Yext Summer ’18 Product Release Now Available for General Access

Yext's Summer '18 Release Includes Revolutionary Yext for Events Product, Enhancements to Knowledge Assistant Conversational UI, and More Yext, Inc., the leader in Digital Knowledge Management (DKM), announced that its Summer '18 Product Release is now live for all Yext customers and partners. The Summer '18 Release includes new skills for the Yext Knowledge Assistant, new Publisher Suggestion capabilities on Facebook, and Google User Photo monitoring and analytics via the Yext platform. Yext for Events, Yext's new…

Now Playing on an Uber Near You: Digital Video

Consumers have some basic expectations for their advertising. They expect TV ads to run 30 seconds or so, print ads to feature provocative headlines and direct response ads to try to direct us to do something. We also expect outdoor ads not to move, but that’s changing. Digital out-of-home (DOOH) advertising is expected to be a $4.5 billion market in the U.S. next year, up from $1.2 billion in 2016. Such ads -- often featuring video or animation -- are also showing up in new places. We now see video ads on Uber and Lyft…

Custora Scoops $13.75 Million Series B to Usher New Path in AI-Driven Digital Commerce

Customer Analytics Software Provider Uses Ai Technology to Drive Revenue and Lifetime Value for Today’s Top Retailers Today, Custora, the leading customer analytics platform for retail, announced $13.75 Million in Series B funding led by General Catalyst with participation from existing investors Foundation Capital and Greycroft. Custora helps retailers - including 7 out of the top 20 retailers in the U.S. - grow revenue and increase customer lifetime value (CLV) by making better use of AI-driven customer insights. At the…

Lyft Business Reimagines Transportation with Salesforce

With Salesforce Pardot and Sales Cloud, Lyft Business Will Be Able to Drive Customer Engagement and Loyalty Salesforce, the global leader in CRM, announced that Lyft, the fastest growing rideshare company in the US, is using Salesforce Pardot and Sales Cloud to identify the best prospects, convert more leads and drive customer loyalty. Lyft Business designs transportation experiences and programs that make the ride matter—by driving business forward, rewarding people, and ultimately, upgrading the transportation…

Interview with David Mason, CEO and Founder, StudioNow

"Brands and agencies do not have much data to help determine how much to spend on creative and production because they never really know how the content is going to perform."Tell us about your role and journey into technology. What made you start StudioNow? I have been an entrepreneur for the past 25 years. Along the way, I have dabbled with having a normal job here or there, but always found that my passion was to create ideas and companies from scratch. My key ingredients have always been to identify a large-scale trend…

Wildmoka and Wochit to Launch New Integration to Give Users Even Better Live Video Editing Powers

Wildmoka and Wochit will unveil the integration of their respective leading digital & video production platforms at IBC2018 in Amsterdam from 14th to 18th September Wildmoka and Wochit are true corporate soul mates - two organizations with a shared vision, mission, and passion: to propel professional video production into the future by making it easier and more cost-effective than ever for publishers to produce professional grade video content that meets the demands of today’s digital native, social…

MediaMath Announces Enhancements to Native Advertising Offering

Ad Tech Leader Makes Improving Consumer Experience Central in New Channel Release MediaMath announced enhancements to its native advertising offering with new creative management solutions and supply partnerships that fully integrate native advertising into its omnichannel DSP, empowering clients to leverage a single platform to manage a larger share of their media spend, and a creative format proven to be more engaging to consumers. The launch comes on the heels of MediaMath’s recent round of funding of $225 million and…

Persado Appoints Leading University of Chicago Professor to Advisory Board

Persado, the leading provider of AI-generated cognitive content for top global brands, announced that Sanjog Misra has been appointed to its advisory board, effective immediately. In this role, Misra will provide strategic counseling to the Persado executive team, alongside the five additional industry experts serving on the board. Misra will work closely with Persado’s data science team on marketing message personalization to quantify the effect of marketing language and attribution modeling. “Persado is an innovator and…

Unmasking the State of Influence in Men’s Grooming

Friday, August 17 this year was National Men’s Grooming Day - a day when men can focus on their appearance and when salons, hairdressers and beauty parlors can cater to men with various offers. What better time to look behind the beard, if you will, to understand the brands that are favorites in men’s grooming among influencers, and how marketers can learn from these brands to scale their own influencer marketing programs. Traackr gathered data from the top beauty influencers to find out which men’s grooming brands were…

Microsoft Teams with OnePlaceMail for Outlook to Deliver More Effective Modern Workplace Collaboration

Move Conversations from Microsoft Outlook Email to Microsoft Teams in Office 365 OnePlace Solutions announced the launch of Microsoft Teams integration with the OnePlaceMail for Outlook App, allowing the mobile workforce to conveniently move content from Microsoft Outlook to a Microsoft Teams channel. Enabling content to easily flow from Outlook to a Teams environment drives greater organizational productivity. For organizations this means unlocking business critical data traditionally stored in personal mailboxes and…

Glympse Delivers Personalized Predictive Experience for TruGreen Customers

Nation's Largest Lawn Care Company Leverages Engagement Through ETA Updates and Live Map View of Specialists on the Way to Service Appointments Glympse, the pioneer of real-time location technology, is proud to announce they are working with TruGreen, the nation's leading professional lawn care company helping people live life outside, to deliver information to consumers and businesses-including the location and estimated time of arrival (ETA) of TruGreen specialists via the TruGreen mobile app. Glympse has integrated its…

DMEXCO Update: S4M Expands Advertising Horizon with First SaaS Platform for Drive-To-Store Campaigns

 S4M To Showcase the First Saas Platform for Drive-To-Store Advertising Campaigns at DMEXCO S4M is all set to enthrall the exhibitionists and attendees at DMEXCO 2018. Reason -- the leading mobile programmatic platform would be showcasing the latest version of FUSIO by S4M, its drive-to-store technology. DMEXCO, a globally-recognized tradeshow that brings together key players in the digital business, marketing technology, and innovation, will be taking place on 12-13 September 2018, in Cologne, Germany. S4M is committed to…

Marketing Vetaran and Brand-Builder Sarah Hofstetter to Join comScore as President

Sarah Hofstetter Has Advised Marketing Executives From Coca-Cola, Mondelēz International, MINI, NBCUniversal, Nestlé, and Pernod-Ricard Today, comScore announced that Sarah Hofstetter, former CEO of the award-winning marketing agency 360i from 2013 to 2018 and Chairwoman since May, will join the company as President, effective 4 October. Reporting to CEO Bryan Wiener, Sarah Hofstetter will be responsible for the company's commercial strategy, including marketing and sales, as well as the continued advancement of its…

OneTrust Announces New Collaboration Features into Assessment Automation Module for GDPR, CCPA and Global Privacy Compliance

Features Enhance Collaboration, Workflow, Automation and Usability to Simplify Compliance Recordkeeping OneTrust, the global leader in privacy management and marketing compliance with 1,500 customers, including 200 of the Global 2,000, today released new collaboration features integrated into the industry-leading privacy management technology. The new features make collaboration, workflow, integrations and usability simpler and more intuitive within the OneTrust Assessment Automation module for General Data Protection…

Study: Holiday Marketing Emails Generate, on Average, Higher Conversions Than Business-As-Usual Emails

Themed Campaigns That Reference Specific Holidays See Lower Open Rates, but Generate More Conversions Than BAU Messages Holiday emails sent in Q4 of last year often drove higher conversion rates than business-as-usual (BAU) emails, despite generating 16.8 percent lower open rates, indicating the importance of message theme, type of offer and time of deployment when it comes to capturing subscriber attention and maximizing share of wallet. In its 2018 Holiday Marketing Guide, Yes Lifecycle Marketing analyzed almost 8…

Conversational Marketing Platform Drift Acquires Email Marketing Automatikon Tool Siftrock

Drift, the world’s leading conversational marketing and sales platform, introduced new products and partnerships built to connect businesses with customers now, not later, at HYPERGROWTH 2018. The company announced Conversational Advertising, Drift Assistant, the acquisition of Siftrock and partnerships with Marketo, Demandbase and Outreach. “The last decade in B2B sales and marketing was all about the business following up later,” said David Cancel, Drift Founder & CEO. “But today, B2B sales and marketing has to be…

Spectrio Merges with Voice Solutions, Expanding In-Store Marketing Footprint

Merger Creates Efficiencies for Clients and Builds Spectrio Operations in the Midwest Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced  that it has merged with Minneapolis-based Voice Solutions, a woman-owned, sensory marketing service company founded in 2004. The merger will increase Spectrio’s in-store marketing footprint throughout North America and expand the Company’s sales and operations teams in the Midwest. “Over the years, both…

Why Advertisers Can’t Ignore the Amazon Opportunity

In the ad world, Amazon isn’t in the same league as Facebook and Google. That’s because Amazon is in a league of its own. Facebook and Google are where consumers often hear about brands and products, but Amazon is where they buy them. That’s a crucial distinction for advertisers. Some 75 percent of online consumers now shop at Amazon most of the time. That means the company has an unmatched trove of consumer purchasing data. Such data combined with Amazon’s impressive reach has made Amazon become a burgeoning…

Periscope By McKinsey Named in Five Gartner Hype Cycle Reports

Periscope By McKinsey, which offers a suite of Marketing & Sales Analytics Solutions to help companies achieve sustainable revenue growth, announced that it has been listed in five recent Gartner Hype Cycle reports, including 'Hype Cycle for Consumer Goods, 2018' (Ellen S Eichhorn, 23 July 2018) and 'Hype Cycle for Retail Technologies' (Robert Hetu, 25 July 2018). Added to these, Periscope By McKinsey was also named in Gartner's 'Hype Cycle for Digital Commerce, 2018' (Mike Lowndes, 25 July 2018), 'Hype Cycle for CRM…

TechBytes with Holly Carter, Director, Product Marketing, Confirmit

Holly Carter Director, Product Marketing, Confirmit Advertising online to Gen Z is a hurdle that most brands have to overcome. Confirmit's recent survey has unveiled the trends in marketing to this generation. We spoke to Holly Carter, Director, Product Marketing, Confirmit, to understand the nuances of enhancing the user experience for Gen Z.Tell us about your role at Confirmit and the team/technology you handle. I am the Product Marketing Director at Confirmit. My role is to ensure researchers and corporations…