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New Software AG and Adobe Offering to Deliver Improved Customer Experience, Bolstering Sales and Marketing Campaigns

webMethods.io, from Software AG, Delivers to Businesses that use SAP Service Cloud solution and SAP Sales Cloud solution a Previously Unavailable Integration with Marketo Engage, Part of Adobe Marketing Cloud Software AG launched a certified connector for Adobe’s Marketo Engage platform. This connector integrates a user’s SAP Service Cloud solution or SAP Sales Cloud solution implementation with Marketo Engage, establishing a direct connection between customer data and Adobe’s customer experience management (CXM) tools.…

AI + Intent Data: The Key to Ending Inefficient Marketing Tactics

There’s no greater transformative force in the world’s businesses than technology’s ability to connect people, increase competitiveness, and ultimately help organizations grow. But as the Business Technology market nears $4 trillion in annual spend, two significant challenges have emerged for both the businesses who buy technology and the vendors who sell it. First, technology buyers are operating in a landscape that’s constantly shifting as new technologies are introduced and new challenges emerge, such as ever-evolving…

Silicon Labs Appoints Megan Lueders as Chief Marketing Officer

New Marketing Executive to Help Drive Company's Growth  Silicon Labs , a leading provider of silicon, software and solutions for a smarter, more connected world, announced Megan Lueders has joined the company as Chief Marketing Officer. With more than 20 years of high-tech executive experience, Lueders will lead the company's global marketing team responsible for reputation management, sales pipeline acceleration and customer experience. "I'm thrilled Megan has joined the leadership team to help scale our revenue…

ActiveCampaign Hires Prominent Marketing and Sales Technology Executives to Continue Ongoing Momentum in Customer Experience Automation

ActiveCampaign, the leading Customer Experience Automation company, today announces two executive hires with a recent history of leading SaaS software growth to the deep technology experience already present on the ActiveCampaign team. Maria Pergolino, former Chief Marketing Officer for Anaplan, joins ActiveCampaign as its first CMO. Senior HubSpot leader, Chris Englund, joins as the company’s Vice President of International Operations. This follows recent announcements highlighting global expansion, strategic partnerships,…

Metadata.io Integrates with Oracle Eloqua for Automatic Marketing Operations

Metadata.io's leading AI-powered marketing operations platform helps marketers drive bottom-of-the-funnel results with integration to Oracle Eloqua Metadata.io, the AI-powered marketing operations platform and a Silver level member of Oracle PartnerNetwork (OPN), announced that it now integrates with Oracle Eloqua, part of the Oracle Marketing Cloud, for automatic marketing operations. Metadata leverages patented AI technology to automatically target, experiment, execute, attribute and optimize digital ad campaigns. With…

Engagio Announces Orchestrate, the First B2B Engagement Marketing Solution to Enable Multi-Channel Plays Across People and Accounts

Solution expands on ABM Automation to redefine how Marketing and Sales work as a team across account journeys to win new business and drive customer growth Engagio, the leader in B2B marketing engagement software, has launched Engagio Orchestrate, a new solution that enables revenue teams to design and automate high-impact plays across channels such as advertising, sales engagement, marketing automation, direct mail, and CRM. Part of the Engagio B2B Marketing Engagement Platform, it is the first and only account-based…

Accessibility Is the Missing Link in Your Digital Marketing Strategy

If your Marketing department is not including accessibility in your Digital Marketing strategy, start now. Digital accessibility may be the single most effective way to reach more customers, create a more engaging customer experience, and inspire deeper brand loyalty. We are in the midst of the first mainstream web accessibility movement. Between 2014 and 2019, the number of website accessibility lawsuits has jumped from 4,436 to a projected 11,184. The surge of lawsuits have asserted that the Americans With Disabilities…

MarTech Interview with Erik Archer Smith, Marketing Director of Data at Treasure Data

"Marketers will have to get creative to create interesting experiences that customers are willing to engage with in exchange for personal data." Tell us how technology became your career. What inspired you to join Treasure Data*? I like to joke that I’m either “the oldest millennial” or “the youngest Gen X” because I was born in 1980, but got my first computer when I was 6 and grew up as a “digital native” back when we were just called “nerds.” From there I’ve always been an “early adopter” of technology and paid my way…

Taking the Sales Approach to Marketing – Part 1

Recently, Women In Revenue, an amazing organization empowering current and future female leaders in Sales and Marketing roles, asked me to do a “thought leadership” presentation in front of, and alongside, inspirational women who have written books, been keynote speakers and have thousands of followers on Twitter. Needless to say, I was a tad nervous. All I have are my experiences—my failures, successes, and lessons learned along the way—but, does that really qualify me as a thought leader? Using those experiences to…

AdRoll Group Rebrands as NextRoll, Launches Marketing Platform Services

Releasing the APIs powering the RollWorks and AdRoll business units, NextRoll continues evolution beyond retargeting roots AdRoll Group announced it has rebranded as NextRoll, Inc., a marketing and data technology company. Additionally, NextRoll is introducing external APIs to open its infrastructure, technology and data to a wide array of new companies. NextRoll is now comprised of three business units: RollWorks, an account-based platform for B2B marketing and sales teams; AdRoll, a growth marketing platform for…

Marketing Automation Becomes Necessary to Achieve an Omni-channel Experience and Increase ROI from Data

Marketing Automation Solutions Market to Reach $6.36 Billion by 2025, Finds Frost & Sullivan Marketers are adopting marketing automation solutions (MAS) to make sense of unlimited amounts of customer data, turning it into actionable, intelligent leads for sales enablement. Small- and medium-sized businesses are expected to contribute more significantly to growth than large enterprises as the MAS market moves toward $6.36 billion by 2025. High-tech and software and business services are the top verticals adopting…

MarTech Interview with Aaron Goldman, Chief Marketing Officer at 4C

"The thing that drives us is helping marketers market the way consumers consume — seamlessly across the channels, formats, and moments that matter most."   Tell us about your journey to Marketing Technology. What inspired you to join 4C? Well, I just opened the MarTech phone book and 4C was at the top before the A’s! Just kidding of course, though it’s awesome being first in every list. Fun fact: 4C is named after an airplane seat. Our CEO got an upgrade, which eventually led to him meeting our Chairman and…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Windfall Data Inc, Indium Software, IBM, RollWorks, and Weatherford International plc. Windfall Raises $9 Million to Build the World’s Most Complete and Accurate Source of Consumer Financial Data Windfall Data Inc (“Windfall”), a company that determines the net worth of global households, announced that it raised $9 million in venture funding. The round was led by Bullpen Capital with…

RollWorks Launches Account Scoring Powered by Machine Learning to Help Account-Based Teams Prioritize the Accounts that Matter Most

New capabilities in the RollWorks Identification Solution provide recommendations and enable precise prioritization of target account lists RollWorks, a division of AdRoll Group, announced a new account scoring feature to help account-based sales and marketing teams score and prioritize target account lists. The new functionality in RollWorks’ Account-Based Platform uses a predictive machine learning model that ranks accounts within a target list based on firmographic and technographic fit characteristics. “RollWorks…

MarTech Interview with Drew Chapin, Vice President of Marketing at Hyland

"Data democratization is the key to an enterprise’s ability to compete on data." How exciting is the current Information Management ecosystem today? Very exciting. The industry is able to move beyond the data you own and bringing in intent data and other demand signals to help predict where demand is occurring. Tell us about your role and journey into Technology. What inspired you to start at Hyland? I’ve been in technology since college and served as an Army Signal Officer. I transitioned to Civilian roles at big…

Human Factor – the Weak Link in B2B Marketing

Automation has paved the way for B2B marketing by empowering human marketers to reach, target and nurture thousands of leads through technology. According to Survey Today’s State of Automation report for 2019, 75 percent of marketers are using automation tools. However, the B2B Marketing industry is at a crossroads because we are far from automating all Marketing operations processes. Weak execution of ad campaigns has left many business leaders questioning the effectiveness of account-based advertising programs. The…

TechBytes with Brian Glover, Head of Product Marketing at Marketo

Tell us about your role and the team/technology you handle at Marketo. Sure. I lead the Product Marketing team for Marketo Engage, part of Adobe Marketing Cloud, and am responsible for leading all go-to-market and product strategies that drive success for the business. Tell us more about the recent ABM announcement from Marketo Engage.  We recently announced ABM Essentials for Marketo Engage, which is our new ABM solution that is part of our account-based experience (ABX) story. ABM Essentials is a B2B customer…

Metadata.io Named Leader in G2 Crowd Spring 2019 Grid Report for Account-Based Execution

Metadata Continues to Rise Among ABM Leaders in Quarterly G2 Crowd Grid Report Metadata.io , the AI-powered account-based advertising platform for predictable B2B lead generation, announced it was recognized as a rising leader in G2 Crowd's Spring 2019 Grid Report for account-based execution. In addition to climbing up the leaderboard, 100 percent of customer reviews say Metadata is heading in the right direction. The company also saw notable increases in satisfaction, overall G2 score and Net Promotion Score. "We are…

MarTech Interview with Ed Breault, Head of Marketing, Aprimo

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and how you got here? What inspired you to join Aprimo? As VP, Head of Marketing at Aprimo, I drive the market strategy and operations, including all paid/owned/earned media, brand experience, product marketing, marketing, PR, Demand Gen, and the rebirth and growth of the company. Before Aprimo, I worked in complex data in the nuclear energy field, then…

6sense Launches Account-Based External Media Campaigns Analytics

Increasing Digital Media ROI by Providing Agencies and Brands Real-Time Campaign Insights 6sense, a leading Account Based Orchestration Platform, powered by AI, announced its External Media Campaigns feature. This capability extends 6sense’s ability to track digital media campaigns launched on non-6sense platforms for use in account segmentation within the 6sense platform, and to provide more advanced account-based analytics on such campaigns. With B2B digital ad spend projected to hit $6.08 billion this year, digital…