IpLContent Technologies Make Online Brand Building Easier and Cheaper

Build Your Story in Your Customers’ Mobile Devices Conventional advertising companies, such as WPP PLC, are struggling mightily in the wake of companies like Google and Facebook. One way to fight back is with short-form media using platforms provided by companies like Instagram, Snapchat, and the soon-to-be-launched Quibi. But the challenge to generate content that speaks to customers effectively, personally, and inexpensively still remains. Marketing Technology News: New Retail Systems Research Survey Report Details…

How D2C Companies Can Move Successfully into Brand-Building

Just two and a half years after its launch, Brandless stopped taking orders and laid off over 70 staff. Once on track to disrupt the high-quality organic produce market that the likes of Whole Foods dominates, the company blames the crowded e-commerce market for its downfall. The disrupter became disrupted. Brandless is not the only Direct to Consumer (D2C) brand experiencing the negative effects of oversaturated markets. In the past, D2C brands relied heavily on Performance Marketing, with 98% of such brands believing that…

Building and Maintaining Digital Trust and Brand Loyalty: A Three-Step Process

Businesses that successfully achieve digital transformation don’t just complete it overnight. Transformation has many key components and best practices, and it’s a continuous process. When it is achieved though, these digital enterprises have the opportunity to prosper, build customer trust and maintain brand loyalty. As we engage with customers through more digital channels, maintaining their trust, in particular, becomes a highly paramount component to keeping your business afloat and prosperous. In recent years, customer…

Really Simple Systems Avoids the Pitfalls of Website Rebrand by Building In-House

Leading cloud CRM vendor, Really Simple Systems, has launched a new rebranded website, creating a fresh, contemporary look for their CRM software. The new design aims to marry the marketing collateral with the CRM user interface (UI), whilst addressing the need for a "mobile first" optimised site. Keeping within the company's philosophy of "making CRM simple," the new branding is clean and uncluttered, enabling web visitors to easily find the information they need. Marketing Technology News: Indium Software…

Brand-Building in a Highly Competitive Industry

Picture this: You’re buying a television. How many brand names immediately come to mind? Most people can only mention  the top two or three brands in the television market. It’s the same with soft drinks, cars, chocolates—and even people. This is testimony to the fact that irrespective of market competition—and how many products a customer uses—there’s only space for a few brands in a customer’s mind when it comes to spontaneous brand recall. This idea holds across diverse products and consumer groups. Marketing…

Can Brands Make Long-Term Gains From Advertising in a Crisis?

New insight from System1 shows what is resonating in a COVID-19 world and why Over the weeks of lockdown TV viewers have seen an increasing volume of COVID-19 related ads. With 79% of the UK population watching TV, brands have unprecedented opportunities for reach - but are they running the right creative? Brands have been attempting to reach audiences with messages of hope and togetherness, but will these result in long-term brand building impact? New insight from System1 shows what creative elements are resonating in a…

SmarterHQ Launches Smarter Predictions, Enabling Predictive Marketing for Brands Across All Their Data Sources and Digital Channels

SmarterHQ announced the launch of Smarter Predictions, allowing marketers to execute machine learning and modeled campaigns across all of their data and communication channels. Smarter Predictions give brands the insights and ability to accurately anticipate a customer’s next move and power the most relevant, high-conversion messages directly in the SmarterHQ platform. These dynamic, self-tuning models update based on how customers interact in real time, which is especially crucial during busy holiday seasons and situations…

Increased Demand for Consumer Packaged Goods Creates Atypical Growth Opportunity for Brands

New NCSolutions Loyalty Study Confirms Strong Return on Ad Spend for Brands Invested in Advertising and Brand Loyalty The unprecedented 34% growth of consumer packaged goods (CPG) sales since March 22 of this year has created a significant growth opportunity for major brands to grow their market share. Consumer brands with high levels of brand equity and consumer trust, and which consistently advertised through the current marketplace disruption, have been the major beneficiaries of consumer loyalty and expanded market…

Qualtrics Announces Powerful New Capabilities to Help Move Brands Beyond Measurement To Cultures That Take Decisive Action To Close…

The world's leading enterprises, and the XM industry's premier partner ecosystem, are building and integrating their experience management programs on Qualtrics' powerful system of action New capabilities help businesses actively support customers and employees by gathering feedback through advanced listening channels, gain deeper insights faster through intelligent analytics, and upgrade workflows that generate actionable recommendations Qualtrics, the leader in customer experience and creator of the experience management…

TechBytes with Tom Simpson, SVP Brand & Exchange at AdColony APAC

Hi Tom, please tell us about your journey into MarTech/AdTech. Tell us more about your role and team you handle at AdColony. I started my journey as a marketer 15 years ago, and gradually voyaged through industries. I began my career in the agency world, and then on into tech, which is where I am now. Every move I made was done with the simple goal of learning something new, as the foundation of my interests lay with people, and the world I live in. As time went by, my interests went from aspiring to be the best…

Majority Of Consumers Feel That Brands’ COVID-19 Communication Was Aligned With Their Preferences But Are Ready To Move On To New Topics

New International Survey From Mitto Reveals Lessons Learned From Brand Communication During COVID-19 Crisis Mitto, a leading provider of global omnichannel communications solutions, announced the results of its survey around consumer attitudes and preferences towards brands’ communications with them during the COVID-19 pandemic. Overall the results indicate that consumers appreciated hearing more frequently from brands during the pandemic and believe brands have communicated with the right tone and content, but fatigue has…

101 Studios And Authentic Brands Group Invest In Joint Venture And Launch Sports Illustrated Studios

New Venture Will Take Audiences Inside the Biggest and Most Compelling Stories, Characters and Moments in Sports Past, Present and Future Told By the Most Iconic and Trusted Brand in Sports Through the Lens of Top Filmmakers and Talent Debut Project Will Be a Docu-Series Entitled "Covers," Individual Episodic Documentaries That Chronicle the Most Iconic Covers with a Behind-the-Scenes Look Into the Triumphs and Tragedies That Defined Those Moments Authentic Brands Group (ABG) and 101 Studios announced the formation of…

Contentful and BVA Announce Partnership to Enable Brands to Build Omnichannel Digital Experiences

As a leader in digital commerce website development, BVA will use Contentful’s app framework to build leading-edge digital experiences  Contentful, the global leader in headless content management, today announced a new partnership with BVA, a leading Shopify Plus agency. BVA will leverage Contentful’s newly released App Framework to build services that help BVA’s customers deliver omnichannel digital experiences. Since BVA was founded in 2013, it has accelerated the growth of more than 100 brands including…

8 Ways to Begin Building Marketing Resiliency Now

Over the past few weeks, we have been working closely with our clients across many different industries and sectors, all over the world, and learning that even some of the biggest global companies are struggling to keep their Marketing moving forward and collaborating remotely with their colleagues seamlessly to do so. With a significant remote workforce in place, we at SGK are thankful that we are in a strong position to help them fulfill the demands of today while preparing for the future.  While companies struggle…

Savage Brands Expands Partnership with Refinery Lab to Strengthen Digital Strategy and Execution Capabilities

Savage Brands, a purpose-driven agency specializing in branding, marketing, leadership development and culture building with more than 40 years of experience, is expanding its digital marketing capabilities through an alliance with Refinery Lab. Refinery will act as an extension of the Savage team to offer clients proven, specialized expertise in digital strategy, execution and data analysis. Bethany Andell The Refinery Lab team has worked with Savage for the past year to deliver advisory services and…

amp Releases Best Audio Brands 2020 Ranking

Mastercard takes top position as leading sonic brand Shell and Apple complete the top three McDonald’s, Disney and Intel fall compared to 2019 rankings Voice is identified as an increasingly key sonic branding element Global sonic branding agency amp announced that Mastercard has topped its annual Best Audio Brands Ranking 2020 (BAB 2020), moving up from position 72 in 2019 and dethroning last year’s winner McDonald’s to take the top spot. Introduced in 2019, the Best Audio Brands Ranking is the first of its…

AppsFlyer Taps Performance Driven Executive, Mar Brandt, to Lead North America Sales

Marketing Industry Veteran to Scale AppsFlyer’s Sales Organization with a Focus on Enterprise Brands Off the heels of its $210 million Series D funding round, AppsFlyer welcomes Mar Brandt as Senior Vice President and Head of Sales to strengthen the global attribution leader’s enterprise sales organization in North America. With 20 years of strategic sales experience, Brandt brings her enterprise sales expertise in building and transforming teams to drive growth. Throughout her career, marked by numerous accolades and…

Rammer Rebrands as Symbl.ai: The Industry’s First Developer Platform for Conversational Intelligence

The company rebrands and announces the availability of its platform to developers for free Rammer, the Techstars-backed Conversational Intelligence-as-a-Service solution, is now Symbl.ai. The rebrand comes after a successful $1.8M fundraise in September '19 and the subsequent doubling in size of the company as it continues to gain momentum through early client and developer adoption. "Understanding the unbiased meaning and untangling the subjectivity of conversations is the crucial element that our new "Symbl" identity…

Building Better Data Management Practices Against Consumer Privacy Concerns

In the age of Brexit, GDPR and Cambridge Analytica scandals, CMOs are finding it harder to navigate effective data management, especially as consumer privacy concerns continue to grow. In fact, some CMOs say their businesses are losing millions of dollars every year due to poor data handling skills, a new survey revealed. Silverbullet’s new report Whose data is it anyway? How UK marketers navigate data management as consumer privacy concerns grow, surveyed 100 UK CMOs and a wealth of consumers to uncover the ongoing…

How Brands Can Rebuild Consumer Trust in AdTech

The end of the Wild West of Digital Advertising is near: data is the new black gold, and advertising has been mining it recklessly. That can't go on. While the glory days of data harvesting were great for AdTech, they were less great for Advertising. Data breaches, Cambridge Analytica, and "stalker ads" that overuse targeting has all helped to undermine consumers’ trust. Back in April 2019, Kantar’s ‘Dimension’ study showed 54% of UK consumers objected to being targeted based on their past online activity (a figure I…