Return Path Releases New Performance Benchmarks for the Email Campaigns Marketers Use Most

 2018 Email Marketing Lookbook Report Analyzes 600,000 Commercial Emails to Reveal Performance Data for 10 Common Email Campaign Types, Plus Best in Class Examples for Each With an average ROI of $38 for every dollar spent, email is one of the top channels for marketers to connect with customers and build valuable relationships. This is according to the  2018 Email Marketing Lookbook, published by Return Path. In fact, 70 percent of consumers prefer email for brand communications. But it can be difficult for marketers to…

Interview with Brian Bowman, CEO, Consumer Acquisition

"Advertisers are increasingly looking to creative automation and machine learning (AI) solutions to optimize ad campaigns." Tell us about your role and how you got here? What inspired you to envision a user acquisition solution for Facebook and Google? I’m the founder and CEO of Consumer Acquisition, where I manage our business, strategic partnerships with Facebook and Google and driving the vision of our future acquisition products and solutions for our clients. We’re in a highly dynamic and competitive industry that’s…

Best-in-Biz Awards Cites SAVO For Best Enterprise Product

SAVO Secured the Highest Distinction Awarded to Any Sales Enablement Platform as a Silver Winner in the Enterprise Product of the Year at the Best-In-Biz Awards SAVO Group, the leading provider of enterprise-grade sales enablement solutions, has been named a silver winner in the Enterprise Product of the Year, Best-in-Biz Awards, the only independent business awards program judged each year by prominent editors and reporters from top-tier publications in North America. SAVO secured the highest distinction awarded…

3 Rules for Communicating Post-Crisis, Cyber Attack 101 

Listen up… a cyber-attack is likely to happen to your organization. The majority of attacks to date have focused on organizations that have large databases or a point of sale system. According to a recent Heritage Foundation report, major breaches in 2016 occurred in organizations across all verticals including Yahoo, the U.S. Treasury Department, Oracle, The Wendy’s Organization, Banner Health, Citibank, and even the Office of Homeland Security (FBI). And then there was the breach in 2017 releasing 198 million US voter…

TechBytes with Enriko Aryanto, Co-Founder, QuanticMind

Enriko Aryanto Co-Founder,  QuanticMind Last month, QuanticMind secured $20 million in Series B that was followed by the data platform for intelligent marketing announcing an AI-powered solution for Google shopping. To understand how the new machine learning-based solution integrates with the existing predictive advertising platform, we spoke to QuanticMind Chief Technology Officer, Enriko Aryanto.MTS: What are the key components of QuanticMind’s predictive advertising platform? Enriko Aryanto: QuanticMind’s key…

Matthew Leger Joins Eyeota as Director, Agency Sales, Americas, to Strengthen US Sales Team

Leger Is Responsible For Developing Strategic Relationships With Some Of The Major Holding Companies In The Region Expanding its US sales team, Eyeota has Added Matthew Leger as its newest Director Of Agency Sales, Americas. Matthew is responsible for developing strategic relationships with some of the major holding companies in the region. He will report directly to Elizabeth Christensen, Managing Director, Americas. “With more than 15 years of experience working on data-driven media and unique data sets, I’m…

TechBytes with Jason Atlas, CTO, Adbrain

Jason Atlas CTO, Adbrain Adbrain’s Identity AI™ approach utilizes machine learning technology to create cohorts of identities across three dimensions of data: People, Places and Devices. The multi-dimensional identity methodology affords a comprehensive view of identity beyond a single-device context. We spoke to Jason Atlas, Chief Technology Officer, Adbrain,  to understand how Customer Identification Mapping technology helps resolve the challenges in marketing attribution.MTS: How have the definitions for “unified,…

Criteo Elevates Mollie Spilman To Chief Operating Officer

Spilman Has Helped Achieve A Steady 90 Percent Customer Retention Rate Criteo S.A, the leading commerce marketing technology company, announced the promotion of Mollie Spilman, one of the most respected executives shaping today's competitive advertising and commerce marketing landscape, to Chief Operating Officer. Spilman joined Criteo in 2014 and leads all commercial teams — revenue, supply, operations and marketing — globally. During her tenure, Spilman has been instrumental in Criteo's growth…

Interview with Chad Wollen, CMO, Smartpipe Solutions

"The focus will need to shift away from exclusively thinking about data outputs – the product of analytics and data science, to data inputs – building trust with customers so they will happily share their information because of the relationship they have with the brand, and the tools of control and transparency they can access." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of technology innovation company? I am the CMO at Smartpipe Solutions. Smartpipe is…

Interview with Jim Kaskade, CEO, Janrain

"Brand marketers pay a lot of money to drive unique visitors to their digital properties, only to see more than 95 percent of them go away and 5 percent or less register. Then of those 5 percent registered, less than 15 percent remain active." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a Customer Identity and Access Management (CIAM) company? I was on a hike with John Kim, managing partner at HighBar Partners, just before New Year’s 2015. John was very excited as…

Interview with Chris Dobson, CEO, The Exchange Lab

"As tech capability grows, brands may view machine learning as the answer to — and reason for — industry issues such as poor transparency and fraud even though all media has had its share of challenges in this area since advertising began." On Marketing Technology MTS: Tell us about your role at The Exchange Lab and how you got here.? (What inspired you to be part of a programmatic AdTech company?) My media career has spanned client, agency, TV and digital, always seeming to move on, as consumers do, into new media…

TechBytes with Aditya Jami, Senior Director, Data Science & Engineering and Head, AI, Meltwater

Aditya Jami Senior Director, Data Science & Engineering and Head, AI, Meltwater B2B marketers are seeking inspiration from B2C strategies and campaign management ideas to win more customers. It is only a matter of “when” B2B marketers start connecting with their audience using brand stories, based on media intelligence platforms. Last month, media intelligence giant, Meltwater, came up with a unique report on the social media buzz created by brands to win over customers leading up to Singapore’s 52nd birthday. The…

Interview with Hagai Shechter, CEO, Fraudlogix

"Transparency needs to become the norm so that marketers know where their ads are being served and to what type of traffic." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of an online advertising fraud detection company? I’ve been working in the online space since the late 90s. Previously, I owned a company that sold digital products through affiliates and marketing partners and we were hit with online fraud. It turned out that some of our marketing partners were…

Interview with Adam Fingerman, Co-founder and Chief Experience Officer at ArcTouch

"Whatever you want to call it, AI and our ability to transform data into smart, personalized experiences -- well above and beyond the web sites, apps and bots we make today -- is going to dramatically change how we work and how we live." On Marketing Technology MTS: Tell us a little bit about your role at ArcTouch and how you got here? Well, let’s just say it’s a good thing I practiced improv in college. Because even eight years after we started ArcTouch, rarely a day goes by when there’s not some kind of surprise that…

Meltwater Acquires Algo to Supercharge its Industry-Leading Media Intelligence Platform

Meltwater, a global leader in media intelligence, announced the acquisition of Algo, a real-time data analytics platform powered by the most advanced machine learning techniques available. The acquisition further strengthens Meltwater’s powerful media analytics and insights platform by bringing on Algo’s patented Velocity of Information engine, which surfaces rising trends from tens of millions of real-time data points. The acquisition also brings Algo’s team of award-winning information Natural Language Processing and…

Cuebiq Appoints Brad Piggott as SVP of Sales for the Central Region

Cuebiq, a leading location intelligence company with the largest, most accurate location database in the US, has expanded its sales operations to the Central region and appointed seasoned sales leader Brad Piggott as SVP of Sales for the region. In this newly created position, Piggott will work closely with the company’s Chief Revenue Officer, Michael Della Penna, to accelerate the company’s aggressive growth plan and strategy to expand its location data and analytics offerings across the Central region. “We’re…

Interview with David Simon, CMO, SteelHouse

"Marketers will have to grow with the consumer's expectations of a seamless, placeless, timeless experience or be left behind."On Marketing Technology MTS: Tell us a bit about your role at SteelHouse and how you got here? I’m the CMO at SteelHouse and oversee all communication, brand and product marketing for the company. Before joining the firm earlier this year, I ran marketing for SocialFlow out of New York and before that, for PointRoll, when it was a division of Gannett. I got my start with marketing guru, Seth Godin…

Blackwood Seven Appoints Hitesh Dholakia as Chief Product Officer

As a Leading AI Media Agency, Blackwood Seven Now Puts The Focus on Global Product Development with their Latest Hire Blackwood Seven, a leading AI media company, has announced the latest appointment to its leadership team. Hitesh Dholakia, a data science veteran with extensive product leadership experience, joins Blackwood Seven as Chief Product Officer. Dholakia will be overseeing all aspects of Blackwood Seven's global product offerings, reporting to Carl Erik Kjærsgaard, the company's CEO, and co-founder. The…

Choozle Lands $2.4 Million A-1 Funding; Achieves 3X Growth in 2016

Choozle, the Denver, Colorado-based real-time programmatic advertising platform, announced itself as the fastest growing self-service digital marketing and advertising company. In one year, its revenue has tripled, contributed largely by continued innovation in its core product offering.  Choozle also landed additional A-1 funding of $2.4 million from its investors in 2017. It adds to the $4.6 million Choozle raised in 2015, led by Great Oaks Venture Capital and other existing investors. Choozle has raised $8.6 million so…

TimesSquare Acquires 50,740 New Shares in Salesforce.com Inc (CRM)

TimesSquare Capital Management LLC, a leading research-oriented investment management company, has acquired fresh shares of Salesforce.com Inc. It was revealed from its latest filing of Form 13F with the Securities and Exchange Commission (SEC) for the third quarter of 2016. According to the filing, TimesSquare has acquired 50,740 Salesforce shares stock with an estimated evaluation of US $3.6 million. On the opening day of 2017, Salesforce shares traded at $68.46, 1 per cent down from its last recorded standing.…