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TIDAL Launches “My Video Mix” For Curated Visual Playlists

Personalized Mixes Generated Using Both Audio and Video Streaming Behavior Global music streaming and entertainment platform, TIDAL, announced the launch of a new video discovery feature, My Video Mix. The playlists are generated via a proprietary algorithm influenced by human-curation from TIDAL's expert editorial team and users' streaming habits, including their audio-only behavior. My Video Mix showcases users' music tastes in a fresh, interactive way. Marketing Technology News: DevOps And Cloud Proliferation to…

Vibenomics Closes $5 Million in Additional Seed Funding

Vibenomics, provider of place-based audio experience solutions and the industry's first audio out-of-home (OOH) programmatic advertising marketplace, announced it has closed $5 million in new funding. The Seed Plus round included current investor High Alpha, with participation from new partners Elevate Ventures and The Ricker Family, previous owners of Ricker's convenience store chain (acquired by Giant Eagle), an inaugural customer of Vibenomics' Audio Experience Solution. Through its cloud-based technology and managed…

Cloud Based Video Conferencing Service, IVCi, Discusses the Best Way to Start Your Career in the AV Technology Field

Cloud based video conferencing service, IVCi, discusses the best way to start your career in the Audio Visual (AV) technology field. The AV technology industry is currently thriving. Therefore, a career as an AV technician is a great opportunity for someone looking to get into the technology space. If a career in the AV technology field interests you, here are some best practices for getting started. Be willing to learn. There are a lot of technical terms to learn when working with different audio, video, and computer…

Redefining Promo and Sports Highlight Creation Using AI

Promos are key for Media and Entertainment enterprises to create an audience pull. Media and Entertainment Marketing teams create promos to sell their content to a distributor/syndicator or to attract viewers towards their content on linear TV or OTT platforms. Promos are used for pre-produced entertainment content like movies and shows, news programs as well for live sports events. In the case of sports, they take on the form of what is known as highlights or highlight packages. Since promos have a major impact on…

Tic Tac Mints Partners With Spotify To Launch Spotify’s First Branded Live Event Series, Hear For It

The Fan Experience Will Bring Listeners Offline and into an Immersive World That Embodies the Essence of the Tic Tac Brand The Tic Tac® brand is joining forces with popular global audio streaming service Spotify, as an inaugural partner, to announce a new live experience called Hear For It. Custom-built for music fans, the unique event series employs Spotify's streaming intelligence to target consumers who exemplify the fun and refreshing Tic Tac brand personality. Music fans will be targeted through their listening…

Veritone® Launches VeriAds™, a New Suite of AI-Enabled Ad Revenue Solutions for Radio and TV Broadcasters, Podcasters and Social Media…

Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE™, announced the full commercial launch of the company’s VeriAds network – a robust suite of revenue solutions that enables radio and television broadcasters, podcasters and social media influencers to generate incremental advertising revenue from premium advertisers. The network’s three turnkey programs – VeriAds Spot Network, MicroMentions™ and Influencer Bridge™ – give media partners access to a wide range of placement…

Mitel Works with Amazon Web Services to Advance Seamless Collaboration for Businesses

Leverages the Amazon Chime SDK to bring expanded capabilities to Mitel’s unified communications and collaboration portfolio  Delivering on the promise to make communications and collaboration more seamless for organizations of all sizes, Mitel, a global leader in business communications, has teamed with Amazon Web Services on their development of the Amazon Chime software development kit (SDK) for extending audio calling, video calling, and screen sharing capabilities to a wide variety of applications. Mitel, whose…

How to Motivate Your Service Organization for Customer Success

According to a customer experience report published by NewVoiceMedia, US companies lose more than $62 billion annually due to poor customer service. Another study by American Express stated that 42 percent of consumers mentioned that they would visit a place if an acquaintance says good things about the service. All these facts establish with much conviction that the importance of customer experience is something that is never stressed enough. Even if you do not go by the facts, think of a simple example. What do you do…

Two Popular Videotel Digital Signage Media Players Make Clients Take Extreme Notice Says Reseller, AV Specialists

Equipped with the capacity to engage audiences with triggered content and interactive solutions, the VP90 4K and the VP71XD has created a buzz for AV Specialists. The owner of the company says the Videotel Digital media players are like a one-stop-shop for creating exciting audio/visual experiences. Designed to relay content from a USB, SD card, FTP or LAN, cloud, or live streaming URL, information/entertainment has become a highway where the possibilities are endless. Much like the perpetual list of satisfied customers this…

Civicom TranscriptionWing: Delivering Transcriptions in a Culture of Confidentiality and Security

In light of a recent report concerning security issues involving on-demand transcriptions provider Rev and their handling of customer data, secure transcriptions provider Civicom TranscriptionWing weighs in on the importance of the implementation of stringent security measures in multiple components and stages of the transcription process In light of a recent report concerning security issues involving on-demand transcriptions provider Rev and their handling of customer data, secure transcriptions provider Civicom…

Topgolf Entertainment Group’s Digital Display Transformation Changes Face Of Large-Venue Entertainment

More than 50 Topgolf Venues Enhance Experience for Millions of Guests With 10,000 LG Displays, SAVI Canvas System Topgolf Entertainment Group, a global sports and entertainment community, is enhancing the entertainment experience for millions of patrons with the installation of more than 10,000 advanced digital signage displays from LG Electronics in 50-plus Topgolf venues. In one of the biggest and most impactful integrations of digital signage technology, key technology partners brought to life a flexible new platform…

Real-Time Customer Experience Is Happening, with or Without You

Today’s customers expect nearly everything at the speed of now, and that includes how their brands interact with them. To keep pace with this increasingly sophisticated customer for whom time is always of the essence, brands must endeavor to deliver a customer experience (CX) in real-time or as close to real-time as possible. If you aren’t anywhere close to real-time in your CX or perhaps you’re not completely convinced it’s necessary in your industry, let me offer at least one reason that transcends any business sector -…

MarTech Interview with Matthew Baier, CMO and COO at Contentstack

"Nearly every aspect of Marketing represents an opportunity for AI to add insights for better decision making and automation for faster results and more efficiency. " Could you tell us about your role and journey into Technology? I am COO and CMO of Contentstack, where I oversee Marketing, Product Management, and Operational functions such as legal. I am an astrophysicist by trade and have been working in tech for most of my career. I’ve always been drawn to understanding and dissecting big ideas, questions and…

Your Smartphone is Your TV: The Rise of OTT Video Apps

There’s been growing interest in Connected TV or CTV over the past few years, especially among traditional TV brand advertisers. The topic is discussed more and more, but Video Advertising doesn’t begin and end at the TV set. Consumers are increasingly leveraging mobile as one of their primary video viewing screens and what we once referred to as the "second" screen to TV is shifting into the first and even only screen. The way we talk about and interact with mobile extensions to TV, CTV or even out-of-home (OOH)…

Kubient Launches Audience Cloud, An End-to-End Open Marketplace to Connect Advertising Buyers and Sellers

Highly Modular Solution Creates Transparent and Efficient Programmatic Environment to Buy, Sell, Optimize and Measure Digital Marketing Campaigns Across all Channels and Ad Formats Kubient, a full-stack digital audience marketing platform, announced today the launch of the Kubient Audience Cloud. The Audience Cloud is a single point of entry for both buyers and sellers to execute and monetize media campaigns in a transparent, programmatic environment with patent pending pre-bid ad fraud prevention. The Audience…

Deltapath Brings its Industry-Leading UC Solutions and Dolby Voice to Asia Pacific Countries

Experience how Deltapath UC solutions and partnerships are impacting customer experience, connecting companies, and making companies more competitive Deltapath, who announced in San Francisco, California in January an agreement with Dolby Laboratories to offer an end-to-end unified communications solution that fully incorporates Dolby Voice®  begun touring Asia Pacific countries. The multi-country Asia tour, which showcases their new product line, and lets their audience hear about their other products from the voices of…

Yappa World Inc. Announces Comment Tool Integrations with American Media, LLC Brands Star and Life and Style

Yappa, the New Audio and Video Commenting Tool, is Every Publisher's Solution for Anonymous Online Trolls Who Spread Hate Yappa World Inc. is proud to announce that American Media, LLC, the leading publisher of celebrity and entertainment journalism in the United States, has installed the Yappa tool onto two of their celebrity news websites, Star Magazine Online and Life & Style Online. Yappa is the first tool to revolutionize comments on websites by allowing users to leave "yaps," expressive audio and video…

Pindrop Voice Intelligence Report Finds 90 Voice Fraud Attacks Occur Every Minute

Annual Report Spotlights Latest Security Threats and Trends, including Deepfakes and the Rise of Synthetic Voices Pindrop, the pioneer in voice security and authentication, released its annual Voice Intelligence Report uncovering skyrocketing fraud rates, with 90 voice channel attacks occurring every minute in the U.S. Additional key findings include: Voice fraud continues to serve as a major threat, with rates climbing more than 350 percent from 2014 to 2018 The 2018 fraud rate is 1 in 685, remaining at the top…

Disney+ Comes To LG Smart TVs

U.S. Consumers Eligible for Up To 12 Months of Disney+ With Purchase of 2019 LG OLED and NanoCell TVs The new Disney+ app is now available on LG TV models produced 2016 through 2019 running the webOS platform, LG Electronics USA announced. LG customers can subscribe to Disney+ and start streaming its incredible content – including movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic and more, all accessible in one convenient place. Consumers in the United States who…

Roku Completes dataxu Acquisition

Roku, Inc. announced that it has completed its acquisition of dataxu, a demand-side platform (DSP) that enables marketers to plan and buy video ad campaigns. “This acquisition reinforces our already strong position in the OTT ad space” Announced on Oct. 22, the acquisition of dataxu provides Roku with a DSP, device graph technology, and analytics platform and is expected to accelerate Roku’s ad tech roadmap and ability to serve a wide array of advertisers. Marketing Technology News: Astute Business Solutions Appoints…