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        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
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        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
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Search Results for: consumer behaviors

Interview with Ben Billups, CEO at Billups
Interviews

Interview with Ben Billups, CEO, Billups

"As brands look to build stronger integrated campaigns, pairing mobile with OOH and DOOH is a powerful way to increase …
Sudipto GhoshJanuary 2, 2019, 2:30 pmJanuary 2, 2019 1 3175
Is Your Data Defined? Now Is the Time to Find Out
Guest Authors

Is Your Data Defined? Now Is the Time to Find Out

Whether you work in the B2B or B2C industry, now is the time to ask yourself — am I doing …

Jeff ChealDecember 26, 2018, 4:00 pmDecember 21, 2018 4 1475
Comscore Expands Partnership with Scripps to Full Television Station Group Deal
Audience Data

Comscore Expands Partnership with Scripps to Full Television Station Group Deal

Comscore, a trusted currency for planning, transacting and evaluating media across platforms, announced a groupwide agreement with The E.W. Scripps …

MTS Staff WriterDecember 18, 2018, 9:44 pmDecember 18, 2018 0 822
Gartner Indicates Seven Future CMO Spending Trends Through Their 2018-19 Survey
Sales & Marketing, Staff Writers

Gartner Indicates Seven Future CMO Spending Trends in Their Latest Survey

Gartner Surveys 600 Marketing Champions Across the US and the UK to Uncover Industry Trends for Enterprises to Prioritize Their …

Viraj TDecember 11, 2018, 5:00 pmDecember 12, 2018 1 8296
Navigating Fragmentation: The Steps CMOs Are Taking to Drive Success
Guest Authors

Navigating Fragmentation: The Steps CMOs Are Taking to Drive Success

The landscape in which CMOs operate today differs significantly from 10 or even five years ago. Marketing leaders now face …

Wayne St. AmandDecember 6, 2018, 4:00 pmDecember 6, 2018 1 2021
The Next Evolution of Cross-Device Shopping
Guest Authors

The Next Evolution of Cross-Device Shopping

Our industry is witnessing a massive shift in consumer behavior — one that’s going to entirely reshape how marketers connect …

Nina HarveyNovember 13, 2018, 1:30 pmNovember 14, 2018 1 2077
TechBytes with Aimee Irwin, Vice President, Strategy at Experian
Tech Bytes

TechBytes with Aimee Irwin, Vice President, Strategy, Experian

Aimee Irwin Vice President, Strategy at Experian People consume and absorb information through more devices and channels than ever before, …
Sudipto GhoshNovember 9, 2018, 4:00 pmNovember 9, 2018 0 2253
Advancing Amazon Connect Implementation Success in United Kingdom
Customer Experience Management

Advancing Amazon Connect Implementation Success in United Kingdom

Voicefoundry, Leading Consulting Services Provider for Amazon Connect, Expanding into the United Kingdom VoiceFoundry, a principal provider of enterprise cloud-based …

PRNewswireOctober 23, 2018, 8:30 pmOctober 23, 2018 2 1055
Codewise Presents Revolutionary Traffic Distribution Automation Technology
AI/ML

Codewise Presents Revolutionary Traffic Distribution Automation Technology

Digital Marketers Can Now Leverage AI More Than Ever to Scale Their Advertising Efforts and Maximize ROI Codewise, the industry’s …

PRNewswireOctober 23, 2018, 4:44 pmOctober 23, 2018 0 591
Bazaarvoice Hires Fritz Hesse as Chief Technology Officer
Content Marketing

Bazaarvoice Hires Fritz Hesse as Chief Technology Officer

Bazaarvoice, Inc., announced that Fritz Hesse has joined the company’s executive leadership team as Chief Technology Officer (CTO). Bringing more …

MTS Staff WriterOctober 18, 2018, 8:50 pmOctober 18, 2018 0 933
Study Finds Retailers See Over 20% Traffic Lift from Radio Ads
Analytics, Marketing Attribution

Study Finds Retailers See Over 20% Traffic Lift from Radio Ads

TagStation Releases New Findings in Conjunction with the Radio Advertising Bureau TagStation LLC, owner of the Dial Report radio measurement platform, …

PRNewswireSeptember 30, 2018, 2:30 pmSeptember 30, 2018 0 1162
Rob Aksman and Lawrence Chan
Tech Bytes

Partnership TechBytes with Brightline’s Rob Aksman and Cuebiq’s Lawrence Chan

(Left) Rob Aksman Chief Strategy Officer at BrightLine (Right) Lawrence Chan SVP of Innovation & Strategic Partnerships at Cuebiq Over …
Sudipto GhoshSeptember 20, 2018, 4:56 pmSeptember 20, 2018 0 1835
Marketing Vetaran and Brand-Builder Sarah Hofstetter to Join comScore as President
B2B Commerce, People-Based Marketing

Marketing Vetaran and Brand-Builder Sarah Hofstetter to Join comScore as President

Sarah Hofstetter Has Advised Marketing Executives From Coca-Cola, Mondelēz International, MINI, NBCUniversal, Nestlé, and Pernod-Ricard Today, comScore announced that Sarah Hofstetter, former CEO …

Sudipto GhoshSeptember 5, 2018, 6:25 pmSeptember 5, 2018 0 1109
Study: Holiday Marketing Emails Generate, on Average, Higher Conversions Than Business-As-Usual Emails
Email Marketing, People-Based Marketing

Study: Holiday Marketing Emails Generate, on Average, Higher Conversions Than Business-As-Usual Emails

Themed Campaigns That Reference Specific Holidays See Lower Open Rates, but Generate More Conversions Than BAU Messages Holiday emails sent …

PRNewswireSeptember 5, 2018, 2:06 pmSeptember 5, 2018 2 3489
Experian Grows MarTech Community to Enhance Brand-Audience Connectivity
Audience Data, B2B Commerce

Experian Grows MarTech Community to Enhance Brand-Audience Connectivity

New Partner Program Makes It Easier for Brands to Onboard Customer Information, Build Audience Segments and Deliver Relevant Messages Experian …

Sudipto GhoshAugust 21, 2018, 10:28 pmSeptember 25, 2018 0 2480
customer experience
Marketing Automation, Staff Writers

How Can Event Data Help Enterprises Build Customers?

Globally, business models are shifting towards delivering a positive customer experience across all touchpoints. A satisfied customer is a critical …

Viraj TJuly 24, 2018, 11:54 pmJuly 25, 2018 4 1221
Bryan Wiener
Interviews

Interview with Bryan Wiener, CEO, comScore

"Connecting the dots requires a vast data footprint and sophisticated data science that spans all platforms." Tell us about your …
Sudipto GhoshJuly 17, 2018, 4:33 pmJuly 17, 2018 0 3651
Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of "Omni"
CRM, Marketing Automation

Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of “Omni”

Omni Drives People-Based Precision Marketing at Scale Across Creative, Media and CRM Leading global marketing and corporate communications company Omnicom …

PRNewswireJuly 17, 2018, 12:15 amJuly 17, 2018 0 1583
Blis Defines "Romantic Buyers" Based on Location Data and Contextual Targeting
Audience Data, Staff Writers

Blis Defines “Romantic Buyers” Based on Location Data and Contextual Targeting

New Research from Location Data Pioneer Blis Identifies the New Consumer Path to Purchase; Highlights the Transformation of the Path to …

Sudipto GhoshJune 28, 2018, 10:28 pmJune 28, 2018 3 1558
Audience Data

Tremor Video DSP and Cuebiq Join Forces to Bring First Geo-Behavioral Targeting on CTV

MullenLowe Mediahub is First Agency to Utilize Breakthrough OTT Targeting for Its Clients Tremor Video DSP, the leading programmatic video …

Sudipto GhoshMay 22, 2018, 7:45 pmMay 22, 2018 0 1403

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