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Parks Associates: TV Antenna Usage in US Broadband Households Jumped to 25% In 2019 and is Expected to Grow More as COVID-19 Keeps Consumers…

Consumer research study finds TV antenna use has increased and predicts more widespread usage as people shelter in place New consumer research from Parks Associates finds that 25% of US broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. 360 Deep Dive: Today's Broadcast TV also reports that roughly one-half of antenna users do not subscribe to any pay-TV services, either traditional or vMVPD services. Parks Associates: Sources of TV Content The study,…

Lufax, BCG Report: Collaborative Smart Transformation to Help Break the Zero-Sum Game in Wealth Management

The rapid advancement of smart technologies, such as artificial intelligence (AI), big data analytics, cloud computing, and blockchain, compounded with the changing demographics in the existing and potential customer base of wealth management services, makes a compelling case for both wealth managers and regulators to embrace the increasingly available and progressively sophisticated financial technology (FinTech) solutions, according to a new report commissioned by Lufax and authored by Boston Consulting Group (BCG). The…

DoubleVerify Partners with Ad Council to Address COVID-19 Crisis

Company will leverage coronavirus Public Service Announcement (PSA) as part of its media authentication solution  DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced a partnership with the Ad Council – in collaboration with the White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) – in response to the COVID-19 pandemic. Through this partnership, DV will leverage its media authentication technology to…

MarTech Interview with Doug Bewsher, CEO at Leadspace

"Having MarTech stack doesn’t necessarily mean that business have got everything they need in place to be data-driven, targeted, and effective.Targeting is key as the digital noise goes up." Hi Doug, Covid is a wrecker. How has it impacted your business? First and foremost, it has impacted our employees - we are very focused on keeping everyone and their families healthy, and luckily most of the team -- whether in the US or Israel - can work remotely, but it has definitely been a stressful time for most. From a…

Actifio Names Tata Consultancy Services its Global Systems Integrator Partner of the Year

Actifio, the pioneer of multi-cloud copy data management software, has named Tata Consultancy Services (TCS) its Global Systems Integrator (GSI) Partner of the Year to honor the mutual success and commitment of the companies' global alliance. Ash Ashutosh, Co-founder and CEO, Actifio, said, "We are delighted to work with TCS, and our partnership over the last 18 months has assisted in the digital transformation of companies around the globe. Thanks to their outstanding work and assistance in closing major deals with a…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Huble Digital, Aparavi, Arkose Labs, MarqVision, Broadvoice, Nutanix, and Uberflip. Hubspot Solutions Partners The B2B Marketing Lab and Mpull Join Forces to Form Huble Digital Huble Digital has launched as a result of the merger of HubSpot Elite Solutions Partner, The B2B Marketing Lab, and HubSpot Diamond Solutions Partner, MPULL, two of the largest HubSpot Software Solutions…

LogMeIn Extends Free Phone and Unified Communication Services

Amidst unprecedented demand across portfolio, company expands complimentary “Emergency Remote Work Kit” offerings with addition of GoToConnect UCC platform LogMeIn, Inc. has expanded its Emergency Remote Work Kit offerings to include GoToConnect, the company’s cloud phone and Unified Communications & Collaboration (UCC) platform, to help K-12 schools make the shift to remote learning.  Aimed at both customers and critical service providers like schools, hospitals and health care companies, municipalities and non-profit…

Blueshift Expands AI Predictive Studio with New Channel Engagement Scores

AI-powered Channel Engagement Scores help marketers identify channels with high engagement and deliver meaningful messages throughout the customer journey Blueshift, the leading Customer Data Activation Platform, announced the addition of Channel Engagement Scores to its Predictive Intelligence Studio, which includes predictive segmentation, predictive recommendations and engage time optimization. The new feature aims to provide marketers with an in-depth and holistic look at engagement rates across the customer lifecycle…

Gravy Returns Record $1 Million In Lost Revenue To Businesses Amid Economic Crisis

As the COVID-19 pandemic casts a dark cloud over the U.S. economy and consumers dump subscriptions, an Atlanta customer retention company is serving as a bright light during these scary financial times for online businesses. Gravy specializes in providing personalized customer retention and failed payment recovery at scale, and it has found itself serving as a "revenue relief organization" during this crisis. "Online business owners are scared right now. They're bleeding customers and revenue by the day," said …

Email Meter Launches to Help Enterprises Accelerate Team Performance & Productivity

State-of-the-art email analytics platform provides critical business metrics and KPIs on employee productivity, workload and response times Email Meter, the leading email analytics solution, emerged from stealth mode with hundreds of leading enterprise customers, including Roche, Netflix, Uber, Decathlon and more. Originally founded in 2012 as a product within leading email migration platform ShuttleCloud, Email Meter provides powerful email statistics and analysis for Gmail enterprise domains — including insight into…

TCS Recognized as Leader of the Year in Life Sciences by Everest Group

Tata Consultancy Services Received the Award for its Outstanding Performance in Life Sciences Digital Services and Life Sciences Data and Analytics Services for Sales and Marketing Assessments Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, has been named the Leader of the Year in Life Sciences in the PEAK Matrix Service Provider of the Year™ awards by Everest Group. The awards recognize consistent top performers across IT services PEAK Matrix™ assessments.…

InterSystems Releases New Version of InterSystems IRIS Data Platform

Latest version of market-leading data platform software makes it even easier to develop and deploy real-time, machine learning-enabled applications that bridge data and application silos InterSystems, a creative data technology provider dedicated to helping customers solve the most critical scalability, interoperability, and speed problems, announced the availability of the latest version of the InterSystems IRIS™ data platform. This is the third major release of InterSystems IRIS, the company's flagship data platform…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Hyland, ZTE Corporation, 7.ai, Cloudflare, and TA Digital. Hyland Leverages Amazon Web Services to Offer Cloud Solutions in Japan to Support Growth Hyland, a leading content services provider with more than 16 years of experience in delivering secure cloud solutions, is expanding the footprint of its Hyland Cloud. Hyland will leverage Amazon Web Services (AWS) to host Hyland Cloud…

Gekkobrain for SAP HANA and SAP S/4HANA Migrations Now Available for Purchase on SAP App Center

By integrating with SAP ERP, Gekkobrain's solution helps customers simplify migration to SAP S/4HANA Gekkobrain announced that Gekkobrain for SAP HANA and S/4HANA Migrations is now available for purchase on SAP App Center, the digital marketplace for SAP partner offerings. Gekkobrain's solution integrates with SAP ERP and delivers simplified SAP S/4HANA migration and data-driven business process analysis to customers. "We are proud to have our product SAP-certified as powered by SAP NetWeaver® and to offer it on SAP…

96% of It Leaders in the Legal Sector Say Insider Data Breaches Are a Major Concern

Egress global Insider Data Breach Survey reveals legal sector employees twice as likely to breach company policy when data sharing than employees in other sectors Egress, the leading provider of human layer security solutions, today published the legal sector analysis of its second global Insider Data Breach Survey. The study found that a staggering 96% of IT leaders in the sector say insider breach risk is a significant concern. 77% think employees have put data at risk accidentally in the past 12 months and 78% think…

Actifio Names Tata Consulting Services its Global Systems Integrator Partner of the Year

Actifio, the pioneer of multi-cloud copy data management software, has named Tata Consulting Services (TCS) its Global Systems Integrator (GSI) Partner of the Year to honor the mutual success and commitment of the companies' global alliance. Ash Ashutosh, co-founder and CEO, Actifio, said, "We are delighted to work with TCS, and our partnership over the last 18 months has assisted in the digital transformation of companies around the globe. Thanks to their outstanding work and assistance in closing major deals with a…

Help for Companies During the Coronavirus (COVID-19) Crisis: Staffbase Develops an App for Crisis Communication with Employees

Staffbase is a global market leader for mobile-first employee communication New solution Staffbase NOW developed especially for crisis communication Customizable templates enable setup and launch in just three days, even for large enterprise companies Staffbase — the market leader for employee apps, with 350+ customers worldwide — has just released Staffbase NOW, a real-time communications solution to help companies reach their entire workforce quickly and reliably during the…

Unique Software Development Increases Its Force of Consultants to Help Companies Quickly Adapt to Remote Work During COVID-19 Outbreak

As owners and executives navigate potential business disruption, Unique Software Development offers solutions to support business continuity Unique Software Development LLC, a Digital Innovation Agency, announced that it has significantly scaled its force of consultants experienced in Microsoft's SharePoint and Teams platforms to help support the growing number of small-to-mid-sized businesses that need their employees to work remotely due to the coronavirus pandemic. Marketing Technology News: Xebec Provides Update on…

Alterra.ai and Mymo Launch a Chatbot That Can Answer Questions on the Coronavirus Outbreak

The COVID Q&A bot answers questions on the coronavirus symptoms, prevention, and treatment, among other things. It helps people concerned about the coronavirus outbreak to quickly get answers to their burning questions. Marketing Technology News: Tacton Visualization Empowers Customers to See and Interact with Customized Products in Real-Time The bot relies on the information from the Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO). The bot is available to medical…

Is the Coronavirus Threat Forcing Businesses to Create a Remote Workforce?

The Novel Coronavirus – COVID-19 - is making headlines around the world. Businesses are cautiously being advised to review Business Continuity Plans (BCP) in the event the global virus outbreak is upgraded to a pandemic. Specialists have advised that citizens may have to self-isolate to contain the virus. Some estimates suggest that up to 1 in 5 people “could be off sick” in the event a pandemic is declared. According to the Center for Disease Control and the World Health Organization (WHO), Coronavirus belongs to the…