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Metadata.io Addresses the Messy Truth of Marketing Automation — Outlines Account-based Advertising Approach that Delivers on the…

Lean and Happy Teams, Empowered Digital Agencies, "A/B Testing Is Dead," and Predictable ROI Are Just a Few of the Joys of Moving from 'Automation' to 'Automatic' Metadata.io, a startup tackling the messy truth that marketing automation requires too much manual work, today introduces an automatic approach to Account-based Advertising through the use of AI-based technology.  Founded to help B2B marketers build sales pipelines to support growth, Metadata connects to marketing and CRM platforms and operates Facebook,…

RollWorks Launches Identification Solution That Determines the Best Targets for Account-Based Sales and Marketing

Rollworks’ New Identification Solution Makes It Easier for B2B Marketing and Sales Teams to Strengthen Their Account-Based Programs RollWorks, a division of AdRoll Group, announced the launch of its Identification Solution. This powerful new addition to its account-based platform enables marketers to hone their ideal customer profile (ICP), create and prioritize a target account list, and identify key buyers and buying committees within target companies. “As more B2B companies invest in account-based programs, it’s…

DataFox Launches Inbound IQ, a Solution for Marketing Teams to Bridge the Gap between Leads and Account-Based Strategies

New Solution Aligns Go-To-Market Efforts to Focus on Prospects With the Highest Likelihood of Becoming Long-Term, High-Value Customers DataFox, the company intelligence provider, announced the launch of Inbound IQ, a solution for strategic marketing teams to bridge the gap between leads and account-based strategies, enabling synchronized sales and marketing engagement. As account-based strategies grow in prominence, B2B sales and marketing teams are tasked with balancing lead-based inbound flow with account-based…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from CallMiner (Customer Experience), Pegasystems (Automation), Salesforce (CRM), globaledit (Digital Asset Management), and KickFire (ABM). CallMiner and Intradiem Announce Partnership to Take Action on Behavioral Insight in Contact Centers CallMiner, the leading provider of artificial intelligence-fueled speech and customer interaction analytics, announced today a partnership with …

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Drift (Conversational Marketing), 3CLogic (E-commerce), RingCentral (Unified Communications),  IZEA (Influencer Marketing), and Terminus (ABM). Drift Expands Beyond Conversational Marketing Drift, the leading sales and marketing platform that created the Conversational Marketing category, announced a new category: Revenue Acceleration. Whereas Conversational Marketing focused on…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Creatio (CRM), 6Sense (ABM), Zilliant,  Yotpo (E-Commerce), Viant(People-Based Marketing) and PubMatic (Ad Tech). Creatio Named A Leader in The 2020 Gartner Magic Quadrant Creatio, a global software company providing a leading low-code platform for process management and CRM, announced it has been named a Leader in the July 2020 Gartner’s Magic Quadrant for Sales Force Automation.…

6sense Named Organization of the Year for Innovation in Sales and Marketing Industry

New honor from Business Intelligence Group’s annual Sales and Marketing Technology Awards is yet another crowning achievement for 6sense’s commitment to delivering results 6sense, the leading Account Engagement Platform, announced the company has been named an Organization of the Year by the Business Intelligence Group. This accolade within the medium-sized company category, is one of 6sense’s many honors in 2020. Independent research firm, Forrester, recently cited 6sense as a leader in The Forrester New Wave™: ABM…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Adobe (Customer Experience), VoiceBase (Sales Intelligence), LiveChat (Customer Service), Sendoso (ABM), and UiPath (Automation). Adobe, IBM And Red Hat Announce Strategic Partnership To Advance CX Transformation Adobe and Red Hat announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Genesys (Customer experience), CoreMedia (Content management), Demandbase (ABM), RingCentral (Unified communications) and Automation Anywhere (Automation). New Genesys Cloud Integration with Microsoft Teams Drives Productivity and Collaboration Genesys, a global leader in cloud customer experience and contact center solutions, has expanded its Microsoft partnership with a new, native…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Folloze (Account-Based Marketing), Zendesk (CRM), ON24 (Customer Experience), Kibo (E-commerce), and Zeotap (Customer Data Platform). Folloze Inks Deal with Microsoft to Enhance Account-Based Marketing for B2B Companies Folloze announced it has joined the Microsoft ISV Connect program and signed a Business Applications agreement with Microsoft. Folloze also announced the release of…

Tinuiti Launches Mobius, a Proprietary Suite of Marketing Intelligence and Technology

Mobius closes the loop on performance marketing by uniting every data touchpoint to unify, optimize and activate insights  Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, introduces a proprietary intelligence platform, Mobius. The customizable aspects and dynamic analytic possibilities of Mobius can enhance a brand’s data to be more actionable than ever before through an impressive suite of products that dramatically accelerates speed to insight and…

Octopus Interactive Presents Innovative New “Rideshare” Marketing Platform

Octopus Interactive, the largest network of interactive screens inside Uber and Lyft vehicles was a first-time presenter at the Interactive Advertising Bureau NewFronts 2020, the leading digital advertising gathering. Octopus presented The Daily Ride to provide insights around the growing trend of rideshare marketing. Topics included the total addressable market, rideshare passenger demographics, current market opportunities, the future of rideshare marketing, and in-car games. Octopus enhances the rideshare experience…

Invest in Operational Foundations to Achieve Impact in our New Marketing World

This spring was one that we weren’t expecting in the marketing world. We all spent time meticulously planning campaigns, events, and organizing budgets to support our 2020 goals, and in what seemed like overnight, everything changed. Marketers were forced to quickly pivot not just plans but goals and teams as well. For many marketing teams, the shift to a fully remote workforce as a result of COVID-19 is uncharted territory full of new challenges. Different time zones, external distractions and limited resources are some…

Alyce Named G2 Account-Based Execution Enterprise Leader in Four Categories

The Personal Experience Approach Helps Accelerates The Enterprise Market Growth and Expansion For The Alyce Platform, Delivering Major Results with Customers Alyce, the Personal Experience (PX) platform that makes sales and marketing outreach personal at scale through one-to-one gifting, announced it has been named a leader in multiple categories in the newly released G2 Summer 2020 Grid Reports for Account-Based Execution Software and Direct Mail. Leaders are determined by their high levels of customer satisfaction and…

RollWorks Launches Sales Insights to Drive Marketing and Sales Alignment for Account Prioritization of Sales Outreach

New Capabilities Powered by Machine Learning Highlight Accounts With Spiking Engagement Activity Delivered to Sellers Inside Their Salesforce CRM RollWorks, a division of NextRoll, Inc., today announced the launch of Sales Insights. The new product in the RollWorks Account-Based Platform identifies statistically significant spikes of account-based activity - like website engagement and advertising click signals - and then surfaces alerts directly in Salesforce and via daily email digests delivered to sellers. A…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Sendoso (ABM), XCentium (Content), Dailymotion (Video Marketing), Zeta Global (Data Analytics), and Rise.ai (AI/ML). Sendoso Ranks #1 in Account-Based Execution Software According to G2 Research Sendoso, the leading Sending Platform, announced the company has been named the #1 solution for Account-Based Execution in G2’s Grid Report for Summer 2020. The Account-Based Execution…

Sendoso Ranks #1 in Account-Based Execution Software According to G2 Research

Sendoso Receives Highest G2 Score, Confirming that Sending Platform is Key to Successfully Executing ABM Sendoso, the leading Sending Platform, announced the company has been named the #1 solution for Account-Based Execution in G2’s Grid Report for Summer 2020. The Account-Based Execution ranking on G2 spans multiple categories like digital advertising and web content software, making Sendoso’s leadership a clear sign that our Sending Platform is critical to Account-Based success. Revenue teams know that Account-Based…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Dun & Bradstreet (ABM), Veritone (Content), Lightspeed (E-commerce), Demandbase (B2B commerce) and RSVP (Email Marketing). Dun & Bradstreet Introduces Next Generation Account-Based Marketing Platform Dun & Bradstreet, a leading global provider of business decisioning data and analytics, unveiled today the next generation of its D&B Account Based Marketing platform.…

Dun & Bradstreet Introduces Next Generation Account Based Marketing Platform

Empowers Marketers to Activate Always-On Omni Channel Campaigns, Driving 58% Higher Click Through Rates and 3 Times Greater Pipeline Dun & Bradstreet, a leading global provider of business decisioning data and analytics, unveiled today the next generation of its D&B Account Based Marketing platform. The new platform release dramatically improves how B2B marketers can attract, engage and convert their buyers with new capabilities, including built-in account-based ads and account-based engagement reporting and…