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Tremor Video Strengthens Brand Protection Suite for Advertisers Through Expanded Partnership with DoubleVerify

Tremor Video, the leading programmatic video and advanced TV platform, today announced it has extended its partnership with DoubleVerify in a two-year deal to expand its brand protection solutions. This expansion positions DoubleVerify as the holistic verification partner for all of Tremor’s activity. Research shows that brand safety continues to be a serious concern for 99% of ad industry professionals. Through a combination of DoubleVerify for fraud-filtering and Oracle Data Cloud’s Contextual Intelligence for…

Systech Launches Brand Protection Innovation Series to Educate Global Brands and Supply Chain Participants

Systech, the leader in digital brand protection, today announced it is providing a complimentary online weekly series of conversational webinars. These sessions span global supply chain issues including brand protection, with a focus on how to stay one step ahead of increasingly sophisticated counterfeiters and gray market criminals. The Brand Protection Innovation Series begins Wednesday, April 15, 2020. “As we navigate this new reality of social distancing both personally and professionally, it behooves us to discover new…

Clarivate Analytics Completes Agreement With OpSec Security to Sell the Brand Protection Business

MarkMonitor to focus exclusively on Domains Management Clarivate Analytics plc, a global leader in providing trusted insights and analytics to accelerate the pace of innovation, announced the completion of the previously announced agreement to sell the MarkMonitor brand protection, antipiracy and antifraud business to OpSec Security, a global leader in anti-counterfeiting and brand protection solutions. As a result, MarkMonitor and its domain management business will continue to be an integral part of Clarivate's…

Pointer Brand Protection Announces Partnership with Market America to Help Prevent Unauthorized Online Sales

Pointer Brand Protection is excited to announce its new partnership with MarketAmerica | SHOP.COM is a global product brokerage and internet marketing company that specializes in one-to-one marketing. Through the company’s shopping website, SHOP.COM, consumers have access to over 60 million products, including Market America exclusive brands and thousands of top retail brands. Additionally, the company’s independent distributors, called UnFranchise® Owners, are provided a SHOP.COM website, unique to them, along with products…

Stepping up Domain Security in the Battle for Online Brand Protection

While locks, security, and CCTV can help deter attacks on physical premises – attacks on a brand’s online domain can be harder to guard against. A new global report commissioned by MarkMonitor shows nearly one-quarter of the world’s domains (23%) experienced a cyber attack in the last 12 months. Brand Infringement is also a growing challenge, with almost half (46%) of 700 IT, Legal and Marketing decision-makers from international organizations reporting a rise. In recent years, the creative and commercial evolution in…

DoubleVerify Announces Authentic Brand Safety Targeting for Programmatic Buyers – Securing Brand Protection and Driving Campaign…

DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the launch of its Authentic Brand Safety targeting solution for programmatic advertisers. With Authentic Brand Safety targeting advertisers can now deploy a single set of brand safety controls across multiple programmatic buying platforms. By applying unified brand safety parameters throughout the media transaction (pre- and post-bid), advertisers gain secure brand protection and substantial gains in both…

Red Points Launches New Online Brand Protection Solution to Monitor and Optimise Businesses’ Distribution Networks

Red Points, the Barcelona-based online brand protection specialist, launched a new Online Distributor Compliance (ODC) solution to help brands worldwide manage and optimise distribution agreements efficiently using technology. The new service enables businesses to proactively monitor online partner activities, harmonise distribution network and ultimately create more profitable relationships between product suppliers and distributors. The expansion of Red Points’ brand protection portfolio represents a key milestone for…

Tremor Video DSP Launches Comprehensive Three-Point Brand Protection Plan for Programmatic Video Industry

Provides Brand Safety, Combats Ad Fraud and Polices the Supply Chain at No Cost for Advertisers Tremor Video DSP, the leading programmatic video platform, announced the launch of its comprehensive three-point brand protection plan. Provided for free to the brands and agencies partnering with Tremor Video DSP, the plan’s core components include ensuring brand safety, combating ad fraud and policing the supply chain. Tremor Video DSP believes no advertiser should have to settle for bot fraud, or worse, pay for non-human…

MarkMonitor Unveils New Solution for Effective Post-GDPR Brand Protection

The Solution Enables Brands to Access the Information They Require to Combat Fraudulent or Counterfeit Activity Following the enforcement of the General Data Protection Regulation (GDPR), MarkMonitor has announced a new technological solution that is set to simplify how brands protect themselves online. The solution is an extension of MarkMonitor’s world-leading brand protection capabilities and will enable businesses to maintain effective brand protection efforts through the automated provisioning of data from…

Ansira Acquires SaaS-based Platform Brand Protection Agency (BPA)

BPA is Based in Dallas, TX, and Will Integrate Fully with the Ansira Dallas Office Ansira Partners Inc., a leading data-driven, technology-enabled marketing solutions provider, announced its acquisition of Brand Protection Agency (BPA), a SaaS-based platform that provides manufacturers and brands with the ability to monitor, manage and communicate with their online reseller channels. BPA is based in Dallas, TX, and will integrate fully with the Ansira Dallas office under Adam Vandermyde, Executive Vice President of…

ValiMail Announces Availability of Automated Email Authentication Solution on SendGrid Partner Marketplace to Provide Brand Protection

ValiMail Provides Automated DMARC Enforcement To Increase Email Deliverability and Stop Email Impersonation, Protecting Brands and Delivering ROI ValiMail, the world's only provider of fully automated email authentication, announced the availability of its email authentication solution on the SendGrid Partner Marketplace. ValiMail's solution provides customers with ironclad email fraud prevention, blocks the most pernicious phishing attacks, builds customer trust and increases email deliverability.…

Comscore Launches Brand Suitability Protections for Coronavirus Content

New contextual targeting filters give brands the tools to protect themselves from unwanted association with the global health crisis created by COVID-19 Comscore , a trusted partner for planning, transacting, and evaluating media across platforms, announced that it has launched an Epidemic brand safety segment aimed specifically at protecting brands from having their advertising appear in Coronavirus and epidemic-related content. This new protection gives advertisers the ability to fine-tune their brand safety…

DoubleVerify Expands Mobile App Brand Safety Protection to Over 75 Content Categories

New Brand Safety Capabilities Expand Brand Reputation Coverage in Mobile App Environment  DoubleVerify ("DV"), the leading independent provider of marketing measurement software and analytics, announced the launch of its expanded mobile app brand safety solution – augmenting quality coverage within this high-priority channel. “DV innovated mobile app brand safety in 2017, and has continued to build our coverage within this important channel,” said Matt McLaughlin, COO of DoubleVerify. “DV’s expanded solution lets…

Red Points Continues Rapid Growth with $38 Million in New Funding to Expand its Market Leadership in Brand and IP Protection

New Financing Solidifies Company's Growth Plan and Vision to Protect Brands and Consumers from Online IP Infringements Red Points, a global leader in online IP infringement detection and removal, announced that it has closed $38 million in funding, bringing the company's total capital raised to $64 million and cementing its global footprint in the online brand protection space. The round was led by Summit Partners, with additional participation from existing investors Northzone, Mangrove, Eight Roads Ventures and Banco…

4A’s Advertiser Protection Bureau Delivers Brand Suitability Framework and Brand Safety Floor in Move to Help Advertisers Assess Risk

Brand Safety Floor Included in Media Rating Council's Newly Released Supplemental Guidance on Content Level Context and Brand Safety Ad Verification The 4A's, the leading trade organization for marketing communications agencies, released two critical resources developed to strengthen current contextual brand safety practices. The two documents – a Brand Safety Floor and a Brand Suitability Framework – are designed to help agencies, advertisers, publishers, platforms, and ad verification vendors develop brand by brand…

Rakuten Marketing Announces Whitepaper on Global Data Protection Regulation; Offers Specific Recommendations for Brand Marketers

The Whitepaper Also Provides GDPR Guidance Specifically for Advertisers and Publishers to Support Consumer Privacy Rakuten Marketing, a leading technology company that enables marketers to profit through digital marketing, today announced the release of its latest industry whitepaper titled Consent Based Digital Advertising. The document educates advertisers and marketers on potential business implications of the upcoming General Data Protection Regulation (GDPR). Developed as part of Rakuten Marketing ongoing…

Acronis Lauded by Frost & Sullivan for its Breakthrough Integrated Data Protection

Acronis Cyber Protect's integration of backup, disaster recovery, anti-malware, and management features creates capabilities that are not available in competing solutions Based on its recent analysis of the North American data protection market, Frost & Sullivan recognizes Acronis with the 2020 North American New Product Innovation Award for Acronis Cyber Protect, the first integrated cyber protection product – combining data protection, cybersecurity and management capabilities. Acronis Cyber Protect combines data…

Outbrain Selects CHEQ for Global Ad Fraud Protection

Outbrain, the world's leading discovery and native advertising platform on the open web, recently selected CHEQ's cybersecurity-backed offering to secure its digital media from non-human, invalid and fraudulent traffic. This additional layer of ad-fraud protection now sits on top of Outbrain’s existing, rigorous defenses. “Ad fraud is a consistent problem plaguing the digital advertising industry,” said Yossi Amara, Chief Information Officer at Outbrain. “By partnering with CHEQ, we are taking the…

ironSource Aura Launches Aura Care – On-Device Protection Plan Service for Carriers

New product provides customers with a user-friendly and convenient protection offering, while creating a new revenue stream for telcos ironSource Aura, leading engagement platform for carriers and mobile OEMs, announced Aura Care, the latest product empowering carriers to create added value and a richer device experience for customers. Aura Care broadens the way device protection plans are accessed, purchased and delivered to phone owners, allowing them to easily purchase and activate these plans directly from their device,…

Flexential Announces Next Generation Backup-as-a-Service to Meet Increasing Demand for Data Protection Due to COVID-19

Flexential, a leading provider of data center colocation and hybrid IT solutions, announced its next generation cloud-based Backup-as-a-Service (BaaS) solution is available nationwide. This innovative solution provides more options on a secure, flexible and scalable environment to meet higher demands and more frequent backups needed during the new work from home reality of the COVID-19 pandemic. Marketing Technology News: Eka Unveils New Brand Identity and Corporate Website "Backup-as-a-Service is a need everyone has,…