Metadata.io Wins TiE50 Award for Breakthrough AI-powered Account Based Marketing Platform

San Francisco Startup Awarded Top Honors for Innovation and Potential to Transform B2B Marketing Operations with AI Metadata.io, the AI-powered account-based advertising platform for predictable B2B lead generation, is excited to announce that it has been selected as a 2019 TiE50 Winner in the prestigious TiE50 Awards Program. This awards competition, now in its tenth year, is a program of TiEcon, the world's largest conference for tech entrepreneurs. Metadata was recognized for its AI-powered account-based advertising…

Uberflip Named a Contender in Content Marketing Platforms for B2B Marketers for the First Time by Independent Research Firm

B2B Content Experience Platform Receives Highest Score in Personalization, Digital Experiences and Sales Support Criteria Uberflip, the leading B2B content experience platform, has been named a contender by Forrester, an independent research firm, in The Forrester Wave: Content Marketing Platforms for B2B Marketers, Q2 2019 for the first time. In its evaluation, Forrester noted that “midmarket (and larger) firms that are headquartered in North America today and that need to make piles of content more engaging, build keen…

Terminus Announces Integration with Salesforce Platform to Provide Full Visibility into Customer Engagement across Marketing and Sales Teams

New Account and Opportunity Insights Now Natively Available in Salesforce Lightning Experience Enabling Marketing and Sales Teams to Prioritize Efforts on Their Best Accounts and Key Decision-Makers Terminus, a leading provider of an account-based marketing (ABM) platform, announced its new integration into Salesforce. The integration enables customers to bring account, contact and campaign data into the Terminus Account Hub where it can be unified with third-party intent and signal data and analyzed to identify and…

Project Management Tools Critical for Marketing Teams’ Success

Study Identifies What Marketing Teams Want (And Don't Care About) When It Comes to Productivity Whether they're part of a small team wearing multiple hats or a large, distributed department serving the needs of a Fortune 500 brand,  marketers are increasingly relying on project management (PM) solutions to help them deliver more work faster. But what do these marketers value most when it's time to invest in a new tool? A research study conducted by MetaCommunications in partnership with Drive Research under the direction…

MRP Prelytix Launches Revolutionary Account Based Marketing (ABM) Waterfall Visualization

Enterprise Marketers Now Have the Power to Combine Data from Disconnected Marketing Activities into a Unified Demand Waterfall and Account View MRP, the only enterprise-class predictive ABM platform, announced the launch of its' Program Waterfall functionality within its award-winning predictive analytics and account-based marketing platform. This latest update to the MRP Prelytix platform, powered by Kx, the world's fastest time-series database, gives subscribers the ability to view their accounts in the context of the…

Introducing Pardot Business Units: Powering Personalized Enterprise B2B Marketing at Scale

Today at Sirius Decisions Summit, Salesforce announced Pardot Business Units to segment audiences at a finer level and boost B2B marketing operations Automation has open new avenues for marketers to explore Personalization. According to leading CMOs, persoanlization is defined as creatively tailoring website pages and mobile applications to user's preferences and behaviors. Today at Sirius Decisions Summit, Salesforce announced Pardot Business Units. This is furthering their solution for enterprise B2B marketing teams.…

TechBytes with Alice Blair, Head of Marketing, Engage Hub

Tell us about your role at Engage Hub and the team/technology that you handle. Engage Hub provides solutions that bring together disparate data to automate AI-driven customer experiences across multiple channels — from SMS to Facebook Messenger and WhatsApp. We work with clients across the globe, across multiple sectors (such as retail, financial services and telecoms), so that they can deliver relevant experiences to customers via their preferred channel. In my role as Head of Marketing, I’m responsible for our…

Terminus Expands Measurement and Engagement Capabilities in Account-Based Platform; Now Measures Traditional and ABM Programs in a Single…

The Recipient of the 451 Research Firestarter Award Continues Its Product Innovation, Adds Digital Advertising Reach Across Global Markets and Enables Customers to Successfully Scale and Measure ABM Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announces it has rolled out new key features for its account-based platform. Terminus’ capstone feature, Account-based Scorecard, has the deepest measurement capabilities of any ABM platform, offering the only…

Bronto Enables Faster, Smarter Marketing

Latest Release of the Bronto Marketing Platform Helps Marketers Accelerate Commerce Success Oracle Bronto, part of the Oracle NetSuite Global Business Unit, announced a series of innovations to the Bronto Marketing Platform to help marketers save time and deliver better brand experiences. The latest updates help marketers deliver more relevant and consistent brand experiences by providing increased visibility into commerce data, improving campaign ROI measurement, optimizing email delivery, accelerating ecommerce platform…

ZoomInfo and DiscoverOrg Named Leaders in G2 Crowd’s Spring Sales & Marketing Intelligence Reports

B2B Intelligence Leaders Jointly Earn Top Positions from Satisfied Customers DiscoverOrg’s market-leading sales and marketing intelligence platforms, DiscoverOrg and ZoomInfo, topped the rankings in multiple categories in G2 Crowd’s Spring 2019 Grid Reports for Sales Intelligence, Market Intelligence, and Marketing Account Intelligence. Together, the platforms earned 17 top-3 category placements across those 3 Grid Reports. DiscoverOrg acquired ZoomInfo in February 2019, and together, offer the highest quality,…

Metadata.io Experiences Dramatic Growth, Launches Latest AI-powered Account-based Advertising Platform to Optimize and Scale Campaigns in…

B2B CMOs Can Automatically Run Thousands of Campaigns — and Crush Demand Gen Numbers — Without Human Interference Metadata.io, announced new breakthroughs in Account-based Advertising that automatically operate and optimize digital advertising for B2B marketers. The company also announced additional growth capital from Acorn Capital Partners, Hillsven, Partech, angel investors and an accredited-investors only crowdfunding campaign. New capabilities include automatic Salesforce Pipeline Attribution, Instagram and LinkedIn…

SoundCloud Names Anthony Gabriele, Senior Vice President, Subscriptions & Marketing

SoundCloud announced it has hired seasoned media and technology executive, Anthony Gabriele as Senior Vice President, Subscriptions & Marketing. In the newly created role, Gabriele will lead the growth and expansion of SoundCloud’s Listener and Creator businesses, in addition to overseeing its Growth Marketing and Brand Marketing, and Community Support teams. He will be based in SoundCloud’s New York office and report to Chief Operating Officer, Michael Weissman. “SoundCloud is the world’s largest open…

Adobe, Microsoft and LinkedIn Join Forces to Accelerate Account-Based Experiences

Adobe announced an extension of its partnership with Microsoft and a new integration with LinkedIn that will accelerate account-based experiences (ABX) through new marketing solution integrations. Adobe and Microsoft are aligning key data sources to populate account-based profiles in Adobe Experience Cloud, including Marketo Engage and Microsoft Dynamics 365 for Sales. This will empower B2B marketers and sellers to easily identify, understand and engage B2B customer buying teams. This partnership will drive better…

Iterable Raises $50 Million to Accelerate Adoption of Disruptive Growth Marketing Platform

Iterable, the leading growth marketing platform for cross-channel customer engagement, announced that it has raised $50 million in Series C funding. Participants in the round included Blue Cloud Ventures, CRV, Harmony Partners, Index Ventures and Stereo Capital. The current round brings the company's total funding to $80 million to date. This Series C financing will build on the tremendous triple-digit year-over-year growth that Iterable has experienced. Iterable is poised to disrupt the $5.5 billion global marketing…

Pantheon Hires Roland Smart as Head of Marketing

New Executive Hire with 20 Years of Marketing-Focused Tech Experience Reaffirms Pantheon’s Dedication to Bringing Agile Marketing to the Enterprise Pantheon, the leading website operations platform for agile marketers, announces the hiring of agile marketing veteran and innovator, Roland Smart, to lead and develop the marketing arm of the firm. Mr. Smart’s hiring comes on the heels of a recent $40 million round of growth funding to expand the marketing and sales teams at Pantheon. “For the last six years I’ve worked to…

New Engen Launches Self-Service Platform for Facebook, Instagram and Search Engine Marketing

Businesses of all Sizes Can Now Take Control of Digital Advertising Campaigns to Acquire and Grow the Highest Value Customers at the Lowest Cost With its powerful technology platform, New Engen helps companies acquire and grow the highest value customers at the lowest cost across digital channels. The company unveiled its new self-service product offering, now available for Facebook, Instagram, and search engine marketing (SEM), so that marketers at companies of all sizes can manage thousands of campaigns and millions of…

MarTech Interview with Mary Clark, Chief Product Officer and Chief Marketing Officer, Synchronoss

"Insights gathered through analytics and business intelligence are only relevant when they can be applied quickly and with near real-time methodology to solve problems and deliver desired outcomes." Tell us about your role and how you got here. What inspired you to be part of a Marketing Technology company? I began my role as Chief Product Officer and Chief Marketing Officer in January 2018 — a year ago. I am responsible for Product Management, marketing and communications globally. My roots are in technology, telecom…

TechBytes with Eric Wittlake, Sr. Marketing Analyst, TOPO

Tell us about your role and the team/technology you handle at TOPO. As an analyst in TOPO’s marketing practice, I’ve had the privilege of spending more than two years learning about and working with some of the best organizations as they implement and improve their account-based strategies. Specifically, I spend my time on four primary things: (1) studying account-based as a go to market strategy, (2) publishing research, including benchmarks, frameworks, best practices, tools and technology perspectives for…

Become a ‘Wow’ Marketer: Top Marketing Technology Events You Can’t Miss This Season

Events leave a very strong impression on attendees and exhibitionists. Events specific to the industry provide valuable information to customers and partners in addition to opening new avenues to build a great brand-customer relationship, loyalty and networking with Marketing and Sales competing in the same space. Well, in the MarTech landscape, events and conferences have become the epitome of a new era of cooperative competition, “Coopetition." If you are yet to sign up for any events this year, look no further. Here…

Engagio Launches First Engagement-Based Attribution Capability for Measuring Both Marketing and Sales Impact

New Dash Feature Goes Beyond Other Account Based Attribution Tools and Improves How Teams Collaborate on Account Based Marketing (ABM) Engagio, a leading provider of account-based software and solutions, announced Engagement Minute Attribution for Dash, the company’s account based attribution solution. Dash is now the first attribution offering that analyzes the impact of both marketing and sales activity together. Other solutions only track the impact of marketing campaigns and ignore sales and SDR efforts, as well as…