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MarTech Interview with Claudio Erba, Founder and CEO at Docebo

"Play around with brain connections, constantly try to tweak what you have to find new ways to train and conceptualize learning." Claudio, you are a pioneer in the Learning Management Systems realm. How did you start with LMS? In 2005, while I was teaching at a university in Florence, I realized an emerging need for a shared space to store my lesson presentations. At the time, tools like Dropbox weren’t available to help students easily access learning content outside of the classroom. As I watched the demand for…

AudioCodes Adds Video Solutions for Microsoft Teams

RXV80 expands AudioCodes' devices offering and addresses the growing demand for video in business meetings AudioCodes has added video capabilities to the Room Experience (RX) suite of meeting solutions The new RXV80 integrated video collaboration bar delivers high quality video conferencing for huddle and small meeting rooms RXV80 is jointly developed with Dolby's Communications Business Group, leveraging superior Dolby audio and video quality AudioCodes RX suite delivers an excellent meeting room experience,…

Google and AudioCodes Collaborate to Bring Telephony Voice Services to Google Dialogflow Virtual Agents

AudioCodes solution enables the rapid purchase and integration of phone numbers with virtual agents developed on Google Dialogflow AudioCodes, a leading vendor of advanced voice networking and media processing solutions for the digital workplace, today announced that it is collaborating with Google to integrate telephony voice services with virtual agents developed with the Google Dialogflow bot framework. The use of chat bots and virtual agents is increasing as contact and support centers worldwide seek ways of improving…

Vibenomics Raises $6 Million to Accelerate Dominance of Audio Out-of-Home Advertising

Series A to fuel expanded product development within convenience stores and grocery retailers Vibenomics, a location-based Audio Out-of-Home advertising and experience company, announced it has raised $6 million in Series A funding to further its momentum in the advertising market. The round was led by BIP Capital and brings total company funding to $13.5 million. The funds will largely support the expansion of convenience stores and grocery retailers in the Vibenomics Audio OOH™ Advertising Marketplace. Marketing…

Univision And Nielsen Sign Multi-Year, Multi-Market Renewal Agreement For Audio Measurement

Nielsen announced that Univision has signed a multi-year agreement with Nielsen Audio. This renewal covers national and local measurement of all 58 of Univision's owned and operated Uforia Audio Network stations in 15 key markets, which include the top 10 U.S. Hispanic markets and Puerto Rico. Spanish-language radio plays an indispensable role in appealing to a significant portion of U.S. Hispanic consumers. This combined suite of services will allow Univision to demonstrate the strength of the Hispanic and…

amp Releases Best Audio Brands 2020 Ranking

Mastercard takes top position as leading sonic brand Shell and Apple complete the top three McDonald’s, Disney and Intel fall compared to 2019 rankings Voice is identified as an increasingly key sonic branding element Global sonic branding agency amp announced that Mastercard has topped its annual Best Audio Brands Ranking 2020 (BAB 2020), moving up from position 72 in 2019 and dethroning last year’s winner McDonald’s to take the top spot. Introduced in 2019, the Best Audio Brands Ranking is the first of its…

PowerReviews Helping Shure On Road to Become Most Trusted Audio Brand Worldwide

Shure Solicits and Showcases Customer Endorsements Leveraging PowerReviews Technology to Accelerate Buyer Journey Shure Incorporated today reveals how it has, over the last year, been leveraging PowerReviews’ ratings & reviews and social curation technologies to spearhead a comprehensive website redesign, fuel product development, broadly showcase its offerings and generate exceptional customer engagement. Shure, a leading global manufacturer of microphones, headphones and audio electronics, has now captured more than…

LogMeIn’s GoToMeeting Helps Enable Easier Remote Work with New Microsoft Teams Integration and UX, Audio and Mobile Improvements

LogMeIn, Inc. announced updates to its GoToMeeting product with new integrations, including one with Microsoft Teams, updates to the desktop and mobile experience, audio enhancements and overall improvements to ensure business continuity during a time when remote work is at an unprecedented all-time high. With governments all over the world making collective efforts to eliminate non-essential travel and commuting, companies and workers are doing their part to help put the health and safety of others first, in the process…

Trinity Audio Joins IAB Audio Committee and ‘Verified by TAG’ Program

Trinity Audio, the leading audio content platform, is now a member of the Interactive Advertising Bureau (IAB) Audio Committee - a group of select media companies, brands and technology firms working on developing solutions that improve the interactive audio advertising and marketing ecosystem. The Audio Committee׳s goal is to establish industry guidance by creating standards and best practices to help bring clarity to the audio marketplace. Marketing Technology News: TEKLYNX Awarded 2020 Stevie® for Historic Customer…

Cumulus Media Extends Its Agreement With Nielsen Audio And Adds Continuous Diary Measurement

Agreement also includes Local Nielsen Media Impact in Dallas, Atlanta and Chicago Nielsen announced that Cumulus Media, a leading audio-first media and entertainment company, has extended its agreement for Nielsen Audio Measurement services through 2022 and added Continuous Diary Measurement (CDM) for 120 stations across 14 markets. Additionally, Cumulus signed up for Local Nielsen Media Impact (Local NMI) in its Dallas, Atlanta and Chicago markets. Marketing Technology News: Alder Home Security Selects PX to…

AudioEye Appoints Heath Thompson as Chief Executive Officer

The Board of Directors of AudioEye, Inc., an industry-leading software solution delivering website accessibility compliance to businesses of all sizes, has appointed Heath Thompson as its new Chief Executive Officer (CEO), effective March 23, 2020. Thompson assumes the role from Executive Chairman Carr Bettis, who had been serving in the chief executive role during the transition period and will continue to serve as Executive Chairman going forward. Thompson will primarily operate out of the Company's Atlanta offices,…

IAB Unveils the Now and Future of Video, Audio, and Streaming at Totally Revamped 2020 NewFronts

The “New NewFronts” will Showcase Eight Days of Groundbreaking Digital Content, Advertising Opportunities, & Education This year’s IAB NewFronts have been reimagined to address the explosion of new streaming content, data, targeting, and measurement options now available to buyers and sellers. From April 27 through May 6 in New York City, industry leaders will come together to develop relationships that ignite collaboration, strategic discussion, and generate unique ideas to address this radically new and modern content…

Introducing AudioDots – The Automatic Text-to-Speech Solution: Turning Print Publications Into Mobile Audio

Revolutionary Technology Developed by 9dots Promises Increased Ad Revenue, Access to Non-Textual Usage For years, publishers of newspapers, magazines, and blogs have watched advertising revenue shift to the digital realm. Even digital-native publications find it challenging to choose the right advertising model as mobile devices and non-textual usage continue to proliferate. Listeners, it seems, are quickly replacing readers as the drivers of advertising revenue. As consumers begin to shift towards audio based usage…

AudioGO Ad Buying Platform Gaining Momentum with New Publisher and Marketing Partners

AdsWizz New Self-Serve Platform Makes Premium Audio Advertising Accessible to Smaller Buyers AudioGO, the new self-serve audio ad-buying service from AdsWizz, announced new partners that will expand its footprint and empower more small businesses and agencies to run audio ads. AudioGO currently aggregates premium audio inventory from leading audio publishers in one easy-to-use platform to meet the needs of advertisers seeking an affordable way to expand into digital audio. The platform is specifically designed for smaller…

Veritonic Partners With Podsights And LeadsRx To Give Brands End-To-End Insight Into The Effectiveness Of Their Audio Campaigns

Partnership Connects Attribution with Pre-market Audio Creative Measurement for 'Full-Flight' Performance Analysis of Podcast, Radio and TV Campaigns Veritonic, the audio intelligence platform, announced that it has integrated leading cross-channel marketing attribution technologies LeadsRx and Podsights into its audio analytics suite. Combining post-flight performance analysis with pre-market creative intelligence, the partnership gives marketers access to a 360-degree view of the effectiveness of their audio marketing.…

Advertising Tech for Audiovisual Media, Brand Marketing Priorities According to Portada’s New Survey

Portada's Survey "What Brand Marketers Need From Martech in 2020", Has Found That Advertising Technologies for Audiovisual Media (Addressable TV, Video, Digital Audio and Display, and Programmatic) Are the Main Investments Items for Brand Marketing in 2020 Portada has conducted a poll to explore in which martech areas marketers plan to invest more in 2020. The survey "What Brand Marketers Need from MarTech in 2020" sheds light on the structure of the growth of MarTech expenditures. Based on a poll of 100 brand marketers…

Instreamatic Partners with Triton Digital to Accelerate Voice-Driven Audio Advertising

Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing interactive voice AI technology, announced a partnership with Triton Digital®, the global technology and services leader to the digital audio and podcast industry. Through this partnership, Instreamatic is integrating its voice dialogue advertising technology into Triton Digital’s preeminent Advertising Server, enabling Triton’s clients to seamlessly deliver voice…

AudioEye and Duda Launch First Digital Accessibility Partnership for Large-Scale CMS Platform

Partnership Enables More Than 500,000 Website Customers to Easily and Affordably Achieve Legal Compliance for Digital Accessibility AudioEye, Inc., an industry-leading software solution delivering website accessibility compliance to businesses of all sizes, has announced a partnership with Duda, the leading web design platform for companies that offer web design services to small businesses. With this partnership, AudioEye is now one of five site-enhancing tools, and the only digital accessibility solution, integrated…

Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020

The IoT allows more and more consumers to have an online presence almost 24/7 via devices: smartphones, tablets, smart boxes and sticks, smart speakers, watches — you name it. These developments open new opportunities for companies to reach and engage with their customers. Advertisers who opt for programmatic ads level up their marketing game in targeting various types of audiences. However, in 2020, it’s not just the programmatic that matters, but the type of content you choose — visual ads alone are no longer enough to…

TechBytes with Lizzy Glazer, General Manager at CodeAudio, SocialCode

Hi Lizzy, tell us about your role and the team/technology you handle at CodeAudio.  As General Manager of CodeAudio, I am building an offering dedicated to best in class Audio and Voice advertising that brands can leverage to help their businesses grow. We know that brands need help creating and finding their voice (pun intended) in this medium, figuring out ways to connect effectively with listeners across all platforms by understanding them better, and finally, by connecting what they do in audio to other channels.…