Outbrain Inc. (Nasdaq: OB), announces the release of Engagement Bid Strategy (EBS), a new automatic performance optimization solution which does not require the use of 3rd party cookies or website tracking codes and can be optimized to a…
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Leading go-to-market platform instantly populates website visitor data to limit form fields, decrease abandonment, and accelerate lead capture and conversions to drive powerful B2B marketing campaigns ZoomInfo, the global leader in…
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Solution Delivers IRI’s Real-Time, Purchase-Based Audience Analytics to Partnering Demand Side Platforms for Enhanced Sales Growth and ROAS IRI, a global leader in innovative solutions and services for consumer, retail and media…
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The path to purchase for consumers has shifted drastically over time. Unlike 10 years ago when people headed into a store to physically examine a product before purchase, most individuals research products online — oftentimes across a…
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Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times among the fastest-growing companies in Europe in 2017 and 2018, announced that it…
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The New Influencer Campaign Optimization Tool Will Enable Advertisers and Marketers to Identify and Improve the Reach and Impact of Their Social Influencer Campaigns by Eliminating Duplicate Audiences Across Influencers In the latest…
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According to Debbie Qaqish, Chief Strategy Officer of The Pedowitz Group (TPG), The "Campaign" Is the Currency of Conversation That Leads to Understanding and Engagement of the Customer April turned to be the most productive month for…
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Over two dozen pharma brands and agencies have embraced the industry's first and only healthcare-specific data marketplace with hundreds of ready-to-activate custom segments DeepIntent, the leading healthcare advertising technology company…
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Matterkind uses DeepIntent Outcomes' patented technology to improve audience quality and script performance DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes,…
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Ocient enables Basis Technologies to consolidate 10 workloads on a single cluster while decreasing time to query from 24 hours to minutes or less Ocient, the leading hyperscale data analytics solutions company serving…
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An Industry First, the Integration Provides Brands More Frequent Data & Actionable Insights Clear Channel Outdoor and Foursquare, the most trusted, independent location data and technology platform, have partnered to provide brands…
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Advertisers can now manage their Amazon DSP (Demand-Side Platform) campaigns using Pacvue’s intelligent automation, reporting, and optimization SAAS tool suite. Pacvue, a leading enterprise platform for brands, sellers, and agencies to…
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Joint Solution Enables Highly Predictive, Deeper Understanding of ‘the Why Behind the Buy’ Kantar and IRI announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results…
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Sellozo's Campaign Studio, a significant enhancement to Ad Automation within Sellozo's advanced suite of tools for businesses selling on Amazon, available in the Amazon Marketplace Appstore, gives both sellers and their agencies the ability…
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Search engine optimization (SEO) specialist Galileo Tech Media, headquartered in New York and with offices in Charleston, S.C., has appointed Feintuch Communications, Inc. as its PR agency of record. Galileo Tech Media provides clients…
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Instagram by its virtue can be beneficial and prove to be really a great social media platform that will help you in your social media optimization campaign. If you are thinking of making the most use and action of the free photo-sharing…
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Next Evolution of Enterprise Ad Hub from Visto Enables Real-Time Reallocation Across Multiple Platforms for Smarter, More Effective Media Buys Advertising technology provider Visto™ has announced the launch of its Multi-Platform…
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With ad creative optimization subject to user biases, like preferences for bold headlines, images, and colors, etc., Zoomd-owned Albert AI technology enables true creative optimization driven by real-time creative performance across…
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AI developed to tell brand stories across multiple pieces of content all at once GoCharlie.ai, a Generative AI company, announced the launch of their Campaign in a Click product. Campaign in a Click allows content creators to use a…
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December is a month of festivals and celebrations. We are approaching the end of the year and the central theme of the month is Christmas, a festival celebrated by more than 160 countries across the globe, it is an amazing opportunity for…
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