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        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
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        MarTech Interview with Parker Morse, Founder and CEO at H Code
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        MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
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        MarTech Interview with Steve Gershik, CMO at inRiver
      • MarTech Interview with Howard Brown, Founder and CEO at ringDNA
        MarTech Interview with Howard Brown, Founder and CEO at ringDNA
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      • Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
      • TechBytes with Robert McGovern, CEO at PreciseTarget
        TechBytes with Robert McGovern, CEO at PreciseTarget
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        TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
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        TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia
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        TechBytes with Joe Toscano (BEACON) and Darren Guarnaccia (Crownpeak)
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        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
      • Fireside Chat with Mike Davie, CEO at Quadrant
        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
      • Fireside Chat with James Ontra, Co-Founder, Shulffrr
        Fireside Chat with James Ontra, Co-Founder at Shufflrr
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
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      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
      • A-Z Glossary For Good TV Marketing - Part 2
        A-Z Glossary For Good TV Marketing – Part 2
    • Guest Authors
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • Ad Fraud: The New Way to Launder Money
        Ad Fraud: The New Way to Launder Money
      • What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
        What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
      • Where Are NFPs Going Wrong with Their Advertising?
        Where Are NFPs Going Wrong with Their Advertising?
      • We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
        We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
    • Staff Writers
      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
      • What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
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Search Results for: brand building

Adobe Muse
Content Management, Content Syndication, Digital Asset Management

Adobe Draws the Curtains on Adobe Muse: Now What?

Tech Support for Users Available Until 19 May 2019 After Which No Further Features Will Be Developed for Adobe Muse …

Abhinandan GhoshApril 9, 2018, 9:00 pmApril 16, 2018 0 13474
Storyblocks Continues to Disrupt Stock Media Industry with its API Offering
Content

Storyblocks Continues To Disrupt Stock Media Industry With Its API Offering

Storyblocks also Announces New Corporate Partnerships with NBCUniversal, VOX Media, and Universal Music Group Storyblocks, the first subscription-based stock media …

PRNewswireApril 9, 2018, 8:47 pmApril 9, 2018 0 1106
Malcolm Cowley
Interviews

Interview with Malcolm Cowley, CEO, Performance Horizon

"More and more businesses are recognizing that partnerships enable them to leverage pre-existing customer relationships to grow their own sales …
Sudipto GhoshApril 9, 2018, 4:00 pmApril 9, 2018 0 2804
Confidence In TRUSTX Accelerates With $2.2 Million In Growth Capital From CBSi, ESPN, Meredith, FOX News And NBCUniversal
Native & Programmatic Advertising

Confidence In TRUSTX Accelerates With $2.2 Million In Growth Capital From CBSi, ESPN, Meredith, FOX News And NBCUniversal

TRUSTX and Its 35 Premium Content Publishers Are Delivering on Their Mission to Restore Trust, Transparency and Safety at Scale Across …

PRNewswireApril 6, 2018, 8:35 pmApril 6, 2018 0 757
Anuj Kucheria
Fireside Chat

Fireside Chat with Anuj Kucheria

Anuj Kucheria talks about his journey in setting up CrossInstall. Know Me... As Chief Revenue Officer at CrossInstall, I lead …
Sudipto GhoshApril 6, 2018, 8:08 pmApril 9, 2018 0 4353
Eric Hansen SiteSpect
Tech Bytes

TechBytes with Eric J. Hansen, Chief Technology Officer, SiteSpect

Eric J. Hansen Chief Technology Officer, SiteSpect Each brand will have different objectives in website optimization depending on what segment …
Sudipto GhoshApril 6, 2018, 4:00 pmApril 6, 2018 0 1364
Tasso Argyros
Interviews

Interview with Tasso Argyros, CEO, ActionIQ

"Proper predictive modeling requires a solid data foundation, which most marketers lack, and constant customization by data scientists, which marketers …
Sudipto GhoshApril 6, 2018, 4:00 pmApril 4, 2018 0 5145
Bizzabo Surges Ahead in SaaS Industry with Its Proprietary Event Success Platform
B2B Commerce, Content Management

Bizzabo Surges Ahead in SaaS Industry with Its Proprietary Event Success Platform

Bizzabo Signs 9 New Partnerships, Including with Magento, Zoom Information, InsightSquared, Moz, and Namely to Operate B2B Events Bizzabo, a leading …

Sudipto GhoshApril 5, 2018, 11:27 pmApril 5, 2018 0 1558
Zendesk Continues Enterprise Expansion With New AI-Powered Enterprise Self-Service Product
AI/ML, CRM

Zendesk Continues Enterprise Expansion With New AI-Powered Enterprise Self-Service Product

Launch of Guide Enterprise, an AI-powered self-service, is Zendesk’s Third Enterprise Product Launch in the Past Year Zendesk Inc. announced that …

MTS Staff WriterApril 5, 2018, 6:00 pmApril 5, 2018 0 1685
Handwritten-NotesOmnichannel-Marketing-Campaigns-Featured-guest-post
Guest Authors

How Handwritten Notes Can Boost the Effectiveness of Omnichannel Marketing Campaigns

Consumers today are being inundated with multichannel marketing schemes from all sides. And with the rise of digital marketing, they …

Edwin PhilogeneApril 5, 2018, 5:03 pmApril 5, 2018 0 2528
Heidi Bullock CMO Engagio
Interviews

Interview with Heidi Bullock, CMO, Engagio

"The hard part for most marketers is educating other folks in the organization on how to evaluate account-based initiatives." Tell …
Sudipto GhoshApril 5, 2018, 4:00 pmApril 5, 2018 0 4978
Netcore Solutions Expanding Business Into U.S.
AI/ML, Analytics, Marketing Automation, Programmatic Email

Netcore Solutions Expanding Business Into U.S.

Netcore Is Emerging as Asia’s Largest Email Delivery Platform Netcore Solutions, a leading marketing technology company formed over 20 years …

MTS Staff WriterApril 4, 2018, 3:50 pmApril 4, 2018 0 1222
FISION Corporation
Digital Asset Management, Sales Enablement

FISION Delivers New Level of Digital Asset Management and Sales Enablement to Leading Electronic Billing Software Provider

The FISION Platform Also Provides Visibility into Sales Asset Performance through the Entire Sales Funnel FISION Corporation has deployed its …

PRNewswireApril 4, 2018, 2:20 pmApril 4, 2018 1 896
Sales & Marketing

Global CMOs Appreciating the Rise in Status but Feeling the Pressure, Says a Study by NewBase

The Report, Titled The Evolving Marketer, Shows That CMOs Feel Their Status Has Risen as Marketing’s Value in Driving Revenue …

MTS Staff WriterApril 3, 2018, 4:15 pmApril 3, 2018 0 1204
Bit by Bit, Let's Move Away from Goo.gl
Analytics

Bit by Bit, Moving Away from Goo.gl

Last Week Google Announced That It Is Shutting Down Its URL Shortner Goo.gl. We Must Now Move to Greener Pastures, …

Shalaka NalawadeApril 2, 2018, 6:35 pmApril 2, 2018 0 2110
Flint Barrow
Tech Bytes

TechBytes with Flint Barrow, Chief Technology Officer, Qutee

Flint Barrow Chief Technology Officer, Qutee Qutee is branded as an intelligent discussion-platform bringing data democracy to digital communities. Though …
Sudipto GhoshApril 2, 2018, 4:54 pmApril 2, 2018 0 1606
Eric Bisceglia
Interviews

Interview with Eric Bisceglia, VP, Go-to-Market, Voysis

"It’s important for marketers to have a comprehensive voice strategy and understand the use cases that the different voice platforms …
Sudipto GhoshApril 2, 2018, 4:30 pmApril 2, 2018 0 1649
Getting New Customers: "Punchh Acquire" Launches in Beta to Restaurant Marketing Platform
Customer Experience Management, Marketing Clouds

Getting New Customers: “Punchh Acquire” Launches in Beta to Restaurant Marketing Platform

Del Taco to Be the First Partner to Use Punchh Acquire for a Complete Customer Lifecycle Marketing Punchh announced a …

MTS Staff WriterMarch 31, 2018, 5:00 pmMarch 28, 2018 0 996
Maritz Motivation Solutions Launches Cartwheel, New Creative Agency
Analytics, Sales & Marketing

Maritz Motivation Solutions Launches Cartwheel, New Creative Agency

A New Digital Agency, Cartwheel Employs Data and Behavioral Insight to Build Creative Campaigns Maritz Motivation Solutions, a leader in …

MTS Staff WriterMarch 30, 2018, 3:00 pmMarch 30, 2018 0 1110
mediamath
Identity Management

MediaMath Joins Nonprofit Industry Consortium DigiTrust; Advances Consumer-First Marketing Philosophy

MediaMath Join Hands with DigiTrust to Enhance Consumers Digital Experience  MediaMath announced it has joined non-profit industry consortium, DigiTrust. The …

MTS Staff WriterMarch 30, 2018, 2:29 amMarch 30, 2018 0 1813

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