How Can Companies Deliver Amazing Customer Experience: Four Big Ideas from Adobe Summit 2018

Big conferences are fascinating. Premier events such as Adobe Summit evolve over time, growing in size and morphing to respond to the needs of their attendees. The best shows bring together both thought leaders and practitioners -- connecting gurus who analyze trends to forecast what’s ahead with those who make stuff happen with the existing tools and tactics. I’ve watched Adobe Summit advance over the past ten years and this year’s conference was no exception. Over 13,000 digital marketers, advertisers, analysts, and…

Oracle’s Moat Unveils New Invalid Traffic Detection Capabilities for Enhanced Brand Safety

Oracle's Moat Achieves Rigorous MRC Accreditation for SIVT of Desktop and Mobile Web Traffic Moat's Advanced Functionality Uses Insights from Oracle's Proprietary Data Assets to Help Identify Bots & Other Invalid Traffic Oracle's Moat has announced new capabilities to detect invalid traffic, including traffic from sophisticated bots designed to look like consumers. Moat's new functionality utilizes insights gained from Oracle's proprietary data assets, including its Zenedge and Dyn acquisitions. Currently,…

Tech Industry Veteran Jeff Ray Named Brightcove CEO

In His Role As Brightcove CEO, Jeff Ray Would Lead The Cloud Video Market Leader to Realize Short and Long-Term Business Goals Brightcove has a new CEO. The leading provider of cloud services for video announced that its Board of Directors has appointed Hugh Jefferson (Jeff) Ray III to serve as the Company’s next Chief Executive Officer, effective immediately. Jeff Ray succeeds  Acting-CEO Andy Feinberg, who has held the position since 2017, while a search was undertaken for a permanent replacement. Andy will now…

TechBytes with Christopher Childs, Managing Director, UK, TabMo

Christopher Childs Managing Director, UK, TabMo As GDPR approaches, we continue to speak to global marketing technology teams, data vendors, and business leaders to understand how the new regulations could impact their organizations. In this TechByte, Christopher Childs, MD, TabMo (UK) tells us how GDPR could eventually benefit customers, and why you should move closer to your Data Partners. Tell us about your role at TabMo and the team/technology you handle. TabMo was founded in France in 2013. I was…

Interview with Nick Ashmore, VP Marketing, ResponseTap

"The challenge remains of how to translate complex customer journeys and omnichannel marketing into actionable insights to empower marketers, not tie them up in technology knots." Tell us about your role and how you got here? What galvanized you to be a part of a Call Intelligence provider?  I’m the VP of Marketing at ResponseTap, Europe’s leading Call Intelligence provider. I joined the business in July 2016 and have been lucky enough to build a team around me from scratch. I have board level responsibility for our…

Cogint Inc Announces Corporate Name Change to Fluent Inc

Cogint Inc, a leading data-driven marketing services firm uniquely built on a pay-for-performance model, today announced it will change its name to Fluent Inc. This rebranding is the culmination of recent strategic changes at the company, including the successful spin-off of Red Violet, the appointment of former Merkle COO, Don Patrick to its Executive team and the appointment of former Epsilon CEO, Andy Frawley, to its board of directors. As part of the name change, the Company will continue to be publicly traded on the…

DoubleClick Search and adMarketplace Partner to Launch Engine Track Reporting Integration

The Partnership Also Allows Marketers to Create DoubleClick Clickserver URLs Within the AdMarketplace Platform In a move that will help search advertisers centralize performance metrics and coordinate investment strategy, DoubleClick Search integrates adMarketplace as a founding Engine Track partner. DoubleClick Search helps advertisers create, manage, and grow their digital marketing campaigns. With Engine Track, advertisers can now view their adMarketplace cost and conversion metrics directly within the DoubleClick…

Lithium Messaging Launches for Brands to Seamlessly and Securely Communicate with Customers across Social, Web and Mobile Apps

- Lithium Messaging allows for 1:1 asynchronous messaging across social, web and mobile, empowering brands to deliver great digital customer service in their customers' preferred channel. - With Secure Verification, brands can authenticate the identity of consumers who engage with them, enabling collection of customer information in a secure and brand-owned environment. - Lithium platform gives brands one standard interface to engage with customers across all digital touchpoints, with common workflows and access to…

Pegasystems Introduces Pega GDPR Accelerator To Help Companies Fast Track Regulatory Readiness

Pega Software Empowers Organizations to Quickly Close Gaps in GDPR Risk Readiness Pegasystems, the software company empowering customer engagement at the world's leading enterprises, today announced Pega GDPR Accelerator – a set of customizable templates for Pega software that helps businesses accelerate compliance with the EU's General Data Protection Regulation (GDPR). Also Read: Pegasystems Appoints Shoel Perelman As The Vice President Of Product For Pega Marketing When GDPR becomes effective on May 25, EU…

TechBytes with Kevin Bobowski, SVP Marketing, BrightEdge

Kevin Bobowski SVP Marketing, BrightEdge  Personalization technologies and data allow us to segment customers into more targeted groups. AI helps marketers gain a better understanding of the customer and increases productivity. These are some of the main findings of Brightedge's 2018 Future of Marketing and AI Survey. To learn more about how marketers could leverage personalization, We spoke to Kevin Bobowski, SVP Marketing, Brightedge. What is the State of Customer Experience in 2018? In 2018, customer experience…

Grupo Imagen Inks Exclusive Partnership With H Code Media

H Code Media Will Represent 100 Percent of Grupo Imagen's Ad Inventory in the US, Including Websites Like  Adrenalina, Salud 180 and Excelsior H Code Media, the leader in digital advertising for the US Hispanic market, announced a new exclusive partnership with Grupo Imagen, a Mexico-based media conglomerate. As part of the new exclusive partnership, H Code Media will represent 100 percent of Grupo Imagen’s ad inventory in the US on sites including Adrenalina, a popular destination for soccer fans, Salud 180, which…

Retailers Tailoring Emails to Customer Behaviors and Product Insights See Increased Sales, Says Bluecore’s New Retail Email Benchmark…

2018 Retail Email Benchmark Report by Bluecore, Establishes Guidelines for Assessing the Performance of Retail Email Campaigns Based on Insights from Over 350 Million Emails Bluecore an AI-driven retail marketing platform that brings together websites, customers and live product insights to match customers with the products they love, released its 2018 Retail Email Benchmark Report. The report, which is based on proprietary insights isolated from a sample set of more than 350 million emails aggregated across more than 400…

Aki Technologies Taps Todd Benedict as Chief Revenue Officer

Moment Marketing Science Company Rounds Out Executive Team; Launches Aggressive Sales Recruitment Efforts Aki Technologies has announced the hiring of a key C-level executive, Todd Benedict, in the newly created role of Chief Revenue Officer. This announcement comes during a time of rapid growth—Aki tripled revenue from 2016 to 2017, recently appointed Orr “The Orr-acle” Orenstein to the new role of COO and is currently expanding its sales team, recruiting ten new sellers for its regional offices. Currently, Aki…

SpotX and ZypMedia Capture Local Advertiser Budgets for OTT

New Joint Case Study Reveals 54% Growth in OTT Video Ad Spend SpotX, a global video advertising and monetization platform, recently announced a case study with demand-side advertising platform ZypMedia which reveals unparalleled, month-over-month growth in over-the-top (OTT) ad spend. Based on SpotX and ZypMedia's combined platform data, the case study explores the locally-focused OTT joint strategy which was responsible for 54 percent revenue growth between December 2017 through January 2018. ZypMedia specializes in…

Back to Basics: How to Stop the Scroll for Social Media Advertising

Social Media Advertising That Brings a Mix of Entertainment and Education with Discounts, Resonates with the Audience  Ineffective social media advertising practices could prove to be detrimental to brand health and demotivate the best influencer marketing agencies. According to a recent Sprout Social report1 on the best practices in social media advertising, a significant percentage of social media consumers are disinterested in social media ads. In fact, the social media marketing software company found that there is a…

Follow That Puck: Multi-Channel, Multi-Location Marketing Is Moving into the 21st Century… Are You?

Innovations in martech and agency offerings can orchestrate campaigns across the brand-to-local value chain that connect brands to local partners, and local partners to customers in a way that wasn’t possible in previous years. We hear it all the time: technology is evolving, data is king, the martech landscape is complex, and the Cowboys won another Super Bowl! (ok, 3 out of 4 isn’t bad.) Few debates that customer expectations are rising, however, we hear more and more of the following: “I’ll call an Uber, it…

Marketing United TechBytes with Nora Snoddy, Director Marketing, Emma

Nora Snoddy Director, Marketing, Emma Last night, we witnessed the spectacular inauguration of Marketing United 2018 by Emma. This year's focus is on unfurling the irresistible power of storytelling and riding the wave of marketing technologies. As an event partner, we decided to deep dive into Emma’s vision at Marketing United 2018, and how it could help MarTech companies and customers build a strong product roadmap based on AI, data, and analytics and spoke to Nora Snoddy, Director, Marketing, Emma. Tell us your…

Kaltura Partners With Massive to Launch Targeted TV Solution

The Joint Kaltura-Massive Targeted TV Solution Helps TV Operators Find Cost-Effective Ways to Improve Customer Loyalty and Increase Conversion Massive, the specialist UX vendor for the OTT industry, and Kaltura, the leading video technology provider serving over 27 million cloud TV users monthly, have announced a partnership that will help video service providers to quickly and seamlessly deliver tailored video experiences based on the attributes, interests, and habits of each individual viewer. The joint…

SundaySky Releases Next-Generation Advertising System that Strengthens Brand Safety, Increases Viewability and Combats Ad Fraud

New Updates Help Ensure Brand Safety and Increased Customer Engagement at Scale SundaySky, the company that combines the power of personalization with the emotion of video, announced a series of enhancements for ad viewability, fraud and brand safety within its advertising suite. The company has strengthened its artificial intelligence (AI) capabilities and added more safeguards to its verification processes to avoid questionable or fraudulent ad placements online, ensuring maximum customer engagement and the delivery of…

Nielsen Powers Rapidly Expanding Audience-Based Buying Marketplace with API Platform

Nielsen Enterprise Audience API Provides Easy Integration with TV Buying, Selling and Inventory Management Solutions Nielsen announced the commercial availability of its Enterprise Audience API that empowers media clients and their solution providers to accelerate their TV audience targeting initiatives. Through the new API, clients now have the ability to transact on advertiser-defined audiences including but not limited to those based on credit card spending habits, in-store FMCG purchases and extended psychographic…