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Convey’s Launches Conduct Email Marketing Campaign Technology in Full Release

Convey Services announced the full release of Conduct Campaign, the email marketing solution that distributes drip campaigns created in a centralized portal and delivered to portals connected to the network. Previously released in beta, Conduct is integrated with every Convey portal platform and can deliver 4 outbound emails, a sign-up page or referral link. Contacts are added by each individual portal member and their lists are secured with Convey's proprietary ListLock technology. Campaigns are distributed to portal…

Group IMD & Honeycomb Rebrand as Peach

Group IMD & Honeycomb, global market leaders in the fast-moving advertising technology sector have rebranded as Peach. Building upon two decades of expertise creating technology to optimise video advertising workflows, the rebrand marks the company’s increased focus on innovation for digital media, enabling video ad delivery to any screen, anywhere, anytime — and helping clients seize new opportunities across TV and digital advertising. Peach automates processes so video advertising can be sourced, checked,…

MarTech Interview with Mike Seiman, CEO, Digital Remedy

"Being technology-vendor agnostic allows for the experience of integrating data and analytics into our tools, for the automation of buying media to be more frictionless than it typically would be." Tell us about your role and journey into digital asset efficiency? What made you start Digital Remedy? In 1994, I was fortunate to work with computers. In 1996, I started blogging, which lead to the creation of our first ad network in 1997. My philosophy has always been that if I hire better people around me, continue my…

UPS And Inxeption Collaborate To Make B2B E-Commerce Easier For Merchants

Platform Streamlines Transactions and Logistics from a Secure Dashboard Setting up, selling and shipping products online is getting easier for B2B merchants thanks to a new alliance between UPS and e-commerce technology company Inception. The two companies announced a platform integration called Inxeption Zippy that helps businesses market and distribute their products on multiple online channels, from one secure place. Inxeption’s e-commerce platform and online product catalog enable manufacturers, distributors and…

Ingage Launches Instants 2.0 — The Fastest Way to Create Engaging Instagram Stories for Free

Ingage by Scrollmotion, the leader in branded marketing content creation -- no design experience required, launched Instants 2.0.  Instants 2.0 enables businesses to create beautiful and engaging custom videos, using the speed and simplicity of the 3-step Instants workflow, in under 60 seconds.  Downloadable free for iPhone from the App Store, Instants 2.0 offers more customization free of charge, including the brand new Instagram-friendly 9:16 aspect ratio, built-in templates, styles, filters, custom colors, speed control,…

71% of US Businesses Plan to Use More AI & ML in 2019

Businesses Recognize the Need for AI & ML Tools in Cybersecurity, but Understanding is Still Lacking New research from Webroot, the Smarter Cybersecurity company, reveals that 71 percent of businesses surveyed in the United States plan to use more artificial intelligence and machine learning (AI/ML) in their cybersecurity tools this year, although over half (58%) aren't sure what that technology really does. The global report titled, "Knowledge Gaps: AI and Machine Learning in Cybersecurity," details that more…

AI Powered TONIK+ Launches On Both Coasts, Names Jamie Elden As President

TONIK+ Rolls out First of Its Kind AI Technology to Fortune 100 Entertainment Companies and Global Consumer Brands Jamie Elden has been named President of TONIK+, the AI-driven creative platform that connects brands with consumers through powerful storytelling and optimizes performance in real time. "TONIK+ video intelligence and remixing ability is the most comprehensive solution I've seen yet," says Ben Royce, Head of Performance Data Science, Global Agency at Google. Wavemaker Partners led by Founder & Managing…

RichRelevance Winter ’19 Delivers on Hyper-Personalization to Individualize Shopping Experiences at Scale

Xen AI Auto-Discovers Meaningful Customer Segments and Affinities to Rapidly Identify Under-Performing and Hidden Segments and Detect Opportunities for Increased Revenue RichRelevance, the leader in Experience Personalization, announced innovations that allow digital leaders to apply Deep Learning (DL) and Natural Language Processing (NLP) to create the industry’s most memorable, relevant shopping experiences at scale. These latest enhancements to the Personalization Cloud, Hyper-Personalization, advance the industry…

Subvrsive Announces Augmented Reality Platform Allowing Brands and Agencies to Publish and Share Ar Experiences; No App Required

New Platform Recognized as Finalist in the 2019 SXSW Interactive Innovation Awards Austin-based innovation studio, Subvrsive, announced Lens.io, a cutting-edge augmented reality platform designed to let brands and agencies publish and share AR experiences straight to the web. The platform, which is a finalist in the 22nd annual SXSW Interactive Innovation Awards, eliminates the need for users to download an app in order to interact with augmented reality content, promising deeper engagement and higher sales for Lens.io…

The Battle of Experience: How to Win on Today’s High Street

The Chief Executive of the BRC, Helen Dickinson, recently stated, "The retail industry is undergoing a profound change” in response to industry employment figures. The stats reveal an estimated 70,000 jobs were lost last year due to a slowdown in consumer spending and the increasing cost of running a retail business. Of course, it can’t be ignored that 2018 was a challenging year for the high street. However, it’s simply not true that selling online is the only way to win in retail today. In fact, the in-store experience…

Akamai Introduces Edge Platform Enhancements

New Capabilities Designed to Improve Cloud Security, Accelerate Time to Value, and Streamline Operations for Cloud Applications Akamai, the intelligent edge platform for securing and delivering digital experiences, announced enhancements designed to help businesses accelerate their cloud migration strategy. The new features protect content, apps, and APIs, accelerate web and mobile experiences, and help make development teams more agile as they move to the cloud. "Eighty-five percent of companies today have a hybrid…

Bridgeline Digital Enhances eCommerce with Product Release – Unbound 7

Bridgeline Digital, Inc., a provider of cloud-based Web Content Management, eCommerce and Marketing Automation software, announced a product release that adds several significant enhancements focused on multi-store commerce, native internationalization features and optimizing the user experience. Bridgeline Unbound 7 is now available and offers expanded enterprise eCommerce capabilities through native support for internationalization and multi-store management. While the Unbound platform already provides multi-site…

Acorn International’s Acorn Streaming Now Features Collectible Products

Acorn International, Inc., announced that its content management division, Acorn Streaming, has expanded to include the Company's collectibles products previously sold only through its Call Center outbound marketing channel. Streaming content represents a $6 billion market in China according to a 2018 market analysis report from iRresearch. Acorn Streaming has been developing live and pre-recorded "pay-to-view" content as well as content to drive e-commerce sales that it is distributing through online streaming platforms.…

Footprint Media Holdings Launches Bizz, a New Social Media App Designed to Boost Business

Footprint Media Holdings, the company behind High TV, is proud to announce the launch of Bizz, the world's first 5G messaging application designed to suit the needs of both individuals and businesses of all sizes. Bizz is a revolutionary messenger service that combines voice, text, and video chat with content development, e-commerce and advanced community engagement tools. As a result, it's the only application designed to cover all areas of social media under one roof. Highlighted Features Include: 4K live video…

MoxiWorks Upgrades their MoxiEngage CRM, Delivering Email Marketing to Clients for Free

MoxiWorks, a leading real estate technology company, has just announced that they've expanded their email marketing functionalities for free for all of their MoxiEngage CRM clients. On top of the Neighborhood News monthly email function that their clients all know and love, MoxiEngage now enables full email marketing, including drip campaigns, for all agents. The feature is unique – built to be as sophisticated or as simple as needed for any given agent. "The email drip campaign and integration from Moxi is exactly what…

Data-Driven and AI-Powered Marketing in 2019 and Beyond

The world of marketing has been shifting to a data-driven discipline for many years. Marketing Automation and Account-Based Marketing (ABM) have had a massive impact on how marketers implement strategies and have created a quantifiable approach to measuring marketing impact. For the most part, these approaches have analyzed data “after the fact,” providing a snapshot, which enables marketing practitioners to make assessments and derive decisions for the future. However, the next wave of marketing transformation will shift…

Movable Ink Adds Augmented Reality Solution to Its Visual Experience Platform

New Capabilities Democratize AR, Enabling Any Digital Marketer to Create Immersive, Data-Activated Ar Experiences Launched from Email, Web Pages, or Display Ads Movable Ink, the visual experience platform provider for digital marketing leaders, announced new augmented reality capabilities for its platform that enable any marketer to easily create branded, browser-based AR experiences that can be launched from email, web and display ads without the need to download a mobile app. Movable Ink’s new AR solution has been fully…

Salesforce Positioned as a Leader in 2019 Gartner Magic Quadrant for Digital Experience Platforms

Evaluation Based on Completeness of Vision and Ability to Execute Salesforce, the global leader in CRM, announced that Gartner Inc. has positioned Salesforce as a Leader in its February 2019 Magic Quadrant for Digital Experience Platforms. Salesforce Community Cloud is a digital experience platform (DXP) that enables companies of all sizes to build beautifully branded CRM-powered portals, communities, sites and mobile apps faster than ever before. Through the power of CRM, each experience is personalized and…

Catapult Capital Announces Acquisition of JibJab

Catapult Capital LLC announced the acquisition of Los Angeles-based JibJab, a leading independent provider of social expression content through branded satires, eCards, and messages. JibJab's products enable millions of people to create and share personalized videos to celebrate holidays, capture moments, or just share hilarious greetings. Financial terms were not disclosed. JibJab COO Paul Hanges has been promoted to CEO after the acquisition and will lead the company under its new ownership. "From our political parodies…

Salesforce’s Journey Builder Gets Access to Audience Data from Google Analytics 360

Journey Builder Becomes Stronger; Will Receive Vast Amounts of Audience Information from Both Salesforce’s DMP & Google Analytics 360 Google had hinted last year that it intends to combine Google Analytics 360 with Salesforce’s Data Management Platform. That news was recently confirmed, and this integration is set to go live on 13 February 2019. Now, users of Journey Builder, a part of Salesforce’s Marketing Cloud can access customer data from both — Salesforce and Google. Marketers will now be able to improve…