MarTech Acquisition: Partnerize Acquires BrandVerity to Tighten Brand Safety Standards for Brand Partners

COVID-19 hasn’t stopped the Marketing Technology leaders from losing touch with their vision and ambitions. In a major martech acquisition deal, paid search and website compliance platform BrandVerity has been sold to Partnerize, a renowned Partner Management Platform. BrandVerity provides website brand safety analytics to maximize CTRs and minimize CPCs by identifying and removing harmful ads from appearing on your most popular branded keywords. By acquiring BrandVerity, Partnerize is expected to amp its partner management…

Sizmek Fortifies Transparency and Brand Safety Standards for Better AI-Enabled Ad Performance

Latest Move Reinforces Sizmek's On-Going Commitment to Empower Agencies and Advertisers With Greater Transparency, Control, and Superior Ad Performance Leading DSP provider, Sizmek has announced it will now offer full transparency across its AI-enabled platform. The decision is designed to empower and differentiate agencies and advertisers with increased visibility, control and performance over their media planning and buying. Currently, Sizmek is ranked as a leading independent buy-side advertising platform delivering…

SMG and SafetyCulture Partner to Help Brands Ensure Business Operations Are Built to Exceed Customer Expectations

Service Management Group (SMG), a global customer, patient and employee experience management partner to more than 500 brands, has announced a new partnership with SafetyCulture, a leading workplace safety and quality software provider. The partnership helps multi-unit brands uncover rich location-level insights to gain a more holistic view of the customer experience. SafetyCulture’s flagship product,  iAuditor, helps brands to enhance operations and foster high-performing, safer workplaces with easy-to-use digital…

DoubleVerify Launches Brand Suitability Tiers, Forging Alignment Between Advertisers & Publishers

DV was the first to align with standards from the 4A’s Advertising Protection Bureau (APB) & WFA’s Global Alliance for Responsible Media (GARM) DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today made Brand Suitability Tiers generally available for advertisers and publishers. Brand Suitability Tiers represents the next evolution of the company’s brand safety and suitability solution, and was first announced in November 2020. “At a time when brand alignment with…

DoubleVerify Expands Partnership with Twitter to Provide Brand Safety and Suitability Verification

DV’s partnership will provide transparency into brand alignment with user-generated content on Twitter DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced a new partnership with Twitter to help advertisers measure and report on brand safety and suitability. Independent, third-party brand safety measurement in an in-feed, user-generated content environment represents a major milestone on the path to full transparency that covers all buying platforms. Marketing…

DoubleVerify Announces Brand Suitability Tiers

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, announced that it will release the next evolution of its brand safety and suitability solution: Brand Suitability Tiers. This new offering, available as of January 2021, will allow brands to align suitability settings with their own unique standards, maximizing precision and scale. With Brand Suitability Tiers, advertisers will have access to 13 categories of content tiered by three levels of risk. Content risk is determined…

New Initiative Unlocks the Power of Consumers and Brings Brands and Social Media Platforms Together to Clean up Hate Online

Spearheaded by Pernod Ricard, and Endorsed by GARM and the ANA, #EngageResponsibly Invites All Stakeholders to Work in Collaboration Towards Stopping Online Hate Speech and Setting New Standards for Responsible Advertising Pernod Ricard USA CEO Ann Mukherjee called on the advertising industry and social media platforms to join a new initiative to help stop the spread of hate speech online and set new standards for responsible advertising. #EngageResponsibly, which is endorsed by the Association of National Advertisers…

Zefr Selected as Brand Safety Reporting Partner by YouTube

Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to provide a Brand Safety & Suitability Measurement solution, which will be developed and rolled out throughout the course of 2021. This product will provide clients with brand safety & suitability measurement directly mapped to the 4A and GARM industry standards, which were introduced to the marketplace in September 2020. The announcement comes on the heels of Zefr's inclusion in YouTube's Measurement Program (YTMP) as…

OpenSlate and TikTok Partner to Deliver Brand Safety Solution for Advertisers

Company builds on expertise in content ratings to deliver a brand safe environment for TikTok advertising OpenSlate, the leading provider of content ratings across the world's largest digital platforms, announced a partnership with TikTok, the leading destination for short-form mobile video. OpenSlate and TikTok are offering a third-party verified brand safety solution for TikTok advertising. TikTok is growing at a rapid pace, with more than 100 million American monthly active users. Advertisers are eager to engage -…

Brand Safety Institute Names Louis Jones as Incoming Brand Safety Officer in Residence

Former 4A's/Maxas/Havas Exec Brings Brand-Centric Focus and Deep Practical Experience to Role Advising Other BSOs The Brand Safety Institute (BSI), a nonprofit advertising industry initiative to strengthen the brand safety profession,  announced that longtime agency and 4A's executive Louis Jones will be its next Brand Safety Officer (BSO) in Residence. Jones will become the second person to serve in the six-month role advising other BSOs and helping the organization advance its mission, and he brings an unwavering focus on…

Taboola And IAS Partner On Industry-First Brand Safety Solution For Performance Advertisers

Taboola, the world’s leading discovery platform, announced a partnership with Integral Ad Science (IAS), the global leader in digital ad verification, to introduce an industry-first pre-bid brand safety technology for performance advertisers. This is the first-ever integration to directly apply pre-bid brand safety within a native discovery platform. With this integration, performance advertisers have the ability to achieve their marketing goals across Taboola’s large audience of 1.4 billion people each month, while…

IPG Mediabrands Releases First-of-Its-Kind Media Responsibility Audit of Social Media Platforms

YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings\ IPG Mediabrands released its Media Responsibility Audit, the first-of-its-kind, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released to the public, which are geared toward protecting brands and the communities that a brand serves, weighing the impact of harmful content, and evaluating the…

TAG and JICWEBS Announce Merger of Digital Ad Industry’s Leading Anti-Fraud and Brand Safety

Mike Zaneis to Serve as CEO & Jules Kendrick as Managing Director UK/Europe for Consolidated Organization under TAG Brand The digital advertising industry's two leading anti-fraud and brand safety organizations, the Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS), announced an agreement to merge. Mike Zaneis will serve as CEO for the combined organization – which will carry the TAG name – while JICWEBS's Jules Kendrick will take the new role of Managing Director of UK…

InMoment Helps the World’s Top Brands Determine Their Best ‘Return to Work’ Strategies with Tailored Feedback Solution

Unique emotion-based analytics underpins offering revealing important signals behind how to bring employees back to the office in the right way InMoment, the leading provider of Experience Intelligence (XI)™, and a leader in employee experience (EX) and customer experience (CX) solutions, announced an employee Return to Work technology offering designed to identify employee attitudes about office or at-home workplace safety and personal health, work procedures and environmental needs, and ongoing employee well-being as…

Tremor Video Strengthens Brand Protection Suite for Advertisers Through Expanded Partnership with DoubleVerify

Tremor Video, the leading programmatic video and advanced TV platform, today announced it has extended its partnership with DoubleVerify in a two-year deal to expand its brand protection solutions. This expansion positions DoubleVerify as the holistic verification partner for all of Tremor’s activity. Research shows that brand safety continues to be a serious concern for 99% of ad industry professionals. Through a combination of DoubleVerify for fraud-filtering and Oracle Data Cloud’s Contextual Intelligence for…

TechBytes with Gian LaVecchia, SVP Brand Partnerships at DoubleVerify

Could you tell us about your role and the team/technology you handle at DoubleVerify? At DoubleVerify, I’m currently the SVP, Brand Partnerships and Advertiser Sales for the Americas, including both operational and strategic leadership responsibilities across North and South America. DoubleVerify has experienced phenomenal growth over the last several years and has consistently demonstrated a pattern of true product excellence and superb customer service. I was brought in to the organization to help further fuel that…

Brand Safety Requires Effective Identification Measures

White Paper from Advertising Standards Organizations Urges Industry to Adopt Identifiers Across Ad Assets, Businesses, and Consumers A new white paper released by five leading advertising standards organizations highlights the importance for brand safety of adopting effective identification measures across the digital advertising supply chain. Released by the Brand Safety Institute (BSI) in coordination with Ad-ID®, EIDR, Trustworthy Accountability Group (TAG), and IAB Tech Lab, "Identification: It's as Easy as ABC"…

Retail Rules in the BrandZ Top 30 Most Valuable Dutch Brands Ranking 2020

Online and offline brands deliver on customer demand for 'practical and quirky' products while offering a first-class customer service with international appeal Retail is the fastest rising and best represented category in the BrandZ Top 30 Most Valuable Dutch Brands ranking, with seven brands delivering a 53% increase in total category brand value to $6.39 billion. Now in its second year, the study by WPP and Kantar tracks the worth of the most valuable brands in the Netherlands. Budget chain store Action is the…

MSTS and SCHERMER Partner to Build End-to-End Brand and Buying Experiences

Companies launch 4Business partnership to help B2C companies expand into B2B markets MSTS, a global B2B payment and credit solutions provider, and SCHERMER, a global B2B marketing agency, announced their 4Business partnership. Together, the B2B payment systems and marketing leaders created 4Business to enable B2C brands to expand into the B2B market through customized solutions that deliver a streamlined, omni-channel B2B brand and buying experience. This 4Business partnership will enable local and global B2C companies…

Brand Safety Institute Opens Training & Certification Program For Brand Safety Officers

Sign-Ups and Training for First BSO Accreditation Program Now Underway; Adobe, Facebook, OpenX, Oracle Data Cloud Join as Founding Sponsors Launched last summer to professionalize the field of brand protection, the Brand Safety Institute (BSI) opened its doors to the ad industry's first accreditation process for the executives who manage brand safety and related issues within their companies. Sign-ups and initial training modules for the Brand Safety Officer (BSO) accreditation process are now available through…