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GoDaddy Acquires Over to Help Everyday Entrepreneurs Easily Create Engaging Visual Content Online

Award-Winning Over App Has More Than One Million Monthly Active Users; Increases Online and Social Engagement with Stunning Branded Content Creation GoDaddy Inc., the company that empowers everyday entrepreneurs, announced it has entered into a definitive agreement to acquire Over, the company behind the popular Over app that helps entrepreneurs and small businesses grow their brands by easily creating impactful visual content for any platform online. Financial details of the transaction were not disclosed. The Over app…

Perion Acquires Content IQ and Its Breakthrough Pub-Tech Optimization Solution to Strategically Propel Disruptive Synchronized Digital…

Strategic and Accretive Acquisition Creates Synergies Across Perion’s Business Units and Prepares Perion for “Cookie-Less” Future Perion Network Ltd., a global technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising - ad search, social media and display / video advertising - announced that it has consummated the acquisition of Content IQ (“CIQ”). CIQ is a privately held company founded in 2014, based in New York City with offices in Tel Aviv, and…

CoreMedia Announces CoreMedia Content Cloud – Commerce B2B Connector on Salesforce AppExchange, the World’s Leading Enterprise…

CoreMedia's Customers Can Now Benefit From a Powerful Multi-Cloud Solution That Empowers Them to Deliver Exceptional B2B Shopping Experiences Across All Channels and Devices CoreMedia announced it has launched CoreMedia Content Cloud - Commerce B2B Connector on Salesforce AppExchange, enabling businesses to create iconic B2B commerce experiences across all channels and devices by leveraging CoreMedia Content Cloud's powerful, easy omnichannel content creation and experience orchestration tools. CoreMedia helps B2B…

6 AI Tools to Scale Up Your Content Marketing Efforts

Amidst a competitive Content Marketing landscape, most marketers find it hard to get real results. The biggest challenge is to manage both quality and scale. In 2018, 47% of B2C, and 54% of B2B content marketers reported that the metrics they're tracking are often not well-aligned with their overall goals. Why should you be a part of the struggling herd? Artificial Intelligence can help you pace up and stay on top of your game. Here are some AI tools that can play a game-changing role for content marketers looking to…

IAMCP SoCal Adopts Qorus Content Hub to Help Partners Grow Their Businesses

The Southern California (SoCal) chapter of the International Association of Microsoft Channel Partners (IAMCP) has adopted the Qorus Content Hub to deliver better business outcomes for its partners The International Association of Microsoft Channel Partners (IAMCP) is the preeminent global networking venue for Microsoft Partners. Its mission is to maximize the business potential of members through peer-to-peer interaction, member advocacy, community outreach, growth and education—while enhancing members’ ties to…

IAMCP Adopts Qorus Content Hub to Help Partners Grow Their Businesses

The Southern California chapter of the International Association of Microsoft Channel Partners (IAMCP) has adopted the Qorus Content Hub to deliver better business outcomes for its partners The International Association of Microsoft Channel Partners (IAMCP) is the preeminent global networking venue for Microsoft Partners. Its mission is to maximize the business potential of members through peer-to-peer interaction, member advocacy, community outreach, growth and education—while enhancing members’ ties to Microsoft. In…

Branded Stores with Integrated Instagram Checkout Lands Top Creators for Teespring

Leading social commerce platform Teespring is revealing that it has attracted some of the world’s top creators with the launch of Branded Stores. The latest product release allows creators to have a fully branded customer experience whilst using all of Teespring’s end-to-end fulfillment services. This fully customizable product allows a 360 shopping experience from URL, storefront, listing page, checkout and custom packaging enabling a full commerce solution to creators with their brand front and center.  At the core of…

AspireIQ Reveals 90% of Brands See Value of Repurposing Influencer Content in New Report

State of Influencer Marketing Report Indicates Marketers Are Growing More Sophisticated by Increasing Investment in Video, Shifting to Micro-Influencers, and Rethinking Their Channel Mix AspireIQ, the leading influencer marketing platform for producing branded creative at scale, announced the release of its latest report, The State of Influencer Marketing 2019: An Analysis of the Social Media Ecosystem. With insights based on AspireIQ internal data and a survey of brands, the report reveals that more than half of…

theScore and Ubisoft Partner for Unique Video Content Series

theScore’s Esports Content Team Will Create Exclusive Videos Showcasing Stories from Tom Clancy’s Rainbow Six Siege Esports Community theScore, Inc.  announced a partnership with leading interactive entertainment company, Ubisoft, to create and publish a unique video content series focusing on their highly popular esports title, Tom Clancy’s Rainbow Six Siege. theScore Esports and Ubisoft Partner for Unique Video Content Series. theScore will leverage its industry-leading esports content team to produce a series of…

DISH Activates the Google Assistant on Hopper Receivers; Debuts New Google-Branded Voice Remote

Access the Assistant Using Dish Voice Remote; No Additional Devices Required DISH began rolling out a software update on the company's Hopper family receivers that allows customers to access the Google Assistant via the DISH voice remote at no additional cost. Customers can use the DISH voice remote to ask the Assistant questions related to what they're watching, as well as receive weather updates, find nearby restaurants, view photos on the screen, control smart home devices and more. These new capabilities build on the…

AspireIQ Unlocks Influencer-Generated Content for Paid Social Advertising

AspireIQ’s Brand Access Manager Enables Brands to Deliver More Authentic and Effective Paid Social Ads Through Influencer Content AspireIQ, the leading platform for producing original branded creative at scale, released Brand Access Manager, the first solution to empower brands to seamlessly turn branded content into paid advertisements on Facebook and Instagram. With Brand Access Manager, brands can achieve a higher return on investment (ROI) and lower cost per action (CPA) through more authentic, personalized original…

Animoto Investigates Marketing Potential For Branded Videos on Instagram Stories

74 percent of businesses post at least 2 videos on Instagram Stories each month, with 62 percent saying a Story prompted a direct message from a customer Animoto takes a close look at stats behind the rise of Instagram Stories in 2019 with the release of an infographic aimed at marketers. The company that makes it easy for anyone to create professional marketing videos compiled data about the rapid growth of Instagram Stories, its effect on the social media marketing landscape, and how marketers and small businesses…

CoreMedia Announces CoreMedia Content Cloud – Marketing Connector on Salesforce AppExchange, the World’s Leading Enterprise…

CoreMedia's customers can now benefit from a powerful multi-cloud solution that enables 360-degree brand storytelling and shoppable customer experiences across all touchpoints CoreMedia announced it has launched CoreMedia Content Cloud - Marketing Connector on Salesforce AppExchange, enabling businesses to leverage powerful, yet easy-to-use, omni-channel content creation and experience orchestration tools with instant previews to create and deliver engaging commerce-driven experiences across multiple channels and devices.…

Nativo Brings Breakthrough Attribution for Content to Travel Marketers

Next-Generation Native Ad Server Nativo Works With Adara to Measure Real-World Outcomes After Travel Audiences Are Exposed to Brand Content Nativo, the leading technology platform for brand content advertising, announced its partnership with ADARA, the world’s travel data co-op, to improve options for brands in the travel category. Nativo is the first native solution provider to bring travel attribution into the marketplace, empowering a brand with return-on-content insights and positive return on advertising spending.…

WeAre8 Launches Content Marketplace For Brands To Access Constant Funnel Of User-Generated Content

WeAre8, the platform that enables brands to invest directly in their real consumers and build individual relationships at scale, announced the launch of its Content Marketplace, a cost-effective model for brands to access a constant funnel of authentic and high-quality user-generated content created by real fans. Through the Content Marketplace, brands can submit a brief to millions of targeted consumers and purchase individual pieces of unique content, or log in at any time to see a growing arsenal of branded content…

MJ2 Launches New Branded Video Testimonial Tool

Bounce Makes Video Marketing Easy for Companies, Brands and Customers Harness the power of branded video testimonial content with Bounce, a one-stop video marketing tool by MJ2 Marketing. Once considered to be a small piece of a company's overall marketing strategy, a video revolution has made it a necessary component of a brand's outreach, ad campaigns and, particularly, social strategy. Bounce provides a simple, quick and cost-effective way for companies to drive social shares, increase visibility, build trust with…

Glocally and Storied Partner to Develop Digital Ad Units Distributing Local Social Content

Glocally, a local social content firm, and Storied, a creative management platform, announced a partnership to develop digital ad units that will help clients syndicate and distribute local social content across premium websites and programmatic channels. These ad units will enable Glocally to ingest content created by their local influencers or their in-house production team, and quickly convert it to ad units that can be distributed across the web, all in near real-time. “Developing local social content is only the…

TRIBE Brings Leading Content Marketplace from Down Under to the US

TRIBE, a self-serve marketplace connecting brands with micro-influencers, announced their US launch, as well as a $7.5 Million Series A funding round with multiple investors from around the globe, including Burch Creative Capital. TRIBE’s US operations will be headquartered at One World Trade Center in Manhattan and will be overseen by the company’s CEO, Anthony Svirskis. The company has additional offices in Sydney, Melbourne, Manila and London, with over 70 global employees. “With TRIBE we’re finally seeing influencer…

PowerPost Unveils New Playbook For Creating ‘Intelligent Content’

"The Intelligent Content Playbook" Showcases the Best Content Optimization Strategies from Leading Marketing Experts PowerPost, a leading content publishing platform for brand marketers, announces its release of The Intelligent Content Playbook, a new eBook distilling the best content creation strategies and optimization techniques from the industry's top marketers. The Playbook gives immediate, actionable guidance on creating branded content that cuts through digital noise using today's most advanced technology, trends…

Stackla Survey Reveals Disconnect Between the Content Consumers Want & What Marketers Deliver

92% of Marketers Believe Most or All of the Content They Create Resonates as Authentic, yet 51% of Consumers Say Less Than Half of Brands Create Content That Resonates as Authentic Stackla, the world’s smartest visual content engine, released a new report, titled “Bridging the Gap: Consumer & Marketing Perspectives on Content in the Digital Age”. The study builds on Stackla’s 2017 consumer report, delving deeper into the types of content consumers create, reference and are influenced by across an array of buying…