I-Com Global Summit 2018 To Feature Speakers From Warner Bros, Facebook, Vodafone And Unilever

Major Gathering of Marketing Elites Will Take Place at I-COM's Global Summit in San Sebastian, Spain from April 9-12  I-COM announced the line-up of speakers for the I-COM Global Summit 2018. An impressive set of speakers and session hosts from companies such as Acxiom, Facebook, Intel, Lufthansa, Unilever, Vodafone, and Warner Bros, will be joining I-COM at the major marketing event of the year. Andreas Cohen, I-COM Chairman, says that the speakers have an important role to play in telling the story of this year's…

TechBytes with Tom Kershaw, Chief Technology Officer, Rubicon Project

Tom Kershaw Chief Technology Officer, Rubicon Project Last month, Rubicon Project announced that it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces. Rubicon Project is currently in the process of signing up other major DSPs for guaranteed private marketplace integrations in the near future. To better understand what Rubicon Project's Programmatic Guaranteed Buying Marketplace offers and how advertisers could benefit from such an arrangement, we spoke to their CTO, Tom…

Interview with Heidi Bullock, CMO, Engagio

"The hard part for most marketers is educating other folks in the organization on how to evaluate account-based initiatives." Tell us about your role and how you got here. What inspired you to be part of Engagio? I am the CMO of Engagio. I was inspired to join the company because I believe in the vision. As a marketer, I have done ABM for years but struggled to scale the programs and measure them without me spending hours in excel or bribing someone in IT to help me pull data. I also worked with Jon Miller at Marketo…

Kochava Introduces Intelligent Consent Management Technology To Streamline GDPR Compliance For Marketers

The Intelligent Consent Management Tool Automatically Requests Consent to Data Use Triggered by In-App Changes; Company Also Announces New EMEA Sales Team Kochava, the industry leader providing holistic measurement solutions for connected devices, launches Intelligent Consent Management, a new tool to help marketers comply with data privacy changes, in particular, the European Union's upcoming General Data Protection Regulations (GDPR) that will take effect in May 2018. Kochava also announces the expansion of their…

Who Wants to Get Paid For Using the Social Internet? meggalife.com Bets Everyone Does

Meggalife Boldly Challenges the Current Models With a User-Centric Option Megga Inc., a unit of HUTN Inc, announced the launch of meggalifeTM, a digital platform of social media applications and online tools that transfers 100% of net advertising revenue to its users. Meggalife pays users for activities they already do online while helping to solve America's long-term savings problem. The US savings rate is ranked just 136th in the world and without improvement, Americans face a dire future. Realistically, it is hard…

Madhu Ranganathan Joins OpenText As The Chief Financial Officer

OpenText to Report Third Quarter Fiscal Year 2018 Financial Results on Wednesday, May 9, 2018 OpenText announced that Madhu Ranganathan is joining the company as EVP, CFO as previously reported on January 31, 2018.  John Doolittle will remain with the company until September to help complete the transition. Also Read: OpenText Announces Innovation Tour 2018: The Changing Future of Digital "I am very pleased to welcome Madhu to OpenText, a Silicon Valley veteran, and a highly experienced global…

LiveRamp’s David Yaffe Joins Jornaya Board of Directors

Jornaya, the fast-growing consumer journey insights platform, announced the appointment of David Yaffe to the Company's Board of Directors. Yaffe, the Chief Operating Officer at LiveRamp, an Acxiom Corporation, joined the firm through the acquisition of Arbor where Yaffe was the co-founder and CEO. Yaffe built the Arbor technology platform to help publishers and app developers better understand and monetize their data assets. Prior to Arbor, Yaffe ran the product division for Invite Media, which was…

Carusele Wins 2 Influencer Marketing Honors at 10th Annual Shorty Awards

Carusele, the leading influencer marketing system, announced today that it received two Audience Honor Awards at the 10th annual Shorty Awards for its work on Red Nose Day and Wyndham Vacation Resorts influencer promotions. "Most influencer marketing today is broken," said Jim Tobin, president and founder of Carusele. "But by focusing on a genuine experience and then elevating the very best content in every program, we've found a unique way to connect consumers to brands through influencer content. Best of all, it's…

Pegasystems Appoints Shoel Perelman As The Vice President Of Product For Pega Marketing

Shoel Perelman Joins Pega from IBM, Where He Was VP of Engineering for Watson Commerce Pegasystems, the software company empowering customer engagement at the world's leading enterprises, announced it has appointed Shoel Perelman as Vice President of Product for Pega Marketing software. Perelman will help ensure Pega's continued leadership and rapid growth in the cloud-based customer relationship management (CRM) solutions space and marketing automation sector. Also Read: Pegasystems and Idio Join Forces for AI-Driven…

LMS Embraces Hyper-Personalization And Doubles Business

Data-Driven Consulting Firm Expands Revenue and Adds 11 New Employees in Past Year LMS Inc., a leading data-driven consumer experience consulting firm, has evolved in their approach to courting customers, and they've boosted business by 200 percent as a result. In the past, marketing companies were reactive, using client lists to reach potential customers through electronic and paper mail. However, advances in data collection presented a new opportunity, one LMS has strategically embraced to offer a more personal…

What Blockchain Means for Marketers

Unless you’ve been traveling in outer space, you have heard of cryptocurrency and blockchain. Stories about cryptocurrency and blockchain, the technology that foments digital currencies (or tokens), dominate the news as newly minted millionaires seem to get younger every story. However, they are two separate entities when it comes to future applications. Certainly, cryptocurrency is disrupting the financial world in many ways. However, blockchain will massively impact how we do business, communicate and transact. Its…

Email Marketers Are Confident Machine Learning Can Personalize Content To Individual Interests, New Study By The Relevancy Group And OneSpot

Seventy Percent Of Marketers Would Reallocate Over 36 Hours A Week To Strategic Initiatives If They Eliminated Manual Processes By Using Machine Learning An overwhelming majority of email marketers (97 percent) are confident that machine learning can be used to personalize email content to an individual's specific interests and improve the customer experience, according to "The Email Individualization Imperative," a new study released today by market research firm The Relevancy Group in collaboration with OneSpot, a…

Zilliant Names Phil Fraher As Chief Financial Officer

Phil Fraher Will Lead Zilliant's Financial Operations and Will Report Directly to Greg Peters Zilliant, a company helping B2B enterprises turn data into actionable intelligence to accelerate profitable growth, announced that Phil Fraher has joined the company as Chief Financial Officer (CFO). Fraher joins Zilliant from Bask Technologies, where he was President and CFO and helped re-energize the consumer technology firm. Also Read:Zilliant Expands Global Artificial Intelligence B2B Benchmark Report "Phil has an…

AdColony Receives TAG Certification For Fighting Digital Ad Fraud; Commitment To Quality

Mobile Video Advertising Leader Meets Stringent Requirements from Trustworthy Accountability Group (TAG) AdColony, the ad quality video marketplace, announced the company has been granted the coveted Certified For Fraud certification by Trustworthy Accountability Group (TAG). The certification reaffirms AdColony's continuing efforts to directly combat ad fraud and offer increased transparency for its advertising and publishing partners. "Advertisers deserve to know that the campaign reporting they receive is honest…

ContentWriters Releases Inbound Marketing Guide For E-Commerce Businesses

Informed By Metrics and User Feedback, the White Paper Details Proven e-commerce Marketing Tactics ContentWriters has released a new white paper for e-commerce businesses that are looking to increase inbound leads and accelerate revenue growth. "E-commerce is an incredibly vibrant space that's flourishing. We've seen a pretty drastic uptick in requests for product descriptions from companies looking to gain an advantage over their competitors," said Francesco Montesanto, Director Marketing, ContentWriters. Also…

Scandit Listed As A Retail Example In Gartner’s Latest Report

Gartner Report "Elevate Customer Experience with Minor Investments That Deliver Major Benefits for Retail Digital Business", lists Scandit  Scandit, the leading developer of next-generation mobile data capture solutions based on computer vision, augmented reality and machine learning technologies, recently announced that it has been included in Gartner's recent report "Elevate Customer Experience With Minor Investments That Deliver Major Benefits for Retail Digital Business." The report states, "Smaller technology…

You Can’t Spell Digital Transformation Without CDP

The impact of digital disruption on the business world isn’t a new story. If anything, it’s been talked about so much in the past 10 years that it’s easy to imagine that everything has already been disrupted and settled into a new normal. Except that isn’t the case. Recent McKinsey research found that digital technologies and processes have only penetrated about 35 percent into the average industry, which means only about a third of the products, services, and operations that can be digitized have been. The McKinsey…

Insider Launches Growth Management Platform With Injection Of US$11 Million Series B Led By Sequoia

Insider's AI Helps Leading Brands Like Singapore Airlines, Uniqlo and Tokopedia Drive Growth Insider announced the launch of its Growth Management Platform (GMP), which raised a US$11 million Series B investment. Primarily, GMP helps marketers create more intelligent interactions with their customers through exposing them to the most relevant content on their preferred channels, delivering fuss-free experiences. The platform offers digital marketers a full suite of features across the entire growth funnel, from…

Six Ways CMOs Can Keep Pace with Technology Innovation

Marketers have been leveraging technology for years. But the growing number of adtech and martech solutions available to CMOs has created new demands on budgets, staffing, training, and time. Weighing which new innovations to add to existing marketing technology stacks means identifying those that will drive the best results for the business. To navigate the ever-evolving and expanding technology ecosystem, CMOs should harness these six principles: Understand The Differences between Adtech And Martech While adtech and…

TabMo Partners with adsquare to Launch ‘Branding to Store’ Mobile Advertising Solution

TabMo's New 'Branding to Store' in Partnership with adsquare Combines Mobile Ad Creative Automation with Real-Time Campaign ROI Measurement  Leading mobile programmatic adtech platform for agencies and advertisers, TabMo has launched its ‘Branding To Store’ mobile advertising solution. Branding To Store’ mobile advertising solution uniquely combines the automated creation of a drive-to-store ad format. This unprecedented ad format offers the ability to measure the real-time uplift in footfall traffic resulting from the…