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WAX and Topps Unveil Historic Blockchain Trading Card Partnership

WAX and The Topps Company, the most prestigious global producer of trading cards for MLB, Star Wars, WWE and Garbage Pail Kids, today unveiled a historic partnership to bring their vast licensing portfolio to the WAX Blockchain. Utilizing WAX's blockchain technology, fans around the world can now discover, collect and trade officially-licensed digital Topps collectibles. Collectibles can be seamlessly sold, or traded instantly and securely, with anyone across the world. With blockchain collectibles, collectors can enjoy…

EY Launches Baseline Protocol, an Open Source Initiative for the Public Ethereum Blockchain

Initiative is comprised of enterprise procurement and business process tools developed in cooperation with ConsenSys and Microsoft EY announced the launch of the Baseline protocol, a new package of public domain blockchain tools that will allow enterprises to build and deploy procurement and other business processes securely and privately on the public Ethereum blockchain. EY developed the Baseline protocol in cooperation with ConsenSys and Microsoft. Marketing Technology News: Pixalate Releases 2019 App-ads.txt and…

Twitter, Inc. Announces Partnership With Silver Lake and Elliott Management

Silver Lake to Make $1 Billion Investment Board Authorizes $2 Billion Share Repurchase Program Enters into Cooperation Agreement with Elliott Management Further Strengthens Twitter Board by Appointing Egon Durban and Jesse Cohn as Directors, Confirms Search for a Third New Independent Director with Technology Expertise Forms New Committee to Build on Regular Evaluation of Leadership and Governance Structure Twitter, Inc. announced that Silver Lake, a global leader in technology investing, will make a $1…

Infogroup Data: 300% More Women Have Leadership Jobs Than 10 Years Ago

A recent analysis revealed 2.9 million U.S. women hold leadership roles in the workplace Women hold 300% more leadership jobs than they did 10 years ago, according to a recent Infogroup database research team analysis. For International Women's Day (IWD) on March 8, Infogroup, a leading-provider of data and data-driven marketing solutions, examined historical records from 2010 to 2020 of women who held leadership roles from entry-level management to top executives. IWD is celebrated yearly in March to promote women's…

Zoom Introduces Referral Partner Program for Master Agents

New Program from Video-First Unified Communications Leader Includes Zoom Phone Referrals Zoom Video Communications, Inc. announced it is expanding its Global Channel Partner Program with the launch of a new Referral Partner Program and partnerships with industry-leading Master Agents AVANT Communications, Intelisys, Pax8, and Telarus. The new partnerships with Master Agents expand Zoom’s Global Channel Partner Program, and the Referral Program marks the first time Zoom’s Channel Partners have an opportunity to take…

Bayard Advertising Agency Welcomes Back Industry Leader, Kyle Leigh

Bayard Advertising Agency, Inc., a full-service digital advertising agency focused on recruitment advertising, enrollment/lead generation and employment branding, is excited to announce the return of Kyle Leigh as Vice President, Strategy & Technology. Kyle began his career at Bayard, having built and grown many of the agency's digital offerings.  This included starting the agency's programmatic job advertising product, AppFeeder. Marketing Technology News: Pixalate Releases 2019 App-ads.txt and Ads.txt Trends…

Hewlett Packard Enterprise Announces General Availability of the HPE Container Platform

New software solution delivers greater flexibility and lower cost for Kubernetes deployments of cloud-native and non-cloud-native applications on bare-metal or virtualized infrastructure, in their data centers, on any cloud, or at the network edge Hewlett Packard Enterprise (HPE) announced that the HPE Container Platform, unveiled in November 2019, is now generally available. The HPE Container Platform is the industry’s first enterprise-grade container platform designed to support both cloud-native and non-cloud-native…

Exponential Interactive Announces Its New Business Division, VDX.tv, Is Expanding Into International Markets

VDX.tv allows brands to amplify their advertising with customised, video-driven solutions served across channels and screens, including connected TV Digital advertising leader Exponential Interactive announces today that it is rolling out its new, video-driven business division, VDX.tv, in international markets. VDX.tv allows brands to serve tailormade video-driven experiences across screens, including connected TV (CTV) and Over the Top (OTT). This announcement is on the heels of a successful launch in the U.S. in October…

HH Global Enters Partnership with GNC to Deliver Marketing Execution Services

HH Global, the world's fastest-growing and most innovative marketing execution partner, announced a three-year partnership with GNC Holdings, Inc., providing production management for GNC's print and direct mail execution in support of retail operations and loyalty programs. Marketing Technology News: AudioEye Appoints Heath Thompson as Chief Executive Officer "We are thrilled with GNC's decision to partner with us," stated Mike Perez, CEO of the Americas for HH Global. "We have invested in solutions for retailers and…

Ellie Mae and Optimal Blue Enhance Secondary Marketing Integrations

Ellie Mae, the leading cloud-based loan origination platform for the mortgage industry, announced the expansion of the strategic partnership with Optimal Blue, the leading secondary marketing automation platform in the mortgage industry. The expansion includes the collaboration on multiple next-generation, API-based integrations between the Ellie Mae Digital Lending Platform and the Optimal Blue's Marketplace Platform™ - specifically the company's flagship Product & Pricing, Hedge Analytics, and Loan Trading solutions.…

Ribbon Showcases Extensive Unified Communications Portfolio at Channel Partners Conference & Expo

Market-leading portfolio demonstrates Ribbon’s commitment to helping Channel Partners deliver differentiated service offerings to the enterprise market Ribbon Communications Inc., a global software leader in secure and intelligent cloud communications solutions, announced that it plans to demonstrate its comprehensive solutions set designed for the channel at the Channel Partner Conference & Exhibition, which is being held at The Venetian & Sands Expo from March 9 – 12, 2020 in Las Vegas. On display will be…

Command Alkon Wins Bronze Stevie Award in 2020 Stevie Awards for Sales & Customer Service

14th Annual Awards Presented on February 28 in Las Vegas Command Alkon was presented with a Bronze Stevie Award in the Best Customer Engagement category in the 14th annual Stevie Awards for Sales & Customer Service on Friday, February 29th. The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, contact center, business development and sales professionals.  The Stevie Awards organizes eight of the world’s leading business awards programs, also including the prestigious…

2B Advice Announces Version 7.0 of Privacy Management Software

2B Advice, a global provider of technology-enabled compliance and risk management services, announced the release of the latest version of their 2B Advice PrIME data privacy compliance software 2B Advice PrIME 7.0 provides the flexibility for legal, marketing, security, compliance, DPOs, and other users to manage a growing number of privacy regulations around the globe. This full-fledged release contains a number of new capabilities to enhance the ease of managing privacy programs and supporting a culture of privacy in the…

NCSolutions, Leading Advertising Effectiveness Research Firm, Appoints Feintuch Communications as Its PR Agency of Record

NCSolutions, the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, has selected Feintuch Communications as its public relations agency of record. Founded in 2010 and headquartered in New York, with offices in Chicago, Cincinnati and Tampa, NCSolutions is the leader in helping brands improve their advertising effectiveness on every platform, channel, and device. Its research-based insights, collective wisdom and proven techniques enable marketers to target the right…

AnyClip Wins Funding from Google

Google News Initiative Innovation Challenge Supports the Creation of AnyClip's AI-Powered Streaming Video Solution for Online Media Companies AnyClip announced this week that it has received funding from the Google News Initiative's Innovation Challenge to create Luminous Watch, a streaming video page experience for media companies that mimics the functionality and design of today's most popular video-on-demand services while accessing advanced video management tools supported by a patented AI backbone. Unlike…

Wpromote Acquires Metric Digital

Leading Digital Agencies Partner To Power Innovative, Disruptive Marketing for Clients Wpromote just announced its acquisition of Metric Digital, a New York-based digital marketing agency specializing in paid social media, Google ads, Email, and performance creative services. The highly-anticipated acquisition, which closed on March 1, 2020, represents the continued expansion of Wpromote's East Coast footprint and a significant increase in the agency's stable of direct-to-consumer digital-native clients. With the…

Overstock Appoints Mark Baker as Chief Product Officer of its Retail Division

Overstock.com, Inc. has appointed Mark Baker as Chief Product Officer of its award-winning retail shopping site. In this role, Baker will head up all product management and user experience across every customer touchpoint. He will also ensure the product organization works in lockstep with the software development organization using agile principles to bring even better experiences and value to customers more quickly. Baker began working with Overstock in 2011 and has held a number of product development roles within the…

IZEA Completes TapInfluence Platform Integration

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, announced that it has completed the integration of the TapInfluence platform and migration of active customers and influencers to IZEAx. The legacy TapInfluence technology platform has now been retired, and new influencer signups completed on TapInfluence.com are now powered by IZEAx technology. Marketing Technology News: Pixalate Releases 2019 App-ads.txt and Ads.txt Trends Report:…

Phunware Announces New Customer Wins for Application Transactions

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced new customer wins for application transactions using Phunware’s proprietary Audience Engagement solution. Audience Engagement is a managed service capability that enables brands to build custom audiences and deliver targeted media to optimize engagement. Combining mobile advertising with Knowledge Graph data from over a billion devices, Phunware makes it easy to…

$5 Billion by 2020: How OTT, CTV, and Video Formats Build the Future of Advertising

Summarizing experiences and outcomes of conferences that were held last month by IAB ALM and CTV Roundtable, I can pinpoint one overarching idea: programmatic buying is peaking, and it’s no longer bound only to digital media – today, it is represented by television, radio, and out-of-home technologies. A new Winterberry Group study reveals that this year, programmatic ad spending will account for $389.5 billion, which is 7.2% more than in 2019. Programmatic advertising has always been susceptible to tech innovations, but…