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Interview with Steve Wadsworth, President and CEO, Tapjoy

"The biggest challenge for Marketing Automation platforms is that they need to be tailored for the specific goals of the marketer and the specific desires of the consumer, and that requires the right mix of automation and human control."Tell us about your journey into technology. What galvanized you to be part of Tapjoy? I spent a long time working for Disney, including 11 years as the President of the Disney Interactive Media Group. During that time, I saw the digital media industry change dramatically, and I recognized…

TechBytes with Ed Kennedy, Sr. Director of Commerce, Episerver

Ed Kennedy Sr. Director of Commerce at Episerver Earlier this year, Episerver published a report, "Reimgaining Commerce." We spoke to Ed Kennedy, Sr. Director of Commerce at Episerver, to understand how businesses should prepare to provide experiences beyond transactions.Tell us about your role at Episerver and the team/technology you handle. I’m the Senior Director of Commerce at Episerver where I’m responsible for working with B2C retailers and brands and B2B manufacturers and distributors on their digital commerce…

The Power of Community and Why Facebook Just Isn’t Enough

When Facebook was first adopted by non-profit organizations, the social media site seemed to provide it all. With active users who engage with content, a low to free price tag and direct access to dedicated members right from their fingertips, creating a Facebook page was a simple choice for organizations. Since then, it has become a critical tool that non-profits rely on to spread their message — but times are changing. According to Facebook’s Second Quarter 2018 Results Conference Call, audience growth on the social…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Microsoft to Acquire XOXCO, Bringing Together Leading Bot Development Communities to Help Advance Conversational AI Brabble Integrates *Star Tags in Its Products in an Attempt to Revolutionize E-Commerce The Company Will Integrate *Star Tags and Re-launch Its…

Janrain Unveils Next-Gen Customer Identity Management as a Service (IDaaS) Offering

Janrain Identity Central Accelerates Implementation of Customer Identity and Access Management (CIAM) from Weeks to Minutes Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, announced Janrain Identity Central, which allows companies to provide comprehensive customer registration, authentication, single sign-on, preference and consent management, as well as self-service account recovery significantly faster, with less effort and at lower cost, while accommodating the largest…

The Top Hidden Privacy Dangers

Now more than ever before, “big data” is a term that is widely used by businesses and consumers alike. Consumers have begun to better understand how their data is being used, but many fail to realize the hidden dangers in everyday technology. From smartphones and smart TVs to location services and speech capabilities, often times user data is stored without your knowledge.  Here are some of the most common yet hidden privacy dangers facing consumers today: Geo-Location Geo-Location can be convenient, especially when you’re…

TechBytes with Daniel Jaye, Founder and Head of Product, aqfer

Daniel Jaye Founder and Head of Product at aqfer aqfer's solutions start with transaction-level data generated from a marketer’s large-scale marketing program “exhaust." We spoke to Daniel Jaye, Founder and Head of Product, aqfer, to understand how big data fits into their offering and what analytics and metadata management tools they provide.Tell us about your role at aqfer and the team/technology you handle. I manage Product, Engineering, Operations and Delivery for aqfer. What are the core tenets of your…

Interview with Scott Ferber, Chief Innovation Officer, Amobee

"I would caution that AI isn’t a cure-all solution — it must be backed up by strong products and strong people building those products."Tell us about your role and journey into technology. My journey into technology began at a very young age. I grew up in a house that appreciated technology; it’s hard to believe since this was the 80s, but my brother was a domain master when he was 8 years old! We were always talking about ways that technology would change the world, so even back then, I understood its importance and knew…

‘Tis the Season to Be Personal

It may feel like we have only just said goodbye to summer, but for marketers, we’re already counting down to Christmas (less than 100 sleeps to go)!  Not only is it the ‘most wonderful time of the year’ but for brands and marketers, it’s also the most competitive. While most marketers will have already written their strategy list, for those needing to get a ‘jolly’ good move on, there is still time. Last year, the average consumer spent an eye-watering average of £821.25 on gifts over the festive period, and £4.6bn was…

20 CMOs to Follow on Twitter

MarTech Series Is Jotting down 20 Chief Marketing Officers That Leverage Twitter to Talk About a Variety of Topics And, of Course, Promote Their Brand Being a CMO is a tough job! As business atmosphere rapidly changes all over the world, its the CMO who needs to be on the toes, all the time and adapt continuously. This compels the CMO to develop certain qualities that help deliver on business expectations. So, what are these qualities? We recently did a piece on must-have qualities for the twenty-first century CMO.…

Digital Publishers to Save Millions of Dollars with Blockthrough’s Acquisition of PageFair

Both Companies Share the Same Vision of Producing High-Value Advertising Content and Mitigating Losses for Publishers From Unfair Ad-Blocking Practices Today’s marketers cannot do without advertising on the internet. It is perhaps the monopoly as a marketplace, especially for buyers constantly connected to the World Wide Web. Hence, brands are excessively driven to prioritize advertising on digital mediums for better exposure to their brands. However, a large chunk of these commercials are blocked by ad-blockers.…

Deloitte Bolsters Salesforce Offerings with CloudinIT

Leading Salesforce Specialists CloudinIT to Join Deloitte Digital from 1 February 2019 Deloitte is expanding its Salesforce offerings, with the team from New Zealand’s leading Salesforce specialist, CloudinIT, to join the professional services firm from 1 February 2019. CloudinIT is a professional services firm that helps customers implement Salesforce and Amazon Web Services solutions. Their focus includes: Force.com services including Sales Cloud and Service Cloud; test automation; and marketing automation with…

Coupang Announces $2 Billion Investment from the SoftBank Vision Fund

Leading Consumer Internet Company More than Doubles Revenue in 2 Years Approaching $5 Billion in 2018 Coupang, one of the largest and fastest growing e-commerce companies in the world, announced that the SoftBank Vision Fund will invest $2 billion in Coupang. This follows SoftBank Group’s initial investment of $1 billion in June 2015. This new primary capital will enable Coupang to continue investing in consumer-first technology innovations. Lydia Jett, Partner at SoftBank Investment Advisers and Coupang Board member,…

CAKE by Accelerize Announces Vertical Solution for Retailers

New Product Capabilities and Customer Success Fuel Marketing Technology SaaS Provider’s Expansion into Growing E-Commerce Industry  Accelerize and its digital marketing software division CAKE announced a new vertical solution for online retail companies that delivers the power of marketing intelligence to boost profitability, performance and return on advertising spend (ROAS). An enterprise SaaS solution, Journey by CAKE brings clarity to customer journeys and elevates marketing performance. E-commerce brands using …

New Email Marketer Report Measures Email Vendor Satisfaction

Report Finds 'Best of Breed' Users Score Highest But Reveals Need for Strategic Focus A new report produced by the partnership of Amsterdam-based Tripolis and Holistic Email Marketing uncovers a surprising connection between email marketer satisfaction and the email platforms they use to deliver their messages to their customers. "We are in the age of extreme personalisation," said Bram Smits, Tripolis CEO. "Technologies such as artificial intelligence are quickly becoming available to create extreme-personalised…

Eventbrite Expands C-Suite with Appointments of Deborah Sharkey and Crystal Valentine

Seasoned Leaders from eBay and MapR Technologies Will Join Company as Chief Commercial Officer and Chief Data Strategy Officer Eventbrite, a global ticketing and event technology platform that powers millions of events around the world, announced the addition of two prominent hires to its leadership team. Deborah Sharkey has been appointed as Chief Commercial Officer and Crystal Valentine will join the company as Chief Data Strategy Officer. “The mid-market of live experiences is massive, and we are pursuing multiple…

Steve Bair Joins Kochava as Head of North America Sales

Former Facebook, Microsoft, and eBay Sales and Business Development Executive Will Grow Revenue and Presence for Kochava in North America Kochava Inc., the industry leader in mobile attribution and analytics, announced that veteran ad technology executive Steve Bair has joined the company as Head of North America Sales. Bair served the past five years at Facebook, most recently as Head of North America Mobile for Audience Network with responsibilities that included driving revenue growth. His career includes leading sales…

Dreamforce Interview with Doug Winter, CEO, Seismic

"Buyers want to be treated as individuals, to have a fully digital experience, and have seamless transitions as they move through their decision to purchase."What is the most exciting aspect of being a part of a cloud tech company? I’m thrilled that we’re seeing the marketplace realize how vital Sales Enablement technologies like ours are to their business and how much value customers are getting out of our product. For example, Guggenheim Partners and Seismic recently won a Gramercy Financial Content Marketing Award for…

EY Announces Winners of the Entrepreneur of the Year 2018 Greater Los Angeles Awards

EY Builds on Three Decades of Honoring Entrepreneurs Who Break the Mold EY is pleased to announce the winners of the Entrepreneur Of The Year 2018 Greater Los Angeles Awards. As the world’s most prestigious business awards program for entrepreneurs, Entrepreneur Of The Year recognizes business leaders who are excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities. The entrepreneurs noted below were selected by a panel of independent judges and revealed at a…

Connekt’s New Video Patent Powers Interactive Experiences for Advertising, Commerce and Content Companies

Driving the Most Value Across TV and Other Connected Devices Within the Home Connekt, an innovative technology company activating smarter TV experiences that audiences love, announced it has been awarded a patent for its proprietary technology, enabling audiences to research and purchase items viewed on TV and video. The patented technology, which is already in use by top consumer brands, TV networks and their agencies, makes TV advertising, commerce and content experiences smarter and more effective. Connekt’s patent…