driven Personalization Company Clinch, an artificial intelligence platform that provides data-driven personalized video ads, announced the addition of Taylor West as Head of Sales. West comes to Clinch with more than ten years of sales, business development and product marketing experience. As Head of Sales for Clinch, West will oversee the development and implementation of the Company's sales strategy and business initiatives within the global advertising market.…

Behavioral Scoring in Account-Based Advertising

Account-based marketing (ABM) has been around for over a decade, first introduced by ITSMA in 2004. It was created “to help marketers stop generic sales pitches and zero in on the essential needs of their most important clients.” Now, 15 years later, we are finally in a place where companies incorporate ABM into their marketing strategies and budgets. Yet, as with every relatively new technique, many marketers are still struggling with measuring the effectiveness of their ABM campaigns, especially scoring accounts before…

U.S. Men Are More Willing Than Women to Pay For Good Customer Service

Gender differences come to light in Genesys consumer survey on customer experience Mars and Venus are still in opposition in the realm of customer experience. A recent survey by Genesys, the global leader in cloud customer experience and contact center solutions, finds that men and women have different expectations when it comes to good customer support and communication methods. For instance, nearly 20% more men than women are open to paying extra to get the type of service they want. Marketing Technology News:…

Imagen Makes Licensing Video, Podcasts and Images a Breeze with New Intuitive Monetization Feature

Digital media management platform streamlines the process to generate revenue from content; eases access and acquisition process for licensees Imagen, the leading video management platform for sports organizations, media companies and the enterprise sector, unveiled a comprehensive monetization tool to simplify the process of bringing content to market and generating revenue. Imagen’s monetization feature also makes it easier for licensees to acquire content assets and rights packages as quick and easy as adding items to a…

Dun & Bradstreet Helps Companies Identify Risk And Opportunity With New COVID-19 Impact Index

Dun & Bradstreet, a leading global provider of business decisioning data and analytics, introduced the COVID-19 Impact Index, a new resource - based on client feedback - that addresses the urgent needs of business leaders to better understand the real-time impacts of the pandemic on companies and their network of suppliers and customers. Following the movement of the virus across the U.S., Dun & Bradstreet concludes that while 90 percent of businesses across the U.S. have been impacted, 43 percent of businesses in…

Pricefx Provides Customers Free Access to New Accelerators Offering

Pricefx offers unlimited free access to live products to help customers develop strategies to address changing market dynamics due to COVID-19 Pricefx, the global leader in native cloud pricing software, announced that it will provide its customers free access to Sales Insights Accelerator. This Accelerator is a preconfigured, easy to deploy, highly actionable pricing analytics solution that can analyze transactional data, quickly gain visibility into pricing opportunities and flag threats. Pricefx is offering free,…

RIVIT TV Preps To Resume Launch In The Fall Due To Current COVID-19 Pandemic

Rivit TV, the only streaming platform that allows audiences from around the world to "Choose the TV That Gets Made™" said today that the company will pause its ground-breaking service due to the worldwide impact caused by the Coronavirus (COVID-19), and will return with additional new original shows and additional features in the Fall. Marketing Technology News: Xactly Announces New Salestech App on Slack to Track Sales Performance "After the successful March 24th launch of our three (3) original drama pilots which…

Catalina Launches In-Store Partner Media Network Initially With Insignia, Valassis And Valpak

Unprecedented Open-Ecosystem Platform Will Deliver Greater Value to Retailers, CPG Brands and Shoppers For the first time in its 37-year history, shopping intelligence leader Catalina is providing unprecedented access to its exclusive in-store media network--which reaches 91 million U.S. households--to respected fellow industry leaders who have helped pioneer the consumer products promotions industry. Dubbed the Catalina In-Store Partner Media Network, this unprecedented move will allow companies like Insignia Systems,…

Cyara Automated CX Assurance Platform Reduces Time to Value for Genesys Cloud Customers

Cyara ranked top revenue-generating app in the Genesys Professional Services Expert Apps program Cyara, provider of the award-winning Automated CX Assurance Platform, has reached a new milestone in its partnership with Genesys, the global leader in cloud customer experience and contact center solutions. Cyara’s platform was ranked as the top revenue-generating Expert App* in 2019 on the Genesys AppFoundry, the industry’s largest dedicated marketplace focused on customer experience solutions. The accolade reflects the trend…

NP Digital Announces New CEO Michael Gullaksen

Veteran Marketing Executive Will Lead NP Digital in Next Stage of Growth NP Digital, a leader in performance marketing, announced that Michael Gullaksen has joined the agency as its CEO. Gullaksen, former President of iProspect and CEO of Covario (acquired by iProspect), succeeds co-founder Mike Kamo in the role. Gullaksen’s proven leadership in performance marketing will help scale the company through the next stage of growth, while Kamo continues to support NP Digital as Chief Executive Officer of NP Brands.…

BrandZ Retail Ranking Shines Spotlight on Brands Most Resilient to Impacts of Coronavirus

- Total value of BrandZ Top 75 Most Valuable Global Retail Brands reaches $1.5 trillion - Amazon grows 32% to $415.9 billion to remain the world's most valuable retail brand, commanding 27% of the Top 75's total brand value - Coronavirus highlights sector's pivotal role in global economy as retailers face supply and demand challenges that require innovation and agile response The third annual BrandZ™ Top 75 Most Valuable Global Retail Brands Ranking, unveiled today by WPP and Kantar, reveals that the value of the world's…

Freshworks Integrates With Slack to Scale Rapid Customer Service for Enterprises

Market first customer support integration enables millions of users of popular communications app to accelerate collaboration and swiftly resolve soaring inquiries Freshworks Inc., the customer engagement software company, announced the integration of its customer support and engagement software Freshdesk with Slack, the leading channels-based messaging platform which counts over 12 million active daily users performing over five billion actions every week. This first-to-market customer support integration extends…

PROS Holdings, Inc. Announces Appointment of Carlos Dominguez to Board of Directors

PROS Holdings, Inc., a provider of AI-powered solutions that optimize selling in the digital economy, announced the appointment of Carlos Dominguez to its board of directors effective April 29, 2020. Dominguez joins the board as an independent director. A seasoned technology veteran with over 30 years of industry experience, Dominguez is president of Sprinklr, a global, social-media-management company. Marketing Technology News: Xactly Announces New Salestech App on Slack to Track Sales Performance Prior to joining…

Retail TouchPoints Launches ‘Retail Reset’

New Virtual Forum & Content Hub Is Designed To Help Retailers Shape COVID-19 Recovery Strategies Retail TouchPoints (RTP), the industry’s go-to source for omnichannel engagement strategies, has launched Retail Reset, an on-demand, virtual forum and content hub designed to help executives develop their post-pandemic business strategies. Marketing Technology News: Xactly Announces New Salestech App on Slack to Track Sales Performance Providing thought leadership from some of the top analysts, consultants,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Google Cloud, Comm100, Databricks, NetApp, WeChat, and AgencyZoom. Making Google Meet Free: Google Cloud Envisions Secured, Disruption-Free Video Conferencing for Everyone Google Cloud has announced Meet Video conferencing built with the scalability, privacy, and security required for businesses shall soon be made available to anyone and everyone with a valid email ID. Comm100…

Merkle’s Q1 2020 Digital Marketing Report Reveals Initial COVID-19 Impacts on Search, Social, and Display Ad Spend Across Major Platforms

Amazon YoY Growth surged at 118% for Sponsored Brands; Google Records Weak Growth for Search Ad Spend Merkle, a leading technology-enabled, data-driven performance marketing agency, released its Q1 2020 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights key metrics and trends within paid and organic search, paid social, and display ad spend. The report provides insights into year-over-year (YoY) growth for Amazon, Google, Facebook, Instagram, and YouTube, and illustrates the impacts…

George Jon Selects Datadobi to Deliver Data Migration for its Leading eDiscovery Platform

Datadobi Outperformed Alternative Solutions for Performance, Simplicity, and Reporting Capabilities Datadobi, the global leader in unstructured data migration software, has been selected by eDiscovery platform, process, and product specialist George Jon, to power its data migration services for clients across the corporate, legal, and managed services sectors. George Jon builds and launches best-in-class, secure eDiscovery environments, from procurement and buildout, and requires a data migration solution that provides…

First-of-Its-Kind Industry Survey Identifies the Digital Experience Wants and Needs of App Dev, Web and Business Leaders Worldwide

900+ decision makers understand the imperatives of digital experience, yet the majority have cancelled or postponed projects; Progress identifies those triggers and how to overcome them Progress, the leading provider of application development and digital experience technologies, today announced the results of its 2020 digital experience survey, “Digital Experiences: Where the Industry Stands.” In this first-of-its-kind survey, Progress gleaned insights from more than 900 app dev, web, marketing and business leaders…

Affectv Appoints Daniel Harrison to Drive Commercial Operations as GM US Sales

Affectv announces the appointment of Daniel Harrison to the role of General Manager of US Sales. Daniel begins the role with immediate effect to drive forward the North American business. In a newly created role, Harrison will be responsible for all commercial operations for Affectv in the region. His role will have a significant impact on revenue and culture, bringing senior sales leadership to the US team. Harrison is responsible for the long-term development of business relationships with senior executives at media and…

IDG and Concured Launch World’s First AI-powered Content-as-a-Service Product for Tech Industry

 IDG UK, a part of the world's #1 tech media company, and Concured, the multi-award-winning AI-powered content intelligence platform, have today announced the launch of IDG Content Studio – a new and unique AI-powered Content-as-a-Service (CaaS) product for marketing professionals in the Technology industry. IDG Content Studio will see IDG's market-leading editorial and creative talents leverage Concured's content intelligence platform to provide best-in-class content marketing for IDG's B2B and B2C technology clients.…