Contact At Once!, a LivePerson Company, Offers Apple Business Chat to Help Automotive Companies Meet Customers Where They Are

Contact At Once!, the automotive division of LivePerson, Inc. has announced its customers are now able to use Apple Business Chat, a new way for users to communicate directly with businesses using the Messages app on iPhone and iPad. "We are proud to support Apple Business Chat, which offers a powerful, engaging new way for businesses to connect with their customers where they are, and when they want, using the Messages app on iOS," says Denise Chudy, Contact At Once! General Manager. Read More: What We Learned at…

[24]7.ai Offers Apple Business Chat to Help Clients Meet Customers Where They Are

To offer conversational and transactional chat and chatbot support to consumers across Apple iOS devices worldwide 7.ai, a global leader in intent-driven customer engagement solutions, today announced its customers are now able to use Apple Business Chat, a new way for users to communicate directly with businesses using the Messages app on iPhone and iPad. "We are proud to support Apple Business Chat, which offers a powerful, engaging new way for businesses to connect with their customers where they are, and when they…

First ‘Modern Marketing to Today’s Woman Session’ at AdTech Tokyo 2018

KPI Solutions, an ad technology company that provides digital media solutions, announced Jennifer Willey, Global Gender Equality Expert, CEO and Founder of Wet Cement, will lead the company's session at AdTech Tokyo. AdTech Tokyo is a premier global marketing conference. Taking place on 4-5 October 2018, Jennifer Willey will discuss how companies can fuel innovation and growth by becoming a modern marketer for today's woman. In addition to the session, Willey will deliver a keynote address on AdTech Tokyo's mainstage.…

Thanx Launches ‘Thanx Campaigns’: Automated, Centralized Customer Engagement Platform to Drive Revenue for Businesses

Thanx Campaigns Adds to Existing Customer Engagement and Loyalty Tools to Provide Restaurants and Retailers with Segmented Marketing Campaigns that Drive Proven, Incremental Revenue Thanx, a leading provider of customer engagement and retention tools for restaurants and retailers, announced the launch of its newest product: Thanx Campaigns. This next-generation platform enables segmented, personalized marketing across every communication channel and expands upon the company’s loyalty tools to provide a single technology…

TechBytes with Todd Grossman, CEO Americas at Talkwalker

Todd Grossman CEO Americas at Talkwalker Talkwalker has always been at the forefront of the AI race. We spoke to Todd Grossman, CEO Americas at Talkwalker, to understand how his company is leading the state of AI in the social media listening landscape.Tell us about your role at Talkwalker and the team/technology you handle. Talkwalker is a listening and analytics platform that helps over 1,400 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform…

Tru Optik and SpotX Partner to Power the First All-Encompassing, Premium Connected TV Marketplace

Partnership Enables Advertisers to Programmatically Buy Pre-Validated Audiences Across all OTT Devices Tru Optik, the leading audience intelligence and data-management platform across over-the-top (OTT) and connected TV (CTV), and SpotX, the leading global video advertising and monetization platform, announced the capability for publishers to pre-segment and validate audience-based inventory at scale to create targeted OTT and CTV campaigns.   Powered by Tru Optik’s OTT Data Marketplace, publishers using SpotX’s…

LivePerson Acquires Conversable to Amplify AI-Powered Social Listening and Messaging Capabilities

AI and Automation Development Teams from Conversable Will Join LivePerson's Global Product and Technology Organization to Make Conversable Technology More Readily Adoptable This has been a season of significantly important acquisitions and funding rounds in Marketing Technology space. LivePerson, a leading provider of conversational commerce solutions, announced that it has acquired Conversable. Conversable is a leading conversational intelligence platform focused on social and marketing use cases, with a specialty in…

How Sales Can Shake The Dust Off And Re-Engage With Customers

In the 1950’s and 1960’s, the “Mad Men” of Madison Avenue were innovators in a new era. A new consumer class helped the post-World War II economy boom, emerging mass media like television brought brands into living rooms, and optimism was on the rise. All of these factors modernized the advertising industry and helped launch most of the global brands we know today. More than half a century later, advertising is global, but not as glamorous. While new technologies have transformed selling, consumers have become smarter…

Bond Advances Digital Personalization with Launch of XO Lab

Bond Brand Loyalty, a leading customer engagement agency, announced that it has launched the XO Lab, a new division designed to drive dependable digital innovation and deliver breakthrough personalized experiences for Bond’s clients and their customers. Based in Toronto at Bond’s Canadian headquarters, XO Lab brings together a multi-disciplinary team of data scientists, automation specialists and strategy, creative, and campaign management experts. Working in concert with Bond’s proprietary platforms and strategic…

Tencent Announces Strategic Upgrade

Reorganization to Better Serve Consumers and Industries Tencent Holdings Limited, a leading provider of Internet value-added services in China, announced a strategic organizational upgrade which, building on our "Connection" foundation, positions Tencent to drive the convergence of social, content, and technology trends; and to better serve enterprises, enhancing the connectivity between the "Consumer Internet" and the "Industrial Internet". Pony Ma, Chairman and CEO of Tencent said, "The proactive reform marks a new…

TechBytes with Sarah Garrison, Director of Product and Development at Tru Measure

Sarah Garrison Director of Product and Development at Tru Measure Irrespective of the size, age, and span of your business in Marketing Technology, you should always leverage Data-as-a-Service for better decision-making and to improve existing programs. We spoke to Sarah Garrison, Director of Product and Development at Tru Measure, to understand the core tenets of Data-as-a-Service and the advanced technology for digital campaign tracking and dashboard analytics.Tell us about your role at Tru Measure and the…

PebblePost Expands Executive Team with Chief Development Officer and Senior Product Management Roles

Digital Media Veterans Will Drive Product Development and Company Growth PebblePost, the creator of Programmatic Direct Mail, announced it has appointed Frank Barbieri as chief development officer. In this role Barbieri will be responsible for corporate development, business development and oversee marketing as the company delivers on the promise of Programmatic Direct Mail — to convert shoppers into buyers with meaningful mail. In addition, Melissa Tanzosh comes on board as senior director of product management, where…

Vibes Announces Platform Advances to Support Richer Messaging Content

Updated Platform Better Enables Marketers to Reach Customers Through Personalized Messaging and Interactive Multimedia Content, Leading to a More Engaging User Experience Vibes, a mobile marketing leader, announced upgrades to its Mobile Engagement Platform to support the shift toward visual, conversational mobile interactions among consumers. Vibes’ Mobile Engagement Platform enables marketers to connect with customers in a way that’s friendlier and familiar by optimizing their mobile journey through multiple channels.…

Study Finds Retailers See Over 20% Traffic Lift from Radio Ads

TagStation Releases New Findings in Conjunction with the Radio Advertising Bureau TagStation LLC, owner of the Dial Report radio measurement platform, announced at Radio Show key findings from its new brand study that show radio ads, on average, drive 22 percent traffic lift for retailers. The study analyzed 1.5 million radio spot plays for 10 brands in the top 100 US markets, collecting listener data from April through June 2018. Utilizing the Dial Report's proprietary radio attribution capabilities, researchers…

Open Road Media Ignition Delivers the Keys To Driving Backlist Revenue for Partner Publishers

Generates 3x Increase in Sales on Titles Included in the Program Paul Slavin, CEO of Open Road Integrated Media (OR/M), announced that Open Road Ignition full-service marketing delivered an average of 3X increase in revenue for thousands of partner titles currently enrolled. OR/M measures its success on the uplift it generates on each publisher's baseline sales for a set of titles. Revenue increases range from 76% to 1,300% over baseline. Dozens of publishers participate in Open Road Ignition, including Grove Atlantic…

GateHouse Media Renews Local TV Ratings Agreement With Nielsen

Ad Agency Returns to Nielsen After Year Hiatus GateHouse Media, a boutique advertising agency headquartered in Columbus, Ohio, has renewed its agreement with Nielsen to provide behavioral insights and local TV measurement services. GateHouse, after a brief hiatus with another measurement company, returned to license Nielsen Local TV Ratings to provide its local advertising clients more reliable buying and market forecasting. "We are pleased to return to Nielsen after our year away," said Debbie Dalton, Founder and…

Mirriad Appoints Stephan Beringer as Chief Executive Officer

Mirriad Advertising plc, a video technology business delivering next generation in-video branding and advertising globally, is pleased to announce that it has appointed Stephan Beringer, to the role of Chief Executive Officer, effective 1st October 2018. Mr. Beringer succeeds Mark Popkiewicz, who will step down from the role after 11 years with the Company on that date. For the last nine years, Mr Beringer has pioneered change as President of Data, Technology and Innovation at advertising giant Publicis. During his time…

TechBytes with Liraz Margalit, Head, Behavioral Research, Clicktale

Liraz Margalit, Head, Behavioral Research, Clicktale Marketing teams are intrigued by human behaviors during shopping -- physical and online, both. Liraz Margalit, Head, Behavioral Research at Clicktale, chats with us about the key parameters to distinguish between the human attitude towards physical shopping and online shopping.Tell us about your role at Clicktale and the team and technology you handle. I am the head of digital behavioral research at Clicktale. Essentially, my job is to help brands understand the…

How Personal Is Too Personal? New Study from LoopMe Has Marketers Weighing in on Hyper-Personalization

A recent survey by LoopMe revealed new insights around data usage in marketing. According to the research, one third of marketers believe the use of a customers' own pictures tops the "most important to avoid" list when personalizing ad creatives. The findings form part of LoopMe's wider research into personalization, data usage and the value of data. Stephen Upstone, CEO of LoopMe, said: "Personalization can benefit consumers if done correctly – through a sensible combination of personalized creative and delivery. For…

Time Is Money If You’re in Retail – New Survey Verifies Convenience Stores are Fastest Option

Annual NACS Show Will Highlight Innovations in Speed and Service Convenient locations and fast service are what consumers say convenience stores provide best in an increasingly competitive retail landscape. Nearly two in three Americans (64%) say they live within 5 minutes of a convenience store, according to a new national consumer survey released by NACS. Even in smaller towns convenience stores are nearby: 86% of Americans in rural communities say they are within 10 minutes of a store. Convenience stores sell…