Rakuten Selects VIAVI To Validate World’s First End-to-End Cloud-Native Mobile Network

TM500 Is the De Facto Standard for Lab Validation of Mobile Network Performance as Experienced by End Users Viavi Solutions Inc. announced that Rakuten, Inc., one of the world’s leading internet services companies and soon to be the newest mobile network operator in Japan, has selected the VIAVI TM500 system to support the rapid deployment of a nationwide, end-to-end cloud-native mobile network. Rakuten offers e-commerce, fintech, digital content and communications services to over one billion members worldwide. The…

RRD Launches Cloud Direct by RRD to Help Omnichannel Marketers Integrate Online and Offline Personalization

Available within Salesforce Marketing Cloud, Cloud Direct by RRD Drives Multichannel Campaigns by Integrating Digital and Direct Mail to Improve Targeting and Reach R.R. Donnelley & Sons Company, a leading global provider of multichannel solutions for marketing and business communications, announced the launch of Cloud Direct by RRD, a trigger-based direct marketing application — housed within Salesforce Marketing Cloud — that improves targeting and extends the Marketing Cloud platform by fully integrating digital…

Salesforce Expands Commerce Cloud With New Platform Tools For Embedding Smart, Personalized, And Connected Shopping Experiences Anywhere

New APIs and Developer Services Empower Brands to Go Beyond Ecommerce Sites and Modernize Every Shopping Experience – Across Apps, Social Networks, Personal Assistants and More Salesforce, the global leader in CRM, announced new innovations across its Commerce Cloud platform that enable companies to bring artificial intelligence, visual search, inventory availability services and more to an entirely new generation of commerce experiences. Today, discovering and shopping for products doesn’t happen exclusively on ecommerce…

Australian Communications Leader Bastion Collective Makes Significant Investment in US-Based Agency Acquisition Model

Bastion Collective, arguably the largest privately-owned Australian communications group, is making a significant investment in the US market, opening a Southern California headquarters to anchor a new—and rapidly expanding—Bastion Collective division in America. Bastion Collective is expanding aggressively in the US, most recently with the addition of three forward-thinking Orange County and Los Angeles based communications agencies that will work in collaboration to provide a full suite of services for their clientele.…

Prediction Series 2019: Interview with Melodye Mueller, VP Marketing and Strategic Alliances, CloudHealth Technologies

Tell us about your role at CloudHealth and how you got here. What inspired you to join the company? I lead Marketing for CloudHealth Technologies. I started in April 2013, joining the founding team as they Secured series A funding. Our CEO at the time had pulled together an executive leadership team and two senior engineers to build a cloud management business that leveraged the emerging public cloud market. Why did I join? It was the people. After speaking with the CEO and Co-Founder, I got excited about the…

UJET Reveals Top Mobile, Cloud and Web Customer Service Predictions for 2019

UJET’s Founder and CEO Anand Janefalkar has revealed his top customer service predictions for 2019.  Exceptional customer support will mean fast access to personalized, efficient, omnichannel service by phone, live chat and mobile app. Empowering more efficient interactions by enabling end users to verify their identity and share photos, screenshots and texts with support agents using a smartphone and providing contact center managers the visibility and flexibility to optimize operations in real time are an imperative.…

Beyond Fifteen Communications Hires Kristel Alliaume to Advance Influencer Marketing & Social Media Programs

Marketing Industry Veteran Joins Leading Newport Beach, Calif. Firm as Director of Digital Communications Beyond Fifteen Communications, Inc., a Southern California public relations and social media agency that combines the dedicated service of a boutique with the reach and results of a mega-firm, is pleased to announce its new director of digital communications, Kristel Alliaume, who brings over 10 years of experience leading strategic, traditional, digital and social media initiatives. Well-known throughout the industry…

Bright Pattern Announces Partnership with VION Consulting to Help Contact Centers Redefine Global Customer Communications

Bright Pattern, Leading Provider of Omnichannel Cloud Contact Center Software, Partners with VION Consulting to Provide Innovative Customer Support Technology Bright Pattern, the leading provider of enterprise contact center software, announces its partnership with VION Consulting, a global provider of communication and customer experience management solutions in Singapore, Malaysia, India and the Philippines. Bright Pattern Contact Center Software will help VION Consulting provide the most innovative and effortless…

Route Mobile Partners with Oracle Marketing Cloud to Deliver Powerful Customer Experiences

Already a Part of the Oracle PartnerNetwork, Route’s Collaboration with ‘Oracle Marketing Cloud Capabilities’ Gives the Company an Added Edge to Deliver Better Experiences to Its Customers More companies are moving to host their platforms on the Cloud — the concept of a physical server is getting outdated. Now, we have another brand, Route Mobile, following this trend and enlarging the Cloud-first approach in its efforts to upgrade its platform. Route Mobile has developed a communication platform for its customers, which…

Shortly After Refocusing 100% on its True Cloud CMS, Agility Kicks Off Aggressive Growth Strategy Across North America

Agility Sets Sights on Disrupting the CMS Market with Vancouver Office, Increased Sales Force, and new Leadership Roles Agility is entering into a new phase of growth and expansion in a quest to dominate the mid-market CMS industry. With an increase in their office footprint, new sales staff, and a boost to their internal leadership, they are eager to bring their True-Cloud CMS Platform to more people than ever. Agility moved their Headquarters earlier this year to their Toronto location at 240 Richmond Street, and…

ReadyCloud CRM is Now Available on Amazon’s Marketplace Appstore

The ReadyCloud CRM app is now available on Amazon’s Marketplace Appstore. It delivers a cloud-powered Customer Relationship Management solution for businesses that sell on Amazon and on other ecommerce sales channels. “ReadyCloud CRM is an orders-based CRM that was built for ecommerce,” comments Michael Lazar, an Executive at ReadyCloud. “When you connect ReadyCloud CRM to your Amazon seller account, you’ll see something amazing: It will instantly import your orders and create detailed customer profiles based on ecommerce…

OpenText Brings Enterprise-Grade Customer Communications Management to Salesforce AppExchange, the World’s Leading Enterprise Apps…

Companies Can Now Streamline Customer Communication Management with OpenText Exstream on Salesforce AppExchange OpenText, a global leader in Enterprise Information Management (EIM), announced that OpenText Exstream for Salesforce is now available on Salesforce AppExchange, offering users a powerful solution for personalized, consistent customer communications management. "Customers demand personalized, authentic, and creative interactions with the brands they love. Delivering engaging experiences is a key competitive…

Cision Unveils Global Innovation Lab to Transform Communications Industry

Cision announced the opening of a new global innovation and research center to fuel the ongoing development of groundbreaking technology for the communications industry. The Cision Innovation Lab, with locations in New York City and Berlin, is designed to build, test, and launch cutting-edge technology that helps communicators unify data, processes and analysis to transform the comms function. The Lab will serve as a testing ground for integration of acquired technology into the Cision Communications Cloud, as well as the…

Global Cision Innovation Lab Unveiled To Transform Communications Industry

The Cision Innovation Lab Is an Important Component to Achieving Our Vision for the Future of Comms Cision, announced the opening of a new global innovation and research center to fuel the ongoing development of groundbreaking technology for the communications industry. The Cision Innovation Lab, with locations in New York City and Berlin, is designed to build, test, and launch cutting-edge technology that helps communicators unify data, processes, and analysis to transform the comms function. The Lab will serve as a…

8×8 Acquires Jitsi Video Communications Technology From Atlassian

Acquisition of Open-Source Video Communications Technology and Engineering Team Reinforces 8x8’s Technology Stack and Unique Ability to Deliver Best-In-Class Meetings Experience 8x8, Inc., a leading cloud provider of voice, video, collaboration and contact center solutions for over one million users worldwide, announced that it has acquired the Jitsi open source video communications technology and its highly skilled team of open source video technology experts. The Jitsi technology further extends 8x8’s cloud technology…

Interview with Melodye Mueller, VP Marketing and Strategic Alliances, CloudHealth Technologies

"We are pushing the envelope with our data and looking for ways to leverage ML and AI to provide us with even better insights and the ability to predict what our target audience wants."Tell us about your role at CloudHealth and how you got here. What inspired you to join the company? I lead marketing for CloudHealth Technologies. I started in April 2013, joining the founding team as they secured Series A funding. Our CEO at the time had pulled together an executive leadership team and two senior engineers to build a…

Vonage Business Cloud Gets New Social Messaging Capabilities

Vonage, a business cloud communications leader, has announced the integration of its Business Inbox feature with Facebook Messenger, now available with the Vonage Business Cloud (VBC) unified communications service. VBC's social messaging capabilities allow customers to reply to messages sent in Messenger through all applications of their Vonage service, enabling businesses to respond to customers faster and organizing customer requests in one unified inbox for better customer interactions. Businesses can also…

Oracle Launches New Data Cloud Solution for B2B Marketers

New Service Enables 1.5 Million Small and Mid-Size Businesses to Tailor B2B Marketing Across 48 Industry and Sub-Industry Segments Oracle OpenWorld – Oracle Data Cloud launched a new SMB data solution that helps B2B marketers reach over 115 million IDs at more than 1.5 million small and mid-sized businesses (SMBs) with effective digital campaigns. The new solution enables account-based marketing (ABM) for sales outreach to contacts at small and mid-size businesses across 48 industry and sub-industry segments, offering…

comScore Announces Availability of Audience Segments Through Oracle Data Cloud to Amplify Campaigns Across Platforms

New Segments Enable Brands and Agencies to Extend Their TV Advertising Reach and Build Frequency with Mobile and Desktop comScore, a trusted currency for planning, transacting and evaluating media across platforms, announced an agreement with Oracle Data Cloud to drive best-in-class audience targeting with TV segments. The new segments allow marketers to reach sought-after personas (e.g., new moms) through Oracle Data Cloud, as well as to target consumers who have viewed specific TV ads. “We are excited to work with…

Fuze Unlocks Business Insights with Fuze Discover for Interactive Exploration of Real-Time Communications Activity

Fuze Discover Empowers It Leaders to Make More Informed Business Decisions Based on Extensive Trend Analysis of Unified Communications Activity Fuze, the leading cloud-based communications and collaboration platform provider for the modern global enterprise,  announced Fuze Discover, a new tool that provides deep analysis of communications and collaboration activity, enabling enterprises to identify and explore new trends to guide strategic business initiatives. Fuze Discover will be generally available in Q1 2019.…