Introducing X3: Xevant Announces the Launch of Its Completely Redesigned Client Analytic Software

Xevant Is Excited to Announce the Launch of X3, an Elevated, Advanced, and All-Encompassing Analytic System That Will Deliver Enhanced Functionality, Improved Performance, and Increased Speed When Working Within the Xevant Performance Optimization Platform. The Official Launch Date for X3 Is April 22, 2019. X3 will accelerate client performance optimization to new levels of automation through its upgrades that enable greater speed to insights. X3’s “digital analytic assistant” approach provides autonomous and continuous…

Primis Awarded Recertification of TAG Certified Against Fraud Seal by Trustworthy Accountability Group

Primis, the leading video discovery platform for publishers, announced that it has been awarded recertification of the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain. "Primis works to support TAG's anti-fraud efforts in numerous ways," said Eyal Betzalel, Co-CEO at Primis. "In addition to the TAG Certified Against Fraud Seal, we also build a range of anti-fraud technologies into our…

Glocally and Storied Partner to Develop Digital Ad Units Distributing Local Social Content

Glocally, a local social content firm, and Storied, a creative management platform, announced a partnership to develop digital ad units that will help clients syndicate and distribute local social content across premium websites and programmatic channels. These ad units will enable Glocally to ingest content created by their local influencers or their in-house production team, and quickly convert it to ad units that can be distributed across the web, all in near real-time. “Developing local social content is only the…

First-of-its-Kind Consumer Benefits Coverage Index Illustrates Benefits Spending Patterns Across US

New Index Provides Insights and Creates a Model to Help Consumers Better Understand and Prioritize Benefits Investments  Benefitfocus, Inc., a leading cloud-based benefits management platform and services provider, announced the release of the Consumer Benefits Coverage Index ("the Index"). The Index creates a model for evaluating how adequately a consumer is protected through the employer-based benefits they've purchased. The value of the Index lies not only in serving as a benchmark for consumers to compare their own…

TechBytes with Gil Sommer, VP of Product, Connatix

Tell us about your role and the team/technology you handle at Connatix. I am the VP of Product at Connatix. My team is responsible for creating and prioritizing a roadmap for various product lines, including our Online Video Platform, experiential video formats and in-house revenue engine. How much has the Mobile Advertising landscape evolved in the last two years? There have been many advances in Mobile Advertising in the last two years. From a marketer’s standpoint, mobile video has become a much larger focus. Many…

New Study Reveals Why In-House Programmatic Teams Struggle To Optimize Digital Media

 Survey by Advertising Perceptions and Origami Logic Shows Lack of Expertise, Resources & Timely Intelligence Delay Efforts to Effectively Optimize  A new study by Advertiser Perceptions and Origami Logic has found that the majority of advertisers report that the difficulty of measuring and optimizing cross-channel digital advertising campaigns presents a significant barrier to creating efficient media plans. The survey, which collected responses from 156 US-based advertising decision makers, also found that the…

Engageya Launches “Stories” Unit For Mobile Publishers

Engageya, a leading native technology platform, is launching a breakthrough product bringing the social "story" experience onto mobile content web sites. Storiya will enable publishers to engage audiences and ramp up revenues via the story format that has become familiar on Instagram, Snapchat and Facebook – featuring video, photos and text overlays in a vertical aspect ratio and dynamic style. Following successful pilots in Russia, Turkey and Dubai, Storiya will be offered to publishers all over the world, with an…

MapR Technologies, Inc. Selects Corent’s SurPaaS Platform to Bring Timely Robust SaaS Solutions to Market

Corent Technology, a leader in cloud migration, modernization and SaaSification technologies, has announced a collaboration with MapR Technologies, Inc., provider of the industry’s next generation data platform for AI and Analytics, aimed at offering innovative new options for customers who want to more easily access the power of MapR’s Data Platform for AI. Corent Technology collaborates with MapR Technologies to offer innovative new options for customers who want to more easily access the power of MapR’s Data Platform for…

IAB Tech Lab Announces Two New Technologies to Build More Transparency & Trust in the Programmatic Supply Chain

sellers.json & OpenRTB SupplyChain Object Specifications Made Available for Public Comment The IAB Technology Laboratory has introduced for public comment two new technical specifications aimed at increasing trust of the digital advertising supply chain, specifically on the supply-side of real-time bidding and programmatic buying. The first new technology, sellers.json, enables buyers to verify the entities who are either direct sellers of or intermediaries in the selected digital advertising opportunity for purchase.…

In-App Advertising Fraud: The Biggest Threats to Advertisers

In 2018, mobile ad spending accounted for nearly 70 percent of all digital advertising and surpassed TV as the leading advertising medium in the U.S. Not surprisingly, as brands allocate more of their ad budgets to mobile, the channel has also attracted fraudsters looking to game the system and turn a quick buck. Fraud in the mobile ecosystem is top of mind for advertisers, but few in the industry want to discuss the topic in the detail it warrants. However, it is only through frank and transparent discussions about fraud…

In-App Fraud: The Nuances to Know

Late last year, we saw a scary number hitting the industry headlines: In-app fraud in 2018 rose by as much as 800 percent. That’s a shocking number on the surface, but when you dig a little deeper, it makes sense. After all, fraudsters follow the money, and these days, more and more of the money is going to in-app advertising. In the U.S., mobile now accounts for more than 60 percent of digital and video ad revenue, and that share continues to grow. In particular, global app installation expenditures are expected to grow…

AdColony Receives TAG Certified Against Fraud Recertification, Continues Commitment To Fight In-App Ad Fraud

Trustworthy Accountability Group (TAG) Certifies Mobile Advertising Marketplace for Second Year in a Row AdColony, the mobile performance marketplace, announced that the Trustworthy Accountability Group (TAG) has awarded the company a 2019 Certified Against Fraud seal. For the second year in a row, AdColony is part of a group of media and advertising companies that have met the stringent requirements designed to protect advertisers, publishers, technology providers and consumers from digital ad fraud. “Digital ad fraud…

TCS Partners with JDA Software to Develop Cognitive Supply Chain Solutions

Tata Consultancy Services and JDA Next-Generation Solutions will Optimize Intelligent Supply Chains, Enhancing Customer Experience Tata Consultancy Services, a leading global IT services, consulting, and business solutions organization, announced a global partnership with JDA Software, the leading provider of end-to-end supply chain and retail solutions, to build next-generation cognitive solutions, and offer consulting and system integration services around digital technologies, to optimize supply chains for customers…

Media.net Launches Next Generation Ad Targeting at IAB Annual Leadership Meeting

Amidst Mounting Privacy Concerns, Tightening Government Regulation and Increased Consumer Advocacy, Media.net Wants Publishers and Marketers to Rediscover the Power of Content Today at the Internet Advertising Bureau’s Annual Leadership Meeting (#IABALM), Media.net COO Namit Merchant introduced an important new feature of The Media.net Programmatic Platform that embraces IAB Content Taxonomy 2.0 and OpenRTB 3.0. This new feature helps publishers and marketers rediscover the power of content by making Media.net’s…

Fairview Health Services Deploys Salesforce to Support Customer Engagement Transformation Efforts

Salesforce Health Cloud, Marketing Cloud, Heroku and Mulesoft Will Provide Fairview with a Single Platform for Customer Engagement and a 360-Degree View of Each Customer Salesforce, the global leader in CRM, announced at the annual HIMSS Conference in Orlando that Fairview Health Services—one of the largest nonprofit health systems in Minnesota—selected Salesforce as its platform for customer engagement. With Salesforce, Fairview will get a 360-degree view of each customer and the tools to better understand and manage…

Prediction Series 2019: Interview with Hagai Shechter, CEO, Fraudlogix

How big is your Marketing and Sales team? Our marketing team is under 10 — a majority of our team is dedicated to data science and development. What opportunities and challenges did you and Fraudlogix identify at the start of 2018 and have things worked out as planned? The digital advertising industry is constantly evolving and 2018 saw new challenges around GDPR and ads.txt implementation. We addressed GDPR by adjusting our products to comply with the regulation. Additionally, ads.txt implementation…

Prediction Series 2019: Interview with Avinoam Rubinstain, CEO, my6sense

Tell us about your role and journey into technology. What galvanized you to found my6sense? I’m a serial entrepreneur who sold his last two startups to multinational corporations after disrupting existing markets. And that’s what we’re doing at my6sense. The native ad market is a closed market, with Google, Facebook, Outbrain, and Taboola forcing publishers to accept their solution exclusively. My6sense is trying to disrupt the native ad market by innovating through openness and transparency to enable publishers to…

Prediction Series 2019: Interview with Harry Kargman, Founder and CEO, Kargo

What are the major mobile ad trends that dominated the industry in 2018? Have there been any surprises? Fighting ad fraud and ensuring quality is a major industry priority. Kargo’s ads.txt compliance is a major step in the right direction in this regard, especially as they became something of an industry leader as a result. Brand safety and assuring quality across outlets has also become a major focus. Distrust of the duopoly continued from 2017 into 2018, with numerous stories around Facebook’s sloppy reporting and…

Prediction Series 2019: Interview with Julian Baring, GM North America, Adform

Tell us about your role and how you got here. What inspired you to join Adform? I had been handling partnerships at Adslot and before that, I worked at Facilitate Digital. From my experiences at those two companies, I learned how important global strategic partnerships are and got an education in the programmatic media trading ecosystem. I had also been at Operative and had agency experience when I worked at Saatchi so, I got to see the inner workings of those kinds of organizations. Throughout all of this, I lived in…

GeoEdge First to Bring Real-Time ad Security and Quality to Mobile In-App Environments

GeoEdge First to Market with Real-Time Ad Security and Quality Solution for Mediation SDK, as a Part of the Company’s Mission to Block Sexually-Offensive And/Or Malicious Ads to Ensure Good User Experience and High Retention Rates for App Developers and Publishers Despite a decrease in mobile threats in 2018, according to security firm Avast, the company reported a 49% increase in ad-based malware last year, and just last week, researchers at security provider Trend Micro discovered 85 different apps pushing adware to…