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TrustArc Platform Enhancements Simplify Privacy Management for CCPA, GDPR and Other Global Regulations

New Dashboard Streamlines Compliance and Risk Management for Privacy, It and Business Teams TrustArc, the leading privacy compliance management company, announced a major expansion of its award-winning privacy platform to simplify compliance management for GDPR, California Consumer Privacy Act (CCPA), and other privacy regulations. The enhancements include a set of dynamic components including regulatory updates, risk scores, program status, and other privacy program Key Performance Indicators (KPIs) integrated into a…

China’s Most Valuable Brands Grow a Record 30% to $889.7 Billion in 2019 BrandZ Top 100 Most Valuable Chinese Brands Ranking –…

Entertainment Sees Largest Category Growth of 186%; Technology Accounts for 26% of Total Value Alibaba has been crowned the most valuable brand in China for the first time in the annual BrandZ Top 100 Most Valuable Chinese Brands ranking, published by WPP and Kantar, having grown its brand value by 59% year-on-year to $141 billion. Despite China's slower economic growth and international trade tensions, the total value of the BrandZ Top 100 Most Valuable Chinese Brands increased 30% to $889.7 billion, the highest…

Amazon or Alibaba: Freedonia Compares These Global E-Commerce Leaders

As E-Commerce Expands Globally, Geographic Overlap Will Become Increasingly Important for the Companies In the nearly $4.0 trillion global e-commerce market, East and West is largely divided by the presence of Alibaba and Amazon – with the former dominating the Asia/Pacific region due to its stronghold in China and the latter leading in more affluent areas such as the US and the EU. Currently, geographic overlap between the two is minimal. In fact, Amazon recently announced it is closing its online store in China to focus…

New Soda Study Reveals Significant Increase in Customer Personalization Budgets Despite Lag in Capabilities

Despite Significant Increase in Budgets Globally, Marketers' Utilization of Personalization and AI Still Limited  In partnership with  Sitecore, the global leader in digital experience management software, SoDA has released The SoDA Report On… Global Trends in Personalization, highlighting challenges and opportunities for global business leaders in digital experience personalization. The SoDA Report On is a white-paper series spun from the larger annual trend publication, The SoDA Report, used by today's top agencies and…

How to Leverage Relationships Through CRM

As a business, customers are at the center of everything. Customer relationship management (CRM) has evolved through the years to provide new opportunities to manage contacts and deliver a better customer experience. CRM began in the 1980’s with the famous rotating file device known as the Rolodex. True CRM software began in the 90’s when innovators, such as Brock Control Systems, explored the automation possibilities of new database systems. This is also the decade when CRM got its name. From there, CRM software began to…

TechBytes with Lance Neuhauser, CEO, 4C Insights

Tell us about your recent announcement about acquiring stakes in iQ Media? We’ve made an investment and formed a new company called Kinetiq that combines iQ Media with 4C’s Teletrax. Kinetiq will operate independently and represents the world’s largest unified TV intelligence network. At 4C, we’re focused on building the leading self-service software for brands to execute video-centric marketing and optimize business outcomes. We have an unprecedented foundation of data science, engineering, and technology development…

Vodafone Idea and IBM in Five Year, Multi-Million-Dollar Engagement to Advance the Future of Telco with Hybrid Cloud, and AI

IBM announced it signed a multi-million-dollar five-year agreement with Vodafone Idea Limited ("Vodafone Idea") to deliver an enhanced customer experience to millions of connected consumers and businesses in India. In addition, this engagement will also contribute to Vodafone Idea's merger synergy objectives by reducing its IT related costs. The collaboration will provide Vodafone Idea with a hybrid cloud based digital platform to enable more intimate engagement with its over 387 million subscribers (as of Dec. 31, 2018),…

Jumio, Monzo Partnership Grows to New Heights

Leading UK Digital Bank Leverages Jumio's Online Identity Verification to Compliantly Streamline and Simplify the Customer Onboarding Experience Jumio announced a new multi-year agreement with Monzo, further strengthening a long-standing partnership of hypergrowth between the leading AI-powered trusted identity as a service provider and one of the UK’s top digital banks. “Best Online User Experience B2C – Best Digital Customer Journey” Jumio has been Monzo’s primary identity verification solution provider since 2017,…

IAB Identifies Audience Motivations & Mindsets as Signals Required to Better Inform Targeting Strategies for Digital Video

IAB Identifies Audience Motivations & Mindsets as Signals Required to Better Inform Targeting Strategies for Digital Video Delving into how consumers watch digital video—beyond dayparts, demos and/or perceived personas—IAB released research that highlights how consumers motivations and mindsets inform their receptivity to advertising. The study presented at the 2019 IAB Digital Content NewFronts, entitled "A Day in the Life of Video Viewers," shows that consumers watch video on different screens throughout the day—and…

TechBytes with Roland Gossage, CEO, GroupBy

Tell us about your role and the team/technology you handle at GroupBy. At GroupBy Inc., I work with a highly motivated team of technology minds to transform the way retailers interact with their consumers online through data-driven commerce, media and knowledge management software solutions. We are a company rooted in doing things differently – removing the technology burden from retailers, developing best-in-breed solutions across the entire consumer journey and creating a new engagement model between retailers and their…

OpenX Introduces First People-Based Marketing Solution For The Open Web

OpenAudience Will Provide Marketers the Ability to Easily Plan and Buy Advertising for Every Digitally Addressable Consumer Across the Open Web For the past decade, the most effective way to advertise in digital media has been on Facebook and Google. Marketers in the US now spend two-thirds of all digital ad spend on the "walled gardens", despite the fact that they receive less than 36 percent of total consumer time spent online. According to eMarketer, addressing this massive asymmetry in advertising - where tens of…

10 Tried and True PR Tips to Grow Your Small Business

If you’re a small business, you likely struggle with finding time to tell your own story on a regular, or even consistent, basis. It’s one thing to create content for social media and engage with customers online and it’s another thing to have someone else talk about you and offer third-party credibility. Media coverage is essential for your business, but it’s hard to know exactly how to get their attention. Below I’ll share my tried and true PR tips for small businesses who want to start taking the steps towards a…

Stop Wasting Your Programmatic Ad Spend

Programmatic is held up as the savior of marketing efficiency and is undeniably a useful addition to the marketer’s toolkit. But when poorly executed it can have an adverse effect on efficiency. Almost £5.7 billion will be spent on programmatic display ads this year, nearly 90% of UK display, but just because this spend will be deployed via programmatic channels doesn’t automatically mean it will not be wasteful. Waste is likely to come from various sources. Budget will be misspent on excessive retargeting. It will be…

Tremor Video DSP Launches Creative Studio to Complement Advanced Video Solutions

Tremor Video DSP, the leading programmatic video platform, announced the official launch of its Creative Studio, a dedicated team of industry experts whose focus is on innovating video solutions for brands in an increasingly complex ecosystem. Tremor Video DSP’s creative team has been growing steadily as the company invests heavily in technology, data and creative, relying on the combination of all three to deliver industry-leading video solutions. The company’s increased focus on its creative offerings enables advertisers…

IRI and Influential Demonstrate Effectiveness of 5-hour ENERGY Influencer Marketing Campaign

5-Hour Energy Shots Influencer Campaign’s Return on AD Spend Is More Than Six Times Higher Than Average Social Media Food Campaigns IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and Influential, a leading artificial intelligence influencer technology, Social Intelligence firm and IBM Watson developer partner, announced the results of a third-party study by IRI on behalf of Living Essentials LLC, the makers of 5-hour ENERGY® shots, that proves the power of using social…

Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs for Second Consecutive Year

Pegasystems Inc. , the software company empowering customer engagement at the world's leading enterprises, announced it has been named a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs (1) report. This is the second consecutive year Pega has been recognized as a Visionary in this report. Gartner evaluated 21 marketing software vendors to evaluate against 15 different criteria on their ability to execute and completeness of vision. According to Gartner, "Success requires data driven insights into…

New Vibes Everywhere Commerce Makes Brands Smarter

Vibes Everywhere Commerce Will Help Brands Anticipate and Deliver Personalized Shopping Experiences Online and In-Store Vibes, a mobile marketing leader, released Vibes Everywhere Commerce, a mobile-first e-commerce solution for retailers, designed to sharpen brands' customer intelligence. By connecting online and in-store experiences, Vibes Everywhere Commerce provides marketers with last-touch attribution, enabling marketers to demonstrate campaign ROI, drive conversions by reducing cart abandonment, and optimize their…

Adspace Networks Relaunches As Lightbox

Adspace, America's premier on-site digital video network, announced that it is relaunching as Lightbox OOH Video Network to better suit the shifting demands of the advertising industry and its market-leading ability to serve location-based, brand-safe digital video at scale. "Today's marketers increasingly demand trusted environments and contextually relevant channels," said Lightbox CEO Greg Glenday. "Lightbox offers something exciting and effective that couldn't be more of the moment. It only seemed right to rebrand…

The Trade Desk Partners with Samba TV to Unify Digital and TV Media Strategies for the World’s Largest Advertisers

Marketers Gain Access to TV Commercial Data to Optimize Ad Campaigns Across Devices The Trade Desk announced that it has selected Samba TV, a leader in global TV data and analytics, to help power The Trade Desk’s Planner, a cross-device advertising planning tool for digital and Connected TV campaigns. This partnership helps marketers forecast cross-device reach and frequency across campaigns that span TV and digital, and also segments audiences that switch viewership from traditional TV to streaming video and other digital…

Open Source SuiteCRM by SalesAgilty Takes Aim at Salesforce With New Cloud Hosting Service

New Hosting Service Means the End of per User Pricing and Paying Extra for Advanced Features SalesAgility, the authors and maintainers of open source SuiteCRM, are pleased to announce the launch of Suite:OnDemand to provide the freedoms of Open Source CRM as a Software as a Service (SaaS) product. Suite:OnDemand is designed to radically change the way hosted CRM is priced and delivered.  Unlike Salesforce and other enterprise CRM vendors, the practice of pricing per user has been abandoned in favour of per-server…