Why Advertisers Can’t Ignore the Amazon Opportunity

In the ad world, Amazon isn’t in the same league as Facebook and Google. That’s because Amazon is in a league of its own. Facebook and Google are where consumers often hear about brands and products, but Amazon is where they buy them. That’s a crucial distinction for advertisers. Some 75 percent of online consumers now shop at Amazon most of the time. That means the company has an unmatched trove of consumer purchasing data. Such data combined with Amazon’s impressive reach has made Amazon become a burgeoning…

Periscope By McKinsey Named in Five Gartner Hype Cycle Reports

Periscope By McKinsey, which offers a suite of Marketing & Sales Analytics Solutions to help companies achieve sustainable revenue growth, announced that it has been listed in five recent Gartner Hype Cycle reports, including 'Hype Cycle for Consumer Goods, 2018' (Ellen S Eichhorn, 23 July 2018) and 'Hype Cycle for Retail Technologies' (Robert Hetu, 25 July 2018). Added to these, Periscope By McKinsey was also named in Gartner's 'Hype Cycle for Digital Commerce, 2018' (Mike Lowndes, 25 July 2018), 'Hype Cycle for CRM…

TechBytes with Holly Carter, Director, Product Marketing, Confirmit

Holly Carter Director, Product Marketing, Confirmit Advertising online to Gen Z is a hurdle that most brands have to overcome. Confirmit's recent survey has unveiled the trends in marketing to this generation. We spoke to Holly Carter, Director, Product Marketing, Confirmit, to understand the nuances of enhancing the user experience for Gen Z.Tell us about your role at Confirmit and the team/technology you handle. I am the Product Marketing Director at Confirmit. My role is to ensure researchers and corporations…

Good Life Networks Inc. Announces Definitive Agreement to Acquire Impression X

Good Life Networks Inc., a programmatic advertising technology company, announced that it has entered into a definitive agreement to acquire all of the issued and outstanding shares of Impression X, Inc., a leading connected television advertising technology company. The Definitive Agreement follows a binding letter of intent entered into between the two companies, originally announced in a Company press release dated May 17, 2018. GLN will acquire the Purchased Shares for an aggregate purchase price of up to US$4,500,000.…

Demand Orchestration Platform 6sense Acquires ZenIQ

Creates Industry's Most Comprehensive Platform for Account Based Marketing 6sense, the industry's leading Demand Orchestration Platform, announced that it has completed the acquisition of ZenIQ, the highest-rated account-based marketing and sales orchestration solution on the market. With this acquisition, 6sense now provides the most comprehensive account-based marketing offering on the market, which includes the ability to enrich data records, identify interested accounts and buying centers, buiald a comprehensive…

Greenfly Names Kerri Pollard as Chief Revenue Officer

Former President of CJ Affiliate (Formerly Commission Junction) Brings Success in Driving Revenue Growth and Building High-Performing Digital Teams Greenfly, a community collaboration platform that helps companies tell their authentic brand stories at scale, announced the hiring of Kerri Pollard as the company's Chief Revenue Officer. With extensive experience in building industry-leading, worldwide platforms in the digital marketing arena, Pollard's addition to the executive team will support Greenfly's growth…

Vivial Launches Mobile Messaging Service, Becoming First in Industry to Offer Complete Online, Mobile and Social Marketing Solution

Vivial announces the launch of The Mobile Optimizer, its new text messaging service for local business. With the addition of this new service, Vivial is the only marketing provider in the industry to offer a robust and proprietary online, mobile and social media platform designed to connect local businesses with their target audience. "Americans check their phones once every 12 minutes and more than 6 billion texts are sent in the US each day," said Jim Continenza, chairman and CEO of Vivial. "With the launch of our…

Parrot Analytics Partners with Guinness World Records to Quantify TV Shows

Game of Thrones Ranks as the Most In-Demand TV Show and Stranger Things as the Most In-Demand Digital Original Show in the World Parrot Analytics, the leading big data TV analytics firm specializing in audience demand measurement worldwide, has partnered with Guinness World Records to identify the most in-demand TV series and digital original series in the world. Using Parrot Analytics' global, real-time, platform agnostic TV demand measurement system, Guinness World Records and Parrot Analytics charted demand for series…

Keeping up with Everyone’s Insatiable Appetite for Visual Content

The value of visual content cannot be understated. Our preference for all things visual is a bit of a no-brainer when you figure that our brains take less than a second to process them. Images paired with written information help boost recall by up to 65 percent, and a recent HubSpot survey revealed that 81 percent of respondents have been convinced to buy a product or service by watching a brand’s video. We know too that companies that use videos in their marketing have 27 percent higher clickthrough rate and 34 percent…

Merkle Builds Capability and Scale in Australia with Acquisition of Amicus Digital

Leading data-driven, technology-enabled, global performance marketing agency Merkle, part of Dentsu Aegis Network (DAN) has acquired Amicus Digital, Australia’s leading independent specialist in Salesforce Marketing Cloud. Amicus Digital’s team of marketing cloud technical experts add significant capability and scale; accelerating Merkle’s growth and differentiation in Australia. The business will now become Amicus Digital, a Merkle Company, led by current managing director and co-founder Blair Cooke, with fellow…

Interview with Shubham Goel, Co-Founder, Affinity

"CRMs should be able to go from being systems of record to actual prescriptive platforms where they’re helping the sales rep throughout their days on which deals to reach out to, where the ball is being dropped."Tell us about your journey into technology. What made you co-start Affinity? My co-founder and I were studying at Stanford and spent a summer at an incubator when we discovered the problems that made us start the company. It was fairly serendipitous: we were just looking to better understand what people across…

RevJet Announces New Artificial Intelligence Applications for Ad Creative Experiences

AI-powered RevJet Apps Monitor Real-Time Market Data, Weather, Consumer Behavior and More to Deliver Meaningful Ad Experiences RevJet, creator of The Ad Experience Platform powering digital ad experiences for Fortune 500 marketers, announced the addition of two AI powered apps available to RevJet subscribers through the RevJet AppXchange. With RevJet's AppXchange, marketers and agencies can easily connect with key apps that power their creative strategy and management. From leveraging first-party data and creating complex…

OmniBazaar Releases Advanced “Peer-To-Peer-To-Peer” Network Architecture

OmniBazaar, Inc. announced that it has released an updated version of its e-commerce marketplace software, OmniBazaar. The new version uses the company's patented "peer-to-peer-to-peer" network architecture. The advanced design solves a long-standing problem with peer-to-peer systems. Older peer-to-peer systems require that users keep the peer-to-peer networking software running and stay connected to the internet to participate in e-commerce or file sharing. The new OmniBazaar network architecture allows users to sell…

Kaltura Launches Targeted TV Solution for Revenue Generating, Tailored Cloud TV Experiences

New Kaltura Targeted TV Solution Leverages AI and Machine Learning to Balance the Cloud TV Operator’s Commercial Goals with the Interests and Preferences of Each User Kaltura, the leading video technology provider (IBC 2018 Stand 2.B41), announced the availability of Kaltura Targeted TV, its new solution which extends the capabilities and operator benefits of Kaltura’s leading Cloud TV Platform. Kaltura Targeted TV uses AI to segment TV audiences and offer users tailored experiences that will increase content usage and…

[24]7.ai and KPMG Align to Bring Intent-Driven Customer Engagement Solutions to Large Enterprises

7.ai, a global leader in intent-driven customer engagement solutions, and KPMG LLP, the US audit, tax and advisory firm, are teaming to help companies enhance the customer service experience and accelerate digital transformation, while reducing their overall cost to serve customers. The collaboration extends KPMG’s Connected Enterprise ecosystem with customer acquisition and engagement tools from 7.ai that apply machine learning, artificial intelligence (AI) and big data,  creating a personalized and predictive customer…

Amobee Completes Acquisition of Videology, Expands Advanced TV and Video Advertising Capabilities

CTV Pioneer Scott Ferber Appointed Chief Innovation Officer, AI Expert Domenic Venuto Named Chief Operating Officer and Talent Development Leader Erica Golden Selected Chief People Officer  Singtel subsidiary Amobee, a global digital marketing technology company serving brands and agencies, announced it has completed the acquisition of assets from Videology—a leading software provider for advanced TV and video advertising—advancing its connected TV and digital video solutions with sophisticated data-driven linear TV…

TechBytes with Peter Lenz, Senior Geospatial Analyst, Dstillery

Peter Lenz Senior Geospatial Analyst, Dstillery Three things that rule real-time marketing today -- location, location, and location. Geodata-based marketing tells you where to pitch your tent. Recently, Dstillery unveiled their Dscover Maps to serve the marketing and advertising industry better location data. We spoke to Dstillery's Senior Geospatial Analyst, Peter Lenz, to understand how Geospatial Marketing Technology works and the impact it has on ROI.Tell us about your role at Dstillery and the team and technology…

Interview with Michelle Eichner, Founder and CEO, Digitile

"The average corporate marketing team uses 91 different cloud tools in their tech stack."Tell us about your journey into technology. How did you end up as a CEO from being a VP Product? My marketing career led me into the tech industry. In the infancy of the “dot-com” boom of the late 1990s, I worked for Net Perception where I was doing B2B marketing for recommendation software before Amazon’s recommendation engine existed. I was a liaison between business and the tech community because I could speak both languages. As a…

DialogTech Continues Focus on Growth with New Chief Revenue Officer

DialogTech, the world's leading provider of actionable marketing analytics for inbound calls, announces the hire of David Rush as Chief Revenue Officer. With more than 25 years of experience within sales and entrepreneurship, Rush's track record includes leading high-performance sales teams, as well as the growth and successful exit of multiple companies. Also Read: DialogTech Named Best Overall Marketing Analytics Platform by MarTech Breakthrough Rush served most recently as co-founder and CEO of leading SaaS…

Smaato Accelerates Growth in APAC With Key Industry Leader Hires

Alex Khan joins as Managing Director APAC as Company Invests Heavily in Region Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced two key strategic hires to manage their expansion in the APAC region. Alex Khan will serve as Managing Director APAC. As the former Managing Director of Platforms APAC for Oath, Khan brings extensive experience in championing programmatic solutions for in-app publishers, media buyers, and agencies across the region. Smaato is also…