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Affectv Appoints Daniel Harrison to Drive Commercial Operations as GM US Sales

Affectv announces the appointment of Daniel Harrison to the role of General Manager of US Sales. Daniel begins the role with immediate effect to drive forward the North American business. In a newly created role, Harrison will be responsible for all commercial operations for Affectv in the region. His role will have a significant impact on revenue and culture, bringing senior sales leadership to the US team. Harrison is responsible for the long-term development of business relationships with senior executives at media and…

IDG and Concured Launch World’s First AI-powered Content-as-a-Service Product for Tech Industry

 IDG UK, a part of the world's #1 tech media company, and Concured, the multi-award-winning AI-powered content intelligence platform, have today announced the launch of IDG Content Studio – a new and unique AI-powered Content-as-a-Service (CaaS) product for marketing professionals in the Technology industry. IDG Content Studio will see IDG's market-leading editorial and creative talents leverage Concured's content intelligence platform to provide best-in-class content marketing for IDG's B2B and B2C technology clients.…

8 Ways to Begin Building Marketing Resiliency Now

Over the past few weeks, we have been working closely with our clients across many different industries and sectors, all over the world, and learning that even some of the biggest global companies are struggling to keep their Marketing moving forward and collaborating remotely with their colleagues seamlessly to do so. With a significant remote workforce in place, we at SGK are thankful that we are in a strong position to help them fulfill the demands of today while preparing for the future.  While companies struggle…

MCA Expands Despite Current Economic Changes

Marcom Content by Ashley, LLC (MCA) is expanding its offerings to better service its clients. MCA started providing digital marketing, copywriting, communications and marketing strategy services. Since then, it has expanded by offering learning solutions that include e-learning development, instructional design services and curriculum development for corporations to improve employee and contractor performance. Marketing Technology News: Atos Acquires Data Science Firm Miner & Kasch Ashley Schweigert is the owner of…

Using Intent Data Optimally to Manage Through COVID-19 and Beyond

Today, while many businesses have slowed down, or in some cases completely stopped, there are still markets that are showing some positive trends. True Influence is seeing the volume of interest in demand generation from numerous industries and buying groups has increased compared to the start of the earliest shelter in place orders due to COVID-19.  Changes in the business environment can mean changes in your target audience. Intent signals about your customers and prospects enable companies to focus their time and…

Is Your Business up to the Stress Test of External Forces Beyond Your Control? #BusinessContinuity

Aggressive new product developments and marketing campaigns planned for Q2 have gone up in Coronavirus smoke, while business priorities have shifted and some B2B organizations may be running on reduced hours or staff numbers. As Jamie Kightley, Head of Client Services, IBA International explains, it’s not ‘business as usual’, it’s ‘business continuity’ which needs to be the name of the game from a PR and Marketing perspective. Marketing departments and agencies alike are all facing an unprecedented period for the next few…

CCPA and Future Data Regulation Compliance

Just a couple of months have passed since the new year and we’ve already begun to see companies, such as Lyft, fail to disclose what data they’re collecting on their customers–resulting in noncompliance with the California Consumer Privacy Act (CCPA) that went effect on January 1. The new state law comes hot on the heels of similar consumer data regulations in Europe, implemented in 2018 via the General Data Protection Regulation (GDPR), and additional regulations are sure to be levied this year in 2020. While true CCPA…

Magento Commerce is Making AI the New Normal in E-Commerce

Introducing AI-Powered Product Recommendations for Magento Commerce. The global digital economy is growing faster than any other economy. Even before the COVID-19 chaos struck down the supply chains and last-mile delivery platforms, nobody could deny that the future of commerce is actually -- Digital. As governments enforce lockdown and authorities plead citizens to maintain social distancing, online purchases have become the most obvious form of shopping. A majority of online purchases have been related to grocery,…

Let Go of Your Brand Ads. Hold Onto Your Purpose

This article is co-authored by Shane Baxendale, Hugh N. Wilson & Emma K. Macdonald. In a societal crisis, what should marketers do? CMOs have moved from grief to action over the last weeks as they grapple with the rapidly evolving pandemic. Only two weeks ago the ‘disaster’ facing CMOs was the sadness of not being able to air a new campaign that may have taken months to create.  “Meeting the needs of your customer at a profit”, the famous definition of Marketing from Professor Philip Kotler, needed rethinking. What…

Gravyty Introduces Version 3.0 Including Revolutionary Artificial Intelligence Crisis Management Tools to Fundraisers Managing Response to…

Gravyty Refocuses Version 3.0 to Center on Driving Revenue through Fundraising During Crisis Gravyty, the market-defining provider of fundraiser enablement powered by artificial intelligence (AI), announced new product capabilities that help nonprofit, higher education, and health care leaders continue to secure fundraising revenue during the challenging times caused by the COVID-19 crisis. This includes the immediate availability of Gravyty Crisis Management for frontline fundraisers managing donor relations during the…

Global Organizations Turn to Video to Drive Marketing, Sales, and Employee Engagement in the Digital Age

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees Organizations around the globe are embracing online video as a more personal and compelling way to engage their audiences in an increasingly digital business world. Global organizations, including Ceridian, HubSpot, and Zycus, have turned to video to power marketing campaigns, accelerate sales deals, support customer…

WISMOlabs and Cashi Partner to Help Subscription Box Retailers Increase Customer Loyalty and Drive More Revenue

Now customers can preserve and protect cash flow with Cashi's intelligent payment processing and WISMOlabs post-purchasing experience. "WISMOlabs and Cashi working together is a win-win for customers in the retail market," says WISMOlabs CEO and founder Dmitri Rassadinke. "Cashi and WISMOlabs customers both rely on our collective intelligence to drive growth. The combination of Cashi's intelligent payment solutions and the strategic marketing tools WISMOlabs offers will grow business and keep subscribers engaged to…

PX Launches Lead to Call Tracking, Advanced Benchmarking Solution for Call Center Performance

Provides marketers with real response time and precise measurement of speed-to-lead PX, the leading platform for customer acquisition, announced the introduction of Lead to Call Tracking, the first true measure of Speed-to-Lead and its impact on lead conversion. Lead to Call Tracking from PX enables a marketer to measure the actual time of response from the instant a consumer submits a form and the time it takes their call center to begin outreach. It also enables them to benchmark this data both internally and against…

ABM Certification: It’s on the House

It’s somewhat ironic that a global pandemic like COVID-19 can make the world seem smaller. Yes, we are practicing social distancing, but we’re also reaching out to each other in more personal and creative ways, often using technology to do so. Brady-Bunch-style video conversations now dominate our professional lives, while social media is flooded with rediscovered hobbies, new work habits, and tales of our private battles to turn this health crisis around.  Double-Down on Your Marketing Skills While we shelter-in-place,…

Kustomer Launches KustomerIQ, Leveraging Intelligence Throughout Its Customer Service Platform

KustomerIQ leverages advanced artificial intelligence to help agents more efficiently analyze and take action on customer requests. Machine learning models are deployed to allow support experiences to be more rapid and accurate Kustomer, the SaaS platform reimagining enterprise customer service, announced the broad rollout of KustomerIQ, its artificial intelligence engine embedded across the Kustomer CRM platform. Kustomer IQ is empowering companies to do more with less, and operate as efficiently as possible in the face…

Arbill Chooses Unilog as Strategic eCommerce Partner

Safety distributor invests in digital commerce to meet demands of COVID-19 crisis Unilog, which offers powerful, affordable eCommerce solutions to midmarket B2B companies, announced today that Arbill has selected Unilog as their new eCommerce platform provider. Based out of Philadelphia, PA, Arbill is a leading distributor of safety supplies and a member of the AD (Affiliated Distributors) buying group. In addition to their catalog of nearly 10,000 safety products, the company carries more than 800 SKUs under their own…

Threekit Launches Configurable AR Tool for the Next Generation of Online Shopping

Shoppers Can Now Visualize Millions of Product Variations, in Real-Time, From the Comfort of Their Own Homes Threekit, a product visualization software company, announced the launch of its new configurable augmented reality (AR) feature. This feature allows shoppers to see and customize millions of product variations in augmented reality. Previously, in order to achieve the same results, product marketers needed to create new technical specifications and three-dimensional (3D) files for every color, material, and feature…

New CCPA, GDPR Third Party Risk Management Privacy Guidelines and Checklists from Shared Assessments Help Organizations Assess and Address…

Up-to-the-Minute Privacy Guidelines and Compliance Checklists Help Organizations De-Mystify Statute Complexities and Execute a Phased Approach to CCPA; Updated GDPR Compliance Guidelines and Checklist Also Issued The Shared Assessments Program issued “CCPA Privacy Guidelines & Checklists,” the security and risk industry’s first comprehensive set of best practices and tools to help organizations comply with the California Consumer Privacy Act (CCPA). Concurrently, Shared Assessments issued its updated “GDPR Privacy…

Reputation.com Rolls Out Business Continuity Toolkit for Communications Management Amid COVID-19 Outbreak

Business Continuity Bundle Helps Businesses Use Their Online Presence to Disseminate Critical Information; Includes Functionality for Healthcare Providers to Assist Patients in Finding Available Services and Treatment Reputation.com, provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, rolled out its Business Continuity Bundle, a toolkit created to help brands manage their Google presence and leverage social media for urgent outreach and response during times…

iPhone App “Syndesy” Launches New Feature to Protect Family and Friends From COVID19

The “Syndesy” App’s “Check-Ins” Feature Protects Privacy While Helping Others Syndesy LLC announced the release of a new feature called ‘Check-Ins’ which lets users check-in with the push of a button wherever they have to go during the Covid19 pandemic. The app can now help users keep each other safe if they are diagnosed with the virus by allowing users to generate a report of their check-ins for all their friends and family. This helps the community know quickly who might have been exposed, where, and when. The Syndesy…