Blending the best of identity resolution and real-time ad audience creation, the partnership will drive predictable growth for advertisers and agencies Data technology company Versium announced its partnership with Salesmaster.ai, an…
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ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, today announces a game-changing partnership with Scope3, the source of truth for digital supply chain emissions data, aimed at helping to…
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Common Industry Framework for Transparency Will Increase Confidence and Control for Buyers, Raise Value of Inventory for Sellers The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and promote…
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Marketers can now deduplicate campaign reach and frequency of ads on Roku across traditional TV, connected TV, computer and mobile, in a significant step toward Nielsen ONE  Nielsen announced that Roku, America's No. 1 TV streaming…
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Jeeng, the only multi-channel messaging and monetization platform built exclusively for publishers, today announced the launch of its new Jeeng Renderer, the first automated native ad renderer that lets ad ops teams run native email…
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Omnichannel ad campaigns can drive conversions up to three times more efficiently than individual-channel campaigns according to new data from Frequence, a leader in advertising sales automation and workflow software. The data, which was…
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The Surfside Ad Platform now allows cannabis businesses to run ads based on SKU-level inventory data  Surfside Solutions Inc, an end-to-end marketing technology that aggregates first-party data across all customer touchpoints, today…
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Leading ad operations platform with more than 6,000 customers, managing 32,000 ad campaigns, expands into North America and Europe with the new funding round  Adriel, an all-in-one digital marketing platform with a proven track record of…
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Nine months after Anzu, the world’s most advanced in-game advertising company, added Comscore’s leading digital campaign measurement to its reporting, the two companies have announced an average Invalid Traffic (IVT) score of 0.4% across…
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Vivial Launches eBook to Help Local Businesses Improve Facebook Ad Campaigns This Holiday Season With holiday eCommerce sales expected to rise another 11.3% this holiday season, local businesses need to make finding ways to promote and…
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Nativex, a leading mobile-first advertising platform dedicated to driving ROI, today announced it will be providing new and existing clients with up to $10,000 in TikTok ad credits as part of its collaboration with TikTok For Business.…
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Roku, Inc. today announced it is launching a new app that will allow Shopify merchants to easily build, buy, and measure TV streaming advertising campaigns. Roku’s addition to Shopify’s marketing solutions will become the first-ever TV…
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Renaissance Commerce recently highlighted the importance of using targeted, data-driven strategies as a core component to any successful digital marketing campaign, especially for fast growing mid-sized companies. An award-winning,…
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AdDaptive Intelligence, the leading provider of B2B advertising and analytics, has released an expansion to their robust analytics offering called Site Analytics, adding value to its comprehensive B2B reporting suite. As the industry's…
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Advanced Linear TV advertising agency Centriply, announced a collaborative effort with Claritas to help brands maximize their linear TV ad campaigns. The agreement between the two integrates Claritas audiences with TV inventory data,…
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Unlike Any Other ABM Platform, N.Rich's Free Self-Service UX Reduces ABM Program Launch From Months To Just A Couple Of Days In today's age, content is king. For businesses, this reality ultimately translates to a heavy reliance on…
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“Why do we need to know the quadratic formula, Dad, do you use it in your job?”, ask my children as I urge them to do their homework. The answer is (obviously) a big NO, but let’s keep that between us. To be fair, their query is not…
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Drive-to-store advertising campaigns activated through TabMo’s cross-channel platform Hawk show a 70% average uplift of in-store traffic. This is a key finding of the first benchmark survey to analyse the results of campaigns using…
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Ogury partners with DoubleVerify to assist in the fight against ad fraud and its harmful impact on advertisers Ogury, the global leader in mobile advertising driven by user choice, announced the addition of proprietary App Spoofing…
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The rise of ad blocker software for desktop and mobile is a clear indication of how the average user sees online ads: as a necessary evil to be avoided or bypassed if at all possible. Even in the mobile space, many developers offer…
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