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Incremental Growth in Cloud Spending Hits a New High while Amazon and Microsoft Maintain a Clear Lead

New data from Synergy Research Group shows that Q4 spend on cloud infrastructure services increased by $2.8 billion over the previous quarter, which is by far the biggest quarterly increment the market has seen. At 37% the year-on-year growth rate is slowly trending down, but this is due to the massive scale of the market which forces growth rates to moderate. Meanwhile Amazon growth continued to closely mirror overall market growth so it maintained its 33% share of the worldwide market. Second ranked Microsoft again grew…

Demandbase Optimizes Marketing Spend With Automated Advertising

Dynamic Audiences Enables Marketers to Automate Advertising and Marketing Campaigns, Saving Time and Money Demandbase, the leader in Account-Based Marketing (ABM), announced the availability of Dynamic Audiences feature to its flagship ABM Platform, enabling B2B marketers to automate their advertising and marketing campaigns. Dynamic Audiences empowers marketers to optimize their ABM strategy by automatically updating campaign audiences with the most relevant target accounts, based on CRM updates, recent offsite intent…

Winterberry Group Research Finds US Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020, up More Than Seven Percent Over…

The Outlook for Data Driven Advertising & Marketing 2020 Sees “High Probability for Solid Growth”; Research Reviews the Trends Shaping the Landscape This Year Winterberry Group, a specialist management consultancy that supports growth initiatives in advertising, marketing, media, information and technology, today released new research: “The Outlook for Data Driven Advertising & Marketing 2020.” The annual research led by Bruce Biegel, senior managing partner of Winterberry Group, provides the spending forecasts…

G5 Launches New Cross-Channel Spend Optimizer That Improves Digital Advertising Performance Up To 25%

New Technology Uses Multi-Touch Attribution to Predict and Maximize Conversions G5, the leader in real estate marketing optimization, is launching Cross-Channel Spend Optimizer that improves digital advertising performance up to 25% and reduces cost-per-click by as much as 15%. An integral part of G5 Smart Digital Advertising, Cross-Channel Spend Optimizer uses advanced multi-touch attribution (MTA) to predict best advertising outcomes and automatically allocate daily ad investments across the campaigns, networks and…

More Than 90% of Small Businesses Will Increase Advertising Spending in 2019

Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online Advertising Mediums Such as Google Search and Banner Ads (41%) Nearly all small businesses (91%) plan to invest more in advertising in 2019, according to a new survey from The Manifest, a business news and how-to website. Annually, more than half of small businesses (57%) spend less than $50,000 on advertising, the survey found. Increased spending on advertising will help small…

Latest IAB UK / PwC Adspend Study Reveals Total UK Digital Advertising Market Worth £13.44bn in 2018

Smartphone Accounts for More Than Half of All Digital Ad Spend IAB UK, the trade association for digital advertising, has announced the results of the latest IAB UK and PwC Digital Adspend study, which reveals UK advertisers spent £13.44billion on digital advertising in 2018. The total ad spend figure is a 15 percent year-on-year increase and demonstrates continued confidence in the power of digital advertising. For the first time ever, ad spend on smartphones has exceeded desktop accounting for 51 percent of the…

More Than 90% of Small Businesses Will Increase Advertising Spending in 2019

Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online Advertising Mediums Such as Google Search and Banner Ads (41%) Nearly all small businesses (91%) plan to invest more in advertising in 2019, according to a new survey from The Manifest, a business news and how-to website. Annually, more than half of small businesses (57%) spend less than $50,000 on advertising, the survey found. Increased spending on advertising will help small…

Dosh Declares War on Wasted Advertising Spend with $40 Million Series B Financing

Dosh, the fastest growing fintech app, announced it has closed a $40 million Series B financing round, including $20 million in equity and $20 million in venture debt. The financing was led by Goodwater Capital and Western Technology Investment (WTI), with participation from investors PayPal, BAM Capital and Anthem Venture Partners. In 2019, much of the $231 billion advertising spend will be wasted due to no attribution. Dosh brings a dramatic shift in how merchants spend advertising dollars by giving them a new way to…

AdMaster: 79% of China Advertisers to Increase Digital Marketing Spend in 2019

According to the latest survey for 110 advertisers and another 130 digital marketing industry practitioners in China by independent marketing data technology company AdMaster, China's digital marketing will continue its growth momentum, particularly on mobile. Digital marketing spend to significantly increase, particularly on mobile Also Read: Shoclef Presents Live Shopping in the Global Marketplace 79% of advertisers intend to increase their digital marketing spend. The average increase is by 20%, 2% higher than…

Study Examines 44 Billion Instagram Ad Impressions; Spending Skyrockets While CPM Holds Steady

In 36 Month Analysis, Brand Networks Chronicles Instagram’s Maturity Brand Networks, the company recently named a “Leader” in Social Advertising Technology by independent analyst firm Forrester Research, released the findings of a study analyzing 36 months of data and examining more than 44 billion Instagram ad impressions served on behalf of the company’s customers. The report, which looks at advertising trends from June 2015 to July 2018, reveals Instagram’s stunning growth since the launch of its Ads API, its price…

Quarterly SaaS Spending Reaches $20 Billion as Microsoft Extends Its Market Leadership

New Q2 data from Synergy Research Group shows that the enterprise SaaS market is now generating $20 billion in quarterly revenues for software vendors, a number that is growing by 32% per year. Microsoft has a worldwide market share of over 17% and is now the leading SaaS vendor by some distance, having overtaken Salesforce nine quarters’ ago. Thanks primarily to its leadership in the high-growth collaboration segment, Microsoft’s annual revenue growth is running at 45%, far surpassing overall market growth. Salesforce…

New IAB Report Reveals Data Sources that Inspire Creativity and Reduce Digital Ad-Spend

Lack of Data-Led Creativity the Leading Cause of Wasted Digital Ad-Spend, Says New IAB Report IAB Report demonstrates how brands can harness data to influence the creative communications process The key is to foster a data-driven philosophy across teams In their recent report, The Interactive Advertising Bureau (IAB) Singapore’s Measurement, Standards & Data Committee, has revealed that poor data application in the creative process is leading to a significant wastage in digital ad spend. The whitepaper…

Matrix Solutions Debuts First Annual 2017 Advertising Spend Report

Data from the Leading Global Ad Sales Platform Helps Media Companies Improve Bottom Line with Actionable Insights into Advertising Spend Matrix Solutions, the only global ad sales platform built for media, has announced its first annual Advertising Spend Report – providing insights derived from the activity of more than 10,000 active users within media ad sales teams from 2016 to 2017. Having managed more than $12.5 billion in media ad revenue in 2016, alone, Matrix Solutions is the only company exclusively focused on…

Extreme Reach says, Consumers are Spending 19% More Time Watching Video Ads in 2017

Q2 2017 Benchmark Report From Extreme Reach Shows Dramatic Improvement In Viewability, Completion And Time Spent Metrics For Video Ads Extreme Reach, a cloud technology platform for TV and Video ad workflow management, today unveiled its Q2 2017 Benchmark Report. The quarterly numbers reveal a significant increase in consumer response to video advertising and also draw attention to an increasing advertiser focus on mobile. "Quality video ads are stories told to elicit a consumer response – this creative process won’t…

Fusionex to Power Up Leading International Corporate Group via AI and Big Data

Multi-award-winning data technology specialist Fusionex has been awarded a multi-year deal with one of the leading international corporate groups to modernize their current customer engagement approach by reimagining the entire customer journey through the use of advanced digital technologies. The client is a decades-old hypermarket and financial services group with an estimated 300 consolidated subsidiaries and affiliated companies internationally. Apart from being one of the largest retail chains in the region, the…

BroadbandTV Unveils Advertising Program to Support Companies Focused on COVID-19 Relief

BBTV Works With WELL Health Technologies to Raise Awareness for Patients Who Require Access to On-demand Healthcare BroadbandTV Corp. (BBTV), an enabling platform for content owners that is advancing the world through the distribution, management and monetization of content, announces a brand and advertising agency program for companies supporting COVID-19 efforts. BBTV actively pursues ways to encourage social change, and it operates as a truly Quadruple Bottom Line (QBL) Business, measuring its success not just based on…

WalkMe Ensures Business Continuity by Empowering Employees and Customers With Digital Adoption

WalkMe, the leading digital adoption platform and one of the fastest growing software companies globally, is guaranteeing business continuity in a time when business leaders are relying more than ever on their technology investments to maintain business as usual. By touching upon all aspects of the organization, WalkMe's Digital Adoption Platform (DAP) provides management the visibility to be in control and informed, and employees and customers the tools they need to be engaged and efficient. Marketing Technology News:…

RRD Announces Actions to Address Impact of COVID-19 Pandemic

Increases Cash On Hand to $460 Million Temporarily Suspends Quarterly Dividend Withdraws Full Year 2020 Guidance R.R. Donnelley & Sons Company, a leading global provider of multichannel solutions for marketing and business communications, announced a series of actions to protect employees, meet client commitments, and preserve financial flexibility in response to the COVID-19 crisis. “The COVID-19 pandemic has created tremendous business challenges for companies around the world, including many of our…

Neustar Sells Its Registry Business to GoDaddy

Neustar, Inc., a global information services and technology company and leader in identity resolution, announced it has entered into a definitive agreement with GoDaddy Inc. to sell its Registry business. The closing of the transaction is subject to applicable regulatory approvals and other customary closing conditions. Marketing Technology News: Screen-Free Learning Platform, Yoto, Selects 5W Public Relations as Agency of Record In addition to providing its Registry business with new avenues for growth and scale, the…

Consumers Shifting E-commerce Spending Toward Apparel and Footwear During Coronavirus Outbreak

New Data from Klarna Reveal that Gen Zers, Millennials and Gen Xers Used a Larger Share of Their Wallet on Clothing and Accessories than Any Other Category Last Week Klarna, a leading global payments and shopping provider, today released new data that indicate consumers in the US are shifting their share of e-commerce spending toward apparel, footwear and accessories as the COVID-19 outbreak continues. The company, which is used by 7 million shoppers and which has 4,000 retail partners in the US, analyzed all the…