Bond Advances Digital Personalization with Launch of XO Lab

Bond Brand Loyalty, a leading customer engagement agency, announced that it has launched the XO Lab, a new division designed to drive dependable digital innovation and deliver breakthrough personalized experiences for Bond’s clients and their customers. Based in Toronto at Bond’s Canadian headquarters, XO Lab brings together a multi-disciplinary team of data scientists, automation specialists and strategy, creative, and campaign management experts. Working in concert with Bond’s proprietary platforms and strategic…

Tencent Announces Strategic Upgrade

Reorganization to Better Serve Consumers and Industries Tencent Holdings Limited, a leading provider of Internet value-added services in China, announced a strategic organizational upgrade which, building on our "Connection" foundation, positions Tencent to drive the convergence of social, content, and technology trends; and to better serve enterprises, enhancing the connectivity between the "Consumer Internet" and the "Industrial Internet". Pony Ma, Chairman and CEO of Tencent said, "The proactive reform marks a new…

TechBytes with Sarah Garrison, Director of Product and Development at Tru Measure

Sarah Garrison Director of Product and Development at Tru Measure Irrespective of the size, age, and span of your business in Marketing Technology, you should always leverage Data-as-a-Service for better decision-making and to improve existing programs. We spoke to Sarah Garrison, Director of Product and Development at Tru Measure, to understand the core tenets of Data-as-a-Service and the advanced technology for digital campaign tracking and dashboard analytics.Tell us about your role at Tru Measure and the…

PebblePost Expands Executive Team with Chief Development Officer and Senior Product Management Roles

Digital Media Veterans Will Drive Product Development and Company Growth PebblePost, the creator of Programmatic Direct Mail, announced it has appointed Frank Barbieri as chief development officer. In this role Barbieri will be responsible for corporate development, business development and oversee marketing as the company delivers on the promise of Programmatic Direct Mail — to convert shoppers into buyers with meaningful mail. In addition, Melissa Tanzosh comes on board as senior director of product management, where…

Vibes Announces Platform Advances to Support Richer Messaging Content

Updated Platform Better Enables Marketers to Reach Customers Through Personalized Messaging and Interactive Multimedia Content, Leading to a More Engaging User Experience Vibes, a mobile marketing leader, announced upgrades to its Mobile Engagement Platform to support the shift toward visual, conversational mobile interactions among consumers. Vibes’ Mobile Engagement Platform enables marketers to connect with customers in a way that’s friendlier and familiar by optimizing their mobile journey through multiple channels.…

Study Finds Retailers See Over 20% Traffic Lift from Radio Ads

TagStation Releases New Findings in Conjunction with the Radio Advertising Bureau TagStation LLC, owner of the Dial Report radio measurement platform, announced at Radio Show key findings from its new brand study that show radio ads, on average, drive 22 percent traffic lift for retailers. The study analyzed 1.5 million radio spot plays for 10 brands in the top 100 US markets, collecting listener data from April through June 2018. Utilizing the Dial Report's proprietary radio attribution capabilities, researchers…

Open Road Media Ignition Delivers the Keys To Driving Backlist Revenue for Partner Publishers

Generates 3x Increase in Sales on Titles Included in the Program Paul Slavin, CEO of Open Road Integrated Media (OR/M), announced that Open Road Ignition full-service marketing delivered an average of 3X increase in revenue for thousands of partner titles currently enrolled. OR/M measures its success on the uplift it generates on each publisher's baseline sales for a set of titles. Revenue increases range from 76% to 1,300% over baseline. Dozens of publishers participate in Open Road Ignition, including Grove Atlantic…

GateHouse Media Renews Local TV Ratings Agreement With Nielsen

Ad Agency Returns to Nielsen After Year Hiatus GateHouse Media, a boutique advertising agency headquartered in Columbus, Ohio, has renewed its agreement with Nielsen to provide behavioral insights and local TV measurement services. GateHouse, after a brief hiatus with another measurement company, returned to license Nielsen Local TV Ratings to provide its local advertising clients more reliable buying and market forecasting. "We are pleased to return to Nielsen after our year away," said Debbie Dalton, Founder and…

Mirriad Appoints Stephan Beringer as Chief Executive Officer

Mirriad Advertising plc, a video technology business delivering next generation in-video branding and advertising globally, is pleased to announce that it has appointed Stephan Beringer, to the role of Chief Executive Officer, effective 1st October 2018. Mr. Beringer succeeds Mark Popkiewicz, who will step down from the role after 11 years with the Company on that date. For the last nine years, Mr Beringer has pioneered change as President of Data, Technology and Innovation at advertising giant Publicis. During his time…

TechBytes with Liraz Margalit, Head, Behavioral Research, Clicktale

Liraz Margalit, Head, Behavioral Research, Clicktale Marketing teams are intrigued by human behaviors during shopping -- physical and online, both. Liraz Margalit, Head, Behavioral Research at Clicktale, chats with us about the key parameters to distinguish between the human attitude towards physical shopping and online shopping.Tell us about your role at Clicktale and the team and technology you handle. I am the head of digital behavioral research at Clicktale. Essentially, my job is to help brands understand the…

How Personal Is Too Personal? New Study from LoopMe Has Marketers Weighing in on Hyper-Personalization

A recent survey by LoopMe revealed new insights around data usage in marketing. According to the research, one third of marketers believe the use of a customers' own pictures tops the "most important to avoid" list when personalizing ad creatives. The findings form part of LoopMe's wider research into personalization, data usage and the value of data. Stephen Upstone, CEO of LoopMe, said: "Personalization can benefit consumers if done correctly – through a sensible combination of personalized creative and delivery. For…

Time Is Money If You’re in Retail – New Survey Verifies Convenience Stores are Fastest Option

Annual NACS Show Will Highlight Innovations in Speed and Service Convenient locations and fast service are what consumers say convenience stores provide best in an increasingly competitive retail landscape. Nearly two in three Americans (64%) say they live within 5 minutes of a convenience store, according to a new national consumer survey released by NACS. Even in smaller towns convenience stores are nearby: 86% of Americans in rural communities say they are within 10 minutes of a store. Convenience stores sell…

18 Video Marketing Ideas for Every Stage of the Buyer’s Journey

Read More: Five Tips to Perfectly Time Your Webinar and its Promotion Videos have long been present in people’s lives. From TV commercials and movie trailers to shows and vlogs streamed on mobile phones, the moving picture clearly enraptures consumers. The rate at which it’s getting increasingly crucial is something marketers should pay attention to. Impact Bound cited a report where it found video marketing to be 600% more effective than print and email combined. That alone tells you that if your company hasn’t…

New Research Finds Not Valuing Customers Leads to $136 Billion Switching Epidemic

Communications Suppliers, Banks and Property Insurance Lead Customer Churn Risk in the CallMiner Index New research released by CallMiner, the leading platform provider of award-winning speech and customer engagement analytics, reveals that US businesses have contributed to a switching epidemic by not valuing customers or listening to them when they have problems. And it’s costing them billions. In fact, a conservative estimate of the price of switching is $136 billion per annum. The report features survey responses …

Social is the Unexplored Frontier of Digital Promotions

Juniper Research says that consumers will redeem $91 billion in digital offers by 2022, up from $47 billion in 2017.  Almost 60% of US internet users redeemed a digital offer or code at least once in 2016. And, three quarters of consumers spend $10-50 more than planned when they use a digital promotion. In short, digital promotions are big business. The biggest question for marketers is neither whether brands will continue to offer offers or if consumers will continue to use them. The real question is what digital…

Firstly Mobile Brings Frictionless Content to Telecom Companies

Mobile Posse’s Solution Empowers Carriers and OEMs to Create New Revenue Streams Mobile Posse, the technology innovator that turns telecom companies into mobile media leaders, announced the release of Firstly Mobile. Firstly Mobile, the company’s latest next-gen content discovery platform, creates a smarter smartphone experience for consumers, a safer brand experience for advertisers and a bigger revenue opportunity for carriers and OEMs. Firstly Mobile consists of the Firstly Mobile Platform for carriers and OEMs and…

Veritone Announces AI-Powered Media Attribution Solution for Broadcasters to Demonstrate Advertising Efficacy and Drive Customer Investment

Veritone Attribute Enables Local & National Broadcasters to Offer Advertisers Near Real-Time Advertising Performance Analytics on Their Native and Pre-recorded Advertising Campaigns Veritone Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, announced Veritone Attribute -- an AI-powered media attribution application that tracks the efficacy of advertising in broadcast radio and television. The technology, which delivers customer behavior impact analytics from pre-recorded,…

Womply Launches Womply CRM, the First Effortless Customer Relationship Management Solution for Small Businesses

Cloud-Based Software System Now Available to Any Consumer-Facing Small Business, Including Restaurants, Salons, Retailers, Auto Shops, Medical/Dental Offices, and More Womply, the leader in front office software for small- and medium-sized businesses (SMBs), announced the public launch of Womply CRM, the first effortless customer relationship management (CRM) solution designed specifically for American small businesses. Womply today announced the public launch of Womply CRM, the first effortless CRM solution designed…

Syndeo Unveils “Arcanine Release” Delivering Artificial Intelligence for Customer Engagement

Syndeo, an innovative technology company on a mission to revolutionise the world of customer service, announced their “Arcanine Release”. Syndeo unveils “Arcanine Release” delivering Artificial Intelligence for customer engagement This release combines Syndeo’s proprietary AI technology with an intuitive user interface enabling businesses to create customer service interactions via social messaging apps. Based on the company’s proprietary algorithms, the AI is tailored for customer experience interactions and includes:…

5 Predictions About the Future of Conversational Commerce

Once the territory of a few niche companies, Conversational Commerce is trending with some of the biggest brands in the world — and it’s working better than anyone could have hoped. Walmart, king of consumer goods, recently formed an incubator called Store No. 8. The debut product of this incubator, Jetblack, provides personalized shopping support to customers through text messages. Jetblack’s AI assistants make suggestions to shoppers based on their previous activity. Thanks to this investment, Walmart is dominating…