Software Veteran Don Zereski Adds Depth to Indico Management Team; Former Amex Executive Venkat Varadachary and OpenAI Researcher Alec Radford Take Advisor Roles to Help Guide the Growth of AI-Based Intelligent Process Automation Startup…
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"Make sure you are focused on your customer’s problems, rather than your solution." Tell us about your role and journey into technology. How did you conceive the idea of launching Smooch? I have been working on guaranteeing exceptional…
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"Brands need to keep up and respond to the omnichannel demand by being present on various channels and engaging with customers." Tell us about your role and journey into omnichannel marketing. We started as an Email Marketing tool,…
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"We are at an inflection point where technology can rapidly advance the industry and create a more level playing field between buyers and sellers." Tell us about your role and journey into customer acquisition. What made you start PX?…
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"MarTech stacks need to work together and ensure alignment as accounts and contacts transition from one channel to the next." What inspired you to join Genesys?  Genesys is a global organization that leads in customer experience. I…
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"The best way to optimize influencer content is amplifying it through channels such as Facebook, Google and even OOH." Tell us about your role and journey into Marketing Technology. What inspired you to co-start Vamp? It started quite…
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Imagine being able to track customer journeys across your website—to predict when to engage with prospects based on previous customers’ behavior and to help proactively when they lose their way or leave items in a shopping cart. This…
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New technologies are opening the door to new tools that will transform the way digital marketers build strategies and create their web pages. Choosing which new tactics to integrate can be confusing and overwhelming. Here are five…
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"Insights gathered through analytics and business intelligence are only relevant when they can be applied quickly and with near real-time methodology to solve problems and deliver desired outcomes." Tell us about your role and how you…
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The Chief Executive of the BRC, Helen Dickinson, recently stated, "The retail industry is undergoing a profound change” in response to industry employment figures. The stats reveal an estimated 70,000 jobs were lost last year due to a…
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Piano Launches First Hyper-Personalized AI Email Newsletter and Content Recommendation Platform Piano, the leading customer experience optimization company driving revenue for content marketers and media, announces the launch of Piano…
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"ABM opens up many new constructs and skills that are needed to succeed with revenue growth such as creative strategies on an account level, target account research and insights." What made you join Intelligent Demand? I founded…
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Tell us about your role at Keap and the team/technology that you handle. As Chief Marketing Officer, I lead our Performance Marketing, Product Marketing, Creative & Content, Communications, Expansion and Marketing Operations teams.…
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"Video is a superior tool to drive engagement, conversions and to help make the complex simple — personalized video, driven by deep customer insights, is an even more powerful format." Tell us about your role and journey to Customer…
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Every day, more marketers test Dynamic Creative Optimization (DCO) for the first time.  Whether those tests soar or falter depends on one important question: Are marketers setting up their campaigns to succeed, or are they tethering their…
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"It has been predicted that the value of the programmatic advertising market will increase to $69 billion by 2022." Tell us about your role and journey into technology. What galvanized you to co-start Mobvista? I’m the Co-Founder and…
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