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Connekt Rebrands as Connekt Technologies to Reflect Artificial Intelligence and Advanced TV Capabilities

Company growth continues with the appointment of former Hulu and Condé Nast executive Steve DeMain as SVP, National Sales and TV Partnerships Connekt, an innovative technology company activating smarter TV experiences that audiences love, announced that it is rebranding to Connekt Technologies. The change reflects the company’s AI-driven technologies that power the millions of smart TV ads, content and commerce experiences for its partners, which include LG, Audi, Eli Lilly, Papa John’s, ABC and others. Connekt…

Accelerated Growth Sees Amazon Crowned 2019’s BrandZ Top 100 Most Valuable Global Brand

Consumer Technology Brands Pass the $1 Trillion Brand Value Mark With little sign of a slowdown in growth, Amazon has become the world's most valuable brand, according to the 2019 BrandZ Top 100 Most Valuable Global Brands ranking released by WPP and Kantar at the New York Stock Exchange. Amazon's smart acquisitions, that have led to new revenue streams, excellent customer service provision and its ability to stay ahead of its competitors by offering a diverse eco-system of products and services, have allowed Amazon to…

CloudXink Selects Confirmit to Support Ad and Brand Testing Across China

Data Analysis and Integration Capabilities Drive Confirmit Horizons Platform Choice Brand and advertising research specialist CloudXink has selected Confirmit Horizons to support its growing portfolio of research projects.  CloudXink works with a large number of FMCG companies across China with a particular focus on pre-testing of advertising and product concepts. It also delivers ad-hoc, customised projects for customers. Having grown quickly, the company needed to invest in a platform that could support the…

Finding the Whale and Other Ways Big Brands Can Learn from Start-Ups

Start-up companies possess a disciplined yet creative mode of thinking and planning which large companies can learn from. This includes brand building and taking a product to market – from building prototypes to marketing and communications strategy – and big brands can benefit from using this same disruptive approach. Big brands build consistency and reliability across many markets and many product lines. Disruption can be tough in an environment where protecting the brand is job #1. On the other hand, when it comes…

IBM Debuts Self-Service AI-Powered Ad Experience to Enable Conversations Between Brands and Consumers

Watson Ads Builder Can Bring the Power of DIY Conversational Design to Brands IBM announced the launch of Watson Ads Builder, a self-service advertising solution that harnesses artificial intelligence (AI) designed to empower creative agencies and developers to help them build engaging, one-on-one conversations between brands and consumers across any digital property. Watson Ads Builder is designed to enable agencies and developers to ingest and understand a brand's information and create…

FreeWheel’s Blockgraph Outlines New Path for Building the Future of Data-Driven TV

Presents New Research That Shows Advertisers Eager to Apply Data to TV Advertising; Survey Finds Advertisers Expect 40% of Their TV Advertising Will Be Data-Enabled by 2020 Blockgraph, an industry initiative spearheaded to date by FreeWheel, A Comcast Company, in partnership with industry partners, released a new whitepaper entitled Building the Future of Data Driven TV: The Quest to Create a Safe Identity Layer for the Industry. “At Blockgraph, we spend our days helping the TV industry realize its full data-driven…

WeTransfer Unveils Brand Campaign, “Please Leave,” Reflecting the Relationship Between People and Technology

Celebrating WeTransfer’s Role and Purpose in Supporting Creativity and the Flow of Ideas Without Distractions or Interruptions WeTransfer, the company that supports creativity with an expanding portfolio of tools that move ideas and preserve focus at every stage of the creative process, unveiled its new global brand campaign, called “Please Leave.” The campaign highlights the new reality that digital technologies have often become a distraction from productivity, and the unique role that WeTransfer has in helping people…

New Book Explains Why Experiential Marketing is Critical to a Brand’s Success

In "Brand Experiences: Building Connections in a Digitally Cluttered World," Award-Winning Marketer Steve Randazzo Shares How Experiential Marketing Campaigns Have Helped Brands like Disney, the NBA, Campbell's, Citgo, Dr. Pepper Snapple Group, Tractor Supply Company, and More Build and Maintain Brand Loyalty Today’s digital world has marketers fighting to break through the noise and sales teams struggling to bring some excitement and energy into their customer meetings. Many marketers today still rely on old status quo…

New Data: Facebook and Google Trounce Amazon for D2C Brand Ad Spend

"The State of D2C Marketing 2019" from Yotpo Offers Extensive Ecommerce and Marketing Benchmarks as Reported by Direct-To-Consumer Brands As more brands focus on their own eCommerce sites as a direct touchpoint to consumers, "The State of D2C Marketing" is a new report that provides a candid look at related marketing, advertising, and eCommerce investments propelling the success of many of today's direct-to-consumer (D2C) brands. The report reveals trends across verticals and company size, including that 52% of…

Why Brands Should Take a Second Look at Second-Party Data

Did you know that 85% of retailers and brands will have second-party data integrated into their overall marketing strategy within twelve months.  The new crop of DTC brands have relied heavily on social media platforms to attract and engage new customers, especially as the influencer industry seems to have reached peak levels. While there’s no denying that these platforms help boost brand recognition, there can be downsides. Platforms can be costly, not to mention that they act as a “middleman” for your brand, rather than…

Humanization of Technology Drives $339 Billion Brand Value Growth in Second BrandZ Top 75 Most Valuable Global Retail Brands Ranking

Amazon Maintains the Title of World's Most Valuable Global Retail Brand Increasing Its Brand Value +91% to $315.5 Billion Innovative use of technology such as artificial intelligence and data analytics has helped e-commerce deliver numerous human benefits, fuelling a 33% growth in brand value for the most powerful players in retail WPP and Kantar unveiled today. The second annual BrandZ Top 75 Most Valuable Global Retail Brands ranking and report – looking at luxury, apparel, retail and fast-food outlets – revealed the…

Parsec Launches Adelaide: The First Performance Tool for Brand Marketing

SaaS Solution Empowers Brand Marketers to Optimize to Consumer Attention Horizon Media On-Board as First Agency Partner Parsec Media, a pioneer of attention optimization, released Adelaide: the first-ever performance tool for brand builders, improving the way marketers strategize and optimize online advertising campaigns. Adelaide measures brand marketing performance through real-time feedback on consumer attention to help brands drive more lift per dollar. “Digital advertising has long been perceived as a…

WeAre8 Launches Content Marketplace For Brands To Access Constant Funnel Of User-Generated Content

WeAre8, the platform that enables brands to invest directly in their real consumers and build individual relationships at scale, announced the launch of its Content Marketplace, a cost-effective model for brands to access a constant funnel of authentic and high-quality user-generated content created by real fans. Through the Content Marketplace, brands can submit a brief to millions of targeted consumers and purchase individual pieces of unique content, or log in at any time to see a growing arsenal of branded content…

Protecting Your Brand with Trademark Registration

Entrepreneurs starting a new business face many risks - from raising capital, to building a customer base, to establishing a brand. But did you know that not protecting your brand could potentially be one of the biggest risks? As Executive Product Owner for Trademark.com, an all-in-one trademark research, registration, and watch tool, I’ve seen countless cases of entrepreneurs losing their hard work due to trademark infringement and copycats. When building a business, it's imperative to properly research, secure and…

FocusVision and InnerView Group Partner on New Research Study That Finds Brand Message Dilution Costs Companies $10 Million or More Per Year

Fifty-Nine Percent of Respondents Agree That Their Brand Story is Being Diluted Before Reaching Buyers Launching, a research study authored by leading provider of customer insights technology, FocusVision and strategic marketing firm, InnerView Group, highlights the high cost to businesses when there is inconsistency between marketing messaging and its front-line employees. In 2018, companies were on pace to devote $207 billion to marketing and advertising in the US, an increase of 5.2% over 2017 (MANGA, 2018). But when…

China’s Most Valuable Brands Grow a Record 30% to $889.7 Billion in 2019 BrandZ Top 100 Most Valuable Chinese Brands Ranking –…

Entertainment Sees Largest Category Growth of 186%; Technology Accounts for 26% of Total Value Alibaba has been crowned the most valuable brand in China for the first time in the annual BrandZ Top 100 Most Valuable Chinese Brands ranking, published by WPP and Kantar, having grown its brand value by 59% year-on-year to $141 billion. Despite China's slower economic growth and international trade tensions, the total value of the BrandZ Top 100 Most Valuable Chinese Brands increased 30% to $889.7 billion, the highest…

LivePerson Releases World’s First Collaborative AI Technology, Empowering All Staff in an Enterprise to Assist Technologists with Bot…

Launch Customers, Including Fortune 500 Telecommunications, Marketing and Travel Companies, Have Used the New Conversation Builder to Train Nontechnical Staff and Create Customer-Facing Bots in as Little as 24 Hours LivePerson, a leading provider of conversational commerce solutions, announced the general availability (GA) of its new Conversation Builder technology, the world's first all-in-one platform for building enterprise-scale chatbots. Conversation Builder is a dramatically faster way for brands to create…

New Yotpo and Klaviyo Integration Propels Email Innovation and Revenues for D2C Brands

Commerce marketing innovation leaders Yotpo and Klaviyo announced an integration upgrade to create the most powerful email experiences for direct-to-consumer (D2C) brands to date. Building on Klaviyo and Yotpo's existing loyalty program integration, the enhancement allows brands to leverage the power of user-generated content (UGC) and data to convert email subscribers into buyers more effectively. "Today's top direct-to-consumer brands are known for transforming marketing touchpoints into next-level experiences…

79% of UK Consumers Will Switch Brand If Trust Breaks Down

Eptica Research Finds Automotive, Technology, Insurance and Government Least Trusted Sectors Failing to build trust undermines customer loyalty and damages revenues, with over three quarters (79%) of consumers saying they’ll leave a supplier that they don’t trust. At the same time, focusing on getting customer service basics right and listening to consumers will help brands more than advertising, with 63% of consumers ranking easy processes as a top three factor in building trust These are the headline findings of the…

Tips on Building an E-commerce Website

Establishing the online presence of your business has never been so easy as it is now in 2019. Yet, the process of launching an e-commerce website can be quite time-consuming and confusing for those doing it for the first time. Let us make things a bit easier for you by sharing our top five tips on launching a profit-generating e-commerce website: 1. Choose the Right Platform The first thing you need to consider when working on your e-commerce website project is the platform. Just like an actual store needs a location,…