The Dawn of the Platform Age: Digital Marketing Maturity at Last?

Industries function much like living things. They’re born, they grow rapidly, and—eventually—they hit maturity. In the ad tech and martech spaces, growth has been the hallmark of the past 20 years. But sure enough, we’re approaching an inflection point at which our industry will enter into maturity. Welcome to the Age of the Platform. So what does the digital marketing space look like when it reaches maturity? Well, as expected, there will be fewer players. Think of the automotive industry. Once characterized by hundreds…

TechBytes with Will Federman, Executive Editor, The Tylt

Will Federman Executive Editor, The Tylt Video content truly helps build intimate, long-lasting brand-focused relationships. As the dynamic of mobile-only marketing technology changes, CMOs could well look out for video marketing technologies that increase audience reach and conversion. Will Federman, Executive Editor at The Tylt, provides critical insights on how brands could maximize their ROI from video technologies.Tell us about your journey into technology and the team you lead? As executive editor, I oversee…

Interview with Diane Perlman, CMO, Blis

"Having this ability to accurately reach and engage consumers with greater relevance and precision ultimately leads to increased revenue growth."Tell us about your role and journey into technology. What made you join Blis? Back in the US, I was poached by a tech startup who was a client of the agency I worked for and became their first Marketing Director. This was during the time of the original internet bubble and brought me to the UK. From there I went back agency side - to a large global ad agency, then to a digital…

Retail Communication Crisis: New Research Shows Customers Being Alienated by Too Much Contact and Lack of Relevance

61% of UK Consumers Are Bothered When a Retailer Doesn’t Give Them Special Treatment for Being a Loyal Customer AI-powered customer marketing platform, Ometria, launches  new research into the state of retailers’ communication with UK consumers. The findings highlight the urgent need for retailers to change their marketing outreach or risk alienating their customers.  75% of people feel most retailers don't understand their interests: the few retailers that are getting this right are setting a high bar for other retailers…

Nearly Half of Businesses Spend More Than $500,000 on Digital Marketing

Businesses Today Prioritize Their Online Presence, Devoting More Resources to Digital Channels That Get Them in Front of Customers, According to Data from a Recent Survey Almost half of businesses invest at least $500,000 in digital marketing every year, according to a new survey from The Manifest, a business news and how-to website. Forty-one percent (41%) of businesses spend at least $500,000 on digital marketing annually, and 81% spend at least $50,000. Investment in digital marketing is likely to…

Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting

Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting And Be More Precise in Their Marketing Endeavors Kochava is an industry leader when it comes to measuring solutions for Smartphones and connected devices. The company recently announced the release of its brand new ‘Audience Insights’ tool which facilitates visualizing key audience characteristics within Kochava Collective, which is the company’s independent mobile data marketplace. Reaching the correct set of the audience is the…

TechBytes with Edward Chu, Director of Software Engineering, Bedrock Analytics

Edward Chu Director, Software Engineering, Bedrock Analytics Most CMOs would agree that the power of data intelligence and automation tools helps drive efficiencies in reporting and analytics. Edward Chu, Director, Software Engineering, Bedrock Analytics, shares his predictions about the future of Analytics-as-a-Service, and the key skills needed to succeed in the sales analytics space.Tell us about your role at Bedrock Analytics and the team and technology that you handle. I’m the director of software engineering at…

Interview with Matthew Wasserlauf, CEO and Founder, Torrential

"While TV advertising will remain an important medium in the greater mix, it’s importance will diminish as millennials access video across devices."Tell us about your role and journey into technology. What inspired you to find Torrential? My role in the tech industry was born out of an epiphany I had in 1998 at the Warner Bros. lot in Burbank, CA. Jeff Weiner (now CEO of LinkedIn) was walking us through CityWeb; a digital product merging the worlds of Warner Bros. with Time Inc. in a never-seen-before, internet…

New Research from GumGum Shows a Resurgence in Contextual Targeting in Advertising, but Highlights Room for Industry to Grow

Use of Contextual Advertising on the Rise but Still Not Mainstream Despite New Technologies, Brand Safety and Data Protection Concerns Almost half (49%) of businesses in the US are using contextual targeting in their advertising mix with 32% relying on contextual targeting in the UK, according to a new research report “Contextual Advertising: The New Frontier.” The report, released and commissioned by GumGum, an artificial intelligence company with deep expertise in computer vision, explores the current state of…

Acceleration Partners Establishes Asia – Pacific Headquarters in Singapore

Acceleration Partners, the largest global affiliate marketing agency, has established a regional headquarters in Singapore and hired Janice Tan-David as Managing Director for their Asia-Pacific region. “We are thrilled to be officially launching Acceleration Partners in APAC and to have found an incredible leader in Janice,” said Robert Glazer, founder and CEO of Acceleration Partners. “Our ‘Global Strategy, Local Context’ approach to affiliate marketing and program management has allowed our global teams to address the…

Buzzvil Charts Rising Interest in Mobile Lockscreen Advertising

US Marketers Discovering Lockscreen Campaigns that Avoid Ad Clutter and Deliver Fivefold Increases in Consumer Engagement Mobile lockscreen advertising is emerging as a successful element of US marketing campaigns as once-skeptical businesses reap impactful consumer engagement, according to a new white paper by Buzzvil, a lockscreen advertising platform. The report, ‘The State of Lockscreen Advertising: Engagement, Revenue and Apprehension in a New Era of Mobile Advertising,’ documents a growth spurt in the nascent use…

The Benioffs Acquire the TIME Media Brand for $190 Million

Meredith Corporation Have Sold the 95-Year-Old Mass Media Group to Marc and Lynne Benioff Will this be the world's biggest Marketing Technology-Print merger? As the print versus digital divide widens, America woke up to the exciting news from the marketing technology landscape. Meredith’s TIME magazine, one of America’s most iconic news magazines, will now be a part of Marc Benioff’s stable. Just days ahead of the biggest and the most trailblazing marketing technology event on the planet – Dreamforce, Salesforce owner…

Location Marketing Platform HYP3R Raises $17 Million in Series A Funding

HYP3R, the leading innovator in location-based marketing, announced its Series A financing of $17 million with participation from Structure Capital, Rokk3r Fuel, Thayer Ventures, Silicon Valley Bank and other strategic investors. Earlier this year, HYP3R graduated from Salesforce Accelerate and was named one of the World’s Most Innovative Companies by Fast Company. “Travel and retail are multi-trillion dollar industries experiencing significant disruption,” says Jillian Manus, managing partner at Structure Capital. “HYP3R…

SOCi Releases SOCi Go Enabling Multi-Location Brands to Access and Manage Social Content from Anywhere

SOCi, Inc., the leader in social media and reputation management for multi-location brands, today announced the launch of its new mobile app SOCi Go, allowing both corporate and local representatives of multi-location brands to leverage the company’s award-winning social and reputation management software from the palm of their hand. The app addresses the needs of today’s business environment, which requires workers to be constantly connected. Also Read: Optimizely Introduces Adaptive Audiences To Personalize Digital…

Fireside Chat with Mike Cotoia

Mike Cotoia talks about how young sales professionals should train themselves to master MarTech and Adtech skills Know My Team Tell us about your role at TechTarget. How did you come to lead the company from a Sales background? I’ve been CEO here at TechTarget since 2016. However, I’ve been at the company for more time... almost sixteen years. I view my role as having three major components. These are: I need to be focused on our customers and their needs at all times. I want to be the enabler-in-chief of the…

Vonage’s Nexmo Connect Partner Program Launches with over 100 Partners Ready to Build Innovative Solutions for Enterprise Customers

Program Enables Partners to Take Advantage of $18 Billion CPaaS Market Opportunity Vonage (NYSE : VG ), a business cloud communications leader, today announced the Nexmo Connect Partner Program (Nexmo Connect), the cornerstone for a community-based, collaborative ecosystem of Nexmo partners. Vonage built Nexmo Connect in order to better meet the needs of enterprises that require complete solutions customized to their unique requirements. Already more than 100 partners strong, Nexmo Connect is designed to help Nexmo…

Optimizely Introduces Adaptive Audiences To Personalize Digital Experiences Through Machine Learning

New capabilities automatically source and serve up highly relevant experiences at scale Optimizely, the world's leader in digital experience optimization, announced a major enhancement to its experimentation and personalization engine with Adaptive Audiences. The new capability powered by machine learning will enable brands to deliver exceptional personalized experiences for their customers at scale. According to research by eMarketer, a lack of resources is the leading barrier for global companies to achieve their…

Interview with Santi Pierini, President and COO, CAKE

"Our goal is to give marketers a detailed picture of how all the elements of their campaigns are contributing to the end result."Tell us a bit about your role at CAKE. Currently, I oversee CAKE’s business operations, plus our global technology and corporate strategy. As a marketing technology provider, our main focus is marketing intelligence. We build SaaS solutions that deliver accurate and granular insights about marketing campaign performance. Today’s marketers have so many options when it comes to where and how to…

How MarTech Can Help You Step Up Your Multicultural Marketing Game

You’ve seen the data. The demographics show more dots on the map and purchasing power is tipping the scale. Your company, however, is still struggling to get a real multicultural marketing strategy off the ground. But, you’re not alone. Out of the 88 billion dollars spent in digital advertising this past year, less than 10%  went to the largest minority group in the U.S., Hispanics, who make up almost 20% of the population. Given the fact that by the year 2045 the U.S. will be a minority-majority nation, marketers are…

New Research Reveals Importance of Site Search to Ecommerce and Digital Retailers’ Performance

The Latest 2018 KPIs & Site Search Survey from Algolia and Internet Retailer Shows 88 Percent of Respondents Prioritizing Site Search to Advance Performance Metrics Algolia, the leading Search and Discovery API for websites and mobile apps, released the findings of a new survey that evaluates the impact of site search on performance metrics for e-commerce and digital retail businesses. Data shows the search function is a critical component to revenue metrics, but 70 percent of companies continue to struggle with budget…