People-based marketing has continued its meteoric rise since the concept debuted at Advertising Week almost three years ago. In fact, a recent study commissioned by LiveRamp found it “has become a strategic imperative for virtually every…
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Round led by Rogers Venture Partners, with participation from several other leading investors Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has raised a $10.5 million in a Series A financing. Rogers…
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With data-driven advertising comes great responsibility – and the headache of how to accurately pinpoint what contributed to each conversion online. Facebook undoubtedly has the most comprehensive tracking in the industry, as it can track…
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As a Leading AI Media Agency, Blackwood Seven Now Puts The Focus on Global Product Development with their Latest Hire Blackwood Seven, a leading AI media company, has announced the latest appointment to its leadership team. Hitesh…
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Tremor Video DSP will operate as an independent division of Taptica, and will be led by Lauren Wiener, who has served as Tremor Video’s president of buyer platforms for nearly five years. Taptica, a global end-to-end mobile advertising…
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While third-party data can add tremendous value for any company, most buyers of this data don’t take the necessary steps to get the most out of it, thus leading to a low return on investment, discontent with the data quality, and churning…
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Invoca, the call intelligence company, today unveiled Invoca Signal AI, adding the power and scale of machine learning to the Invoca Voice Marketing Cloud. With Signal AI, marketers can uncover previously inaccessible insights from billions…
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IBM has announced that it was named a Salesforce Implementation Partner Leader in Forrester Research Inc.'s report "The Forrester Wave™: Salesforce Implementation Partners, Q3 2017." According to Forrester, IBM was among a select group of…
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"AI has the power to create immense value out of both structured and dark data but the biggest beneficiaries will be people."On Marketing Technology MTS: Tell us a little bit about your role Adbrain and how you got here? I’m the…
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"Influencer marketing is also similar to the slow-then-sudden growth of e-commerce."On Marketing Technology MTS: Tell us a little bit about your role at Tidal and how you got here. (What inspired you to start an influencer marketing…
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"AI or ABM may point to new leads, but it’s on us marketers to deliver a meaningful experience that builds a connection"On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I was recruited to…
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Building a User-Friendly Marketing Data Ecosystem Welcome to the Jungle! Welcome to today’s Marketing Data Ecosystem.  It’s a myriad of data sources and tools that are supposed to help you to make more informed, “data driven” decisions;…
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Last month, Hootsuite announced the launch of Hootsuite Impact and Hootsuite Value Realization services to help enterprises understand how to best measure and maximize the business impact of their investment in social media. In February…
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"Technologies like predictive analytics, big data, behavioral targeting and the Internet of things are just a few of the technologies a modern CMO requires to survive."On Marketing Technology MTS: Tell us about your journey as a…
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