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SUMO Heavy Announces New Hires and Appointments to Meet Business Growth

Driven by increased demand in its e-commerce consulting services, SUMO Heavy bolsters its leadership team and welcomes new staff SUMO Heavy Industries, a Philadephia-based digital commerce consulting firm, announced the expansion of its Old City headquarters with new hires and appointments across its technology, client strategy, and marketing teams. To keep up with demand as e-commerce continues to transform the retail landscape, SUMO Heavy added several new team members, most of whom will be based in the Philly office.…

Pomelo Selects Partnerize As Its Exclusive Partnership Automation Solution

Leading digital fashion retailer will leverage the Partnerize Platform to manage all of its revenue partnerships across its Southeast Asian trading region Partnerize, the leader in partnership automation solutions for global brands, announced that Pomelo, a leading digital fashion platform in Asia, has chosen the Partnerize Platform to accelerate growth as its exclusive partnership automation solution. The AI-powered Partnerize Partnership Automation Platform combines data-driven intelligence and industry-leading management…

Deloitte and Vlocity Announce New Joint 5G Media Solutions

Alliance to Accelerate Digital Transformation for Media & Entertainment Industry with Solutions Built on the Salesforce Platform Building on their existing alliance, Deloitte and Vlocity, Inc. today announced that together they will apply the strength of their portfolios to accelerate 5G adoption and digital transformation for the Media & Entertainment industry. Vlocity, a leading provider of industry-specific cloud software, will deliver cloud and mobile software that enables the potential of global 5G networks,…

Genesys Messaging with WhatsApp Simplifies Communication Between Businesses and Consumers

Powerful contact center solution from leader in customer experience helps organizations connect every interaction across voice, email, chat and messaging Vodafone Germany is now using WhatsApp, SMS and another top business messaging platform supported by Genesys, the global leader in cloud customer experience and contact center solutions. With Genesys Messaging, 1,500 of the company's agents can connect easily and intuitively with customers on this growing channel, which already averages 300,000 monthly interactions.…

MG Motor UK Makes Play for In-Game Advertising in DiRT Rally 2.0, in Collaboration With Bidstack, Codemasters and tmwi

MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game advertising provider Bidstack and digital marketing and media agency, tmwi has allowed MG to feature in Codemaster’s iconic DiRT Rally 2.0. The move has helped the fast-growing UK automotive manufacturer to evolve its marketing strategy to increase brand awareness among a younger demographic and reach an untapped audience. The gaming industry has a huge audience and is currently valued…

NOViiX Acquisitions, Inc. Earns First Campaign Cup

New Brunswick marketing firm recognized for outstanding annual performance NOViiX Acquisitions, Inc., a Canadian sales and marketing company based in Saint John, New Brunswick, recently announced it received a national award for exceptional results achieved on behalf of a leading telecommunications client during 2019. For the first time in company history, NOViiX Acquisitions, Inc. received the Campaign Cup, a national honor determined by comparing sales and quality metrics of all offices participating in the same…

CLARA analytics Adds to Veteran Leadership Team as Product Demand Continues to Escalate

Dustin Oxborrow, Brian Sullivan and Chris Koverman Join Company in Key Roles as CLARA Transforms Insurance Industry with AI CLARA analytics ("CLARA"), the leading provider of artificial intelligence (AI) technology in the commercial insurance industry, announced multiple additions to its executive team. Dustin Oxborrow joins the company as senior vice president of sales, while Brian Sullivan was named senior vice president of customer success, and Chris Koverman becomes vice president of engineering and operations. The…

Zuant Stops Event Lead Evaporation with Seamless Follow-Up to Drive ROI

Zuant understands the pain of leads that die from neglect after an event.  To prevent this, the award-winning mobile lead capture cloud solution, announces Zuant Lead Follow-up.  Generated from the Zuant app, event leads flow automatically into it’s Marketpoint system for follow-up. This seamless lead flow process ensures leads are followed up quickly and nurtured through to close. “In our latest research survey, topping the list of operational improvement goals for sales in 2020 was optimizing lead generation,“ says Jim…

SpotOn Raises $50 Million in Series B Funding from Former Twitter Executives

The payments and software company will increase investment in product development to continue building end-to-end vertical solutions and accelerating hiring across all functions SpotOn Transact, Inc (“SpotOn”), an innovative payments and software company, announced $50 million in Series B funding. The round includes 01 Advisors, an investment and advisory firm founded by Twitter’s former CEO Dick Costolo, former COO Adam Bain and former Corporate Development and Investor Relations executive David Rivinus, as well as…

Tech Marketers Reveal Their Secret Weapons for Content Marketing Success

Content Marketing Institute Releases New Research on Technology Content Marketing Technology marketers continue to make progress with their content marketing and are reporting more success with their efforts than one year ago. That’s a key finding in the new Content Marketing Institute report out, Technology Content Marketing 2020: Benchmarks, Budgets, and Trends study, sponsored by IDG Communications, Inc. Approximately three out of four (76%) report their organization is much more or somewhat more successful with…

Koddi Named # 25 on Forbes’ Best Startup Employers 2020 List

Koddi, a leading marketing technology company for the travel and hospitality industry, has been recognized as #25 out of 500 on Forbes’ inaugural list of America’s Best Startup Employers for 2020. Koddi has also been named #1 in the Advertising and Marketing category and #1 startup in Texas. This prestigious award is presented by Forbes and Statista Inc., the world-leading statistics portal and industry ranking provider. The rankings were announced on March 10, 2020, and can currently be viewed on the Forbes website.…

Mastercard Commits to Reaching 1 Million Women Entrepreneurs Through Path to Priceless Initiative

Company Curates Advisement, Mentorship and Community to Connect Women to Necessary Resources A desire to problem-solve lies at the heart of young women entrepreneurs and this desire starts at a young age. In fact, a recent study* commissioned by Mastercard found that fifty two percent of Gen Z and 44 percent of Millennial women cited being able to help others as an important factor in determining their future or current career path. Mastercard knows that women have the ideas and passion that can Start Something Priceless,…

Criteo Announces New Traffic Generation Solution to Increase Engagement in Clients’ Upper-Funnel Campaigns

Marketers can now engage with over 300 in-market commerce audiences higher in the customer journey Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic. Previously in beta testing with over 750 clients, our Traffic Generation solution enables marketers to influence prospective users…

Mastercard and Diane von Furstenberg Partner to Deliver Curated Shopping Experience for Consumers and Insights for Store Associates

Partnership to also integrate brands shared focus on women’s empowerment efforts Mastercard and Diane von Furstenberg announced a new partnership focused on enhancing the in-store experience for consumers, as well as delivering intelligent insights to store associates through the integration of technology that provides informed product recommendations, store performance analytics, as well as digital discovery and engagement through QR codes. The effort will also encompass a shared focus on women’s empowerment through both…

AdLedger, MadHive Release ‘State Of AdTech Study’, Additional Analysis From Meredith

Only 6% of Brands, Agencies, Publishers Are Satisfied With Current Digital Ecosystem; 92% Believe There Is Need for Industry-Wide Standardization; 83% Believe Cryptography Can Be Used To Create Transparencies And Efficiencies AdLedger, the research consortium developing the global standards for the application of innovative technologies in digital media, released a study showing only 6% of brands, agencies, and publishers are satisfied with the current digital advertising ecosystem. Additionally, 92% of respondents believe…

Clutch Technologies API Integration With Synaptiv Offers Industry-Leading, Device-Free, Fixed Ops Future

Clutch Technologies, the pioneer of subscription and mobility services software for the automotive industry, announced a new integration with data analytics platform provider Synaptiv to help Jaguar Land Rover dealers simplify and more efficiently manage their loaner fleets and fixed operations business. Marketing Technology News: Freshworks Taps Oracle Cloud Vetaran Prakash Ramamurthy as New CPO Digitizing the loaner car experience is a growing trend among dealers focused on increasing margin in the most profitable…

Valassis Launches Connected TV Solution to Engage Modern TV Consumers

Valassis CTV Offers Personalized, Measurable Advertising With Greater Efficiency Valassis, the leader in marketing technology and consumer engagement, announced a new Connected TV (CTV) solution to help brands engage the modern streaming TV audience by interests, in-market signals and location. With Valassis CTV, brands are able to uniquely serve and measure their ads to drive the ideal consumer to the nearest store. Marketing Technology News: Freshworks Taps Oracle Cloud Vetaran Prakash Ramamurthy as New CPO…

VARIDESK Chooses Qualtrics CoreXM to Gain Greater Insights into Experiences that Impact their Business

Qualtrics, the leader in customer experience and creator of the experience management category, announced that VARIDESK has selected Qualtrics CoreXM™ to gain deeper insights into experiences that impact their business. Marketing Technology News: Zix Corporation Adds Marcy Campbell to Board of Directors CoreXM is the foundation of experience management and the most complete and trusted insight solution on the market. Organizations can start their XM journey using CoreXM to tap into the right listening channels, gather…

Folloze Launches AI-Powered Personalization Platform for Delivering Engaging Account-Based Experiences

The Folloze Personalized Marketing Platform empowers modern B2B marketing teams to personalize the entire customer journey at infinite scale Folloze announced the launch of its Personalized Marketing Platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Powered by data-driven machine learning and intelligence, the Folloze Personalized Marketing Platform supports today's account-based marketing (ABM) strategies by delivering one-to-one…

Inpixon and OmniExperience Partner for Walt Disney World Swan and Dolphin Resort Indoor Mapping Experience

Inpixon, a leading indoor data company that specializes in delivering indoor intelligence, announced it is collaborating with OmniExperience, a digital experience solution provider, to fulfill a contract for indoor mapping and interactive wayfinding solutions for Walt Disney World Swan and Dolphin Resort. OmniExperience provides tools to manage dynamic content across all digital marketing channels. Their omnichannel focus provides consistent visitor, guest and customer communication across devices including mobile…