Omniconvert is Giving Away €5 Million in Credits to Fund Survival of E-commerce Merchants by Providing Access Advanced Growth Marketing…

Omniconvert, a company specialized in developing marketing technologies for e-commerce companies, offers the possibility of all SMEs in the e-commerce sector to access technologies to improve their conversion rate. The total cumulative value of the financing is 5 million euros and is aimed to support small and medium-sized companies in nine sectors throughout the world. Marketing Technology News: Insight Recognized in Gartner 2020 Magic Quadrant for Managed Workplace Services, North America As the medical challenge…

MarTech Interview with Som Puangladda, VP of Global Marketing at GumGum

"A creative digital invite is key to great event experiences because we know that our target audience gets a lot of event invites and we need to stand out." Hi Som, tell us about your role/team you handle at GumGum. What inspired you to join the company? I run the Global Marketing team here at GumGum, which means I lead growth marketers, marketing operations, and the content and creative teams. Our core focus has been driving growth through Integrated Marketing campaigns, Events, PR, Content Marketing and Lead…

Why You Need to Allocate Marketing Spend to the Post-Purchase Experience

Acquiring new customers is hard - after months of work setting up Marketing campaigns, optimizing websites, re-targeting, and personalizing, it can be painful to see a customer initiate a return. But a return doesn't have to mean a lost sale or an unhappy customer. Returns are a common part of the post-purchase experience, which is an increasingly crucial element of the customer journey. From the point of a customer return, to packaging and speed of shipment, even to what an order tracking page looks like - it’s far too…

Tiger Pistol Adds Recurring Campaign Feature to its Social Advertising Platform

New Capability Allows Clients to Boost Revenue by offering Ongoing Campaigns Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently launched a Recurring Campaign feature to expand user options for managing Facebook and Instagram advertising campaigns on the platform. "Tiger Pistol has taken our innovative technology to a new level of scale and efficiency with Recurring Campaigns," said Paul Elliott, CEO, Tiger Pistol. "Now our clients…

Adobe Unveils First Digital Economy Index

New Index Measures Digital Economy in Real-Time; COVID-19 Drives Surge in eCommerce and Buy Online, Pickup In-Store Adobe unveiled the Adobe Digital Economy Index, the first real-time barometer of the digital economy, which analyzes trillions of online transactions across 100 million product SKUs in 18 product categories. Growing at a faster pace than the economy as a whole, the digital economy has never been more important than during the COVID-19 pandemic as consumers and businesses across the globe grapple with a…

Parks Associates: More Than One-Third of US Broadband Households Listen to Podcasts Weekly, and 9% Subscribe to an Online News Service

COVID-19 outbreak will impact consumer consumption patterns of podcast, music, and news services A new consumer study from Parks Associates finds 36% of US broadband households listen to podcasts weekly, although the research firm expects new patterns of video, music, and news consumption to emerge as a result of the current public health crisis with COVID-19. Adoption and Business Models: Video, Music, and News Services explores service uptake, business model preferences, service spending, and value perceptions for…

Taboola Announces Collaboration with Moat to Offer 100 Percent Guaranteed Viewability or Completion for Video Advertisers

Taboola, the world's leading discovery platform, announced a collaboration with Moat by Oracle Data Cloud, a leader in real-time attention analytics, which gives Taboola advertisers the ability to purchase video impressions on an outcome-based method, including viewable or video completion events. As part of the collaboration, Taboola video advertisers have the ability to only pay for impressions that meet their desired outcome. This means that when buying on a vCPM model, advertisers will only pay for viewed impressions,…

AMC Networks, Disney, and WarnerMedia Join Xandr in Powering the Future of TV Advertising

Xandr Invest’s Advanced Technology to Enable Advertisers to Reach A Single Audience Across Multiple, Premium Content Providers Xandr, AT&T’s advanced advertising company, is working with leading media and entertainment companies including AMC Networks, Disney, and WarnerMedia to reinvent the way linear TV advertising is bought, sold, and optimized for a better consumer experience. Xandr today announced the next evolution of Xandr Invest, a strategic buying platform built for the future of advertising. For…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Nielsen, Ad Council, EventSmack, ViralGains, and The Trade Desk. Nielsen: Differentiate Through Technology Adoption Amid the Challenging Advertising Market in Hong Kong in 2020 Spending has remained cautious in Hong Kong amid multiple uncertainties concerning economic and social climates. The split between online and offline advertising spending is expected to shift from 50/50 last…

Claravine Joins Adobe Exchange Program as Premier Partner to Automate Data Governance for Adobe Experience Cloud Customers

Collaboration accelerates Claravine’s mission to help leading brands centralize and standardize campaign and content data Claravine announced it is now a Premier partner in the Adobe Exchange program, which will better accelerate the adoption of Claravine's enterprise data governance platform for existing and prospective Adobe customers. With this collaboration, brands will have the necessary tools to enforce data standards across marketing teams, systems, and channels, driving greater value across technology and…

i95Dev Adds Magento QuickBooks Connector to Its Product Portfolio

i95Dev announces the release of its new connector for Magento e-commerce and QuickBooks Online accounting systems i95Dev announces the release of its new connector for Magento e-commerce and QuickBooks Online accounting systems. i95Dev’s new Quickbooks connector is a quick and secure way to integrate Magento 2 (an Adobe product) with QuickBooks Online accounting system by Intuit. The connector enables merchants to make smarter business decisions by ensuring accurate and consistent data across both the systems, giving…

Nielsen: Differentiate Through Technology Adoption Amid the Challenging Advertising Market in Hong Kong in 2020

Spending has remained cautious in Hong Kong amid multiple uncertainties concerning economic and social climates. The split between online and offline advertising spending is expected to shift from 50/50 last year to 60/40 this year, while ROI on advertising investment, especially online, will continue to increase in importance. Amid concerns with job prospects and financial security, Hong Kong's consumers are increasingly conservative with spending, reflected by a new low in Consumer Confidence Index (CCI) at 83 during…

TechBytes with Adam Leslie, European Sales & Marketing Solutions Leader at Dun & Bradstreet

Journey into Tech  Hi Adam, tell us about your role and the team/technology you handle at Dun & Bradstreet. My role is to identify ways for our clients to use Dun & Bradstreet’s global commercial data and analytics to support decisions and enhance their Sales and Marketing activities. This means helping companies realize the maximum value of their own data to gain commercial advantage rather than ‘just holding it’. In order to achieve that, the right software and solutions are needed to identify and activate…

ViralGains’ New VoiceAlike Technology Brings the Voice of the Customer into Advertising at Massive Scale

Marketers drive 2-4x better advertising results using artificial intelligence to predict where customers are in their journey with a brand ViralGains, the leader in intelligent ad journey orchestration, announced the launch of its VoiceAlike artificial intelligence technology. ViralGains VoiceAlike™ technology leverages consumer interaction and proprietary artificial intelligence to help marketers maximize customer response to their advertisements. A major study by IPG Media Lab and MAGNA found that ViralGains ad journeys…

How Brands Can Rebuild Consumer Trust in AdTech

The end of the Wild West of Digital Advertising is near: data is the new black gold, and advertising has been mining it recklessly. That can't go on. While the glory days of data harvesting were great for AdTech, they were less great for Advertising. Data breaches, Cambridge Analytica, and "stalker ads" that overuse targeting has all helped to undermine consumers’ trust. Back in April 2019, Kantar’s ‘Dimension’ study showed 54% of UK consumers objected to being targeted based on their past online activity (a figure I…

New Study Shows How Successful Marketers Are Turning Data, Tech, And AI Into A Competitive Advantage

Effective utilization of data and AI correlates to significantly greater ROI and improved operational efficiencies. Blueshift, the leading Customer Data Activation Platform, announced the results of a new study, "Marketer vs. Martech in 2020," conducted by Kelton Global, an independent insights and strategy firm, on the challenges marketers are facing with their tech stacks when executing marketing strategies.  The study shows what successful marketers are doing to overcome the myriad of tech roadblocks that stand in the…

Workato Integrates with Adobe to Bring Enterprise Automation to Marketo Engage Customers

Marketo Engage users can now build and manage their own integrations and automations to help them keep pace with aggressive marketing goals Workato, the leading and fastest-growing enterprise automation platform, announced that they are officially an Adobe Exchange Partner. The company's integrations with Marketo Engage, a part of Adobe Experience Cloud, will allow marketers to instantly connect Marketo Engage with thousands of applications in order to automate work, deliver intelligent marketing touches, and achieve…

Aternity Expands Executive Team With Seasoned Industry Leaders

Addition of Chief Revenue Officer, Chief Financial Officer, and Chief Marketing Officer provide superior foundation for explosive growth Aternity, the enterprise-class Digital Experience Management Company, announced the appointment of three industry leaders to its executive team to bolster the company’s market-leading position. Jonaki Egenolf has been appointed Chief Marketing Officer, Paul Gabrik has been appointed Chief Revenue Officer, and Sean Lannan has been appointed Chief Financial Officer. The executives join…

RRD Introduces New Managed Service That Helps Enterprises Achieve Business Goals Instead Of Checking Off Transactional Tasks

The solution, RRD CATCH, allows clients to focus on core competencies and high-level strategic work by offloading time-consuming tasks R.R. Donnelley & Sons Company (RRD), a leading global provider of multichannel solutions for marketing and business communications, introduced its latest solution to help customers achieve their business goals and boost productivity: RRD CATCH. This customizable managed service offering is designed to help enterprises reallocate time-consuming tasks — including research, analysis,…

Adjust Strengthens Agency Partnerships And Enterprise Sales With Appointments Of Industry Veterans Kelly Mullins And Bill Gerber

As the U.S. market becomes increasingly mobile-first, Adjust continues to invest in simplifying agency partner integrations, while offering brands long-term solutions to improve marketing performance  Adjust, a global B2B SaaS company, announced the appointments of two seasoned leaders to strengthen its agency partnerships and enterprise sales practices in the U.S. With US advertising spend on pace to reach nearly $390 billion this year, Adjust is ramping up its investments in the increasingly mobile-first region to help…