Interview with Ben Billups, CEO, Billups
"As brands look to build stronger integrated campaigns, pairing mobile with OOH and DOOH is a powerful way to increase …
Is Your Data Defined? Now Is the Time to Find Out
Whether you work in the B2B or B2C industry, now is the time to ask yourself — am I doing …
Comscore Expands Partnership with Scripps to Full Television Station Group Deal
Comscore, a trusted currency for planning, transacting and evaluating media across platforms, announced a groupwide agreement with The E.W. Scripps …
Gartner Indicates Seven Future CMO Spending Trends in Their Latest Survey
Gartner Surveys 600 Marketing Champions Across the US and the UK to Uncover Industry Trends for Enterprises to Prioritize Their …
Navigating Fragmentation: The Steps CMOs Are Taking to Drive Success
The landscape in which CMOs operate today differs significantly from 10 or even five years ago. Marketing leaders now face …
The Next Evolution of Cross-Device Shopping
Our industry is witnessing a massive shift in consumer behavior — one that’s going to entirely reshape how marketers connect …
TechBytes with Aimee Irwin, Vice President, Strategy, Experian
Aimee Irwin Vice President, Strategy at Experian People consume and absorb information through more devices and channels than ever before, …
Advancing Amazon Connect Implementation Success in United Kingdom
Voicefoundry, Leading Consulting Services Provider for Amazon Connect, Expanding into the United Kingdom VoiceFoundry, a principal provider of enterprise cloud-based …
Codewise Presents Revolutionary Traffic Distribution Automation Technology
Digital Marketers Can Now Leverage AI More Than Ever to Scale Their Advertising Efforts and Maximize ROI Codewise, the industry’s …
Bazaarvoice Hires Fritz Hesse as Chief Technology Officer
Bazaarvoice, Inc., announced that Fritz Hesse has joined the company’s executive leadership team as Chief Technology Officer (CTO). Bringing more …
Study Finds Retailers See Over 20% Traffic Lift from Radio Ads
TagStation Releases New Findings in Conjunction with the Radio Advertising Bureau TagStation LLC, owner of the Dial Report radio measurement platform, …
Partnership TechBytes with Brightline’s Rob Aksman and Cuebiq’s Lawrence Chan
(Left) Rob Aksman Chief Strategy Officer at BrightLine (Right) Lawrence Chan SVP of Innovation & Strategic Partnerships at Cuebiq Over …
Marketing Vetaran and Brand-Builder Sarah Hofstetter to Join comScore as President
Sarah Hofstetter Has Advised Marketing Executives From Coca-Cola, Mondelēz International, MINI, NBCUniversal, Nestlé, and Pernod-Ricard Today, comScore announced that Sarah Hofstetter, former CEO …
Study: Holiday Marketing Emails Generate, on Average, Higher Conversions Than Business-As-Usual Emails
Themed Campaigns That Reference Specific Holidays See Lower Open Rates, but Generate More Conversions Than BAU Messages Holiday emails sent …
Experian Grows MarTech Community to Enhance Brand-Audience Connectivity
New Partner Program Makes It Easier for Brands to Onboard Customer Information, Build Audience Segments and Deliver Relevant Messages Experian …
How Can Event Data Help Enterprises Build Customers?
Globally, business models are shifting towards delivering a positive customer experience across all touchpoints. A satisfied customer is a critical …
Interview with Bryan Wiener, CEO, comScore
"Connecting the dots requires a vast data footprint and sophisticated data science that spans all platforms." Tell us about your …
Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of “Omni”
Omni Drives People-Based Precision Marketing at Scale Across Creative, Media and CRM Leading global marketing and corporate communications company Omnicom …
Blis Defines “Romantic Buyers” Based on Location Data and Contextual Targeting
New Research from Location Data Pioneer Blis Identifies the New Consumer Path to Purchase; Highlights the Transformation of the Path to …
Tremor Video DSP and Cuebiq Join Forces to Bring First Geo-Behavioral Targeting on CTV
MullenLowe Mediahub is First Agency to Utilize Breakthrough OTT Targeting for Its Clients Tremor Video DSP, the leading programmatic video …