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Interview with Ori Faran, Chief Executive Officer, CallVU

"People, especially the younger ones, are finding it easy to give up some of their privacy if it gets them some kind of financial benefit."Tell us about your role and journey into technology. What galvanized you to join CallVU? I spent the first years of my career designing and building advanced software solutions for the contact center. But I always felt that something was missing and that the interface between customers and organizations cannot be restricted to a phone call, a web page or even an app. I founded CallVU…

Mid-market Migration; 76% of Shoppers Turn to Luxury Brands for Christmas Gifts 

Budget Brits Are Using Discount Days like Black Friday to Find Value Outside of the Mid-Market but All Is Not Lost According to ‘The Edges of Experience’ Report New research by Bazaarvoice has revealed 76% of UK shoppers who usually shop at mid-market brands such as Next and Debenhams are likely to switch to luxury brands including Selfridges, Burberry, Mulberry and Omega at Christmas. Ahead of the all-important winter sales period, Bazaarvoice commissioned investigative research with 4,000 consumers from the UK,…

Momentum Launches MomentumBi, a New Business Intelligence Platform

Cognitive Cloud Platform Leverages Data to Fuel Brand Experiences for Clients like Chobani Momentum Worldwide, the world’s leading global experiential advertising agency, has launched MomentumBi. A first-of-its-kind business intelligence platform that leverages artificial intelligence to ingest structured and unstructured data to provide real-time insights that inform, enhance and measure experiential advertising. As a cloud-based, cognitive platform with AI capabilities, MomentumBi correlates Momentum’s proprietary…

Invoca Launches New Solution for Marketers to Scale and Optimize Local Marketing Efforts

Invoca announced a new set of features for marketers who drive calls to many physical locations, such as health clinics, local insurance agents, bank branches, and hotel properties. For the first time, corporate marketers can have a single source of data and a centralized process for attributing revenue from calls to multiple destinations, while maintaining a consistent experience across digital, voice, and in-store, and understanding conversation trends at scale. "At Dignity Health, providing high-quality health care to…

Amazon’s Prime Day has Changed the Future of Retail

When you think of modern-day retail, you think of Amazon. Its simple and efficient consumer buying experience has propelled it to leadership within the retail space. This retail domination has resulted in its increased influence in changing consumer buying behavior. A perfect example of this influence is Amazon’s Prime Day. Despite the technical difficulties that occurred on the day, consumers still flocked to Amazon to bag those mid-summer sale bargains. Bargains they didn’t even know that they wanted — or needed for that…

Interview with Jean Belanger, Co-Founder and Chief Executive Officer, Cerebri AI

"How can brands become proactive? Firstly, we need to stop treating customers as transactions and begin to respect their journey with us as their vendor."Tell us about your role and journey into technology. What inspired you to establish Cerebri AI? Cerebri AI is my fourth startup in total. My last company, which we sold in 2015, was a data-science company focused on bringing operations research to the supply chain of the largest retailers and distributors in the world. We built state-of-the-art models to optimize the…

TechBytes with Aimee Irwin, Vice President, Strategy, Experian

Aimee Irwin Vice President, Strategy at Experian People consume and absorb information through more devices and channels than ever before, including social media, mobile, television, email, and desktop. In this context, we spoke to Aimee Irwin, Vice President of Strategy at Experian, to understand how she sees trends in identity management becoming the crux of any online marketing campaign. Tell us about your role at Experian and the team/technology you handle. As Vice President of Strategy, my role is to guide…

The Big OTT Weld: Deltatre Acquires Competitor, Massive Interactive For Over $100 Million

Together, Deltatre, the Largest Independent, End-To-End OTT Services Provider Worldwide, To Bring New Levels of Innovation to the Booming Industry In a massive OTT weld deal, Deltatre has announced that it has a definitive agreement to acquire fellow competitor in the industry, Massive Interactive, a multi-award-winning OTT software company for a speculated sum of $127 million or more. Combined, these entities are the largest independent OTT solution provider in the world. The move builds on Deltatre’s record year, adding…

RTB House Announces Multi-Layer Brand Safety Mechanism Powered By NLP

RTB House is a leading provider of technology powered by natural language processing that addresses the brand safety dilemma RTB House – a global company that provides state-of-the-art retargeting built on deep learning for top brands worldwide – announced new capabilities to solve digital advertiser’s brand safety challenges powered by advanced natural language processing. Brand safety is a critical concern for the digital advertising industry. In order to avoid consumer backlash and lost revenue brands and publishers…

Interview with Charles Manning, Chief Executive Officer, Kochava

"The problems our industry faces are largely caused by its focus and structure, such as centralization and last-click attribution, which is a poor way to measure the efficacy of advertising."Tell us about your role and journey into technology. What were your thoughts behind initiating Kochava? Kochava was born out of a consulting service that built custom apps for brands and entrepreneurs. This was just as smartphones were taking off and the business was growing along with the demand for apps. When one of our clients…

TechBytes with John Matthews, President at Marketing Evolution

John Matthews President at Marketing Evolution Last August, Marketing Evolution added a Chief Data Science and Analytics Officer to the team — a nod to the inevitable shift toward increased data integration moving forward. In this context, we asked John Matthews, President at Marketing Evolution, his views on AI/Machine Learning completely transforming marketing measurement and analytics.Tell us about your role at Marketing Evolution and the team/technology you handle. I serve as Chief of Staff to the CEO, handling…

Pyze Launches Next Generation Cross Channel Analytics & Marketing Automation Solution

Pyze Introduces Role Based Custom Dashboards, Integrated Cross Platform Analytics, and Trigger Based Marketing Campaigns Pyze, the leading AI driven cross-platform analytics and engagement platform, announced the general availability of its latest Growth Intelligence Platform release featuring the most advanced cross channel analytics solution in the industry. The release also features customizable user dashboards, and a powerful new user interface. Driven by customer demand, Pyze designed the new UI to accelerate…

Adding Rocket Fuel to Ad Targeting: What’s Missing Before it Reaches Lift-Off with OTT TV?

The rise of OTT has undoubtedly changed the ad targeting game. Driven by cord-cutting and consumer expectation for on-demand access to video content, OTT ad spend has reached an all-time high in recent years. According to TDG Research, it’s expected to be worth more than $40 billion by 2020, which is no surprise when you consider how IP-based content delivery offers a much more accurate way to target audiences down to the household level. However, while current targeting efforts are a good foundation, and are infinitely…

Aiden.ai Secures $1.6 Million for Their AI-Powered Virtual Marketer

Aiden.ai’s Promising Technology Is Adding a Whole New Dimension to Optimizing Paid Advertising Nowadays, marketers are finding it increasingly complex to drive their campaigns in ways that satisfy business goals. Time and again, the marketing community has explored several ways to find a brilliant solution and get this right, once and for all. But it’s not as simple as it seems. Globally, consumers are favoring smartphones over bulkier personal devices such as laptop or desktop. Applications, social media channels — even…

Slidely’s 2018 Holiday Marketing Report: 77% of SMBs Now Use Videos, Making 2018 the Year of Holiday Video Marketing

New Report from Slidely Reveals That Video Marketing Has Hit a Critical Tipping Point Leading into the 2018 Holiday Season, with More Than 50% of Businesses and Marketers Reporting Video Adoption Within the Last Year The 2018 holiday marketing season is poised to mark the mass adoption of video marketing, according to a new study released today by Slidely. The survey found that more than three-fourths of marketers and business owners are using video as part of their holiday marketing strategy and that nearly half of those…

Allison Munro Joins Piano Software as Chief Marketing Officer

Trevor Kaufman, Piano Software CEO, announced that Allison Munro has been appointed as Chief Marketing Officer, a new position for the company, as Piano continues to expand its worldwide business.  Munro will align the marketing and sales organizations around the company's go-to-market strategy and growth opportunity.  She will also oversee Piano's brand and reputation in the market. Allison joins Piano from Viafoura, a provider of audience engagement tools specifically built for news publishers and media companies, where…

TechBytes with Adrian Pike, Chief Marketing Officer, district m

Adrian Pike Chief Marketing Officer at District M district m receives 10 billion ad requests a day and this generates enormous amounts of data. In this context, we spoke to Adrian Pike, Chief Marketing Officer at district m, to understand what technologies in AI/Machine Learning are being deployed to make the AdTech platform more revenue-centric.Tell us about your role at district m and the team/technology you handle. As CMO, my role includes all aspects of marketing, from brand awareness to demand generation for…

Inuvo Signs Definitive Agreement to be Acquired by ConversionPoint Technologies

Acquisition Offers Retailers and Brands an End-To-End, AI Powered, Ecommerce Platform with Unprecedented Insight into Consumer Behavior for Stronger ROI and Online Sales Inuvo, Inc., a provider of artificial intelligence (AI) technology for brands and agencies, announced that it has entered into a definitive agreement to be acquired by ConversionPoint Technologies, Inc., a privately held eCommerce technology company. The acquisition will be a cash-and-stock transaction valued at approximately $2.22 per share of Inuvo…

Comviva Launches Unified Digital Experience Platform

A Consolidated Digital Services Delivery Platform to Accelerate an Operator's Transformational Journey Comviva, the global leader in providing mobility solutions, has released a powerful, yet simple to use, Unified Digital Experience Platform (UDxP) that will accelerate a CSP's journey into digital services, by enabling them to deliver an integrated, automated, intelligent bouquet of services to customers, while ensuring a frictionless experience across channels. Telecom service providers have provided the backbone to…

Promo Says 2018 Is The Year Of Holiday Marketing with Video

New Report from Slidely Reveals That Video Marketing Has Hit a Critical Tipping Point Leading into the 2018 Holiday Season, with More Than 50% of Businesses and Marketers Reporting Video Adoption Within the Last Year The 2018 holiday marketing season is poised to mark the mass adoption of Video Marketing, according to a new study released today by Slidely. The survey found that more than three-fourths of marketers and business owners are using video as part of their holiday marketing strategy and that nearly half of those…