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Shutterstock Custom Launches Smart Brief to Simplify and Expedite the Creative Brief Process

New Product Dramatically Cuts Brief Drafting Time and Enables Collaboration to Meet Client Needs Faster and with Less Upfront Effort Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, announced the launch of Smart Brief, a new streamlined and guided experience to improve the quality and speed of the briefing process. With this update, clients spend less time inputting briefs and more time leveraging collaboration tools to quickly obtain…

True Talk – Authenticity With Latinx Marketing

When speaking to the US Hispanic (Latinx) community, it’s important for brands to remember a few key tenets. Most importantly, that the Latinx market is not one monolithic group. There are different facets of generations and ethnicities that make up this group, and each want and respond to different things. No matter what subset of the Latinx audience a brand is targeting, it’s crucial to speak with an authentic voice and tone that proves you have an understanding of the market and know how to be genuine in your outreach.…

In-Game Ads Needn’t Be Disruptive

Gamers don’t like it when advertising gets in the way of play, as illustrated by the furore around the unskippable ads recently introduced to NBA 2K19’s loading screen. Many game developers aren’t keen on disruptive Digital Advertising either. They work hard to create incredible gaming experiences and understandably don’t want them spoilt by intrusive, ugly, and unnatural ads. Yet advertising provides an essential revenue stream that allows developers to keep producing creative and innovative games for tomorrow’s players.…

TechBytes with Jason Klein Co-Founder and Co-CEO at ListenFirst

Tell us about your role and the team/technology you handle at ListenFirst Media. Our goal for ListenFirst was to create the most comprehensive social analytics solution. ListenFirst’s technology combines earned, organic, and paid content and campaign analysis, across every social channel, to give brands a single source of truth to drive results. We empower marketers and researchers with meaningful social insights to power the entire Marketing funnel, from strategy and planning to real-time tracking, optimization, and…

TechBytes with Gary Warech, SVP at Comscore

Tell us about your role and the team/technology you handle at Comscore. I am the Senior Vice President, Comscore Brand Direct, I lead Comscore’s direct to brand business including our Branded Content division, which analyzes the effect of brand integrations/sponsorships across all platforms and content types. We help clients quantify the results of branded content, sponsorship, promotional campaigns, influencer marketing and any integration of a brand in content. Our team delivers a holistic view of the brand engagement…

The Tylt Strengthens Leadership Team with Appointment of Selena Roberts as Executive Editor and Andrew Capone as Head of Sales and Business…

The Tylt, the largest social polling, opinion, and branded content platform among Millennials and Gen Z, announced two key additions to its leadership team, bolstering the company’s editorial and advertiser-focused efforts as they enter a period of rapid growth. Selena Roberts, has been named Executive Editor and Andrew Capone, joins as Head of Advertising Sales and Business Development. Both executives will report directly to Kyle Lelli, General Manager. Selena Roberts has a proven track record of success crafting…

Verizon Media Expands Successful Native Ad Format with AR

Extends Suite of Experiential Offerings to Moments Ad Format Verizon Media announced that it is extending its experiential and extended reality (XR) offerings to include new augmented reality (AR) features for one of its most engaging and valued ad formats, Moments, a premium, full-screen native format that drives consumer relevance and engagement through commerce, utility and content. The rollout follows the company’s successful debut of AR on Yahoo Mail, seeing unprecedented user engagement, including average dwell times…

GIPHY Selects Oracle Data Cloud to Measure Viewability Across Billions of GIFs

Groundbreaking integration is first to measure ad delivery, viewability and invalid traffic for short-form branded content from GIPHY Oracle Data Cloud announced a new integration with GIPHY, the first and largest GIF search engine, enabling Oracle's Moat to measure ad delivery, viewability, and invalid traffic for short-form branded content across the GIPHY platform. The integration will allow advertisers to validate that branded content on GIPHY was seen by actual users, while extending the range of Moat's measurement…

TechBytes with Cody Bender, Chief Product Officer at Campaign Monitor

Tell us about your role and the team/technology you handle at Campaign Monitor. I am the Chief Product Officer (CPO) of CM Group, a family of MarTech brands, including Campaign Monitor. In this role, I work across CM Group brands to improve the email campaign experience for both senders and recipients by driving the latest innovations in our product offerings. I guide the development of impactful new products, features, and services in our product portfolio. To do this, my aim is to continue to create and support highly…

Unmetric Integrates SoulMates Earned Media Value Index into its Social Analytics Platform

New capabilities enable digital marketers to ascertain the value of paid or organic social and influencer engagement Unmetric, an enterprise solution for branded content analysis and discovery, today announced it has integrated Social Index into its Analyze platform to provide digital marketers a greater understanding of the effectiveness of their campaigns and content. The integration will be available to all users of Unmetric Analyze for branded content published on Facebook, Twitter, YouTube, and Instagram. As…

Local Media Consortium and Local Media Association Announce Keynote Speakers for First Joint Conference: Elevate!

Google and Salesforce Executives Will Speak on Maximizing Revenue, Creating New Value, and Increasing Diversity and Sustainable Digital Strategies in the Industry The Local Media Consortium and the Local Media Association, two of the local media industry's most innovative organizations, announced the keynote speakers for Elevate! 2019, the organizations' first joint conference. Being held in Chicago Sept. 17-19, the event will provide members, partners and local industry influencers with the opportunity to participate,…

CBS and Viacom to Combine

CBS Corp. and Viacom, two of the world’s leading entertainment companies, announced they have entered into a definitive agreement to combine in an all-stock merger, creating a combined company with more than $28 billion in revenue. The combined company, ViacomCBS Inc., will be a leading global, multiplatform, premium content company, with the assets, capabilities and scale to be one of the most important content producers and providers in the world. The combined company will be a scale player globally, with leadership…

Marketing to Gen Z

Gen Z – the generation born after 1995 – has long mystified marketers. Rumored to have low attention spans, the case may be that marketers just aren’t producing content that’s attention-grabbing enough for this portion of the population. The oldest members of this group are just graduating college and will soon join the corporate working force with expendable income to boot. Making up 25% of the population, building brand loyalty with Gen Zers is imperative to the future success of any brand In order to reach this…

Where Marketing Meets Sales – Building an Engaging Digital Footprint at Scale

Today’s buyer is becoming increasingly elusive and difficult to reach on a personal level. Social media has opened a powerful new communication channel where Salespeople can engage prospects directly. A Salesperson’s social presence is a unique digital brand that buyers engage with like a corporate brand. Marketing now has the mandate to help build the personal brands of every Salesperson and deliver meaningful content for Sales to use. This content is the lifeblood of any successful social selling program and must reflect…

TechBytes with Chris Bower, VP of Brand Partnerships at Fullscreen

Tell us about your role and the team/technology you handle at Fullscreen. As the VP of Brand Partnerships within the Fullscreen Brand Studio, I lead a team of branded content experts. We collaborate very closely with our integrated marketing, activations, and talent teams to deliver strategic, fully-immersive, and creative content programs for our clients such as Best Buy, MARS, P&G, HP, Mattel, and AT&T. In developing our programs, our teams utilize a suite of technology tools that enable us to: Discover…

Equinox Group to Launch New Digital Venture

Platform Integrates Online and Offline Experiences from Equinox, SoulCycle and Precision Run, With Exclusive Original Programming and At-Home Hardware Equinox Group announced the development of a first-of-its-kind multi-brand digital platform. The platform, slated for an initial launch this Fall, offers a digital membership to premium fitness content from leading brands, including Equinox, SoulCycle, Precision Run and more, with personalized programming from top instructors in the world, across multiple types of workouts,…

TechBytes with Susan Borst, VP of Mobile at IAB

How should B2B Marketers work with AdTech platforms to boost ABM outreach? The key to effective partnerships with AdTech platforms to boost ABM outreach are two-fold: First, it goes without saying that you need to know your budget which will help you determine which aspects of ABM you can realistically afford to execute to support your strategy. This also means gauging the time and resources of your team to execute the program with excellence. Second, is to do your homework to evaluate the various AdTech options…

NTT DATA Presents the Future of Digital Acceleration

NTT DATA launches the second season of its branded content series for NTT DATA, WAKE UP. The series focuses on the six fundamental areas of digital transformation WAKE UP 2 is a series divided into six episodes plus an introduction. It is a branded content, developed by Growthland exclusively for NTT DATA. Throughout the series the viewer can follow the personal and professional avatars of the charismatic protagonist, Adam, whom we already met in the first installment. In this season, viewers witness a dramatic change in…

Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce

Mitch Ratcliffe talks about how Sales Professionals should train themselves to master MarTech skills Know My Team Which personality trait has helped you excel as a Marketer? Skepticism is essential for a good marketer. While they need to believe what they are communicating on behalf of a client, marketers cannot be too accepting of the assumptions a client brings to customer engagements. If we don’t apply active and constructive skepticism about client assumptions, agencies reinforce the client’s worst decisions.…

CBS Interactive Partners with Unity Technologies to Provide Advertisers With an Innovative Augmented Reality Ad Solution

AR Campaigns and Branded Content Can Now Integrate Within CBS Interactive Mobile Apps Including CBS Sports, CBS News, CNET, GameSpot and TV Guide CBS Interactive, the largest publisher of premium digital content, has partnered with Unity Technologies, creator of the world’s most widely-used real-time 3D development platform, to offer advertisers the ability to build and scale augmented reality campaigns across a wide range of CBS Interactive’s mobile apps, including CBS Sports, CBS News, CNET, GameSpot and TV Guide.…