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Building Better Data Management Practices Against Consumer Privacy Concerns

In the age of Brexit, GDPR and Cambridge Analytica scandals, CMOs are finding it harder to navigate effective data management, especially as consumer privacy concerns continue to grow. In fact, some CMOs say their businesses are losing millions of dollars every year due to poor data handling skills, a new survey revealed. Silverbullet’s new report Whose data is it anyway? How UK marketers navigate data management as consumer privacy concerns grow, surveyed 100 UK CMOs and a wealth of consumers to uncover the ongoing…

GoodData Delivers Out-of-the-Box Compliance with California Consumer Privacy Act

Analytics Platform Built With Security, Privacy by Design, Readies Companies for Changing Regulatory Landscape GoodData, a leader in end-to-end analytics solutions, announced today that its data analytics platform now provides immediate compliance with the new California Consumer Privacy Act (CCPA), considered the most stringent consumer data privacy act in the United States. The CCPA, effective January 1, 2020, impacts more than 500,000 companies nationwide that conduct business in California and meet certain revenue or…

Adjust Data Shows Consumers Give Mobile A Lot Of Love On Valentine’s Day

Adjust data reveals insights into how consumers use mobile phones to celebrate Valentine’s Day, as sessions peak on the 14th across verticals — from Food and Drink to Gaming  With Valentine’s Day coming up this week, many might be thinking a little more eagerly about how to find the perfect partner. But the holiday isn’t just about Dating apps. Planning for February 14 — from what gifts to buy to booking a ride to your restaurant or rendezvous — are actions (and conversions) that increasingly happen on mobile. Marketing…

VinSolutions Reveals New Capabilities to Better Personalize the Consumer Journey by Unlocking Data Potential

VinSolutions is introducing new personalization capabilities at NADA 2020 that will help dealers unlock data potential to help win customers and drive brand loyalty like never before. As technology adoption increases across industries and generations, consumers have developed a taste for personalization. The car buying journey is no exception, and with much of it being spent online, dealers are presented with an opportunity to harness the power of artificial intelligence (AI) to make valuable connections through a…

The Rise of Data as King in Advertising: How Marketing KPIs and Metrics Are Helping Brands Enhance Their Consumer Interactions

It’s been 25 years since the birth of digital advertising when a US telecom behemoth took out the now-iconic “You Will” banner ad on HotWired.com. The campaign’s enormous success triggered a revolution in the advertisement industry, changing the way brands communicate with their audiences. But with the popularity of any medium comes the over-saturation of the same. Back in 1994, AT&T’s simple advertisement registered click-through rates as high as 70%, an outstanding achievement compared to the current situation where…

Gimbal Launches LocationChoices, Giving Consumers Increased Control Over Their Location Data

Gimbal announced the launch of LocationChoices, a mobile app that gives consumers increased control over their location data. The program was launched to inform and educate consumers about the data they produce and allow them to opt out of potential use cases they were unaware of. While increasing government regulations like GDPR and CCPA provide broad consumer protections, the sensitivities of location data require more nuanced controls for consumers to decide if and how that data is used.…

CES 2020 Survey by CITE Research/Dassault Systèmes: Consumers Want Personalized Products but Won’t Wait for Them and Expect a Cost Benefit…

Personalization in Healthcare, Prioritized Over Other Categories, Will Require AI, 5G and Home Assistant Technologies to Achieve, According to Respondents Dassault Systèmes revealed that younger consumers are leading the push for personalization that improves products and services, quality of life and personal safety, and are more willing to pay and share their data to get it. The findings came from a survey of citizens representing the demographics of adults in the U.S., China and France that was conducted in partnership…

BlueConic Raises $13 Million Series B to Further Expand Its Global Footprint As the Preeminent Customer Data Platform of the Consumer…

Spring Lake Equity Partners Leads New Round of Funding to Fuel the Company’s Growth in Increasing Its Capacity to Meet Marketers’ Escalating Demand for First-Party Data Liberation BlueConic, the world’s leading pure-play customer data platform (CDP), announced it has closed a $13M Series B funding round led by new investor Spring Lake Equity Partners with contributions from existing investor Sigma Prime Ventures, as well as angel investors. Growing from an estimated $1B in 2019, spending on CDPs is projected to be in the…

sparks & honey Explores How Precision Data Will Disrupt Business & Culture in New Report: Precision Consumer 2030

Created in Partnership with the World Economic Forum, The Report Offers Business Critical Considerations for Today’s C-Suite, Investigating the Tensions Between Science and Consumer Demand In its latest report, sparks & honey, Omnicom’s pioneering cultural consultancy, is diving into another transformative area of culture that is on track to disrupt nearly every industry over the next decade: precision data. Launched today, Precision Consumer 2030 explores the many ways in which precision technologies and data - and the…

Rakuten Marketing Data Breaks down Consumer Habits During the First Holiday Shopping Events of the Season

Larger Purchases Made on Single’s Day and a Higher Frequency of Orders During Click Frenzy Rakuten Marketing have released findings from data collected on Single’s Day and Click Frenzy which for the first time ever, fell over three consecutive days (Nov 11 - 13). Pulled from Rakuten Marketing’s award-winning affiliate network, the data reveals that the new back-to-back shopping format did not stop consumers from spending, with record breaking sales recorded by both Alibaba and Click Frenzy. Within the Rakuten Marketing…

KERV Video Data Enhances Personalization & Consumer Experience

Unique object tagging provides breakthrough commerce opportunities KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has enhanced its 1st party data and object tagging features to allow for quick analysis, organization, and collection of unique products or object level data in interactive videos. Marketing Technology News: TapClicks Launches Global Partner Program to Strengthen Ecosystem of AdTech and MarTech Integrations…

New Data Reveals That Brand Loyalty Is on the Rise Among Consumers

The Growing Focus on Direct-to-Consumer (D2C) Experiences Are Potentially Driving a Renewed Affinity for Brands Yotpo, the leading eCommerce marketing platform, released its annual brand loyalty survey examining American consumers' sentiment towards brands, and the role of rewards programs in harnessing and cultivating that loyalty. "This year's data showing continued strong brand loyalty among consumers supports the idea of a brand renaissance, the same phenomenon fueling the rise of direct-to-consumer and growth of the…

Brand Reputation at Risk from Consumers’ Data Distrust

Consumers Seek Regulatory Solutions, Are Taking Action to Protect Themselves Consumer concerns about the security and privacy of personal data are driving behavioral change and putting brand reputation at risk, according to a study released today. Fifty-five percent of Americans report feeling worse about data breaches in the last 12 months, and 49% say they feel worse about the privacy of their personal data. The 2019 Social Permission and Technology study, conducted by global communications consultancy Ketchum, found…

Infutor Acquires Dunn Data Company to Enhance Consumer Intelligence Trifecta of Identities, Attributes and Insights

Latest Strategic Acquisition Expands Infutor’s TruthSet™ Identity Graph; Increasing Authoritative Identities and Affinity Intelligence Consumer identity management expert Infutor announced that it has acquired Dunn Data Company, a New York-based marketing intelligence provider specializing in consumer identity, demographic, lifestyle, and affinity attribute solutions. With a sterling reputation of working with consumer marketing data for more than 40 years, Dunn’s vast and high-quality consumer transactional data sets…

Consumer 5G Monetized by Data-Centric Plans, Speed-Based Pricing and More4More Content Strategies, Says GlobalData

More than 40 telecom operators around the world have already launched commercial 5G services and many are in the starting blocks to go live with their 5G deployments by the end of 2019. Next year will also witness several launches in Europe and other parts of the world. With the growing popularity of 5G, telcos need to craft carefully their 5G go-to-market strategies in order to monetize the technology, says GlobalData, a leading data and analytics company. GlobalData’s report, ‘5G Commercial Use Cases Update & Telco…

Businesses See Costly Decline of Consumer Trust as a Result of Large-Scale Data Breaches According to Annual IDology Fraud Report

Companies Are Unprepared to Deal with Synthetic Identity Fraud, Mobile Attacks and CCPA Compliance IDology, a GBG company, released its Seventh Annual Fraud Report, revealing the growing impact of large-scale data breaches and fraud on consumer trust and the critical need for businesses to balance the digital consumer experience with strong identity verification processes. The report also found that senior executives believe their companies are still not prepared to combat synthetic identity fraud and mobile attacks.…

Why It’s Time to Open up to Consumers About Where Their Data Goes

Many companies collect data from their customers without giving away much about what they want to use it for, or why. But new research suggests such secrecy comes at a cost In today’s digital world, consumers don’t get very far without giving up some personal information. We tell our smartphones, laptops, and wearables more and more about who we are, where we are and what we’re doing. This data “footprint” is the lifeblood of many digital services that we have come to rely on, underpinning everything from social media…

81% of Consumers Would Stop Engaging with a Brand Online After a Data Breach, Reports Ping Identity

According to Annual Survey, Consumers Hold Companies Responsible for Data Protection Ping Identity, a pioneer in Intelligent Identity, released results from its 2019 Consumer Survey: Trust and Accountability in the Era of Breaches and Data Misuse. The results expose how today’s environment—ripe with data misuse and large-scale security breaches—is impacting consumer behavior and relationships with service providers around the world. “There’s no question, businesses risk losing customers and damaging their brands if they…

Brands Relying on Digital Tools to Simplify Shopping Needs of Young APAC Consumers, Says GlobalData

Today's consumers live in a rapidly digitizing world that is becoming seamlessly integrated into everyday life. In line with this, brands are embracing latest digital technologies and online platforms to create more engaging experiences for young consumers in Asia-Pacific (APAC), says GlobalData, a leading data and analytics company. GlobalData’s report, ‘TrendSights Overview: Smart & Connected - Engaging with consumers in a hyper-connected, technology-enabled society’, reveals that ‘Millennials’ and ‘Generation Z’…

Ripples Launches Revolutionary Media Platform Leveraging Big-Data Capabilities to Increase Beverage Sales and Consumer Engagement

Ripples introduces a new set of big-data analytics to its platform creating a new category for food and beverage marketers, called Beverage-Top Media. The new big-data analytics allow brands to gauge the social media impact of different content delivered on top of beverages, as well as provide businesses with content-based recommendations to increase sales at the point of consumption. Customers including Chandon, Cupcake Vineyards and Coffee Cartel have already leveraged Ripples’ technology to engage with consumers,…