Comscore, iSpot, Nielsen, Innovid and VideoAmp Among Initial Providers Certified by Magnite Magnite , the world’s largest independent sell-side advertising platform, announced it has certified Comscore, iSpot, Nielsen, Innovid, and…
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Measuring everything in marketing is a must! Marketing attribution relates to the process of evaluating everything about the various marketing and customer touchpoints your brand pursues. With today’s marketers primarily focusing on…
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TVDataNow New CTV Attribution Solution Bridges Gap from Advertising Spend to Conversions For Fast Growing $21.2B CTV Market TVDataNow, the measurement platform for Connected TV (CTV) and OTT advertising, announced a new CTV-focused…
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Activate Neustar Attribution with One-Click Across Any Campaign within the Clinch UI Clinch, the "Personalization Everywhere" company that leads the industry in AI-driven omnichannel personalization and dynamic ad-serving, announced an…
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Closed Loop feature gives brands and advertisers a holistic view of the customer’s path to purchase for online and hybrid conversions Foursquare, the leading independent location technology company, released Closed Loop, a new feature…
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Cognitiv Performance CTV uses custom deep learning algorithms to optimize & measure advertising performance Cognitiv, the leading provider of deep learning AI for marketers, announced the launch of Cognitiv Performance…
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Let me take you back nearly a decade to May 2012. Meta Platforms, then known as Facebook, IPO-ed at $38/share and closed that day at $38.23. The stock started dropping the next day, a trend that continued until it bottomed out below $18…
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Attribution helps brands quantify the impact of audio ads, as the latest component of Veritonic’s Full-Funnel Campaign Performance suite Veritonic, the industry’s comprehensive audio research and analytics platform, announced today the…
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Incrementality Experiments on $4.14B in Ad Spend Show 40% of Media Does Not Contribute to Sales Telescope Partners is investing $21M in Measured to validate the true business impact of media investments for consumer brands. Increasing…
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Is marketing attribution really a necessity in today’s digitized marketing environment? In short, the answer to this has to be yes – simply because, without measuring and assessing the kind of ROI, visitors or traffic that each marketing…
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Leading Adtech Companies Join New TV+® Partner Program to Provide an End-to-End Solution for Marketers on Both Linear and Connected TV In an era of unprecedented TV audience fragmentation across linear and CTV, advertisers…
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Following the customer journey and seeing which interactions led to a buying decision has become easier for marketers over the years, thanks to artificial intelligence (AI). Take radio, for example. Before the digital age and the use of AI,…
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This Solution Will Provide Marketing Leaders With a 100% Native CRM-Built Alternative Full Circle Insights, maker of comprehensive sales and marketing performance measurement solutions, announced that the company is prepared to assist…
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New capabilities bring niche targeting and compelling insights to market research surveys while also enabling ROI measurement of influencer marketing campaigns StatSocial launched the newest version of their industry-leading social…
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There are several approaches to gaining a solid client base. Every marketing strategy that a company employs needs not necessarily yield results. What might work for one company might not work for another. What worked for a company in one…
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The boom in audio has been steadily gaining momentum for some time. According to Stitcher’s annual podcasting report, the number of podcasts has grown by 129,000% in the last decade - an impressive feat for any medium. The pandemic has only…
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MMA Global’s report reveals not only the roadblocks but approaches to overcome them moving forward. MMA Global, the association devoted to architecting the future of marketing for CMOs, in partnership with Neustar, released MTA Is Dead,…
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Attribution in Digital Marketing, commonly known as Marketing Attribution, is the analytics involved in determining which marketing strategies work best for your business. Through Attribution in Digital Marketing, you can find out which…
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Business, marketing and IT leaders learn how a 360-degree view and insights across all marketing channels personalize the customer journey and ROI analysis System Soft Technologies, a leader in enterprise IT services, solutions and…
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Portfolio of 47 Patents Involving Embedded Data in Audio and Video Creates More Interactive Consumer Experiences Advocado, a data platform connecting and powering cross-screen advertising, today announced it has acquired the VEIL…
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