End-to-end podcast infrastructure platform’s newest offerings will allow for brands to better track return on audio advertising Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data…
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Swaarm, the new trusted standard in performance marketing, has released three new innovative features to further bolster its platform to give agencies, advertisers and partners the insights they need to succeed with their businesses.…
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Branch (branch.io), the leading cross-platform solution for deep linking and attribution, has launched NativeLink™, a new product that alleviates the deferred deep linking issues associated with the launch of Private Relay in iOS 15.…
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Bridging Gap between Physical and Digital Data, New Geolocation Tool Eliminates Lost Marketing Attribution via FootFall Traffic Analysis and Competitive Conquesting Bridging the gap between physical and digital attribution,…
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Connecting CTV Ad Views To Offline Actions To Provide The Full Consumer Journey In today's fragmented media landscape, attribution is an increasingly valuable tool for advertisers. Recent growth in both consumption and investment in…
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Impression-Based, Cross-Platform Solution for Linear, Streaming & Addressable Now Available in Europe’s Largest TV Ad Markets TVSquared today announced the launch of ADvantage XP in the UK and Germany, bringing Europe’s…
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Affinity Solutions, a prominent data-led consumer intelligence company announced a partnership with ABCS Insights, a leader in full-funnel attribution. By integrating Affinity Solutions' real-time card purchase data with ABCS’s…
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Insights for Improving Performance Analysis Designed to Increase OOH's Share of Omnichannel Marketing Spend The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH…
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Innovative Analytics and Measurement Solutions Allow Brands to Succeed in New Cookieless World Habu, the Global Innovator in Data Clean Room Software, announced its partnership with leading rewards platform and technology company, Ibotta.…
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DTC Brands Trust Unbiased Experiments and Source-of-Truth Reporting to Inform Facebook Ad Investments As advertising platforms grapple with the measurement fallout of increasing restrictions on data and tracking, Measured has launched the…
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InMarket's visit and sales attribution functionality-including incremental sales, sales lift and more-provide actionable intelligence and improved return-on-advertising spend InMarket, the leader in 360-degree consumer intelligence and…
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Airbridge, a universal attribution platform for web and mobile, today announced the launch of Airbridge Incrementality to help brands measure the incremental effectiveness of their advertising campaigns, and with this offering, becomes the…
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Reveal Mobile, the results-driven geofencing marketing company, announced today the company has acquired Mira, an out of home (OOH) focused location intelligence company based in New York City. Marketing Technology News: Dialpad Awarded…
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Marketing Attribution is the process of determining techniques that will contribute to the lead generation and sales of any business. It is a type of analytical science used by marketing and sales teams. With the help of marketing…
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The partnership furthers VideoAmp’s mission to break down measurement silos across the advertising ecosystem Software and data platform, VideoAmp, today announced their official status as a Facebook multi-touch attribution…
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InMarket, the leader in 360-degree consumer intelligence and real-time activation, released a Total Economic Impact™ (TEI) study of its Lift Conversion Index (LCI) Attribution solution conducted by Forrester Consulting, part of a leading…
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Quotient ,the leading digital media and promotions technology company, announced the launch of its new, sophisticated multi-touch media measurement and self-serve capabilities within the Quotient Analytics Platform. The new methodology and…
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Over two dozen large-scale attribution studies that confirm audience-driven linear TV impressions drive growth Attribution in TV advertising can be hard to come by, but independent media agency and TV specialist Centriply announced…
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Global data, measurement and analytics company, Nielsen, has acquired TVTY, a leading TV attribution provider and ad monitoring company based in Paris, France. Financial terms were not disclosed. Marketing Technology News: MarTech…
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Quan Media Group, a leading out-of-home (OOH) agency, announced a new strategic partnership with AdQuick, the North American leader in OOH advertising software, to streamline and optimize its OOH media buying process using AdQuick’s…
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