Vinay Ramani joins Pipedrive as Chief Product Officer

Pipedrive Inc., a leading sales pipeline software and CRM of choice for over 75,000 companies, announced the appointment of Vinay Ramani as the company’s Chief Product Officer, based in London. Vinay Ramani now leads the product vision and strategy essential to Pipedrive realizing its true potential. He will lead the product, data, design and research organizations for the company. Vinay joins at an exciting time for the global CRM market. Gartner reports that SaaS CRM is currently the largest application software market…

Interview with Jean-Christophe Conti, CEO, VIOOH

"Many industries have been disrupted by OTT strategies, but it is a winning bet for marketers to always start their thinking process from consumer behavior."Tell us about your role and journey into technology. What made you join VIOOH? I have spent the majority of my career in the technology and advertising field, most recently as VP in charge of the Publisher Business Unit for EMEA at AppNexus and VP of Global Partnerships at Yahoo. The advertising industry is changing rapidly, so when the opportunity to lead a business…

Interview with Luke Beatty, CEO and Chairman, Brandfolder

"Our instinct is to integrate with creative solutions and omnichannel endpoints, not force people into complex new systems and workflows that require users to do things differently."Tell us about your role and journey into technology. What galvanized you to start Brandfolder? While I started my career in technology developing search engine and directory applications in the late 90s, I have worked in content and media platforms since 2004. I discovered the need for Brandfolder while working at Yahoo in 2012. There, I…

MoQuality Nabs $2.5 Million Seed Funding to Build AI-Driven App Testing Solutions That Enhance End-User Experiences

MoQuality, Inc., an Atlanta-based startup that provides AI driven mobile testing solutions to help app developers accelerate testing towards a better user experience, said today it closed a $2.5 million seed round. San Francisco-based Amity Ventures led the seed round and some of the early investors include Cox Enterprises and Techstars. "As development cycles shorten with the adoption of continuous delivery principles, companies will need to utilize automated testing and performance tools powered by artificial…

Visto Enterprise Ad Hub Expands Integrations to Enable Effective Omnichannel Programmatic Campaign Execution, Management & Reporting

API Connections to Facebook, Amazon, Appnexus and Neustar Enhance Advertisers' Ability to Optimize Performance Across Platforms and Devices Advertising technology provider Visto announced the newest set of integrations for the Visto Enterprise Ad Hub. The newly-added API connections with several of the largest companies in the digital advertising space will further enhance advertisers' ability to effectively execute their programmatic campaigns with the in-depth, transparent reporting and analytics needed to ensure the…

The Ad2pro Group’s JDX Platform Wins Digiday Technology Award

Recognition as Best CMS & Web Content Management Platform Validates JDX as a Key Growth Driver of the Company's 2Adpro and Madras Global divisions The Ad2Pro Group, which provides strategy, creative and content automation to global brands and media companies, has won Best CMS & Web Content Management Platform for its JDX technology in the 2018 Digiday Technology Awards, a premier industry competition for advertising-related technologies. JDX is a customizable, cloud-based workflow system that supports the…

CMO Council Explores State Of MarTech With Domain Experts

Nearly 7,000 Solutions Bring Confusion, Complexity and Technical Challenges Back in 2011 Scott Brinker, editor of the Chief Marketing Technologist Blog, created a graphic representation of the marketing technology (MarTech) landscape with just 150 solutions. Fast forward to 2018 and there are now a staggering 6,829 offerings in his latest 2018 Martech 5000 Supergraphic. The cover story in the Chief Marketing Officer (CMO) Council's PeerSphere quarterly digital magazine published today takes a deep dive into what has…

Local Media Consortium Adds Five New Companies to Expanding List of Partners

New Partnerships Provide Additional Opportunities for Local Media Companies to Increase Digital Revenue, Expand Audience Reach and Reduce Costs The Local Media Consortium, a strategic alliance of leading local media companies, announced that it has added five more companies to its growing list of partners. The LMC's partnerships provide leading technology and economic benefits to the organization's members, which include more than 75 local media companies representing over 1,700 newspaper, broadcast and digital titles.…

Oath Unifies Ad Tech Under New Brand, Adds Advanced Features to Drive Growth for Advertisers and Publishers

Oath Ad Platforms Offers Access to Expanded Inventory, Innovative Ad Formats, Trusted Data and Enhanced Machine-Learning, Along with Other New Capabilities Oath, a Verizon subsidiary, introduced Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally. Oath Ad Platforms combines the best assets from BrightRoll, ONE by AOL and Yahoo Gemini into a set of solutions that makes it easier for advertisers and publishers to drive growth. The suite activates Oath’s trusted data,…

Interview with David Mason, CEO and Founder, StudioNow

"Brands and agencies do not have much data to help determine how much to spend on creative and production because they never really know how the content is going to perform."Tell us about your role and journey into technology. What made you start StudioNow? I have been an entrepreneur for the past 25 years. Along the way, I have dabbled with having a normal job here or there, but always found that my passion was to create ideas and companies from scratch. My key ingredients have always been to identify a large-scale trend…

Smartly.io Expands Leadership Team with Chief Revenue Officer

Tim Frankcom Joins to Lead Social Advertising Technology Company's Global Growth Strategy Smartly.io, a leading ad operations and creative automation platform, has hired Tim Frankcom to join its executive team. Joining as Chief Revenue Officer, Frankcom will be responsible for the company's global growth strategy as it continues to build on five years of rapid expansion since founding. To meet market demand from businesses relying on Smartly.io's creative automation, the company doubled headcount to 250 people in the…

Orange County Business Council Study Reveals Unique Challenges, Opportunities Await Orange County as E-Commerce Transforms the…

E-Commerce Penetration, Oversaturated Retail Sector and Shifts in Consumer Preferences Are Setting the Stage for a New Economic Era Driven by Repurposed Land Uses, Workforce Housing Opportunities and New Strategies for Municipal and Public Agency Finance Orange County — whose bucolic post-War bedroom communities and trend-setting malls and neighborhood shopping centers have been the subject of worldwide study and emulation for the last half century — is on the cusp of a new economic era thanks to an unrelenting e-commerce…

Amplero Welcomes Ted Bardusch, Pete Baltaxe, to Executive Team

New Tech Leadership to Accelerate Delivery of AI Marketing Products for Consumer Brands This week Amplero announced the addition of two senior Seattle-area technology executives. Ted Bardusch will join as Head of Engineering and Operations. Pete Baltaxe will serve as Head of Product. Bardusch and Baltaxe will play key roles in the development of new capabilities of the award-winning Amplero AI Marketing Hub. In concert with the key engineering and product hires, Amplero is releasing its new Amplero Audiences customer…

Infogroup Adds World-class Digital Talent to Expand Digital Capabilities and Accelerate Company Vision and Mission

The Leading Data, Multichannel Marketing Solutions and Services Provider Welcomes Five New Executives to Provide Clients with Enhanced Digital Capabilities and Technology Innovation Infogroup, a leading provider of data and multichannel marketing solutions, announced the expansion of its digital services and the hiring of five new executives to grow its digital, data and technology capabilities to accelerate the company's vision and mission. Infogroup is expanding its digital solutions and services to empower brands to…

Is a Virtual Workplace Really Possible?

For a growing number of the workforce, remote working is becoming a way of life. In fact, data from the Office of National Statistics (ONS) shows that half of UK’s workforce are expected to be working in a virtual workplace by 2020. How is this even possible, you ask? Well, collaborative technology has a major part to play in the rise of remote working. Digital tools such as video, social media and messaging apps are now being used to virtually coordinate teams and enable easy collaboration. More and more startups are…

BloomReach Recruits CMO David Hurwitz and CFO Dave Pomeroy to Its Executive Team

BloomReach, Inc., the Digital Experience Platform company, announced that it has expanded its executive team with David Hurwitz as Chief Marketing Officer and Dave Pomeroy as Chief Financial Officer. These seasoned executives will help the company scale-up to its ambitious global growth targets, Hurwitz by leading BloomReach's marketing and sales development initiatives, Pomeroy by scaling the company's business operations, including finance, legal, people operations and facilities. Raj De Datta, CEO & cofounder,…

Queue Brand Communications Announces New Senior Partner and VP of Digital Services, Marko Vukasinovic

Queue Brand Communications has expanded its executive-level leadership roster to include Marko Vukasinovic as Partner and VP of Digital Marketing Services. Marko's primary role is to enable digital and organizational transformation for Queue's rapidly growing client base. His skill set allows him to build agency automation and digital infrastructure, while significantly reducing the typical content cycle. Marko's leadership at top agencies TPN and Walton Isaacson provides Queue with pivotal insights into digital…

VideoAmp Strengthens Engineering Team, Names Josh Nisenson as New SVP of Engineering

In His New Role at Videoamp, Josh Nisenson Will Oversee the Company’s Engineering Teams VideoAmp, the software and data solutions company powering the convergence of linear TV and digital advertising, announced Josh Nisenson has joined the company’s leadership team as Senior Vice President of Engineering. Nisenson brings engineering leadership experience from Ericsson, Nortel Networks, Occam Networks, Mu Dynamics, Spirent, BrightRoll, and most recently Yahoo! (now Oath). In his new role at VideoAmp, Nisenson will oversee…

NCC Media Taps TV and Digital Pioneer Bob Ivins as Chief Data Officer

NCC Media, the national advertising sales, marketing and technology company owned by Comcast, Charter and Cox, announced it has named Bob Ivins as chief data officer. In the newly created role, Ivins will be responsible for developing and extending the company’s advanced television and media offerings, helping brands intelligently connect with viewers across NCC’s unparalleled collection of linear and addressable inventory. Ivins will report directly to Nicolle Pangis, president and CEO of NCC Media. “Due to its…

Outlier Raises $6 Million Series A Funding To Kill The Enterprise Analytics Dashboard

Company Hires Key Sales and Marketing Executives to Fuel Continued Growth Outlier, the leader in automated business analysis, is announcing the close of its Series A financing. The company has raised $6.2 Million led by Ridge Ventures (formerly IDG Ventures USA) and including 11.2 Capital, with participation from existing investors First Round Capital, Homebrew, Susa Ventures and SV Angel. As part of the round, Ridge Ventures Co-Founder and Managing Director Alex Rosen and Homebrew Partner Satya Patel will be joining the…