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4C Grows EMEA Presence With New London Leadership

Expanded Team Will Support New Amazon Offering and Pinterest Ads Expansion to France 4C Insights, a data science and marketing technology company, announces the expansion of its EMEA team with several strategic new hires to support its newly broadened solutions and European operations. Oliver Hansard joins the London office as VP Sales, EMEA, along with Adam Hawkins, who joins as Sales Director, EMEA. Simon Hetherington Rea joins as Account Manager. As VP Sales EMEA, Oliver Hansard will lead 4C’s growing business and…

Mobile Marketing Association Germany Publishes Checklists for Multi-Touch Attribution

In light of complex customer journeys, Multi-Touch Attribution (MTA) has become the holy grail for marketers. According to a recent study, 44% of advertisers still assign the entire conversion credit to the last interaction, often for lack of a better alternative. To help marketers embrace Multi-Touch Attribution, the Mobile Marketing Association Germany has created checklists focussing on key features and implementation. Multi-touch attribution (MTA) enables marketers to track customer journeys across channels and…

VoltDB and MapR Technologies Join Forces to Support Machine Learning for Real-Time Decision Making

Companies Combine Real-Time Data Processing with Artificial Intelligence to Continuously Drive In-Event Decisioning for Maximum Value VoltDB, the enterprise-class database that powers real-time intelligent decisions on streaming data, announced a collaboration with MapR Technologies, Inc., provider of the industry's next generation data platform for AI and Analytics, to enable organizations to automate more intelligent decision-making with machine learning. By continuously exporting processed streaming data from VoltDB to…

Mobile Posse Appoints Steven McCord as CTO

Supporting Growing Demand for Firstly Mobile Platform Mobile Posse, the technology innovator that turns telecom companies into mobile media leaders, announced Steven McCord has been appointed its Chief Technology Officer. McCord will oversee the company’s engineering, development, project management and quality assurance teams. In particular, McCord will help Mobile Posse double down on its recently announced Firstly Mobile offering, a next-gen content discovery platform that creates native device experiences to make the…

InsightSquared’s Marketing Analytics Helps Erase The Lines Between Marketing and Sales

Comprehensive Marketing Analytics Solution Allows Marketers to Better Understand, Measure, and Prove Marketing’s Impact on Revenue Is Now Generally Available InsightSquared, the leading provider of Revenue Intelligence solutions, announced that Marketing Analytics, the company’s all-in-one suite of marketing performance dashboards, is now generally available. Originally launched in private beta at InsightSquared’s annual Ramp Conference, Market Analytics is now available to any marketing teams looking for a complete…

PeerLogix and FourthWall Media Partner to Unify Linear and Streaming TV Audiences

Linear and Over-The-Top (OTT) Television Measurement Innovators Combine Viewership Data Pools on over 25MM Households to Power Unique Analysis and Activation Opportunities PeerLogix, Inc., the go-to audience discovery platform for the evolving OTT/streaming TV ecosystem, and FourthWall Media, the largest independent source of cable set-top box viewing and analytics data, announce the launch of a powerful new data asset combining both streaming and linear TV viewing at the household level. Ideal for programmers,…

The Next Evolution of Cross-Device Shopping

Our industry is witnessing a massive shift in consumer behavior — one that’s going to entirely reshape how marketers connect and enable shoppers going forward. Just as programmatic advertising has become table stakes and marketers have started to get their arms around their cross-device strategies, it’s time to prepare for the next upheaval. Welcome to the Age of Voice Today’s consumers are increasingly embracing audio assistants. While such assistants aren’t new, consumer comfort with them has never been higher. And as…

Google Celebrates 20 ‘Searchies’ in New Hall of Fame for UK Search Strategists

Hall of Fame Celebrates the Industry-Nominated Leaders in Search Google marked the 20 year anniversary of Google Search last night at an event where a  new series of short films ‘Search like a G’ starring internet entrepreneur Chabuddy G of BBC Two’s People Just Do Nothing, was premiered. The event honored the work of the brightest and best search strategists in the industry. It gave recognition to paid search marketing experts behind the magic and science of search – known as the “Searchies” – with 20 Searchies…

System1 Launches New Ad Ratings Analytics Service for Advertisers

System1, the emotional measurement agency has launched its new System1 Ad Ratings service for brands and advertisers as a way for brands to understand the potential of their campaigns to drive long-term growth. The service is launching with two years of data covering over 27,000 TV ads from the USA and UK. Once an ad has aired on TV it is typically available on the platform the very next day. System1 Ad Ratings analyses ads in over 100 categories providing advertisers and brand managers a platform to benchmark the…

Comscore Announces A+E Networks to Join Comscore Campaign Ratings Beta Program

A+E Networks Will Gain Initial Access to Comscore’s Unduplicated Video Campaign Measurement Across Linear TV, OTT, Desktop and Mobile Comscore, a trusted currency for planning, transacting and evaluating media across platforms, announced that global content company, A+E Networks, will join other leading media companies as a beta partner for Comscore Campaign Ratings, Comscore’s new cross-platform video ad measurement solution. This news comes on the heels of the launch of the beta program in September of this year. “As…

Influenster Launches ReviewSource and Review Ads

New Offerings Leverage the Power of Organic Reviews; Enable Brands to Better Connect with Consumers and Retailers Influenster, the leading product discovery and reviews platform, launched ReviewSource, the always-on SaaS product that supplies continuous organic, non-incentivized consumer reviews left on Influenster.com to brand and retailer websites. Review Ads is a complementary new offering that populates fully-responsive, custom ad units with user-generated content (up to five curated reviews per month, with review…

Cuebiq Names Chris Falkner Head of TV

Former NBCUniversal Executive to Lead Company’s New Initiative Leading location intelligence and consumer insights company, Cuebiq, announced the hire of Chris Falkner as Vice President of the company’s television initiatives. As the definition of TV continues to expand, and users have even more choices for how to engage with content, brands are reevaluating how best to reach and engage consumers exposed to TV advertising. Addressing this trend, Cuebiq is expanding its cross-channel efforts into television, by…

How Marketing-Savvy DTC Brands Supercharge Their Ad Performance

Dollar Shave Club. Warby Parker. Casper. These and other upstart direct-to-consumer (DTC) brands are a disruptive force. In eliminating the middle person, they offer consumers an appealing alternative to established brands in terms of price and experience. DTC brands have a major advantage over competitors: They convert on their website, so it’s much easier for them to know which media channels are working. That’s why these brands are rewriting the marketing playbook. For such brands, it’s not about choosing digital media…

Meltwater and Dow Jones Announce Global Partnership to Provide Premium Content

Meltwater, a global leader in media intelligence, announces the launch of a partnership with Dow Jones, a global provider of news and business information, to provide premium licensed content from Dow Jones Factiva into the Meltwater Media Intelligence platform. This partnership will give Meltwater’s PR and communications clients the ability to monitor and analyze premium licensed content across thousands of Factiva news sources globally, including: The Wall Street Journal, America’s largest newspaper by paid…

Independent Consulting Study Reveals That Content Supply Chain Challenges Obstruct Customer Continuity

Study Highlights Impact on Companies’ Top Business Objectives and Provides Key Recommendations to Follow SDL, a global leader in content creation, translation, management and delivery, announces the results of a Forrester Consulting study, highlighting that only a third of companies (30%) believe their customer’s journey is completely continuous, and the critical role of content in delivering continuous digital experiences. According to the November 2018 study, ‘Today’s Content Supply Chains Prevent Continuous…

Vamp Continues to Amplify Its Business Growth in the UK

Global content and influencer marketing platform, Vamp, has announced its remarkable growth in the UK market since its expansion and launch in November 2017. Vamp solves the key challenges faced by brands when implementing high quality creative content in a fast, cost-effective and scalable way. Its invite-only platform ensures a network of trusted creators to lend unparalleled credibility and value to brands, which ensures ongoing customer loyalty and engagement within brands campaigns. Since its launch in the UK,…

The Values and Motivations Driving Today’s Voice-Activated Shoppers

Today’s consumers want new ways to shop, and that includes telling their smart speakers to order their next gallon of milk. Smart speaker adoption will more than double over the next four years. Eleven percent of US online adults are now using smart speakers for ordering and reordering products such as groceries and clothing. And several more are using smart speakers for services such as transportation and meal delivery. Voice assistants will become an even more dominant mode of consumer interaction three years from now,…

TechBytes with Ryan Lester, Director, Customer Engagement Technologies, LogMeIn

Ryan Lester Director, Customer Engagement Technologies at LogMeIn Earlier this year, LogMeIn published a report on AI Customer Experience. In this context, we spoke to Ryan Lester, Director, Customer Engagement Technologies at LogMeIn, to understand the major challenges and opportunities in delivering contextual CX identified in the study.Tell us about your role at LogMeIn and the team/technology you handle. My team and I own the strategic development and implementation for the go-to market plan for AI, Chatbot and…

Interview with Ori Faran, Chief Executive Officer, CallVU

"People, especially the younger ones, are finding it easy to give up some of their privacy if it gets them some kind of financial benefit."Tell us about your role and journey into technology. What galvanized you to join CallVU? I spent the first years of my career designing and building advanced software solutions for the contact center. But I always felt that something was missing and that the interface between customers and organizations cannot be restricted to a phone call, a web page or even an app. I founded CallVU…

Mid-market Migration; 76% of Shoppers Turn to Luxury Brands for Christmas Gifts 

Budget Brits Are Using Discount Days like Black Friday to Find Value Outside of the Mid-Market but All Is Not Lost According to ‘The Edges of Experience’ Report New research by Bazaarvoice has revealed 76% of UK shoppers who usually shop at mid-market brands such as Next and Debenhams are likely to switch to luxury brands including Selfridges, Burberry, Mulberry and Omega at Christmas. Ahead of the all-important winter sales period, Bazaarvoice commissioned investigative research with 4,000 consumers from the UK,…