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Animoto Reveals the Platforms to Watch in 2020: YouTube and Facebook Stories Growth Insights

YouTube rated #1 purchase driver on social, and Facebook Stories ranked one of top 3 platforms to watch videos from brands Animoto, the company that makes it easy for anyone to create professional marketing videos, released its latest social media insights, indicating notable growth in video marketing on YouTube and Facebook Stories. The report was compiled using an online survey of 1000 consumers and 500 marketers who work at companies that have produced at least two videos in the past year. Marketing Technology News:…

TechBytes with Kumaran Sambandam, VP of International Demand Partnerships at RhythmOne

Hi Kumar, tell us about the major milestones in your career as an Adtech professional? I was a part of the digital advertising industry in 2006 with AOL — when ad servers and networks were a big thing, like AI is a big thing today. I had the opportunity to move to mobile advertising in 2011, which gave me a holistic view between desktop and mobile, and its unique offering in digital advertising. I then joined Mobfox to drive it from an ad network to ad exchange. I earned the opportunity to grow the business to $50…

Three Ways Brands Can Build an Engaged Social Audience in 2020

Social Media has transformed the relationship between brand and customer. It has bought shoppers closer to the brands they love and allowed for faster, more frequent interactions. On Instagram, 90 percent of the platform’s billion users follow a business. That’s a huge number, welcoming branded content into their social feed. It’s a remarkable shift in a short amount of time. Consider fashion brands, who ten years ago would have communicated with their customers seasonally. Executing a big brand campaign to set the tone…

TechBytes with Cristina Constandache, Chief Revenue Officer at Rakuten Viber

With Instagram testing “hiding” like counts in the U.S., what alternative approaches can businesses take to engage their customers? Obviously, with Instagram testing the removal of liking a photo, businesses must find new and innovative ways to engage with their customers. Brands can no longer rely on a high number of “like counts” to draw in more engagement. Rather, the best approach is to shift their focus to two-way engagements, digitally communicating in a conversational manner. This approach can seamlessly be…

IMGN Media Names Noah Mallin as Chief Brand Strategist

Newly Created Role Reflects Growing Brand Demand for Gen Z Strategy and Content IMGN Media, the leading media company at the crossroads of Gen Z culture and content, announced Noah Mallin as Chief Brand Strategist. This newly created role reflects IMGN Media’s rapid growth as the go-to company for brands looking to engage with Gen Z audiences. With 10 channels across visual mobile-first platforms like Instagram, Snapchat and TikTok, IMGN Media brings brands to the center of internet culture with highly engaging original…

IRI and Influential Team Up for First-to-Market Launch of Social Campaign Conversion Feed

IRI®, a global leader in innovative solutions and services for consumer, CPG, retail and media companies, and Influential, the leading AI influencer technology Social Intelligence firm and IBM Watson Developer Partner, announced an upfront to launch a first-to-market product for influencer marketing, utilizing IRI Campaign Conversion Feed (CCF) on social platforms. Influential will be able to run in-flight optimizations on social branded content campaigns, linking weekly purchase data and offline conversions to ad exposures.…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from FOX News Media, eComchain, The Cardknox, OmniBazaar, Inc FOX News Media Forms Strategic Advertising Partnership With HEVĒ for Branded Content FOX News Media has formed a strategic advertising partnership with Emmy ® award-winning branded content agency, HEVĒ, announced Jeff Collins, executive vice president, advertising sales for FOX News Media. eComchain Announces New eCommerce Features…

GoZone WiFi Enhances Digital Advertising for Retail, Large Public Venues, and Smart Cities

GoZone WiFi (GoZone), the leading US-based venue intelligence and guest engagement company, has released an advanced WiFi advertising solution which allows venues to further monetize guest WiFi networks. The company’s newest feature release includes interactive campaigns on captive portal and landing pages that enables venues to increase revenue from third-party sponsorships, drive app downloads, and promote branded content. GoZone’s WiFi advertising solution allows enterprise retailers, large public venues, and smart…

iONE Digital Enters Definitive Agreement To Acquire Three YouTube Channels

Expands national video to 50M+ monthly views with the addition of The Fumble, HollyScoop and Nerdwire iONE Digital, a division of Urban One, Inc., and Shandy Media, Inc. announced that iONE Digital has signed a definitive agreement to acquire the assets and looks forward to working with the employees associated with three popular YouTube Channels owned and operated by Shandy Media which was founded by Raymond Attipa and Diana Madison. The channel roster boasts strong daily content in sports (The Fumble), celebrity news…

Dawn Adds Sports Marketing Expertise With Playmaker, Bleacher Report’s Creative Agency

Playmaker Brings Authentic Sports Proficiency to The Modern Marketing Portfolio Dawn is adding Bleacher Report's in-house creative agency Playmaker to its portfolio of specialist agencies. The addition of Playmaker expands Dawn's best-in-class marketing services portfolio with a leading voice and expertise in sports marketing, strategy, and content creation. For Playmaker, this partnership will broaden its exposure to a powerful collection of leading brands across endemic and non-endemic brand categories. Bleacher…

Turning Influencer Marketing into a Major Media Channel

Influencer Marketing is on track to hit $15B in investment by 2022, according to Business Insider. The premise of Influencer Marketing is easy to buy in to - collaborate with individuals that create authentic, aesthetically-pleasing content that people on Instagram “like”. There has been a lot of hype around Influencer Marketing since its inception, and for good reason; Influencer Marketing is working. According to a survey done by Mediakix, 89% of marketers find that Influencer Marketing delivers ROI that’s equal to or…

MarTech Interview with Randy Frisch, CMO at Uberflip

"Content should be used to engage your audience at every stage of the customer journey. " As a CMO of a content experience company, what unique challenges do you meet and overcome in driving Marketing and Sales campaigns daily? One of the biggest challenges we come up daily is the status quo. It can be difficult for marketers to rethink the way they approach content—especially when they’ve been doing things the same way for so long. We challenge marketers to shift their focus from creating net new content, to leveraging…

MarTech Interview with Olivier Chanoux, Co-Founder and CMO at LumApps

"Fully-engaged employees can play a leading role in brand advocacy by building a brand’s image both internally and externally." Could you tell us about LumApps? Specifically, tell us how it helps enterprises turn employees into brand advocates? We’re a digital workplace company originally founded in 2012 in France with offices around the world including New York, Austin, San Francisco, Paris, Lyon, London, and Tokyo. Our flagship product is a social intranet that sits at the core of a company’s communications and workflows…

Popwallet Raises $4 Million for Mobile Wallet Marketing Automation

Popwallet, the world's only mobile wallet marketing automation platform, announced Series Seed funding of $4 million led by Stout Street Capital. Additional investors include Loeb.nyc, 3Lines Venture Capital, IrishAngels, Cultivation Capital, MATH Venture Partners, Entrepreneurs Roundtable Accelerator, and angels from the marketing technology community. The Popwallet platform enables brand marketers to deliver personalized and connected experiences to people through mobile wallets like Apple Wallet and Google Pay. These…

OutboundEngine Expands Platform to Nearly Every Independent Professional, Entrepreneur and Small Business

All-in-one marketing automation software expands from 87 to more than 350 business categories OutboundEngine, a nationally recognized marketing software as a service (SaaS) company, today announced that significant growth traction has led the company to expand its automated marketing services platform from 87 to 356 business categories. The ‘done-for-you’ marketing platform now serves fitness, beauty and spas, events and entertainment, travel and tourism, pet services, and the food and beverage industries. A…

Synchronoss and WeAre8 Partner to Leverage RCS-Enabled Messaging to Transform the Consumer-Brand Relationship

New Collaboration Poised to Disrupt the Advertising and Marketing Industry by Delivering a Pristine Messaging Channel for Brands to Create Rich, Personalized Interactions That Reward Consumers for Their Time and Attention Synchronoss Technologies, Inc., a global leader and innovator of cloud, messaging, digital and IoT products, and WeAre8, a platform that provides the infrastructure for brands and individuals to build relationships at scale, announced a new partnership that is poised to radically disrupt traditional…

Three Reasons to Start Planning Your Christmas Marketing Campaign Now

For many retailers, the upcoming festive season is the most lucrative time in their Marketing calendars. Not only are consumers busy shopping for Christmas gifts and decorations, but they’re snapping up bargains on Black Friday and Cyber Monday. Coming to the end of the year, the Marketing stakes are high. With its growing user base of engaged fans and convenient E-Commerce conversion features, Instagram has become an essential part of the Marketing mix. Yet many brands will miss out on maximizing their return on…

Animoto Social Video Trends Report Forecasts Growing Demand for Video Marketing in 2020

In the past 12 Months, 96% of Marketers Have Placed AD Spend on Video Marketing on Social Animoto, the company that makes it easy for anyone to create professional marketing videos, released its annual report, Social Video Trends: Consumer & Marketer Insights for 2020. This report investigates a survey of consumers and marketers to find out how video is changing the landscape of social media, influencing consumer purchase decisions, and revamping marketers' approach to social media marketing. Social Video Drives…

Nativo Hires Industry Veteran Yasmeen Coning as New Senior Vice President of Marketing

Coning Brings Nearly Two Decades of Experience Helping Tech Companies Grow Revenue and Mind Share in Increasingly Noisy Markets Nativo, the leading unified publisher technology platform for in-feed and branded content advertising, announced marketing veteran Yasmeen Coning joins the company as its new Senior Vice President of Marketing, and will be based out of Nativo's expanding New York office. Coning comes to Nativo with nearly 20 years of experience in developing and implementing successful marketing strategies for…

Virtual Make-Up Comes to the YouTube Masthead

Seeing your product in action helps convert customers eager to try before they buy. This is especially true for beauty brands. Now with the help of augmented reality, trying on lipstick, once only possible in-store, can be done virtually on YouTube. At the Cannes Lions Festival of Creativity this year, YouTube introduced AR Beauty Try-On, which lets viewers virtually try on makeup while following along with YouTube creators using front-facing smartphone cameras. YouTube made AR Beauty Try-On available first through an…