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How to Stand Out in the Inbox During Seasonal Events

While working at his previous email marketing business, Mike recognized the challenge of data aggregation in the e-commerce space, launching Fresh Relevance in 2013 with co-founders, Eddy Swindell and Pete Austin, to solve this data-need and optimize the customer journey. What do Valentine’s Day, the Super Bowl, Mother’s Day and Black Friday have in common? They’re all massive marketing opportunities for brands. What else do they have in common? There’s such an abundance of promotions around them that they’ve become…

Capgemini Reinforces Its Digital Services Portfolio in Italy with the Acquisition of Doing

Capgemini announced the acquisition of Doing, a full service digital agency based in Italy. This bolt on acquisition further expands its local digital services capabilities and aligns with the ambition of Capgemini Invent, the Group's global business line, launched recently to help CxOs envision and build what's next for their businesses. "Doing's multi-disciplinary team, entrepreneurial spirit and impressive client roster are highly complementary to the Group's make up. It is a natural fit with our local team in Italy,…

The Era of Paid Social Media Promotions Has Just Begun

In 2018, Social Budgets Have Exceeded 30%, and the Ad Revenue Attributed to Social Media Is Set to Touch $51 Billion by the Year-End Paid social media promotion is not just earned impressions, clicks, organic video views or farmed comments. It’s a conversation that is forged between real identities, offering a chance for every ad campaign to connect and expand audience reach for higher revenue. Why This Suddenly Focus on Paid Social Media Promotions? It has been a year of remarkable transformation for the social media…

Adobe Accelerates Experience-Driven Commerce With Major Advancements To Magento Commerce Cloud

First Integrations and New Partnerships Empower Enterprises and Small and Mid-Market Businesses to Make Every Moment Shoppable Adobe unveiled its vision and strategy to make every experience shoppable by integrating Magento Commerce Cloud into Adobe Experience Cloud, enabling enterprise companies to create highly engaging, personalized shopping experiences. Integration with Adobe Experience Cloud’s content management, personalization and analytics solutions provides an unrivaled offering for enterprises looking to…

CAPCOM Selects Domo to Accelerate its Business Growth Strategy and Digital Transformation Across Global Offices

Domo announced that CAPCOM Co., Ltd., the Japanese video game developer and publisher known for creating numerous multi-million selling game franchises, including Street Fighter, Monster Hunter,Mega Man and Resident Evil, has selected Domo to accelerate its business growth strategy and digital transformation across its global offices. “In today’s world, everyone has to be able to access, understand and leverage data on their own,” said Shigenori Araki, managing corporate officer and head of the eSports group at CAPCOM.…

IBM’s AI-Powered Interactive Ads to Guide Shoppers this Holiday Season

Leading Toy Maker LEGO Systems Among First Brands to Activate New Ad Platform Just in time for Black Friday—the busiest shopping day of the year—IBM is announcing that its latest AI-powered interactive ads will be used by LEGO Systems, Inc. to recommend the right gift set to the right holiday shoppers. The ads will run throughout the holiday season, when the majority of annual toy retail sales take place. For holiday shoppers seeking just the right toys to buy this year, the experience is both easy and intuitive.…

Yieldify Opens New Office in Singapore

Customer Journey Optimization (CJO) Specialists Expand on Existing APAC Success to Serve Ecommerce Businesses Across Asia Yieldify, the customer journey optimization (CJO) company, announces a new office in Singapore, expanding access to Yieldify’s unique solution to e-commerce businesses across Asia. The Singapore office builds on Yieldify’s established track record in Asia-Pacific (APAC), which was run from its regional headquarters in Sydney, where it has implemented performance-driven CJO campaigns for global brands…

Conversion Logic Announces New Marketing Mix Modeling Offering and Strengthens Executive Team with Industry Veterans

Trey MacLeod and Dr. Sanjog Misra Join The Conversion Logic Team As Chief Commercial Officer And Chief Academic Advisor Respectively While The Company Continues To Innovate Its Unified Marketing Measurement Platform Conversion Logic, the industry's most innovative marketing intelligence platform, announced its continued growth with two new leadership appointments, new advanced capabilities as part of its unified marketing measurement offering, and the addition of several new marquee clients to their portfolio. With the…

bpm’online Introduces Major New Features to Its Intelligent Platform for Business Process Automation and CRM

bpm'online, a global business software company leading in the space of business process automation and CRM, announced the release of the latest version of its intelligent platform that enables enterprises to create and automate business processes, and manage their relationships with customers and key stakeholders. bpm'online 7.13 adds value in key areas to make enterprises more effective in building, optimizing, and maintaining effective processes. "At bpm'online we know you can't have excellent customer relationships…

Top Twelve Women CMOs to Follow on Twitter

As Influencers, Women Have Garnered Appreciation on Multiple Platforms, Thus Increasing the Scope of Productivity and Broadening Horizons News of women progressing within tech has gained more attention than ever before. The importance of women in fields such as science, technology, engineering, and math (STEM) has been growing steadily because of the progressive education delivered in the past 10-15 years. Apart from the STEM fields, other professional roles have come up in Artificial Intelligence, IoT (Internet of…

Alliance Data’s Epsilon Expands Relationship with Leading Technology Client; Launches Global Loyalty Program

Loyalty Program Provides Consumers and Small Businesses with Rewards, Exclusive Offers and Other Perks to Drive Sales, Brand Engagement Epsilon, an Alliance Data company, announced the output of their long-term partnership with global technology leader Dell for loyalty marketing services. Epsilon has been providing permission-based email marketing services to Dell since 2010. As part of the latest agreement, Epsilon is leveraging its Agility Loyalty platform to launch the Dell Advantage Rewards loyalty program globally.…

First ‘Modern Marketing to Today’s Woman Session’ at AdTech Tokyo 2018

KPI Solutions, an ad technology company that provides digital media solutions, announced Jennifer Willey, Global Gender Equality Expert, CEO and Founder of Wet Cement, will lead the company's session at AdTech Tokyo. AdTech Tokyo is a premier global marketing conference. Taking place on 4-5 October 2018, Jennifer Willey will discuss how companies can fuel innovation and growth by becoming a modern marketer for today's woman. In addition to the session, Willey will deliver a keynote address on AdTech Tokyo's mainstage.…

Programmatic Is Not a KPI

Talking to the CMO of a well-known retailer earlier this year, I heard a familiar viewpoint; “I guess we’ll have to look into doing programmatic soon. Everyone else seems to be doing it.” Well, she wasn’t wrong. With over 80% of display ads traded programmatically this year and spend expected to reach $65 billion by 2020, the majority of brands are utilizing this technology, but is following the crowd reason enough to invest? In short, the answer is no. If a company’s programmatic goals extend no further than adoption,…

LivePerson Acquires Conversable to Amplify AI-Powered Social Listening and Messaging Capabilities

AI and Automation Development Teams from Conversable Will Join LivePerson's Global Product and Technology Organization to Make Conversable Technology More Readily Adoptable This has been a season of significantly important acquisitions and funding rounds in Marketing Technology space. LivePerson, a leading provider of conversational commerce solutions, announced that it has acquired Conversable. Conversable is a leading conversational intelligence platform focused on social and marketing use cases, with a specialty in…

AMG/Parade Promotes Monique Kakar To Senior Vice President/Chief Marketing Officer, Digital

AMG/Parade Executive Vice President of New Ventures and Business Development Tracey Altman is pleased to announce that Monique Kakar has been promoted to Senior Vice President/Chief Marketing Officer, Digital. In her new role, Monique will oversee the planning, strategy and execution of the company's digital marketing initiatives, ensuring it effectively reaches target audiences and appeals to brand advertisers. Most recently, Monique was Vice President, Corporate Marketing & Video Solutions. In that role, she managed…

Vonage Appoints Rishi Dave as Chief Marketing Officer

Vonage, a business cloud communications leader, announced it has appointed Rishi Dave as Chief Marketing Officer. Mr. Dave will report to Vonage CEO Alan Masarek. Responsible for leading Vonage's global marketing strategy, Mr. Dave will support the Company's role as a global leader in business cloud communications and help lead Vonage through its next phase of growth. As Vonage's suite of products and services grow, Mr. Dave will focus on maximizing awareness of these capabilities and the Company's ability to provide…

What a Growth-Focused MarTech Acquisition Looks Like?

  Recently, Mynewsdek had acquired Mention to further strengthen brand value in Martech. We spoke to Mattias Malmstrom, CEO at Mynewsdesk and Matthieu Vaxelaire, CEO, Mention to further know about their joint plans to accelerate into Marketing Technology space. How did you plan the MarTech acquisition? What do your product and overall business roadmap look like for Marketing Technology customers? Mattias: Mynewsdesk is a European / Nordic market leader in PR workflow SaaS. The MarTech acquisition of Mention was not an…

Vibes Announces Platform Advances to Support Richer Messaging Content

Updated Platform Better Enables Marketers to Reach Customers Through Personalized Messaging and Interactive Multimedia Content, Leading to a More Engaging User Experience Vibes, a mobile marketing leader, announced upgrades to its Mobile Engagement Platform to support the shift toward visual, conversational mobile interactions among consumers. Vibes’ Mobile Engagement Platform enables marketers to connect with customers in a way that’s friendlier and familiar by optimizing their mobile journey through multiple channels.…

Visto Enterprise Ad Hub Expands Integrations to Enable Effective Omnichannel Programmatic Campaign Execution, Management & Reporting

API Connections to Facebook, Amazon, Appnexus and Neustar Enhance Advertisers' Ability to Optimize Performance Across Platforms and Devices Advertising technology provider Visto announced the newest set of integrations for the Visto Enterprise Ad Hub. The newly-added API connections with several of the largest companies in the digital advertising space will further enhance advertisers' ability to effectively execute their programmatic campaigns with the in-depth, transparent reporting and analytics needed to ensure the…

comScore Campaign Ratings Beta Goes Live to Evolve Media Measurement for the Cross-Platform Future

Release Marks First Solution in a Broader Cross-Platform Product Roadmap Aimed at Helping Media Buyers and Sellers Better Optimize Their Marketing Investment and Advertising Inventory Across Platforms comScore, a trusted partner for planning, transacting, and evaluating media across platforms, announced the beta release of comScore Campaign Ratings, its new cross-platform video advertising measurement solution. In July of this year, comScore announced it would be building the beta solution in partnership with twelve of…