DoubleVerify Announces Exclusive Partnership with Yahoo! JAPAN To Power Their Standard Feature of Ad Fraud and Brand Safety Protection

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced an exclusive partnership with Yahoo! Japan Corporation (“Yahoo! JAPAN”), a leading media platform in the region, to power their standard feature of traffic policy management and compliance across the Yahoo! JAPAN Ads Display Ads platform. Beginning in Q1 2021, advertisers will be able to run advertising campaigns with this enhanced standard feature of Yahoo! JAPAN Ads Display Ads, leveraging DoubleVerify’s global…

Logiq Appoints Former Omnicom and Yahoo! Senior Executive, Josh Jacobs, to Its Board of Directors

Jacobs’ Appointment Supports Logiq’s Emergence as a Leading Global Innovator of Data-driven Consumer Intelligence and Marketing Technology Logiq, Inc. (formerly Weyland Tech), a global provider of award-winning eCommerce and Fintech solutions, has appointed Josh Jacobs to its board of directors. As a new independent director, his appointment increases the board to seven members, with four serving independently. Jacobs is a highly accomplished technology executive with 30 years of innovation in digital media and…

Verizon Media and Rakuten Join Forces to Reward Consumers with Exclusive Cash Back Rates for Yahoo Shopping and Yahoo Mail

Verizon Media and Rakuten kicked off the holiday season with the introduction of cash back rewards for Yahoo users across Yahoo Shopping and Yahoo Mail. Beginning Wednesday, November 27, visitors to Yahoo Shopping were able to start earning cash back rewards powered by Rakuten on purchases from more than 50 premier online retailers, with exclusive cash back rates on select merchants throughout the year. Yahoo Shopping is a new commerce experience that features everything consumers have come to love, including price…

Leanplum Appoints Chief Technology Officer: Anil Khatri, Formerly of Yahoo and LinkedIn

Expands Leadership Team to Support Global Growth, Drawing Key Talent from Demandbase, DigitasLBi, Salesforce, and Zenefits Leanplum, the leader in mobile engagement, announced the addition of Anil Khatri as Chief Technology Officer (CTO). A veteran executive and former VP of Engineering at LinkedIn and Yahoo, Khatri brings over three decades of proven success in technology leadership to Leanplum. Leanplum is drawing world-class talent to support global growth and help innovative brands like Grab, Tinder, and Tesco…

Infogroup Hires Former Yahoo Marketing Executive Tony Marlow as Chief Marketing Officer

Marketing and Digital Media Veteran to Build out Company's Marketing Strategy Through Next Stage Growth Infogroup, a leading provider of data and multichannel marketing solutions, announced Tony Marlow has been appointed chief marketing officer. Marlow is based in New York and reports directly to Michael Iaccarino, chairman and CEO of Infogroup. An accomplished industry veteran with more than a decade of marketing and digital media expertise, Marlow brings a strong track record of turning data into actionable insight…

TechBytes with Amit Shetty, Sr. Director, Product at IAB Tech Lab

Please tell us about your current role and the team/ technology you handle at IAB. I lead the programmatic, anti-fraud, and brand safety initiatives at IAB Tech Lab. What is ads.txt and app adds.txt solution that you recently announced? Could you elaborate on how these work in the CTV / OTT ecosystem? ads.txt (and app-ads.txt) is a transparency mechanism that enables publishers to state the “authorized digital sellers” of their inventory. The recent update IAB Tech Lab released is to better support the additional…

GBK Collective Further Bolsters Advertising Effectiveness Expertise

GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced the appointments of Dr. Randall Lewis, Chief Scientist of Nanigans, and Dr. Justin Rao, Sr. Director, Performance Marketing at Booking.com, to its advisory board, further building on GBK’s expertise in helping clients to measure and maximize their return on marketing investments. Marketing Technology News: Schbang Launches ‘How 2020 Changed the Indian Consumer’ Report “Improving ROI for advertising spend and campaigns…

Predictions Series 2021 with Verizon Media’s Chief Business Officer, Iván Markman

Hi Ivan, please tell us how you hoped the New Year 2021 will start for the industry. The industry overall, I expect the next not-normal! For 2021...let’s start with consumers: coming out of 2020 there will be a confluence of factors that will likely create very unique consumer patterns. For starters, there will be continued uncertainty around the pandemic and its cure (vaccine timing and effectiveness, collective immunity, etc.) as well as the economic impact on households (employment, stimulus, impact to savings and…

MarTech Interview with Robin Bordoli, President at RollWorks

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Can you tell us about the importance of B2B martech partnerships, like the one you just had with HubSpot? To understand the importance of RollWorks’ partnerships with HubSpot and Marketo, it’s necessary to step into the shoes of the modern marketer. If you can picture the iconic “The Scream” by Edvard Munch then you have an idea of what most modern marketers…

6 AdTech Leaders Join Forces to Improve Programmatic DOOH Standards for 2021

The 6 adtech leaders include Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media. They join forces to deliver parameters for defining programmatic DOOH inventory. Ensuring a mutual understanding between the DOOH buyer and seller in the bid-stream and during the media transaction, these standards open up new inventory discovery opportunities, improve targeting, and promote greater knowledge equality within the programmatic DOOH industry. Six leading digital-out-of-home (DOOH) technology platforms -…

Kinetic Appoints Notable Out-of-Home Leader Keith Kaplan as Global CEO

Kaplan joins from OUTFRONT Media Kinetic, the leading global out-of-home agency that is part of WPP, announced the appointment of Keith Kaplan as Global Chief Executive Officer. Kaplan is well-regarded as a strategic advisor at the intersection of digital and out-of-home (OOH) with a strong focus on innovative ways to drive success for clients. Kaplan takes over from Marc-Antoine de Roys, who recently announced his retirement. According to GroupM's This Year, Next Year Global Forecast, out-of-home is expected to experience…

Verizon Media Launches Unified ID Solution “Verizon Media ConnectID”

Built for the cookie-less future of digital advertising, powered by nearly 900 million direct consumer relationships, a diverse ID graph, and a full-stack DSP & SSP ad platform Verizon Media announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies…

LoopMe Welcomes MediaLink’s Wenda Harris Millard and GroupM’s John Montgomery to Data Advisory Board

LoopMe, the outcomes-based advertising platform, announced the addition of Wenda Harris Millard, Vice Chairman of MediaLink, and John Montgomery, Executive Vice President of Brand Safety at WPP’s GroupM, to its Data Advisory Board. Both advertising industry leaders will offer insights and knowledge on the challenges brands face across the media landscape, expanding LoopMe’s expertise and offerings in brand-safe, cross-platform marketing solutions that drive business outcomes. “We are honored to have Wenda and John join…

PR Newswire Further Strengthens News Distribution Network in Key Asia-Pacific Markets

Through over 250 new content partnerships, closer media engagement and a robust social media presence, PR Newswire is bolstering its media footprint in the region especially in Australia, South Korea and the Philippines PR Newswire, the leading global provider of news distribution and earned media software and services, continues to expand and deepen its media network across the Asia-Pacific (APAC) region. In 2020, the company developed more than 250 content partnerships, bringing the total number to over 1,500. Its…

Verizon Media and BuzzFeed Announce New Strategic Partnership

Verizon Media and BuzzFeed announced a new strategic partnership across content and advertising, the acquisition of HuffPost by BuzzFeed, and an investment that will make Verizon Media a minority shareholder in BuzzFeed. From powering new consumer shopping experiences to content syndication, to innovative ad products, the partnership will unlock new revenue opportunities for both media companies. The addition of HuffPost - which BuzzFeed will acquire - brings BuzzFeed a universally known brand with significant scale, and an…

Don’t Let Lockdown Loosen Your Ad Spend

The COVID-19 pandemic has significantly influenced the global ad spend trends. Where’s the nearest click and collect? What time does our local store close in light of the latest COVID-19 restrictions? Where can I order that toy car he/she wanted for Christmas? Our bet is Google is your first port of call for an answer to any of these questions. If it is, you’re not alone. In fact, it’s estimated that Google processes 5.8 billion user searches per day. And, even though there are other search engines out there, like Bing…

Logiq Appoints Silicon Valley MarTech Senior Executive, Steven J. Hartman, as Chief Product Officer and Makes Other Key Appointments

Logiq, Inc., a global provider of award-winning eCommerce and Fintech solutions, has appointed and promoted four executives to new or existing positions. Steven J. Hartman has joined Logiq as its new chief product officer, succeeding Eddie Foong. Foong has been appointed to the new position of vice president of product for AppLogiq, Logiq’s award-winning mobile app builder, which he has been overseeing for several years. Daniel Urbino has been promoted to chief operating officer of Logiq, succeeding John…

Perch Announces $123.5 Million in New Financing to Acquire Top Performing Amazon Marketplace Products and Companies

Company sees growing opportunity in Amazon Marketplace products and companies; raises capital to accelerate its rate of acquisitions and expand its platform Perch, a technology-driven commerce company that acquires and operates top Amazon Marketplace businesses with winning products in their respective categories, announced that it has closed $123.5M in new financing. This brings the Company's total funding to date to over $130 Million. The round was led by Spark Capital and includes past investor Tectonic Ventures, with…

Global Survey Reveals Significant Shifts in Christmas Holiday Shopping Patterns as Shoppers Seek Safe In-Store and Online Experiences

Hybrid shopping model emerges blending technology with physical store experiences A new survey* of 2,000 UK and US consumers, conducted on behalf of JRNI, the experiential relationship management (XRM) platform for scheduling and managing personalized experiences at scale, reveals consumers are taking a more considered approach toward Black Friday and Christmas holiday season spending and behavior this year. One fifth (20%) of US shoppers plan to spend more this Christmas indicating that there’s a desire by some to shake…

Nimble Crowned CRM Industry Leader and Top 5 Sales Intelligence Tool for Small Business Teams on G2 Crowd

For 8 Years in a Row, G2 Crowd Reviewers Have Chosen Nimble As Their Fan-Favorite Simple Smart CRM for Office 365 and G Suite! Nimble, the pioneering Social Sales and Marketing CRM built for Office 365 and G Suite, announced that is has been named one of the Top Five Sales Intelligence Software Tools for Small Business and an overall CRM Industry Leader by G2 Crowd, the world’s leading business software review platform. Marketing Technology News: SAP To Acquire Omnichannel Customer Engagement Leader Emarsys Nimble…