Seth Dallaire Named Chief Revenue Officer For Instacart

Amazon Ad Sales Veteran Seth Dallaire Joins Instacart in Newly-Created Role to Lead the Company's Brand Marketing Partnerships Business Instacart, a North American leader in online grocery, announced that ad sales veteran Seth Dallaire will join the company as its first Chief Revenue Officer, beginning in November. In this newly-created role, Dallaire will oversee Instacart's growing brand marketing partnerships business, which allows brands to utilize the Instacart platform to reach online consumers across North…

How Web Hosting Can Make or Break Your Marketing Efforts

There are hundreds of website hosting options on the market, and many seem very, very similar. It can get overwhelming to compare the different features, the dozens of acronyms, and the 'free' addons. Site builder or no site builder? Does SSD matter? Is unmetered the same as unlimited bandwidth? (Spoiler: no, it isn't) I have spent years researching and writing about the different website hosting options, and here is one thing I have noticed: When looking for the right host, many business owners look at features or…

TechBytes with Ya-Bing Chu, VP of Product at Formation

Tell us about your role and the team/technology you handle at Formation. I’m the Head of Product at Formation. We’re building technology that is making offers and promotions more engaging, personalized, and effective. What makes Formation’s AI-based Marketing Platform distinctly different from other platforms? At the end of the day, we’re about building journeys. Most AI-based marketing platforms are about next-best-actions. But these tools only incentivize one-off purchases. We want to build life-long behaviors. The…

How To Optimize Native Advertising To Grow A Business, According To New Report From DesignRush

Studies Show That Just 3 Percent of Marketers Are Truly Familiar with Native Advertising DesignRush.com, a B2B marketplace connecting brands with agencies researched exactly how to execute successful native advertising content that fosters business growth. The top 5 native advertising tips that drive results in 2019 include: 1. Properly Label Native Ads Businesses should not mislead consumers by engaging in native ads but not identifying them as such. Instead, they need to build trust by honestly labeling native ads as…

The Biggest Tech Trend of the Year is Flying Under Wall Street’s Radar

FN Media Group Presents Safehaven.com Market Commentary The Fourth Industrial Revolution is under way, and in the process, tech giants are facing an existential threat as new companies with an innovative approach to the space are vying for a piece of the pie. With everything from advertising to data collecting coming under fire, it will take a lot for these behemoths to hold onto their crowns. Mentioned in today's commentary includes:  Twitter, Inc. , Apple, Inc.,  Shopify Inc., Netflix, Inc., Cisco Systems, Inc. Big Tech…

The 5 Tech Companies to Watch in 2020

The US digital advertising industry has officially crossed the $100-billion mark, making it bigger than TV, radio and print media advertising. As this growth continues, a remarkable transformation is taking place within the industry, with the massive Google-Facebook advertising duopoly facing an existential challenge. Mentioned in today's commentary includes: Amazon.com, Inc. Verizon Communications Inc., Yelp Inc., Snap Inc., Alibaba Group Holding Limited. eMarketer is forecasting that the industry will top $170B by 2021.…

Wi-Fi Usage at New England Patriots Home Opener Breaks Industry Records with a Peak Data Transfer Rate of 23.24 Gbps During Unveiling of…

Six-Time Super Bowl Champion Sees Highest Digital Fan Engagement of Any In-Venue Event in Sports History, Surpassing Previous High of 13.38 Gbps A record 23.24 gigabits per second (Gbps) was the peak Wi-Fi data transfer rate within Gillette Stadium during last night's New England Patriots home opener against the Pittsburgh Steelers when the Patriots unveiled their Super Bowl LIII banner, beating previous data records by 58 percent. At 23.24 Gbps, this is the biggest network moment ever at a sporting venue. The…

TechBytes with Cody Bender, Chief Product Officer at Campaign Monitor

Tell us about your role and the team/technology you handle at Campaign Monitor. I am the Chief Product Officer (CPO) of CM Group, a family of MarTech brands, including Campaign Monitor. In this role, I work across CM Group brands to improve the email campaign experience for both senders and recipients by driving the latest innovations in our product offerings. I guide the development of impactful new products, features, and services in our product portfolio. To do this, my aim is to continue to create and support highly…

MarTech Interview with Robin Bordoli, President at RollWorks

"There is a formula I use to explain what AI is to executives that are interested in applying AI to their business. The formula is AI = TD + ML + HITL." Tell us about your interaction with the new-age technologies like AI, Machine Learning and Robotics. Before joining RollWorks, I was the CEO of Figure Eight, the leading training data platform for Machine Learning teams. Figure Eight sold its platform into the automotive, financial services, media and entertainment, retail, and technology industries supporting both Natural…

Lotame Sees 1,200% YoY Growth in Second-Party Data Adoption Globally

Company also taps data expert from L'Oréal, MediaMath & Yahoo as GM of Global Data Marketplace as second-party data adoption skyrockets in response to regulation and calls for transparency Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, announced 1,200% year-over-year growth in second-party data adoption from April 2018 to April 2019 based on usage of Lotame’s 2nd-Party Data…

RevJet Announces Updated Ad Creative Builder for Social and Native Advertising Platforms

RevJet Simplifies Building, Updating and Managing Digital Ads for Use Across Facebook, Twitter, Taboola, Outbrain, Verizon Media and More RevJet, the only platform that simplifies digital ad experience management for Fortune 500 marketers, announced the launch of their new Creative Builder for Social and Native advertising platforms. RevJet's Creative Builder enables marketers to build once and deliver into numerous top platforms, saving valuable time and resources. RevJet has made it simple to maintain consistency in…

MarTech Interview with David George, CEO at Pixability

"AI allows us to continually improve the performance we can drive for marketers and break new ground in areas such as dynamic budget allocation within and across video platforms." Tell us about your role and journey into Technology. What inspired you to start at Pixability? Inspired by my father’s career, I studied International Business and was then fortunate to start my career in Boston, where I was surrounded by many innovative technology companies. I combined my interests in Business and Technology early on and took…

Netskope Cloud Report Finds 85% of All Enterprise Web Traffic Used For Cloud Services

Latest Study Illuminates Top Cloud Service and Web Usage Trends Among Enterprises Netskope, the leader in cloud security, announced the release of the August 2019 Netskope Cloud Report, which analyzes the most interesting trends on cloud service and web usage. Based on aggregated, anonymized data from millions of global users, the report found that cloud services account for 85% of all enterprise web traffic, signaling a need for enterprises to adopt a holistic approach to securing the cloud and web. "As today's…

Google Joins AuthIndicators Working Group and Commits to BIMI Pilot

Google has joined the growing list of email technology companies developing Brand Indicators for Message Identification (BIMI), a broad industry effort to enable email inboxes like Gmail to display logos beside authenticated email, securely and at scale. BIMI provides a secure, global framework enabling email inboxes to display sender-designated logos for authenticated messages. It also includes protections to prevent senders from spoofing logos owned by other organizations. For instance, a bank could use BIMI to display…

AdRoll Group Posts Double Digit Growth, Fueled by New PaaS, Data and Licensing Revenue

Slate of Senior-Level Hires and Expanded US Presence Positions Company to Drive Further Growth in Its Data-Driven Marketing and Advertising Business AdRoll Group, a leading marketing technology as a service company, announced the company achieved 16 percent revenue growth in the second quarter of 2019, and that it expects growth to continue to accelerate in the second half of this year. The company’s profit has grown by 300 percent year-over-year, and headcount is forecasted to grow 35 percent over the next twelve months…

Valimail Delivers Industry’s First Fully Automated Solution for Email Branding With Brand Indicators for Message Identification (BIMI)

New offering delivers brand impressions and increases email deliverability through the use of Google- and Verizon-backed standard -- plus Microsoft Business Profiles Valimail, the leading provider of identity-based anti-phishing solutions, announced the availability of Valimail Amplify. Based on the Brand Indicators for Message Identification (BIMI) standard, Amplify is a service purpose-built to display the logos of DMARC-enforced senders in the email clients of BIMI-supporting vendors. "We're excited to be delivering…

OpenX Accelerates International Growth with Expansion into Australia, Hires Bauer Media’s Mitchell Greenway to Lead ANZ

Expansion Provides Opportunity to Drive Increased Demand to Top Publishers in the Region OpenX, the world's leading independent digital advertising exchange, announced at Advertising Week APAC the official launch of operations in Australia. The company also announced the hiring of advertising veteran Mitchell Greenway as director of partner services for Australia and New Zealand. With the launch of operations in market, OpenX will bring greater access to demand for the quality inventory that exists in…

Druva Appoints Bill Losch, Okta CFO, to Board of Directors

Losch brings more than 20 years of experience leading and scaling SaaS organizations Druva, Inc., the leader in Cloud Data Protection and Management, announced the appointment of Bill Losch to the company’s board of directors and chairman of the audit committee. Losch brings more than 20 years of experience in corporate finance, accounting and scaling SaaS solutions to Druva and will support the company during a time of hypergrowth and rapid market expansion. As CFO of Okta, the identity company that stands for trust,…

Ticketmaster Appoints Kathryn Frederick As Chief Marketing Officer And Adds New Heads Of Partnership And Brand

Ticketmaster announced that Kathryn Frederick has been named Chief Marketing Officer (CMO), leading the company's performance marketing, brand, partnership, insights, growth and digital marketing teams. Ticketmaster has also added David Eisenberg as Vice President of Partnership Marketing and Andrew Samson as Vice President of Brand Marketing to their marketing team. As Chief Marketing Officer, Frederick will report to Amy Howe, President and Chief Operating Officer of Ticketmaster North America, to lead a…

Merkle Releases Its Q2 2019 Digital Marketing Report

Report Features Microsoft’s Strongest Spending Growth in Three Years and Continued Growth of Amazon Ads Sales Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q2 2019 Digital Marketing Report (DMR). The full report analyzes key trends across paid and organic search, display, and social, with insights on major players like Google, Facebook, Amazon, and Microsoft. Merkle will be hosting a complimentary webinar on Thursday, July 25 at 2 p.m. ET to expand on these findings. Top…