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Comviva Launches Next-Gen Digital Services Delivery Platform DSDP 2.0 for Operators

Empowered with Artificial Intelligence Capabilities Comviva, the global leader in providing mobility solutions, announced a new version of its Digital Services Delivery Platform (DSDP 2.0), empowering mobile operators to move beyond mere connectivity and embrace new growth opportunities in digital services. With increasing digitization, many service providers are in the driver's seat in terms of value creation, as it has allowed them to become true enablers of digital experience by facilitating digital services of…

Leadspace-Bombora Partnership Drives Faster, Better-Quality Pipeline for B2B Sales and Marketing

Best-In-Class B2B Customer Data Platform + Best-In-Class Intent Data Creates End-To-End Data Intelligence Solution for B2B Sales and Marketing. Joint Customers Double Marketing Engagement, Drastically Shorten Sales Cycles Leadspace, the leading Customer Data Platform for B2B Sales and Marketing; and Bombora, the leading provider of B2B intent data, have announced a new partnership to optimize Sales and Marketing teams’ ability to execute accurate, personalized customer engagement. Through this partnership, Leadspace and…

Adnuntius Enriches Geotargeting Capabilities With Digital Element’s IP Intelligence Solution

Industry-Leading IP Geolocation Intelligence Implemented for Precision Targeting Digital Element, the global IP geolocation data and services provider, has announced that specialist online advertising and marketing platform, Adnuntius, has chosen its NetAcuity Pulse technology to improve targeting capabilities for its global publishing and marketing clients. Adnuntius enriches geotargeting capabilities with Digital Element’s IP intelligence solution Adnuntius provides a holistic solution for data utilisation,…

Jivox Launches Groundbreaking AI-Driven Customer Journey Optimization Across Paid And Owned Media

New Capabilities Offer Brands Personalization with a 360-Degree View of Individual Customers Jivox, the personalized digital marketing technology leader, announced the launch of two new capabilities that offer brands a first-ever fully personalized customer experience across all paid and owned digital channels—including social media, native, display, video, and mobile advertising, the brand’s email and website: Customer Journey Optimization is an analytics and optimization tool that uses AI to help marketers make…

SeoSamba Listed as Top Business Supplier in the Franchise Industry by 1851 Franchise

SeoSamba Was Just Acknowledged as One of the Top Business Services Suppliers in the Franchise Industry by 1851 Franchise SeoSamba, leading franchise marketing and sales automation software provider, was just acknowledged as one of the top Business Services Suppliers in the franchise industry by 1851 Franchise. The November List Issue from 1851 Franchise compiles the very best franchise services providers for franchise marketing, development, consulting and other services. "In just over two years, SeoSamba has gained…

Accenture to Acquire Adaptly to Bolster Accenture Interactive Programmatic Services Offering

Addition of Digital Media Services Company Will Strengthen Accenture Interactive’s Ability to Help Clients Transform the Digital Customer Experience Across the World’s Largest Digital Platforms Accenture has entered into an agreement to acquire NYC-based Adaptly, a digital media services company that enables the world’s leading brands to manage data-driven campaigns across prominent digital advertising channels and platforms. “This acquisition will help us to further reinvent today’s operating approach by…

InMobi Earns IAB Tech Lab Open Measurement SDK Certification

Designed Only for Mobile In-App to Help Create a Transparent and Fraud-Free Exchange InMobi, a global provider of enterprise platforms for marketers, announced its certification in the Interactive Advertising Bureau (IAB) Tech Labs Open Measurement Software Development Kit (OM SDK) initiative. The IAB Tech Lab announced the launch of the OM SDK in April 2018 to facilitate third-party viewability and verification measurement for ads served to mobile in-app environments. One of the benefits of this approach is that it…

Signal and Flashtalking Partner to Extend Industry-Leading Identity Solution to People-Based Ad Serving Platform

Signal, the leading provider of real-time customer data onboarding and identity resolution, and Flashtalking, a global independent ad serving and ad management platform, announced a strategic integration that extends Signal’s Customer Identity Solution to Flashtalking’s independent ad serving and creative analytics capabilities. The partnership brings together leading providers of independent advertising and marketing technology, giving brands a comprehensive mechanism for delivering personalized dynamic creative…

In the Era of the Digital Customer Journey, Consistency is Key

The birth of online shopping occurred in 1994 when one customer made history by purchasing a CD via the Internet. Just one year later, Amazon debuted. Today, as online shopping’s popularity grows, so do the ways in which consumers communicate with companies. As a result, digital channels have become a natural part of the customer journey. In fact, digital channel interactions are expected to overtake voice interactions for the first time this year. Between web, email, chat and social media, the customer journey is much more…

Prediction Series 2019: Six Trends Shaking up Customer Care in 2019

As 2018 comes to a close, it’s time to reflect upon this year’s Customer Care industry highlights, and to think about what’s expected to happen next year. To help you plan for 2019, we report on six major trends that are set to shake up the industry. New Messaging Channels The growth of business messaging platforms was part of our predictions last year. In 2019, we expect the use of messaging in Customer Care to increase even further. The growing number of customers using messenger platforms (1.5 billion on WhatsApp and…

TechBytes with Stephen Wakeling, Founder and CEO, Phobio

Stephen Wakeling Founder and CEO at Phobio Communication is shifting in all organizations away from email and onto more collaborative platforms that allow teams to overcome the challenges of distance and time. We spoke to Stephen Wakeling, Founder and CEO, Phobio, to understand how CMOs and sales leaders could better leverage Phobio to amplify their Marketing and Sales efforts.Tell us about your respective roles the team/marketing technology you handle. I’m the Co-Founder and CEO of Phobio. We’re a software-powered…

Hootsuite Releases Their Take on Social Media Trends for 2019

Hootsuite Leads the Global Media Management Sphere with 17 Million Loyal Customers and Almost 80 Percent of the Fortune 1000 Using Their Product. Hence, When They Talk About Social Media Trends, Marketers All over the World Listen This is Hootsuite’s third report of this sort where they have predicted trends for the coming year — trends that have given marketers sleepless nights. Social media is the number one channel for marketing initiatives and marketers have to get it right in order to sync-in with annual business…

Hero Digital Acquires Clock Four, Inc., Strengthening Its Customer Experience Capabilities

Acquisition Further Expands Hero Digital’s Expertise in Financial Services and B2B Tech Hero Digital, the leading independent customer experience agency, announced that it has acquired Clock Four Inc., a digital innovation agency serving some of the world’s most powerful brands in financial services and high tech, including long-time clients US. Bank, Juniper Networks, and Veritas Technologies. Founded in San Francisco in 2006, Clock Four is a leader in customer experience strategy, brand activation, lifecycle marketing,…

DoublePositive CEO Joey Liner Joins Digital Media Solutions Executive Team as Chief Revenue Officer

Digital Media Solutions (DMS), the fastest-growing independent agency focused on performance marketing, announced it is strengthening its leadership team with the appointment of Joey Liner as Chief Revenue Officer. Liner brings a wealth of experience to DMS, and will be responsible for overseeing sales and business development enterprise-wide.  Liner, who was most recently Co-Founder and CEO of DoublePositive, has a proven track record of growing revenue with digital advertisers. “We are incredibly excited to have…

Forsman & Bodenfors New York Expands Engagement Offering by Hiring Kristin Maverick

Forsman & Bodenfors New York, world-renowned creative collective, announced the addition of Kristin Maverick as Director of Engagement. Maverick will work across the agency and its client roster to further incorporate content, social media and earned media into an integrated, interdisciplinary and collaborative system that spans existing strategy, creative and media disciplines. “Kristin has demonstrated throughout her career a keen ability to plan for and create effective social and content-driven marketing…

cleverbridge Leverages OneTrust for GDPR Compliance and Global Privacy Program Management

OneTrust, the largest and most widely used dedicated privacy management technology platform with 1,700 customers, including 200 of the Global 2,000, announced cleverbridge, a provider of ecommerce and subscription billing solutions for monetizing digital goods, online services and SaaS, is using OneTrust for their General Data Protection Regulation (GDPR) and global privacy programme compliance efforts. cleverbridge will leverage OneTrust's Assessment Automation, Data Mapping and Cookie Compliance for GDPR and global privacy…

Morgan Stanley Chooses Yext Brain to Manage Financial Advisors’ Digital Knowledge

Yext Knowledge Engine to Enhance Financial Advisors' Digital Presence and Increase Prospecting Success Through Digital Knowledge Management Yext, Inc., the leader in Digital Knowledge Management (DKM), announced it has been selected by Morgan Stanley to put its financial advisors in control of the information about them across the web. Morgan Stanley will leverage the Yext platform to create and manage financial advisors' business pages and presence across maps, apps, search engines, voice assistants, and other…

TechBytes with Rebecca Martin, CMO, Calabrio

Rebecca Martin CMO at Calabrio Calabrio's recent report, "Are You Listening? The Truth About What Customers Want in a Digital World" reveals what consumers want from companies. We spoke to Rebecca Martin, CMO, Calabrio, to understand the key takeaways from the report and how marketers could benefit from it.Tell us about your role at Calabrio and the team/technology you handle. I’m the Chief Marketing Officer at Calabrio, which is a customer engagement and analytics software company. My job is to get to the heart of…

MightyHive Announces Agreement to Merge with S4 Capital

On December 4, 2018, MightyHive announced its agreement to merge with S4 Capital, with an anticipated closing date as soon as practicable. The official announcement London Stock Exchange UK regulatory disclosure can be found. MightyHive is proud to join forces with S4 Capital. The merger will enable MightyHive to meet rapidly growing demand from clients and expand the opportunities that MightyHive can help our clients unlock. We are particularly excited about the impact this news will have on the global brands and…

A New TELUS International Study Reveals That Social Media May Give Brands a Second Chance to Make a First Impression with Millennials

62% of Millennials Would Likely Recommend a Brand That Has an Exceptional Social Media Presence, Even If They Were Not Initially Happy with Their Product or Service A new survey commissioned by TELUS International, a global customer experience innovator that designs, builds and delivers next-gen digital solutions for global and disruptive brands, and conducted online by The Harris Poll to over 2,000 US adults, found that 62% of millennials (ages 18-34) would likely recommend a brand that has an exceptional social media…